Is Pictory or InVideo better?

Pictory is better if you want stock-footage videos from your text, with 200 minutes of video a month. InVideo is better if you want the lowest price, new AI-made clips and a phone app.

Which is cheaper, Pictory or InVideo?

InVideo is cheaper to start: Basic is $9 a month and Pictory Starter is $25, both billed yearly. They count usage differently. Pictory gives you 200 minutes of video a month. InVideo gives 190 credits, which it says make about 7 short AI clips, and it does not say how much stock-footage video they make.

Does Pictory have a free plan?

No, but it offers a free trial. The pricing page does not say what the trial includes.

Can Pictory turn a blog post into a video?

Yes. Paste the post or its link, and Pictory turns it into a video with stock footage, captions and an AI voice.

Do stock footage videos work as ads?

Yes, for explaining a product. For convincing someone who doubts you, a real person on camera is usually more believable.

Is there a tool that makes an ad from a video of me?

Yes. Cutroom turns one clip of you talking into a finished 9:16 ad with cuts, captions and b-roll. A 30-second ad costs 110 credits, and your first video is free.

Comparison

Pictory vs InVideo: Pictory for stock-footage videos from your text, InVideo for AI-made clips at a lower price

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Pictoryvs

InVideo

Pictory is the better choice if you want to turn your text into videos made of stock footage, with 200 minutes of video a month. InVideo is the better choice if you want it cheaper, with new AI-made clips and a phone app.

In short

Pictory and InVideo both turn a script or a prompt into a video. Pictory uses stock footage; InVideo also makes new clips with AI.
Choose Pictory if you want to turn a script, blog post or slides into a stock-footage video, with 200 minutes a month.
Choose InVideo if you want the lowest price, new clips made with AI and an app for your phone.
InVideo starts at $9 a month and Pictory at $25, both billed yearly. Pictory offers a free trial.
Pictory counts what you use in minutes of video. InVideo counts it in credits, and only says how many AI clips they make.

A detailed close-up view of stacked newspapers, highlighting textures and layers. — Photo by Mike van Schoonderwalt on Pexels

InVideo Basic a month, billed yearly: $9
Pictory Starter a month, billed yearly: $25
Minutes of video a month on Pictory Starter: 200

Pictory vs InVideo at a glance

Here is what each tool is, what it costs and who it suits. Cutroom is added for anyone who wants a real person in the ad.

Pictory vs InVideo at a glance

Prices as published on each company's own pricing page, billed yearly.

Tool	Best for	Editing approach	Platform	Pricing from
Pictory	Stock-footage videos made from a script, blog post or slides	Start from a script, article, link, slides or prompt; get a video with stock and captions	Web	Starter $25/month, billed yearly; free trial
InVideo	Low-cost videos with AI-made clips, on web or phone	Type a prompt, it writes the script and builds the video	Web, iOS and Android	Basic $9/month, billed yearly
Cutroom	Turning one clip of you talking into a finished 9:16 ad	Edits your own clip for you: cuts, captions, b-roll, hook	Web	First video free; Lite $19.99/month

Pictory
Best for
Stock-footage videos made from a script, blog post or slides
Approach
Start from a script, article, link, slides or prompt; get a video with stock and captions
Platform
Web
Pricing from
Starter $25/month, billed yearly; free trial
InVideo
Best for
Low-cost videos with AI-made clips, on web or phone
Approach
Type a prompt, it writes the script and builds the video
Platform
Web, iOS and Android
Pricing from
Basic $9/month, billed yearly
Cutroom
Best for
Turning one clip of you talking into a finished 9:16 ad
Approach
Edits your own clip for you: cuts, captions, b-roll, hook
Platform
Web
Pricing from
First video free; Lite $19.99/month

Prices and plans read from each vendor's own pricing page on 21 September 2026.

What is the difference between Pictory and InVideo?

Both turn text or a prompt into a video, and both can write the script for you. They differ in footage, price and phone apps.

