Cutroom
Use cases
Same take, different surface. What each channel actually rewards, and how to hit it.
One take in, *a finished TikTok ad out*
Upload one talking-head take of up to three minutes. Get back a finished 9:16 MP4 with captions burned in, ready for TikTok Ads Manager. A thirty second ad costs about 110 credits. Here is what goes in and what it costs, why TikTok buries imports, and what the first second has to do.
One take becomes *twelve Meta ads, each finding a different audience*
Cutroom turns one talking-head take into a dozen Meta ads, about 110 credits each, by changing the opening line between variants. On Meta, the creative decides who sees the ad, so twelve openings reach twelve audiences. Here is how that works, how many ads a real test needs, and what they cost.
One phone take becomes *a Reels ad that belongs in the feed*
Upload one phone take of up to three minutes and get back a finished 9:16 Reels ad with captions burned in, for about 110 credits. Reels ads run between posts from friends, so phone-native beats polished. Here is where the interface covers your frame, how one take becomes a weekly rotation, and what it costs.
One take becomes *a Shorts ad cut for viewers with the sound on*
Upload one talking-head take, up to three minutes, and get a finished 9:16 Shorts ad with captions for about 110 credits. Shorts viewers watch with the sound on, so the spoken line does more of the work. Here is how to cut for that, why a named speaker wins on YouTube, and how one take covers every vertical surface.
Eight Snapchat ads from one take, *each opening on a different first line*
Film one take and cut eight Snapchat ads from it, each opening on a different first line, about 110 credits per ad. Snapchat plays ads full screen with the sound on, so the first spoken second decides everything. Here is how to write for a loud open and what a set of eight costs.
One take becomes a finished demo, *with your product footage on the right words*
Upload one talking-head take of up to three minutes and get a finished 9:16 MP4 with captions burned in, for about 110 credits. Your product footage sits underneath, on the words that describe it. Here is what goes in and what it costs, why demos should follow objections, and how one shoot serves ten demos.
A customer's phone video becomes *a running testimonial ad*
Turn a customer's phone video into a finished testimonial ad for about 110 credits, warm-up deleted and captions burned in. The details nobody would invent are what make a testimonial believable. Here is how to collect takes that contain them, and what a set of twenty customers costs.
Answer one hard question on camera, *and it is a finished ad by tonight*
Founder-led video ads work because a founder can say what a brand account cannot: admit a limit, explain a price, name a competitor. Here is why that converts, how one filmed answer becomes a finished ad for about 110 credits, and what twenty answers cost.
One take becomes *an install ad that opens on the problem*, not the app screen
Make app install ads from one talking-head take, about 110 credits each, that open on the problem your app solves instead of on screen recordings. Interface footage only converts people already sold. Here is why spoken situations win cold viewers, and how one take becomes twenty of them.
Test sixteen first lines against *one video that stays exactly the same*
Most hook tests change the opening, the pacing and the caption style together, then declare a winner. That result is unreadable. Here is why a three variable test teaches nothing, how many openings the arithmetic actually demands, which number judges a hook, and how one body holds identical across sixteen of them.
They already know who you are. *Skip the introduction.*
Most retargeting creative is the cold ad run again. It spends its opening explaining a brand the viewer already visited, at a higher cost per impression. Here is what that wastes, why one ad cannot cover every blocker, and how each blocker becomes a new opening rather than a new shoot.
Describe the before out loud, *and the ad passes review and gets believed*
Before-and-after imagery sits under platform restrictions in health, beauty and fitness. A decade of lighting tricks has taught viewers to discount it. The described version survives both problems. Here is how to describe a before in behaviour, why the after should be modest, and what a dozen befores cost.
A spoken explainer, *not an animated one*
Upload one talking-head take of up to three minutes and get a finished 9:16 MP4 with captions burned in for about 110 credits. It is a person explaining one idea, cut tightly. Here is what goes in and what it costs, why animation hides a broken script, and why six short explainers beat one long one.
A promo that teaches beats *a promo that announces*
Upload one talking-head take of up to three minutes and get back a finished 9:16 MP4 with captions burned in for about 110 credits. Use it to teach one idea. Here is what goes in and what it costs, why a module list only converts your own list, which register loses a serious buyer, and what a launch set costs.
5 Reasons Creators Let Cutroom *Find And Place* Their B-Roll
You upload one talking video. The clips get found for you, and each one lands on the words that need it.
5 Reasons Creators Let Cutroom *Edit Their Reels*
You film the Reel. Cutroom does the part afterwards that eats your evening.
5 Reasons Creators Let Cutroom *Edit Their Shorts*
Posting daily only works if editing takes minutes. This is the part that makes that possible.
5 Reasons Creators Let Cutroom *Edit Their TikToks*
The talking is yours. The cutting, the b-roll and the captions are not your problem any more.
5 Reasons Ecommerce Brands Let Cutroom *Cut Their Short-Form VSLs*
Your offer does not change. The angle does, and every angle is another video. That is the whole problem.
One take in. A finished ad out. See it on your own footage before you decide anything.