Industry
Fashion video ads: a real person saying how it fits
The fashion video ads that work best show a real person wearing the piece and saying how it fits. Size, length and fabric, said out loud, answer what a photo cannot.
In short
- The best fashion video ads show a real person wearing the piece and saying how it fits.
- Fit lines like "runs small on the shoulders" or "no stretch at all" answer what a size chart does not.
- Many clothing returns come down to size and fit, so a clear fit video helps buyers order the right size.
- Each piece in a drop can have its own short ad, all filmed in one afternoon on a phone.
- Cutroom turns a phone video of you talking into a finished, captioned vertical ad. Your first video is free.
What makes a good fashion video ad
A good fashion ad shows the piece on a body and answers the fit question. These are the parts it needs.
- A real person wearing it, such as the founder, someone on your team or a customer.
- Their height and the size they are wearing, said out loud.
- How it fits, such as where it is tight, where it is loose and how long it is.
- The fabric, such as whether it stretches, creases or feels heavy.
- Who it suits, and when to order a size up.
- Clips of the piece moving, and captions for people watching with the sound off.
Fashion video ad ideas
You can film each of these for every piece in a drop.
Five fashion ads you can film for one piece
| Ad | What you say |
|---|---|
| Fit check | Your height, your size, and how it fits at the shoulders, waist and length |
| Size advice | Whether it runs small or large, and which size to order |
| Fabric close-up | What it feels like, whether it stretches and how it washes |
| Three ways to wear it | The same piece in three outfits, for different days |
| The size I got wrong | The size you ordered first, and why you swapped |
Ad: Fit check
- What you say
- Your height, your size, and how it fits at the shoulders, waist and length
Ad: Size advice
- What you say
- Whether it runs small or large, and which size to order
Ad: Fabric close-up
- What you say
- What it feels like, whether it stretches and how it washes
Ad: Three ways to wear it
- What you say
- The same piece in three outfits, for different days
Ad: The size I got wrong
- What you say
- The size you ordered first, and why you swapped
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How to film a fashion video ad
Film on a phone, in daylight, in front of a plain wall or a mirror.
- Film in daylight, because colour is part of what people buy and a warm bulb changes it.
- Film short clips of the piece moving, such as a walk, a turn and the fabric stretched between your hands.
- One afternoon is enough to film a short fit video for each piece in a small drop.
Filming a fashion ad
Put the piece on
In the size you name on camera
Say how it fits
In one go, facing a window
Film the piece moving
A walk, a turn, the fabric up close
Edit and add captions
Vertical, for Reels, TikTok and Shorts
Making the ad in Cutroom
Cutroom does the editing. You upload the video of you talking about the piece, up to 3 minutes. A finished vertical ad comes back in about a minute.
- Cutroom adds captions timed to your voice and drafts a headline for the opening. On Punch and Native it also shortens the pauses.
- Upload your clips of each piece once. Pick the words where you describe the fit, and the clip plays over exactly those words.
- Where you have no clip of your own, Cutroom adds free stock clips, such as streets and wardrobes.
- You can give the size advice, like "order a size up", its own caption style, so it stands out even with the sound off.
- Cutroom does not colour-correct footage, so film the colour in good light and say it out loud.
- Each project makes one finished ad, so each video covers one piece.
What a finished ad looks like
A headline at the top, a clip of the piece in a small tilted frame while you keep talking, and captions on screen.
What a fashion video ad costs
In Cutroom, a 30-second ad costs 110 credits: 100 to edit it and 10 to export it.
- Six ads, one for each piece in a small drop, cost 660 credits.
- When you launch a new drop, a $39.99 top-up adds 2,500 credits, enough for about 22 more ads.
- You pay Meta or TikTok separately to show the ad.
Cutroom plans
| Plan | Price | Credits | 30-second ads |
|---|---|---|---|
| Free | $0, no card | 600, for one video | 1, made within 7 days, with a watermark |
| Lite | $19.99 a month | 1,250 | About 11, no watermark |
| Basic | $39.99 a month | 2,500 | About 22, plus AI presenters and music |
| Premium | $79.99 a month | 5,000 | About 45 |
| Top-up | $39.99 once | 2,500 | About 22 more |
Plan: Free
- Price
- $0, no card
- Credits
- 600, for one video
- 30-second ads
- 1, made within 7 days, with a watermark
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- 30-second ads
- About 11, no watermark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- 30-second ads
- About 22, plus AI presenters and music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- 30-second ads
- About 45
Plan: Top-up
- Price
- $39.99 once
- Credits
- 2,500
- 30-second ads
- About 22 more
Questions people ask
- What should a fashion video ad say?
- How the piece fits: your height, the size you wear, where it is tight or loose, and whether the fabric stretches. Say who it suits and when to size up.
- How do I show sizing in a clothing ad?
- Say your height and the size you are wearing, then how it fits at the shoulders, waist and length. Add whether it runs small or large, and which size you would order.
- Can I use my own clips of the clothes?
- Yes. Upload clips of each piece to your Cutroom library, then pick the words where you describe it. The clip plays over exactly those words.
- Can Cutroom colour-correct my footage?
- No. There is no colour correction, so film in daylight and say the colour out loud if it matters.
- How much does it cost to make a fashion video ad?
- In Cutroom, 110 credits for a 30-second ad, so six ads for a small drop cost 660 credits. Your first video is free, with no card.
Put the piece on, say how it fits, and get a finished ad back. Your first video is free.