Pictory can start from a blog post, a script, a link, slides, a prompt or a recording. It adds stock video clips, captions and an AI voice.
InVideo starts from a prompt, an idea or a script. It writes the script with you, picks the shots and adds a voice.
InVideo can also make new video clips with AI, so not every shot is stock footage.
Pictory counts what you use in minutes of video. InVideo counts it in credits, and only says how many AI clips those make.
InVideo has apps for iPhone and Android. Pictory runs in your browser only.
InVideo is cheaper to start. Pictory offers a free trial, and InVideo's pricing page shows no free plan.

Pictory and InVideo side by side

Pictory builds videos from stock footage. InVideo mixes stock footage with new clips made by AI.

What you start with
Pictory
An article, script, link, slides, prompt or recording
InVideo
A prompt, an idea or a script
Who writes the script
Pictory
You, or its AI script generator
InVideo
InVideo, with your edits
Footage
Pictory
Stock footage on every plan
InVideo
Stock footage, some premium clips, and clips made by AI
How your use is counted
Pictory
Minutes of video: 200 a month on Starter
InVideo
Credits: 190 a month on Basic
Phone app
Pictory
No, web only
InVideo
Yes, iOS and Android
Free option
Pictory
Free trial
InVideo
No free plan shown
Cheapest plan
Pictory
$25/month, billed yearly
InVideo
$9/month, billed yearly

	Pictory	InVideo
What you start with	An article, script, link, slides, prompt or recording	A prompt, an idea or a script
Who writes the script	You, or its AI script generator	InVideo, with your edits
Footage	Stock footage on every plan	Stock footage, some premium clips, and clips made by AI
How your use is counted	Minutes of video: 200 a month on Starter	Credits: 190 a month on Basic
Phone app	No, web only	Yes, iOS and Android
Free option	Free trial	No free plan shown
Cheapest plan	$25/month, billed yearly	$9/month, billed yearly

This is the whole editor

Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.

Pictory vs InVideo pricing

InVideo's first plan is cheaper. The two count usage differently: Pictory in minutes of video, InVideo in credits.

Pictory Starter is $25 a month billed yearly, or $29 monthly, with 200 minutes of video a month.
Pictory Professional is $35 a month billed yearly, or $59 monthly, and adds AI avatars. Team is $119 a month billed yearly.
InVideo Basic is $9 a month billed yearly, with 190 credits. InVideo says that is enough for about 7 short clips made by AI.
InVideo Pro is $25 a month billed yearly, or $30 monthly, with 1,000 credits. Ultra is $60 billed yearly, or $80 monthly, with 3,000 credits.
InVideo does not say how much stock-footage video its credits make, so the two plans cannot be compared minute for minute.
Pictory offers a free trial. InVideo's pricing page shows no free plan.

Pictory and InVideo plans

As each company publishes them, read on 21 September 2026.

Plan	Pictory	InVideo
Free	Free trial	Not shown on the pricing page
First paid plan	Starter: $25/month yearly, $29 monthly	Basic: $9/month yearly
Next plan	Professional: $35/month yearly, $59 monthly	Pro: $25/month yearly, $30 monthly
Top plan	Team: $119/month yearly, $199 monthly	Ultra: $60/month yearly, $80 monthly
Included each month	200, 600 or 1,800 minutes of video	190, 1,000 or 3,000 credits (about 7, 28 or 85 short AI clips, by InVideo's estimate)
Stock footage	5 million videos on Starter, 18 million from Professional	Stock clips, plus 45, 150 or 180 premium stock clips

Plan: Free
Pictory
Free trial
InVideo
Not shown on the pricing page
Plan: First paid plan
Pictory
Starter: $25/month yearly, $29 monthly
InVideo
Basic: $9/month yearly
Plan: Next plan
Pictory
Professional: $35/month yearly, $59 monthly
InVideo
Pro: $25/month yearly, $30 monthly
Plan: Top plan
Pictory
Team: $119/month yearly, $199 monthly
InVideo
Ultra: $60/month yearly, $80 monthly
Plan: Included each month
Pictory
200, 600 or 1,800 minutes of video
InVideo
190, 1,000 or 3,000 credits (about 7, 28 or 85 short AI clips, by InVideo's estimate)
Plan: Stock footage
Pictory
5 million videos on Starter, 18 million from Professional
InVideo
Stock clips, plus 45, 150 or 180 premium stock clips

When to choose Pictory

Pictory makes more sense if you want videos built from stock footage and a set number of minutes each month.

