Can an orthodontist show before and after photos in a Meta ad?

Yes, with care. Meta allows before-and-after images for cosmetic procedures, but the ad must target people 18 or older and may not attack anyone's appearance. Use real patients with written consent and show typical results.

Should an orthodontic ad talk to the parent or the teenager?

The parent, in almost every case. The parent books the consult and signs the payment plan, and Meta requires cosmetic procedure ads to target adults. A teenager can appear in an organic reel with consent.

How often should an orthodontic practice post video?

Once a week is a pace most practices can keep. Film four short answers in one sitting and you have a month of posts. A 30-second reel is about 110 credits in Cutroom, so that fits inside Lite at $19.99 a month.

Is orthodontic video marketing different from dental video marketing?

Yes. A dentist sells check-ups and one-off treatments. An orthodontist sells a long treatment that a parent decides on, with financing at the centre, so the videos cover braces or aligners, monthly cost and how long treatment lasts.

Does an orthodontic practice need a camera crew for reels?

No. A phone on a stand in a treatment room, with window light, is enough for a 9:16 reel. A clip-on microphone helps more than a better camera. Cutroom adds the captions, the b-roll and the opening headline.

What should an orthodontist avoid saying on camera?

Promises about results or timing. Say what most cases like this involve, not what one child will get, and name the free exam as the step that decides. Cutroom shows the whole video as a transcript, so a slip is easy to delete.

Who should not use Cutroom for orthodontic marketing?

Practices that want a produced office film with several cameras, drone shots and a scripted voice-over. Cutroom finishes one clip of somebody talking, up to 3 minutes, as a 9:16 video.

For your team

Video marketing for orthodontists: answer the questions parents ask

Video marketing for orthodontists works best as short answers to the questions parents ask before a consult. Film one answer on your phone and Cutroom sends back a captioned 9:16 reel.

In short

Video marketing for orthodontists works best as one-minute answers to the questions parents ask at every consult.
Three videos to film first are braces or aligners, cost and payment plans, and the first visit.
Meta makes ads for cosmetic procedures target people 18 or older, and rejects lines that attack how a person looks.
Cutroom turns one clip of up to 3 minutes into a captioned 9:16 reel.
Your first video is free, with no card. Lite is $19.99 a month.

Drawn scene: orthodontist talking with parent teen. — Illustration by Cutroom, AI-generated

Longest clip Cutroom accepts: 3 min
Credits for a 30-second reel, edit and export: about 110
Lite, per month, after the free video: $19.99

What parents want to see before they book

A parent comparing two or three practices wants a few plain answers from the orthodontist.

Parents want to see the orthodontist who will treat their child, on camera, in their own words.
They want to know whether braces or aligners suit their teenager.
They want to know what treatment costs a month and how a payment plan works.
In most practices the coordinator picks the question, the orthodontist films it, and the coordinator finishes the video.

From a parent's question to a posted reel

The coordinator hears the questions. The orthodontist answers one per clip, between patients.

Coordinator picks a question
The one parents ask at every consult
Orthodontist films one clip
Between patients, up to 3 minutes
Cutroom edits
Captions, b-roll, an opening headline
Coordinator reads it through
Deletes any line that reads as a promise
Export and post
9:16 MP4 for Reels, TikTok or a Meta ad

Three videos every orthodontic practice can make

Each one fits in a single clip of under a minute.

Film the braces-or-aligners video first, because parents bring that question to the consult.
You can upload photos of your rooms and place them on the words that describe them.
Four answers filmed in one sitting give you a month of weekly posts.

Three orthodontic videos parents watch

Video	What to say	Tip
Braces or aligners for a teenager	Both options, which cases suit each, and what decides it at the exam	Shows your judgment without promising a result
Cost and payment plans	What a monthly plan covers, what the down payment does, how insurance works	Quote your real terms, or say the figure comes at the free exam
First-visit walk-through	What happens, who the parent meets, what they leave with	Film in the treatment room and add photos of it as stills

Video: Braces or aligners for a teenager
What to say
Both options, which cases suit each, and what decides it at the exam
Tip
Shows your judgment without promising a result
Video: Cost and payment plans
What to say
What a monthly plan covers, what the down payment does, how insurance works
Tip
Quote your real terms, or say the figure comes at the free exam
Video: First-visit walk-through
What to say
What happens, who the parent meets, what they leave with
Tip
Film in the treatment room and add photos of it as stills

This is the whole editor

Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.

Open with the parent's question

The first seconds decide whether a parent keeps watching.

A headline card carries the parent's question on screen in the first seconds.
Cutroom has 15 headline styles, from plain to bold.
Use the parent's own words, the way your coordinator hears them at the desk.

Title hook style — Opening cards for a parent's question
The card carries the question for the first seconds. Four of the 15 hook themes.

