Comparison
The best InVideo alternatives: Pictory is the closest match
InVideoPictory is the closest InVideo alternative: it turns a script or article into a stock-footage video with an AI voice. Lumen5 also works from text, HeyGen and Synthesia use a presenter, and VEED, CapCut and Cutroom edit your own video.
In short
- The best InVideo alternatives are Pictory, Lumen5, HeyGen, Synthesia, VEED, CapCut and Cutroom. Pictory is the closest match.
- Pictory and Lumen5 turn text or a link into a video built from stock footage, like InVideo.
- HeyGen and Synthesia put an AI presenter on screen instead of stock footage, and HeyGen can draft the video from a prompt, a link or a document.
- VEED and CapCut edit footage you filmed yourself, and CapCut is free.
- Cutroom edits one clip of you talking into a finished 9:16 ad, so a real person stays on screen.
- InVideo Basic a month, billed yearly
- $9
- Pictory Starter a month, billed yearly
- $25
- Lumen5 Basic a month, billed yearly
- $19
InVideo alternatives at a glance
InVideo turns an idea into a full video, with a script, stock and AI-made footage, and an AI voice. Here is what each alternative does, what it costs and who it suits.
InVideo alternatives at a glance
Prices and plans read from each vendor's own pricing page on 21 September 2026.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 Pictory | Scripts and articles turned into stock videos | Paste a script, article or link, get a stock video | Web | Starter $25/month yearly ($29 monthly); free trial |
| Lumen5 | Blog posts turned into branded stock videos | Paste a link, script or document, get a first draft | Browser | Free plan; Basic $19/month, yearly |
 HeyGen | A video drafted from a prompt, with an AI presenter | Type a prompt or script, an avatar presents it | Web, mobile app, API | Free plan; Creator $29/month ($24 yearly) |
 Synthesia | Training and explainer videos with an AI presenter | Type a script, an AI avatar presents it | Web, API | Free plan; Starter $18/month, yearly |
| Browser editing with subtitles and AI tools | Video timeline with auto subtitles and AI tools | Browser, mobile app | Free plan; Creator $10/user/month, yearly | |
 CapCut | Free hands-on editing on a phone or computer | Timeline with templates and effects | iOS, Android, Windows, Mac, web | Free; Pro $19.99/month, varies by region |
| Cutroom | One clip of you talking into a finished 9:16 ad | Edits your clip for you: cuts, captions, b-roll, hook | Web | First video free; Lite $19.99/month |
- Pictory
- Best for
- Scripts and articles turned into stock videos
- Approach
- Paste a script, article or link, get a stock video
- Platform
- Web
- Pricing from
- Starter $25/month yearly ($29 monthly); free trial
Lumen5
- Best for
- Blog posts turned into branded stock videos
- Approach
- Paste a link, script or document, get a first draft
- Platform
- Browser
- Pricing from
- Free plan; Basic $19/month, yearly
- HeyGen
- Best for
- A video drafted from a prompt, with an AI presenter
- Approach
- Type a prompt or script, an avatar presents it
- Platform
- Web, mobile app, API
- Pricing from
- Free plan; Creator $29/month ($24 yearly)
- Synthesia
- Best for
- Training and explainer videos with an AI presenter
- Approach
- Type a script, an AI avatar presents it
- Platform
- Web, API
- Pricing from
- Free plan; Starter $18/month, yearly
VEED
- Best for
- Browser editing with subtitles and AI tools
- Approach
- Video timeline with auto subtitles and AI tools
- Platform
- Browser, mobile app
- Pricing from
- Free plan; Creator $10/user/month, yearly
- CapCut
- Best for
- Free hands-on editing on a phone or computer
- Approach
- Timeline with templates and effects
- Platform
- iOS, Android, Windows, Mac, web
- Pricing from
- Free; Pro $19.99/month, varies by region
Cutroom
- Best for
- One clip of you talking into a finished 9:16 ad
- Approach
- Edits your clip for you: cuts, captions, b-roll, hook
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
What each tool starts from
InVideo makes a video from a prompt. The alternatives start from text, a script or your own footage.