You want to reuse blog posts, slides or recordings. Pictory turns each of them into a video.
You want a big stock library. Starter includes 5 million videos from Getty Images and Storyblocks.
You want to know how much video you can make. Starter includes 200 minutes of video a month.
You want an avatar or your own cloned voice. Both start on Professional.
Your team makes videos together. The Team plan adds a shared workspace.
Keep in mind that Pictory has no phone app. It runs in your browser only.

When to choose InVideo

InVideo makes more sense if you want the lowest price, AI-made clips or a phone app.

You want new AI-made clips as well as stock footage.
You want to work on your phone. InVideo has iOS and Android apps.
You want the lowest price. Basic is $9 a month, billed yearly.
You want to fix details yourself. InVideo has a timeline editor.
Keep in mind that InVideo says Basic's 190 credits make about 7 short AI clips a month, and it does not say how much stock-footage video they make.

Where Cutroom fits

Pictory and InVideo make videos without a person on camera. Cutroom does the opposite: it edits a clip of you talking into a finished ad.

You upload one clip of yourself talking, up to 3 minutes long.
Cutroom cuts it, adds captions timed to your voice, puts b-roll on the words you pick and adds a hook.
B-roll never covers more than 52% of the video, so you stay on screen for most of it.
You get a finished 9:16 MP4. A 30-second ad costs 110 credits: 100 to edit, plus 20 per minute of export.
It does not turn text or prompts into video.
Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99 a month removes it.

Pictory and Cutroom compared

Pictory is better when you have text and nobody to film. Cutroom is better when a real person should be in the ad.

Turns an article into a video
Pictory: Text in, video outCutroom: No text-to-video
Nobody has to be filmed
Pictory: Stock footage and an AI voiceCutroom: You film one clip
A real person on screen
Pictory: Stock footage, or an AI avatar on ProfessionalCutroom: Your own clip
Edit a video by editing its transcript
Pictory: Edit Video with TextCutroom: Fix words and place clips; lines are not cut
Try it for free
Pictory: Free trialCutroom: First video free, no card

	Pictory	Cutroom
Turns an article into a video	Text in, video out	No text-to-video
Nobody has to be filmed	Stock footage and an AI voice	You film one clip
A real person on screen	Stock footage, or an AI avatar on Professional	Your own clip
Edit a video by editing its transcript	Edit Video with Text	Fix words and place clips; lines are not cut
Try it for free	Free trial	First video free, no card

Which one should you choose?

It comes down to the footage you want, your budget, and whether a person should be in the video.

Which one should you choose

Choose Pictory if you want to turn your text into stock-footage videos, with a set 200 minutes of video a month.
Choose InVideo if you want the lowest price, new AI-made clips and an app for your phone.
Choose Cutroom if you are making an ad and want a real person, like you or a customer, talking in it. Your first video is free.

Questions people ask

Is Pictory or InVideo better?: Pictory is better if you want stock-footage videos from your text, with 200 minutes of video a month. InVideo is better if you want the lowest price, new AI-made clips and a phone app.
Which is cheaper, Pictory or InVideo?: InVideo is cheaper to start: Basic is $9 a month and Pictory Starter is $25, both billed yearly. They count usage differently. Pictory gives you 200 minutes of video a month. InVideo gives 190 credits, which it says make about 7 short AI clips, and it does not say how much stock-footage video they make.
Does Pictory have a free plan?: No, but it offers a free trial. The pricing page does not say what the trial includes.
Can Pictory turn a blog post into a video?: Yes. Paste the post or its link, and Pictory turns it into a video with stock footage, captions and an AI voice.
Do stock footage videos work as ads?: Yes, for explaining a product. For convincing someone who doubts you, a real person on camera is usually more believable.
Is there a tool that makes an ad from a video of me?: Yes. Cutroom turns one clip of you talking into a finished 9:16 ad with cuts, captions and b-roll. A 30-second ad costs 110 credits, and your first video is free.

Want a real person in your ad instead of stock footage? Film one clip of yourself and get the finished ad back. Your first video is free.

Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it