For your team
AI video ads for ecommerce: an AI actor, or your own video edited by AI
AI tools make ecommerce video ads in two ways. Creatify, MakeUGC and Arcads have an AI actor present your product, while Cutroom edits a real person talking about it into a finished vertical ad.
In short
- Ecommerce video ads made with AI either use an AI actor reading a script, or edit a video of a real person.
- Creatify, MakeUGC and Arcads need no filming. You give a product link or a script, and an AI actor presents it.
- Cutroom needs one phone video of a person talking, up to 3 minutes. It adds captions, stock clips and an opening headline.
- Creatify starts at $39 a month and MakeUGC at $59. A 30-second Cutroom ad costs about 110 credits, under $2.
- Share of ads that become winners, per Motion's study of 550,000+ Meta ads
- 5-8%
- A month for Creatify Starter, an AI actor tool
- $39
- One 30-second Cutroom ad on the Lite plan
- Under $2
What are AI video ads for ecommerce?
AI video ads are short product videos for TikTok, Instagram Reels and Facebook, made partly or fully by AI. There are two main kinds.
- AI actor tools write or read a script for you, so nobody has to film. Creatify can start from your product page link.
- MakeUGC's Pro plan can show an AI actor holding your product.
- Cutroom does not generate people. It edits a real video of someone talking and turns it into a finished ad.
The two kinds of AI video ad
Who is on camera
- AI actor ad
- An AI actor from the tool's library
- Real person, edited by AI
- You, a staff member or a customer
What you need
- AI actor ad
- A product link or a script
- Real person, edited by AI
- A phone video of someone talking
Tools
- AI actor ad
- Creatify, MakeUGC, Arcads
- Real person, edited by AI
- Cutroom
Good at
- AI actor ad
- Many ads fast, with no filming
- Real person, edited by AI
- A real face and real words about the product
Watch out for
- AI actor ad
- Other brands can use the same AI actors
- Real person, edited by AI
- Someone has to film
| AI actor ad | Real person, edited by AI | |
|---|---|---|
| Who is on camera | An AI actor from the tool's library | You, a staff member or a customer |
| What you need | A product link or a script | A phone video of someone talking |
| Tools | Creatify, MakeUGC, Arcads | Cutroom |
| Good at | Many ads fast, with no filming | A real face and real words about the product |
| Watch out for | Other brands can use the same AI actors | Someone has to film |
What to show in an ecommerce video ad
Each of these ads answers one question a buyer has before they order.
- Only someone who really bought the product should say "I ordered this". An AI actor should describe the product, not claim to own it.
Five common ideas for a product video ad
| Ad idea | What the person says |
|---|---|
| Problem and fix | The problem the product solves, then the product solving it |
| Show it in use | How it works, with the product in their hand |
| Answer a worry | Sizing, delivery time or the returns policy, answered plainly |
| Customer review | What a real buyer liked, filmed on their own phone |
| Founder story | Why you made the product, told by you |
Ad idea: Problem and fix
- What the person says
- The problem the product solves, then the product solving it
Ad idea: Show it in use
- What the person says
- How it works, with the product in their hand
Ad idea: Answer a worry
- What the person says
- Sizing, delivery time or the returns policy, answered plainly
Ad idea: Customer review
- What the person says
- What a real buyer liked, filmed on their own phone
Ad idea: Founder story
- What the person says
- Why you made the product, told by you
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Tools that make AI video ads for ecommerce
Creatify, MakeUGC and Arcads use AI actors. Cutroom edits a video you film yourself.
AI video ad tools for ecommerce
Prices as each company publishes them on the day shown. Plans change, so check before you buy.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 Creatify | Product ads from a product page link, with an AI actor | Paste a product page; it writes a script and an AI actor reads it | Web | Free plan (2 ads a month, watermark); Starter $39/month |
 MakeUGC | Ads that look filmed by a customer, using AI actors | Write a script and pick an AI actor; it adds captions, music and stock clips | Web, API | No free plan; $1 for 72 hours; Startup $59/month |
 Arcads | Many customer-style ads with AI actors | Write a script and an AI actor performs it | Web | Not published |
| Cutroom | Turning a phone video of a real person into a finished ad | Upload a video of someone talking; it adds captions, stock clips and an opening headline | Web | First video free; Lite $19.99/month |
- Creatify
- Best for
- Product ads from a product page link, with an AI actor
- Approach
- Paste a product page; it writes a script and an AI actor reads it
- Platform
- Web
- Pricing from
- Free plan (2 ads a month, watermark); Starter $39/month
- MakeUGC
- Best for
- Ads that look filmed by a customer, using AI actors
- Approach
- Write a script and pick an AI actor; it adds captions, music and stock clips
- Platform
- Web, API
- Pricing from
- No free plan; $1 for 72 hours; Startup $59/month
- Arcads
- Best for
- Many customer-style ads with AI actors
- Approach
- Write a script and an AI actor performs it
- Platform
- Web
- Pricing from
- Not published
Cutroom
- Best for
- Turning a phone video of a real person into a finished ad
- Approach
- Upload a video of someone talking; it adds captions, stock clips and an opening headline
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
How to make an ecommerce ad with Cutroom
The edit comes back in about a minute. You change it by editing the text of what was said.