What each tool starts from
| Tool | You start with | What is in the video |
|---|---|---|
| InVideo | A prompt or script | Stock and generated clips, with an AI voice |
| Pictory, Lumen5 | A script, an article or a link | Stock clips |
| HeyGen | A prompt, a link, a document or a script | An AI presenter |
| Synthesia | A script | An AI avatar presenter |
| VEED, CapCut | Your own footage | Whatever you filmed or added |
| Cutroom | One clip of you talking | You, plus b-roll on your words |
Tool: InVideo
- You start with
- A prompt or script
- What is in the video
- Stock and generated clips, with an AI voice
Tool: Pictory, Lumen5
- You start with
- A script, an article or a link
- What is in the video
- Stock clips
Tool: HeyGen
- You start with
- A prompt, a link, a document or a script
- What is in the video
- An AI presenter
Tool: Synthesia
- You start with
- A script
- What is in the video
- An AI avatar presenter
Tool: VEED, CapCut
- You start with
- Your own footage
- What is in the video
- Whatever you filmed or added
Tool: Cutroom
- You start with
- One clip of you talking
- What is in the video
- You, plus b-roll on your words
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Pictory
Pictory is the closest match to InVideo. You paste a script, an article or a link, and it builds a stock video with captions and an AI voice.
- Best for: content teams with blog posts or scripts and no footage of their own.
- Price: Starter is $25 a month billed yearly, or $29 monthly, for 200 video minutes a month. Professional is $35 billed yearly, or $59 monthly.
- Free plan: none, but there is a free trial.
- Pictory uses licensed stock from Getty Images and Storyblocks. Professional adds AI avatars and voice cloning, and Team adds a shared workspace.
- Tradeoff: you bring the script or article, where InVideo can start from an idea, and Starter costs almost three times InVideo Basic.
Lumen5
Lumen5 turns blog posts, scripts and documents into branded videos made from stock.
- Best for: marketing teams that turn written posts into video every week.
- Price: Basic is $19 a month billed yearly, with unlimited videos and no Lumen5 branding. Full HD 1080p starts on Starter, at $59 a month billed yearly.
- Free plan: yes, 5 videos a month up to 2 minutes each, ending with a Lumen5 outro.
- Lumen5 has millions of stock photos and clips, more than 1,000 AI voices, brand kits and more than 100 templates.
- Tradeoff: you bring a post, script or document, where InVideo can start from an idea.
HeyGen
HeyGen also drafts a whole video from a prompt, a link or a document. An AI presenter reads it, instead of stock footage with a voice-over.
- Best for: explainers and marketing videos with a presenter, in many languages.
- Price: Creator is $29 a month, or $24 a month billed yearly. Pro is $49 a month.
- Free plan: yes, 3 videos a month up to 1 minute long, with a watermark.
- HeyGen translates videos into more than 175 languages, and it can make a digital copy of you to present.
- Tradeoff: the video is built around a presenter, not the stock scenes InVideo uses.
Synthesia
Synthesia puts an AI presenter on screen, so nobody has to film. You type a script and an avatar reads it.
- Best for: training, onboarding and explainer videos in many languages.
- Price: Starter is $18 a month billed yearly, or $29 monthly. Creator is $64 a month billed yearly.
- Free plan: yes, up to 10 minutes a month with a watermark.
- Synthesia has 125+ avatars on Starter and 240+ on Enterprise, plus 160+ languages and 60+ templates.
- Tradeoff: Starter includes only 10 minutes of video a month, and it makes presenter videos, not the stock-footage scenes InVideo builds.
VEED
VEED is a browser video editor with many AI tools, including text-to-video.
- Best for: marketers who want subtitles, translation, screen recording and AI video in one tool.
- Price: Creator is $10 per user a month, Pro is $21 and Studio is $35, all billed yearly.
- Free plan: yes, with a watermark that goes away on Creator.
- VEED has text-to-video, AI avatars, an AI voice generator, a screen recorder and a teleprompter. Pro translates into more than 50 languages.
- Tradeoff: for your own footage, you still decide the edit and place the clips yourself.
CapCut
CapCut is a free video editor for your phone, your computer and the browser.
- Best for: editing your own footage by hand without paying.
- Price: Pro is $19.99 a month or $179.99 a year, though the price varies by region.
- Free plan: yes, the standard editor with 8K export.
- CapCut has lots of templates, effects, filters and stickers. Pro adds auto captions, background removal and motion tracking.
- Tradeoff: it does not draft a video from an idea or a script, so you make every edit by hand.
InVideo alternatives pricing
InVideo lists no free plan on its pricing page. Basic is $9 a month billed yearly, Pro is $25 and Ultra is $60.
Free option and cheapest paid plan
From each company's pricing page, checked 21 September 2026.
| Tool | Free option | Cheapest paid plan |
|---|---|---|
| InVideo | None listed | Basic: $9 a month yearly |
| Pictory | Free trial | Starter: $25 a month yearly, $29 monthly |
| Lumen5 | 5 videos a month, up to 2 minutes, Lumen5 outro | