Industry
Pet product video ads: the owner explains the problem, with clips of the pet
The pet product video ads that work best show the owner talking about a real worry, like a dog that eats too fast. Clips of the pet, filmed whenever it cooperates, play over their words.
In short
- The best pet product video ads show the owner talking about a real worry, with clips of the pet added.
- Each owner worry your product solves, like a dog that eats too fast or a cat left alone all day, can be its own short ad.
- You do not need the pet to perform on cue. Film it whenever it cooperates and add those clips later.
- In the US, a pet product ad may not say it treats, cures or prevents a disease, because that makes the product an animal drug.
- Cutroom turns a phone video of you talking into a finished, captioned vertical ad. Your first video is free.
What makes a good pet product video ad
A good pet product ad sounds like one owner telling another what helped. These are the parts it needs.
- The owner on camera, talking about their own pet.
- One real worry, such as eating too fast, being left alone or scratching.
- What they tried before, and what changed with your product.
- Clips of the pet using the product, filmed whenever it cooperates.
- Captions, because many people watch ads with the sound off.
Pet product video ad ideas
Each worry your product solves can be its own ad, with the same product in it.
Owner worries that make good ads
| Worry | Example opening line |
|---|---|
| Eating too fast | "My dog finished his bowl in eleven seconds" |
| Being left alone | "I felt bad every time I left the house" |
| A new behaviour | "The scratching started in July" |
| Travel | "Car journeys used to be hard for both of us" |
| Something the vet said | "The vet said he was eating too fast, so we tried a slow feeder" |
Worry: Eating too fast
- Example opening line
- "My dog finished his bowl in eleven seconds"
Worry: Being left alone
- Example opening line
- "I felt bad every time I left the house"
Worry: A new behaviour
- Example opening line
- "The scratching started in July"
Worry: Travel
- Example opening line
- "Car journeys used to be hard for both of us"
Worry: Something the vet said
- Example opening line
- "The vet said he was eating too fast, so we tried a slow feeder"
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Pet product ad rules: health claims
In the US, the FDA decides whether a pet product is a food or a drug by what you claim it does. This is not legal advice, so have your counsel check any health wording.
- A pet food, treat or supplement that claims to treat, cure or prevent a disease counts as an animal drug, which needs FDA approval.
- The FDA does accept some health phrases on pet food, such as "dental health" and "hairball control".
- What an owner says in your ad counts as your claim too, so an owner saying the product cured their dog is a disease claim.
How to film a pet product video ad
Film yourself first, then film the pet whenever it is in the mood.
- Keep your phone nearby and film short clips of the pet using the product on ordinary days.
- If the dog barks over you, start the take again, because a barked-over line stays in the video.
- Film the product on its own too, such as the bowl, the bed or the packaging.
Filming a pet product ad
Pick one worry
One your product solves
Film yourself talking
In one go, on your phone
Film the pet later
Whenever it cooperates
Edit and add captions
Vertical, for Reels, TikTok and Shorts
Making the ad in Cutroom
Cutroom does the editing. You upload the video of you talking about your pet, up to 3 minutes. A finished vertical ad comes back in about a minute.
- Cutroom adds captions timed to your voice and drafts a headline for the opening. On Punch and Native it also shortens the pauses.
- Upload your pet clips once. Pick the words where you describe the moment, and the clip plays over exactly those words.
- If the dog barked over a sentence, film the take again, because Cutroom keeps the lines you say.
- Where you have no clip of your own, Cutroom adds free stock clips, such as homes and dog walks.
- Your pet clips never take over the ad. You stay on screen for about half the video or more.
- You can finish an ad before you have a good pet clip, and add one to the next ad.
What a finished ad looks like
A headline at the top, a clip of the pet in a small tilted frame while the owner keeps talking, and captions on screen.
What a pet product video ad costs
In Cutroom, a 30-second ad costs 110 credits: 100 to edit it and 10 to export it.
- Twenty ads, one per worry, cost 2,200 credits, which fits in one month of Basic.
- You pay Meta or TikTok separately to show the ad.
Cutroom plans
| Plan | Price | Credits | 30-second ads |
|---|---|---|---|
| Free | $0, no card | 600, for one video | 1, made within 7 days, with a watermark |
| Lite | $19.99 a month | 1,250 | About 11, no watermark |
| Basic | $39.99 a month | 2,500 | About 22, plus AI presenters and music |
| Premium | $79.99 a month | 5,000 | About 45 |
| Top-up | $39.99 once | 2,500 | About 22 more |
Plan: Free
- Price
- $0, no card
- Credits
- 600, for one video
- 30-second ads
- 1, made within 7 days, with a watermark
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- 30-second ads
- About 11, no watermark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- 30-second ads
- About 22, plus AI presenters and music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- 30-second ads
- About 45
Plan: Top-up
- Price
- $39.99 once
- Credits
- 2,500
- 30-second ads
- About 22 more
Questions people ask
- What should a pet product video ad show?
- The owner talking about one real worry, like a dog that eats too fast, plus clips of the pet using the product. Say what you tried before and what changed.
- What if my pet will not cooperate on camera?
- Film yourself talking first. Film the pet later, whenever it cooperates, and add those clips. The ad does not need the pet to perform on cue.
- Can I use footage of my own pet?
- Yes. Upload the clips to your Cutroom library, then pick the words where you describe the moment. The clip plays over exactly those words.
- How many ads should a pet brand make?
- One per worry your product solves, rather than one per product. In Motion's study of 550,000+ Meta ads, only 5 to 8% of ads became winners, so make several.
- Can a pet product ad make health claims?
- Not disease claims. In the US, a pet food or supplement that claims to treat, cure or prevent a disease counts as an animal drug, which needs FDA approval. Some phrases, like "dental health", are accepted on pet food.
- How much does it cost to make a pet product video ad?
- In Cutroom, 110 credits for a 30-second ad. Basic is $39.99 a month for 2,500 credits, about 22 ads. Your first video is free, with no card.
Film yourself talking about one worry today, and add the pet clip whenever it cooperates. Your first video is free.