For your team
HVAC video ads: your own technician explains a real fault on camera
HVAC video ads work best when your own technician explains a real fault at a real unit, in under a minute. Film one clip on a phone and Cutroom sends back a captioned 9:16 ad in about a minute.
In short
- HVAC video ads work best when your own technician explains a real fault at the unit, in under a minute.
- The three ads to have ready are the signs an AC is failing, a tune-up offer, and repair or replace.
- Homeowners call in the first hot week, so the heatwave ad has to be live that week.
- Cutroom turns one clip of up to 3 minutes into a captioned 9:16 ad.
- Your first video is free, with no card. A 30-second ad costs about 110 credits.
- Longest clip a tech films
- 3 min
- Credits for a 30-second ad, edit and export
- about 110
- Lite a month, 1,250 credits
- $19.99
Who should be on camera in an HVAC ad
Your own technician, the one who would turn up at the house, rather than an actor or a voice-over.
- ServiceTitan's HVAC video guide recommends your own technicians on camera, answering customer questions.
- Your techs explain faults to homeowners all day, so the script already exists in their own words.
- A tech can film the first heatwave ad on the morning it gets hot, which an agency edit cannot match.
- The homeowner hears the same explanation they would get standing next to the unit.
Which HVAC ad to run when
Run each ad in the week the weather turns, rather than on a fixed date.
HVAC video ads by season
| When | Ad to run |
|---|---|
| First hot week | Signs the AC is about to fail, and same-week repair |
| Spring and autumn | Tune-up offers before the rush |
| First cold snap | Furnace and heat pump checks |
| All year | Repair-or-replace answers for older systems |
When: First hot week
- Ad to run
- Signs the AC is about to fail, and same-week repair
When: Spring and autumn
- Ad to run
- Tune-up offers before the rush
When: First cold snap
- Ad to run
- Furnace and heat pump checks
When: All year
- Ad to run
- Repair-or-replace answers for older systems
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Ad 1: three signs your AC is about to fail
Have this ad ready before the first heatwave.
- Stand at the unit and name three signs a homeowner can check today.
- Two good examples are warm air from the vents and a system that switches on and off every few minutes.
- End by asking them to call before it stops working.
- A condenser is loud, so stand a few steps away from the fan and let the captions carry the ad.
Caption themes that stay readable outdoors
Four of the 40 caption themes. Heavy faces and boxed words hold up on a bright phone screen.
Shout
Slam
Brick
Poster
Ad 2: the tune-up offer
A tune-up offer fills the quiet weeks before each season turns.
- Say what the visit includes, what it costs and which towns you cover.
- Film it at a customer's unit or in front of the van, in one clip.
- Put the price in the headline card, so it reads before anyone hears it.
- Give a real price and a named area, because homeowners first check whether you come to them.
Headline card styles for a price
Four of the 15 hook themes. Write the headline yourself or pick one Cutroom drafted.
Slab
Title
Spotlight
Capsule
Ad 3: repair or replace
Owners of older systems all ask this, and often get two answers from two companies.
- Start with the question in the homeowner's own words, then say what you check, which is the age of the unit, the parts that failed and what it costs to run.
- Say when repairing is the sensible call, and when a new unit costs less over the next few years.
- Run this one all year, not only in season, because homeowners with an older system look it up long before anything breaks.
- End by asking them to book an assessment in the area you cover.
A repair-or-replace answer, in five steps
One clip from the tech. Cutroom trims the dead air and places the b-roll.
The question
In the homeowner's words
What we check
Age, parts, running cost
When to repair
The case for fixing it
When to replace
The case for a new unit
Book a visit
Name the area you cover
How one clip becomes a finished ad
The edit comes back in about a minute, so nobody edits in the truck.
- The tech films phone vertical, one clip up to 3 minutes, standing away from the fan and pointing at the part.
- Anyone can upload it, from the truck or from the office.
- Cutroom cuts the dead air, puts b-roll on the words and burns in the captions.
- Fix a mis-heard part name, delete a line with an old price, and the video rebuilds.
- Upload clips of your vans and crews and highlight the phrase each one belongs to.
- Export a 9:16 MP4 for Facebook, Instagram and TikTok.
The editor: fix a word in the transcript, the ad follows
Delete a line and the video rebuilds. Highlight a phrase and a clip lands on it.
B-rolls · 5
1
2
3
4
5Most face serums make one big promise, then quietly do nothing. This one has three ingredients, works in ten days, and costs less than your coffee habit. If your skin doesn’t change, you get every cent back.
highlight = b-roll · struck out = already cut
▸ 0:07 / 0:26 · shot 1 of 5
- 1B-roll on the exact wordsReal footage, placed where showing beats telling.
