Industry
Home and kitchen video ads: open on the problem, then show the fix
The home and kitchen video ads that work best open on a problem the viewer knows, like a drawer that will not close. Then a short demo shows your product fixing it.
In short
- The best home and kitchen video ads open on a household problem, then show the product fixing it.
- The first line names the problem in everyday words, like "four lids and none of them fit".
- One product often fixes several problems, and each problem can be its own ad.
- You film the demo once and reuse it in every ad.
- Cutroom turns a phone video of you talking into a finished, captioned vertical ad. Your first video is free.
What makes a good home and kitchen video ad
A good home and kitchen ad starts with the problem and ends with the fix. These are the parts it needs.
- A problem the viewer has at home, named in the first line.
- A real person who lives with that problem, talking on camera.
- What they used to do about it, and why it did not work.
- A short demo of your product fixing it.
- Captions, because many people watch ads with the sound off.
Two ways to open the same ad
First thing on screen
- Product first
- The product on a clean counter
- Problem first
- A drawer that will not close
First line
- Product first
- The product's name
- Problem first
- The problem, in everyday words
When the product appears
- Product first
- In the first second, before anyone knows why they need it
- Problem first
- Right after the problem, as the thing that fixes it
| Product first | Problem first | |
|---|---|---|
| First thing on screen | The product on a clean counter | A drawer that will not close |
| First line | The product's name | The problem, in everyday words |
| When the product appears | In the first second, before anyone knows why they need it | Right after the problem, as the thing that fixes it |
Home and kitchen video ad ideas
One product can solve several of these problems. Each problem is a separate ad with the same demo.
- Film several of these, one per problem. In Motion's study of 550,000+ Meta ads, only 5 to 8% of ads became winners, roughly one in every 13 to 20 ads.
Household problems that make good ads
| Problem | Example opening line |
|---|---|
| Cupboard chaos | "Four lids and none of them fit" |
| No counter space | "My chopping board lives on top of the sink" |
| Washing up | "I spend more time washing up than cooking" |
| Cooking for one | "I throw half of what I cook away" |
| Smells | "You can smell the bin from the hallway" |
Problem: Cupboard chaos
- Example opening line
- "Four lids and none of them fit"
Problem: No counter space
- Example opening line
- "My chopping board lives on top of the sink"
Problem: Washing up
- Example opening line
- "I spend more time washing up than cooking"
Problem: Cooking for one
- Example opening line
- "I throw half of what I cook away"
Problem: Smells
- Example opening line
- "You can smell the bin from the hallway"
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How to film a home and kitchen video ad
Film in your own home, on a phone, in daylight.
- Show the problem for a second before the fix, so the change is easy to see.
- Film the demo as its own short clip, so the same shot can go in every ad.
- Say what you did before, such as the workaround you used, because viewers recognise it from their own homes.
Filming a home and kitchen ad
Pick one problem
One your product fixes
Film yourself talking
In your own kitchen, in one go
Film the demo once
The product fixing the problem
Edit and add captions
Vertical, for Reels, TikTok and Shorts
Making the ad in Cutroom
Cutroom does the editing. You upload the video of you talking about the problem, up to 3 minutes. A finished vertical ad comes back in about a minute.
- Cutroom adds captions timed to your voice and drafts a headline for the opening. On Punch and Native it also shortens the pauses.
- Upload the demo clip once. Pick the words where you name the fix, and the demo plays over exactly those words.
- Where you have no clip of your own, Cutroom adds free stock clips, such as kitchens and messy counters.
- You can give the words that name the problem their own caption style, so they stand out with the sound off.
- Each project makes one finished ad, so each video covers one problem.
What a finished ad looks like
A headline at the top, your demo clip in a small tilted frame while you keep talking, and captions on screen.
What a home and kitchen video ad costs
In Cutroom, a 30-second ad costs 110 credits: 100 to edit it and 10 to export it.
- Twelve ads, one per problem, cost 1,320 credits, which fits in one month of Basic.
- You pay Meta or TikTok separately to show the ad.
Cutroom plans
| Plan | Price | Credits | 30-second ads |
|---|---|---|---|
| Free | $0, no card | 600, for one video | 1, made within 7 days, with a watermark |
| Lite | $19.99 a month | 1,250 | About 11, no watermark |
| Basic | $39.99 a month | 2,500 | About 22, plus AI presenters and music |
| Premium | $79.99 a month | 5,000 | About 45 |
| Top-up | $39.99 once | 2,500 | About 22 more |
Plan: Free
- Price
- $0, no card
- Credits
- 600, for one video
- 30-second ads
- 1, made within 7 days, with a watermark
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- 30-second ads
- About 11, no watermark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- 30-second ads
- About 22, plus AI presenters and music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- 30-second ads
- About 45
Plan: Top-up
- Price
- $39.99 once
- Credits
- 2,500
- 30-second ads
- About 22 more
Questions people ask
- What should the first line of a kitchen product ad be?
- The problem, in everyday words, like "four lids and none of them fit". Show the product after that, as the fix.
- Can I use a demo clip I filmed on my phone?
- Yes. Upload it to your Cutroom library, then pick the words that name the fix. The demo plays over exactly those words, in every ad you make.
- How many ads should one kitchen product have?
- One per problem it solves. In Cutroom, twelve 30-second ads cost 1,320 credits, which fits in one month of Basic.
- Who should be on camera in a home product ad?
- Someone who lives with the problem, such as a customer or the founder in their own kitchen. A real home makes the problem easy to recognise.
- How much does it cost to make a home and kitchen video ad?
- In Cutroom, 110 credits for a 30-second ad. Basic is $39.99 a month for 2,500 credits, about 22 ads. Your first video is free, with no card.
Name one household problem on camera, show the fix, and get a finished ad back. Your first video is free.