For your team
Roofing video ads: a real roofer pointing at real damage
The roofing video ads homeowners trust show a real roofer pointing at real storm damage in their area. Film one clip on a phone and Cutroom returns a captioned 9:16 ad in about a minute.
In short
- The roofing video ad that works is a real roofer pointing at real storm damage, live within days of the storm.
- The three formats that work are a storm-damage explainer, one insurance question per video, and a finished-job walk-through.
- Keep insurance general. Say the insurer's adjuster decides, and never promise that a claim will be approved.
- Cutroom turns one phone clip into a captioned 9:16 ad in about a minute.
- Your first video is free with no card, and Lite is $19.99 a month for about 10 one-minute videos.
- Longest clip you can upload
- 3 min
- About how long the edit takes
- 1 min
- From filming to ad review
- Same day
What a roofing video ad needs
A homeowner picking a roofer decides who to let on their roof, so they watch the person as much as the roof.
- The ad has to be live within days of a storm, while homeowners are still deciding who to call.
- A real roofer on a real roof is more convincing than stock footage of any roof.
- Captions carry the words with the sound off, because most people watch on mute.
- The ad runs on Facebook, Instagram or TikTok as a 9:16 video.
Why the first week after a storm matters
After hail or high wind, homeowners start looking for a roofer and door-knockers start knocking.
- Filming takes a few minutes on a roof you are already inspecting, and the editing is what usually pushes the ad into next week.
- The one wait you cannot skip is the ad platform's own review, so upload the campaign early.
Two ways to get a storm ad
| Option | How fast | Best for |
|---|---|---|
| Managed video from a roofing marketing agency | A shoot and a revision round; rarely in the first week | Owners with no time at all |
| Film it yourself, finish it in Cutroom | Filmed on the first damaged roof, ad in review that evening | Owners who run their own ads |
Option: Managed video from a roofing marketing agency
- How fast
- A shoot and a revision round; rarely in the first week
- Best for
- Owners with no time at all
Option: Film it yourself, finish it in Cutroom
- How fast
- Filmed on the first damaged roof, ad in review that evening
- Best for
- Owners who run their own ads
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Three roofing video ad formats
Each one is a single clip from someone who has been on the roof.
Roofing video formats
| Format | Who is on camera | What they say |
|---|---|---|
| Storm-damage explainer | The owner or a roofer, at the damage | What damage looks like, why it should not wait, an inspection offer |
| Insurance question | The owner | One general answer, such as which photos help a claim |
| Finished-job walk-through | The crew lead, on the new roof | What the roof needed, how long the job took, the details |
Format: Storm-damage explainer
- Who is on camera
- The owner or a roofer, at the damage
- What they say
- What damage looks like, why it should not wait, an inspection offer
Format: Insurance question
- Who is on camera
- The owner
- What they say
- One general answer, such as which photos help a claim
Format: Finished-job walk-through
- Who is on camera
- The crew lead, on the new roof
- What they say
- What the roof needed, how long the job took, the details
What to say in a storm-damage explainer
Name the storm and the town first, so the viewer knows the ad is current.
- Say the day of the storm and the street or town in your first line.
- Describe what the damage looks like, such as lifted shingles, dents or granules in the gutter.
- Say why it should not wait, and what a small leak turns into.
- Ask for one thing that is easy to say yes to, such as a free inspection this week.
- Keep the whole video under a minute.
The storm-damage explainer, in order
One clip after the storm. Name the town and the date so the viewer knows the ad is current.
Open with the storm and the town
'Tuesday's hail hit this street hard'
What damage looks like
Lifted shingles, dents, granules in the gutter
Why it should not wait
What a small leak turns into
The ask
Book an inspection this week
Insurance questions: what a roofing ad can say
Answer one insurance question per video. Homeowners save and share these.
Insurance in a roofing ad
| Topic | Say it? |
|---|---|
| What an inspection records | Yes |
| Which photos help a claim | Yes |
| That the insurer's adjuster makes the decision | Yes, plainly |
| That a claim will be approved | No, never promise it |
| Deductibles | Only after you check your state's rules |
Topic: What an inspection records
- Say it?
- Yes
Topic: Which photos help a claim
- Say it?
- Yes
Topic: That the insurer's adjuster makes the decision
- Say it?
- Yes, plainly
Topic: That a claim will be approved
- Say it?
- No, never promise it
Topic: Deductibles
- Say it?
- Only after you check your state's rules
Finished-job walk-throughs
The crew lead stands on the new roof and tells the job, in their own words.
- The crew lead says what the roof needed and how long the job took.
- They point at the details while they talk, so the viewer sees what is being described.
- You can add your own photos from the inspection, so the viewer sees the roof before and after.
One frame of a finished edit
A finished Cutroom frame: hook card, placed clip and burned-in captions in one 1080×1920 image. Your crew lead and your roof go in the same frame.
Filming a roofing ad safely
You do not need to stand on the ridge to film, and you only need the roof you are already inspecting.
- Film only where you would be working anyway, with your usual fall protection.
- Say the talking part from the ground, a ladder or the gutter line.
- Film the damage separately, and Cutroom puts it on the words that describe it.
- Wind is the usual reason a roof recording is hard to hear, so keep a clip-on microphone with a windscreen in the truck.
How a roofing ad is made in Cutroom
You upload the clip and an edit comes back in about a minute. Nothing to install on a work phone or office computer.
- You upload one clip of up to 3 minutes, filmed upright.
- Cutroom trims the pauses, adds captions in one of 40 themes, drafts a hook and places free stock clips on your words.