- Film someone talking about the product on a phone, up to 3 minutes, and upload it.
- Cutroom edits the video, adds captions timed to the voice and places stock clips over parts of the talking.
- Upload clips of your product once. Highlight the words that name it, and your clip appears over exactly those words.
- If a word is misheard, fix it in the text and the captions follow. A line you said wrong stays in, so film that one again.
- Export a vertical 9:16 MP4 for TikTok, Instagram Reels, Facebook and YouTube Shorts.
A finished ecommerce ad, as one frame
The person talking, your product clip in a small box, the opening headline and the captions, all in one vertical MP4.
What Cutroom costs
Cutroom charges in credits: 100 to edit a video and 20 per minute to export it. A 30-second ad costs about 110 credits.
- Your first video is free, with no card, and you have 7 days to make it. It has a Cutroom watermark across the middle.
- The Lite plan removes the watermark. At $19.99 for 1,250 credits, one 30-second ad costs under $2.
- The money you spend showing the ads is separate. You set that budget in Meta Ads Manager or TikTok Ads Manager.
Cutroom plans and how many 30-second ads they cover
| Plan | Price | Credits | 30-second ads |
|---|---|---|---|
| Free | $0, no card | Your first video | 1, with a watermark |
| Lite | $19.99 a month | 1,250 | About 11 |
| Basic | $39.99 a month | 2,500 | About 22, plus avatars and music |
| Premium | $79.99 a month | 5,000 | About 45 |
| Top-up | $39.99 once | 2,500 | About 22 more |
Plan: Free
- Price
- $0, no card
- Credits
- Your first video
- 30-second ads
- 1, with a watermark
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- 30-second ads
- About 11
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- 30-second ads
- About 22, plus avatars and music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- 30-second ads
- About 45
Plan: Top-up
- Price
- $39.99 once
- Credits
- 2,500
- 30-second ads
- About 22 more
Which tool should you choose?
It mostly comes down to whether someone on your team will film.
Which tool should you choose
Choose Creatify if nobody will film and you want ads made straight from your product pages.
Choose MakeUGC if you want an AI actor holding your product. That is on the Pro plan at $149 a month.
Choose Arcads if you want many AI actor ads in several languages and are fine signing up before you see a price.
Choose Cutroom if a founder, staff member or customer will talk about the product on a phone, and you want each video finished for you. Your first video is free.
Questions people ask
- What is the best AI tool for ecommerce video ads?
- It depends on who is on camera. Creatify fits best if nobody will film, because it starts from your product page. Cutroom fits best if a real person will talk about the product on a phone.
- Can AI make a video ad from my product page?
- Yes. Creatify turns a product page link into a script and a video read by an AI actor. Cutroom cannot do that, because it needs a video of a person talking.
- How much does an AI video ad cost?
- Paid plans start between $19.99 and $59 a month. Cutroom Lite is $19.99 for about 11 ads of 30 seconds, Creatify Starter is $39 and MakeUGC Startup is $59. Your ad budget on Meta or TikTok is extra.
- Can I use my own product footage in the ad?
- Yes, in Cutroom. Upload your product clips once, then highlight the words where the product is named and the clip appears over them.
- Does Cutroom work for product-only ads with nobody talking?
- No. Cutroom edits videos of a person talking. For product shots with music and no speaker, a video editor such as CapCut is the better choice.
- Which platforms are the ads for?
- TikTok, Instagram and Facebook Reels, and YouTube Shorts. Every Cutroom export is a vertical 9:16 MP4 with the captions already in the video.
Film one person talking about your product and get the finished ad back. Your first video is free.