- 2The opening headlineWritten from what you said. Pick one it drafted, or write your own.
- 3Captions in 40 themesPick a theme, then its font and colour.
- 49:16, ready to exportExport renders one vertical MP4.
Other video tools for HVAC companies
No major video tool has a page for HVAC, so owners compare general tools.
- Creatify is best if nobody at the company will appear on camera, because an AI actor reads the script.
- OpusClip is best if you already film long install or maintenance videos.
- Captions is best if a tech wants to edit on the phone themselves.
- Cutroom is best if a tech can film one short clip and you want a finished 9:16 ad back.
Four tools for HVAC video ads, side by side
Prices as published on each vendor's own pricing page on the date shown. Plans change; check the page before you buy.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
| Cutroom | One tech's clip finished as a 9:16 ad | Upload a clip; captions, hook and b-roll are placed on the words | Browser | First video free, no card; Lite $19.99/month |
 Creatify | Ads from a URL with an AI actor | Paste a page; an AI actor reads the script it writes | Web | Free plan with 10 credits a month (watermark); Starter $39/month |
 OpusClip | Turning long videos into many short clips | AI picks the clips from a long video and captions them | Web, mobile | Free plan (watermark); Starter $15/month |
 Captions | Editing a video of you talking on a phone | AI edit styles applied to your video, with manual controls | iOS, Android, web | Free version; Max $24.99/month |
Cutroom
- Best for
- One tech's clip finished as a 9:16 ad
- Approach
- Upload a clip; captions, hook and b-roll are placed on the words
- Platform
- Browser
- Pricing from
- First video free, no card; Lite $19.99/month
- Creatify
- Best for
- Ads from a URL with an AI actor
- Approach
- Paste a page; an AI actor reads the script it writes
- Platform
- Web
- Pricing from
- Free plan with 10 credits a month (watermark); Starter $39/month
- OpusClip
- Best for
- Turning long videos into many short clips
- Approach
- AI picks the clips from a long video and captions them
- Platform
- Web, mobile
- Pricing from
- Free plan (watermark); Starter $15/month
- Captions
- Best for
- Editing a video of you talking on a phone
- Approach
- AI edit styles applied to your video, with manual controls
- Platform
- iOS, Android, web
- Pricing from
- Free version; Max $24.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
What HVAC video ads cost
Cutroom charges 100 credits to edit a video and 20 credits for each minute you export.
- Lite is $19.99 a month for 1,250 credits, with no Cutroom mark.
- Basic is $39.99 for 2,500 credits with avatars and generated music, and Premium is $79.99 for 5,000.
- Your first video is free, made within 7 days, so test it on one real fault.
HVAC ads by length
| Ad length | Credits | Ads a month on Lite |
|---|---|---|
| 30 seconds | About 110 | About 11 |
| 60 seconds | About 120 | About 10 |
Ad length: 30 seconds
- Credits
- About 110
- Ads a month on Lite
- About 11
Ad length: 60 seconds
- Credits
- About 120
- Ads a month on Lite
- About 10
Questions people ask
- What should an HVAC video ad say?
- One fault or one offer, explained by the tech who fixes it. Name the sign a homeowner can check, say what it usually means, and end with the step to book. Mention the towns you cover.
- Can my technicians film HVAC ads on the job?
- Yes. A tech films one vertical clip of up to 3 minutes at the unit, standing away from the condenser fan. Whoever uploads it gets the edit back in about a minute, so nobody edits in the truck.
- How fast can a heatwave ad be ready?
- The edit comes back in about a minute, and you can post the MP4 the same morning. Review times on Meta and TikTok are theirs. Film the three-signs ad before the season starts to remove the wait.
- Can I use clips of my own vans and crews?
- Yes. Upload your clips to your library, then highlight the phrase each one belongs to and it lands over exactly those words. Where you have no clip, Cutroom places a stock clip you can swap.
- Does Cutroom make landscape videos for YouTube or a website?
- No. Cutroom exports 9:16 MP4 files only, from one clip of up to 3 minutes, for Reels, TikTok, Shorts and Stories. A long landscape install video needs a traditional editor.
- Is the free video enough to test HVAC ads?
- Yes. Your first video is free, with 600 credits, 7 days to make it and no card. It is a full edit with a Cutroom mark across the middle. Film one real fault to test it; Lite at $19.99 a month removes the mark.
- Who should not use Cutroom for HVAC video ads?
- Companies that will not put anyone on camera, who should try Creatify, and companies with long install videos to cut down, who should try OpusClip. If a tech can film one short clip at the unit, Cutroom finishes it for about 110 credits.
Film one fault explanation at the next unit you visit. Your first video is free.