Industry
Electronics video ads: open on the problem the gadget fixes
The electronics video ads that work best open on a problem people know, like a phone that died on a flight. The spec comes after, as the reason the problem goes away.
In short
- The best electronics video ads open on a problem the gadget fixes, then show someone using it.
- The spec comes after the problem, as the reason it works, like "It has an 8,000 milliamp-hour battery, so my phone lasts the whole trip."
- Unboxing videos suit people already comparing products. For everyone else, show the product in use.
- Cables, cases and chargers can each have their own short ad, not only your main product.
- Cutroom turns a phone video of you talking into a finished, captioned vertical ad. Your first video is free.
What makes a good electronics video ad
A good electronics ad shows the moment the product helps. These are the parts it needs.
- A problem people know, named in the first line, like four cables that do not reach the desk.
- Someone using the product with their hands in shot, pressing, pairing or plugging in.
- The one spec that explains why it works, said after the problem.
- How it holds up over time, such as how often you need to charge it.
- Captions, because many people watch ads with the sound off.
Two ways to open a gadget ad
Opening line
- Spec first
- "8,000 milliamp hours"
- Problem first
- "My phone died on the flight home"
Suits
- Spec first
- People already comparing products
- Problem first
- People who were not shopping yet
Where the spec goes
- Spec first
- In the first line
- Problem first
- After the problem, as the reason it works
| Spec first | Problem first | |
|---|---|---|
| Opening line | "8,000 milliamp hours" | "My phone died on the flight home" |
| Suits | People already comparing products | People who were not shopping yet |
| Where the spec goes | In the first line | After the problem, as the reason it works |
Electronics video ad ideas
Every product in your range can have its own version of these, not only the main one.
Five electronics ads you can film
| Ad | What you show |
|---|---|
| The problem it fixes | The annoying moment, then the product fixing it |
| In real use | Earbuds on a loud train, a power bank at the airport |
| How it holds up | "It has been in my bag since March and I have charged it twice" |
| The one spec that matters | The number, and what it means on a normal day |
| Setting it up | How long it takes from the box to working |
Ad: The problem it fixes
- What you show
- The annoying moment, then the product fixing it
Ad: In real use
- What you show
- Earbuds on a loud train, a power bank at the airport
Ad: How it holds up
- What you show
- "It has been in my bag since March and I have charged it twice"
Ad: The one spec that matters
- What you show
- The number, and what it means on a normal day
Ad: Setting it up
- What you show
- How long it takes from the box to working
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How to film an electronics video ad
Film on a phone, in the place the product is really used, such as a desk, a car or a train.
- Film close-ups as separate short clips, such as the ports, the light coming on and the fit in a pocket.
- Film black or shiny products in soft daylight, with the window to one side, so you see the shape rather than a reflection.
- Keep talking through small mistakes. You can cut them out afterwards.
Filming an electronics ad
Name the problem
The first line, in plain words
Film yourself using it
In one go, hands in shot
Film close-ups
Ports, buttons, lights, fit in a pocket
Edit and add captions
Vertical, for Reels, TikTok and Shorts
Making the ad in Cutroom
Cutroom does the editing. You upload the video of you using the product and talking, up to 3 minutes. A finished vertical ad comes back in about a minute.
- Cutroom adds captions timed to your voice and drafts a headline for the opening. On Punch and Native it also shortens the pauses.
- Upload your close-ups once. Pick the words where you name the feature, and the close-up plays over exactly those words.
- You can give the one key number its own caption style, so it stands out even with the sound off.
- If a sentence drifts into a list of specs, film the take again without it, because Cutroom keeps the lines you say.
- Your close-ups never take over the ad. You stay on screen for about half the video or more.
- Cutroom does not colour-correct footage, so light the product well before you film.
What a finished ad looks like
A headline at the top, a close-up of the product in a small tilted frame while you keep talking, and captions on screen.
What an electronics video ad costs
In Cutroom, a 30-second ad costs 110 credits: 100 to edit it and 10 to export it.
- Twenty ads, one per product, cost 2,200 credits, which fits in one month of Basic.
- On Basic you can also add background music and AI presenters, for extra credits. AI presenters suit announcements, not hands-on demos.
- You pay Meta or TikTok separately to show the ad.
Cutroom plans
| Plan | Price | Credits | 30-second ads |
|---|---|---|---|
| Free | $0, no card | 600, for one video | 1, made within 7 days, with a watermark |
| Lite | $19.99 a month | 1,250 | About 11, no watermark |
| Basic | $39.99 a month | 2,500 | About 22, plus AI presenters and music |
| Premium | $79.99 a month | 5,000 | About 45 |
| Top-up | $39.99 once | 2,500 | About 22 more |
Plan: Free
- Price
- $0, no card
- Credits
- 600, for one video
- 30-second ads
- 1, made within 7 days, with a watermark
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- 30-second ads
- About 11, no watermark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- 30-second ads
- About 22, plus AI presenters and music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- 30-second ads
- About 45
Plan: Top-up
- Price
- $39.99 once
- Credits
- 2,500
- 30-second ads
- About 22 more
Questions people ask
- What should an electronics video ad open on?
- The problem the product fixes, named by a person, like a phone that died on a flight. The spec comes later, as the reason it works.
- Should my first gadget ad be an unboxing?
- Usually not. Unboxings suit people who are already comparing products. For people who are not shopping yet, show someone using the product.
- Can my own product footage go in the ad?
- Yes. Upload your close-ups to your Cutroom library, then pick the words where you name the feature. The close-up plays over exactly those words.
- How many ads does an electronics range need?
- One per product, not only the main one. In Cutroom, twenty 30-second ads cost 2,200 credits, which fits in one month of Basic at $39.99.
- How much does it cost to make an electronics video ad?
- In Cutroom, 110 credits for a 30-second ad: 100 to edit and 10 to export. Your first video is free, with no card.
Name the problem, use the product on camera, and get a finished ad back. Your first video is free.