Capsule hook style — Opening cards for a parent's question
The card carries the question for the first seconds. Four of the 15 hook themes.

Meta's ad rules for braces and aligner ads

Two Meta rules shape every paid ad for orthodontic treatment. This is a starting checklist, not legal advice.

Ads for cosmetic procedures must target people 18 or older, so the paid ad talks to the parent.
Meta rejects ad copy that attacks how a person looks, so open with the parent's question instead.
Before-and-after photos are allowed, with written consent, and should show typical results.
On camera, promise no result and no treatment time for one particular child.
Refresh your consult ads before summer and again before the school year starts.

How one clip becomes a finished reel

Nobody on your team needs to learn a timeline. The coordinator edits by reading the transcript.

The orthodontist films one unbroken clip per question, phone vertical at eye level, facing a window.
Cutroom cuts the pauses, puts b-roll on the words and burns the captions into the picture.
Delete a sentence that sounds like a guarantee and the video rebuilds without it.
Fix a mis-heard clinical term once in the transcript and the caption changes with it.
Export a 1080x1920 MP4 for Reels, TikTok, Shorts or your Meta ads.

The finished reel on a phone
A headline card at the top, captions in the picture, the orthodontist on screen.

Tool	Best for	Editing approach	Platform	Pricing from
Captions	Editing a video of you talking on a phone	AI edit styles applied to your video, with manual controls	iOS, Android, web	Free version; Max $24.99/month
OpusClip	Turning long videos into many short clips	AI picks the clips from a long video and captions them	Web, mobile	Free plan (watermark); Starter $15/month
Cutroom	One answer to a parent, finished as a 9:16 reel	Upload a clip; b-roll, captions and a hook are placed for you	Browser	First video free, no card; Lite $19.99/month

What video costs an orthodontic practice

Cutroom charges 100 credits to edit a video and 20 credits for each minute you export.

A 30-second reel costs about 110 credits.
A weekly reel plus two versions of your consult ad is about 6 videos, or roughly 660 credits a month.
That fits inside Lite at $19.99 a month for 1,250 credits.
Your first video is free, made within 7 days of signing up, and carries a Cutroom mark that Lite removes.

Cutroom plans for an orthodontic practice

Plan	Price	Credits	30-second reels
First video	Free, no card	600	1, with a Cutroom mark across the middle
Lite	$19.99 a month	1,250	About 11 a month, no Cutroom mark
Basic	$39.99 a month	2,500	About 22 a month, plus avatars and generated music
Premium	$79.99 a month	5,000	About 45 a month

Plan: First video
Price
Free, no card
Credits
600
30-second reels
1, with a Cutroom mark across the middle
Plan: Lite
Price
$19.99 a month
Credits
1,250
30-second reels
About 11 a month, no Cutroom mark
Plan: Basic
Price
$39.99 a month
Credits
2,500
30-second reels
About 22 a month, plus avatars and generated music
Plan: Premium
Price
$79.99 a month
Credits
5,000
30-second reels
About 45 a month

Questions people ask

Can an orthodontist show before and after photos in a Meta ad?: Yes, with care. Meta allows before-and-after images for cosmetic procedures, but the ad must target people 18 or older and may not attack anyone's appearance. Use real patients with written consent and show typical results.
Should an orthodontic ad talk to the parent or the teenager?: The parent, in almost every case. The parent books the consult and signs the payment plan, and Meta requires cosmetic procedure ads to target adults. A teenager can appear in an organic reel with consent.
How often should an orthodontic practice post video?: Once a week is a pace most practices can keep. Film four short answers in one sitting and you have a month of posts. A 30-second reel is about 110 credits in Cutroom, so that fits inside Lite at $19.99 a month.
Is orthodontic video marketing different from dental video marketing?: Yes. A dentist sells check-ups and one-off treatments. An orthodontist sells a long treatment that a parent decides on, with financing at the centre, so the videos cover braces or aligners, monthly cost and how long treatment lasts.
Does an orthodontic practice need a camera crew for reels?: No. A phone on a stand in a treatment room, with window light, is enough for a 9:16 reel. A clip-on microphone helps more than a better camera. Cutroom adds the captions, the b-roll and the opening headline.
What should an orthodontist avoid saying on camera?: Promises about results or timing. Say what most cases like this involve, not what one child will get, and name the free exam as the step that decides. Cutroom shows the whole video as a transcript, so a slip is easy to delete.
Who should not use Cutroom for orthodontic marketing?: Practices that want a produced office film with several cameras, drone shots and a scripted voice-over. Cutroom finishes one clip of somebody talking, up to 3 minutes, as a 9:16 video.

Ask your treatment coordinator which question parents ask most, film the answer, and post the reel this week. Your first video is free.

Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it