- You correct a misheard street or town name in the transcript.
- You upload your own inspection photos and roof clips and swap them in for the stock ones.
- You export a 9:16 MP4 for your Facebook or TikTok campaign.
The editor: fix the words, and the video follows
Delete a line and the video rebuilds. Highlight a phrase and your own damage photo lands over those words.
B-rolls · 5
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5Most face serums make one big promise, then quietly do nothing. This one has three ingredients, works in ten days, and costs less than your coffee habit. If your skin doesn’t change, you get every cent back.
highlight = b-roll · struck out = already cut
▸ 0:07 / 0:26 · shot 1 of 5
- 1B-roll on the exact wordsReal footage, placed where showing beats telling.
- 2The opening headlineWritten from what you said. Pick one it drafted, or write your own.
- 3Captions in 40 themesPick a theme, then its font and colour.
- 49:16, ready to exportExport renders one vertical MP4.
Video tools roofers compare
Two tools make new footage for you. Cutroom finishes the clip you film.
- Agent Opus, from the makers of OpusClip, builds a roofing ad from a description, a script or a blog URL, with before-and-after visuals, drone footage and a voiceover.
- Runway makes new video from photos and text. Its home-services page shows job-site photos turned into before-and-after reveals and drone-style shots.
- Choose Runway if you want new footage made from your photos.
- Choose Agent Opus if you want an ad built from a written brief.
- Choose Cutroom if you will talk to the camera and want the ad the same day.
Three video tools roofers compare, side by side
Prices as published on each vendor's own pricing page on the date shown. Plans change; check the page before you pay.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 OpusClip | Turning long videos into many short clips | AI picks clips from long video and captions them | Web, mobile | Free plan (watermark); Starter $15/month |
 Runway | Generated visuals from photos and prompts | Generates new video from images and text prompts | Web | Free plan (125 one-time credits); Standard $12/month, annual ($15 monthly) |
| Cutroom | A roofer's own clip finished as a 9:16 ad | Upload one clip; b-roll, captions and a hook are placed for you | Browser | First video free, no card; Lite $19.99/month |
- OpusClip
- Best for
- Turning long videos into many short clips
- Approach
- AI picks clips from long video and captions them
- Platform
- Web, mobile
- Pricing from
- Free plan (watermark); Starter $15/month
- Runway
- Best for
- Generated visuals from photos and prompts
- Approach
- Generates new video from images and text prompts
- Platform
- Web
- Pricing from
- Free plan (125 one-time credits); Standard $12/month, annual ($15 monthly)
Cutroom
- Best for
- A roofer's own clip finished as a 9:16 ad
- Approach
- Upload one clip; b-roll, captions and a hook are placed for you
- Platform
- Browser
- Pricing from
- First video free, no card; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
What roofing video ads cost
A 30-second roofing ad uses about 110 credits: 100 for the edit and 20 per finished minute at export.
- In storm season you will make a new ad for each area and each week, so the volume jumps.
- Roofers working several towns usually need Basic rather than Lite.
- Ad spend is separate, because you pay Meta or TikTok directly.
Cutroom plans
| Plan | Price | Credits | What you get |
|---|---|---|---|
| First video | Free, no card | 600 | 7 days to make it; a Cutroom mark across the middle |
| Lite | $19.99 a month | 1,250 | About 10 one-minute videos; no Cutroom mark |
| Basic | $39.99 a month | 2,500 | About 20 one-minute videos; adds avatars and generated music |
| Premium | $79.99 a month | 5,000 | Adds animation and product shots |
Plan: First video
- Price
- Free, no card
- Credits
- 600
- What you get
- 7 days to make it; a Cutroom mark across the middle
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- What you get
- About 10 one-minute videos; no Cutroom mark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- What you get
- About 20 one-minute videos; adds avatars and generated music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- What you get
- Adds animation and product shots
Questions people ask
- What should a roofing video ad show after a storm?
- A real roofer pointing at real damage in the viewer's area. Name the storm and the town first, show what damage looks like, say why it should not wait and offer an inspection. Swap in your own photos where you describe the damage.
- Can a roofing ad talk about insurance claims?
- Yes, in general terms. Explain what an inspection records and which photos help a claim, and say the insurer's adjuster decides. Never promise a claim will be approved, and check your state's rules before you mention deductibles.
- Do roofing video ads need drone footage?
- No. A phone video of a roofer pointing at lifted shingles is more convincing to a homeowner deciding whom to call. For aerial views, add your own drone clips as b-roll, or make drone-style shots in a tool like Runway.
- Is it safe to film a roofing ad on the roof?
- Only where you would be working anyway, with your usual fall protection. Say the talking part from the ground, a ladder or the gutter line, and film the damage separately. Cutroom puts those roof clips on the words where you describe the damage.
- How fast can a roofing ad be live after a storm?
- The same day, in most cases. Filming takes a few minutes and Cutroom returns the edit in about a minute. The ad platform's own review is the step you do not control, so upload the campaign early.
- Does Cutroom work for other home service trades?
- Yes. Any trade that can explain a job to camera works the same way: one clip of up to 3 minutes becomes a captioned 9:16 ad. Plumbers, electricians, landscapers and HVAC companies use the same three formats.
- Which roofing companies should not use Cutroom?
- Companies that want nobody from the crew on camera, or need square and horizontal versions of every ad. A generator like Agent Opus or a timeline editor suits them better. Cutroom finishes a video of someone talking into a 9:16 ad.
Film the next damaged roof you inspect and see the finished ad in about a minute. Your first video is free.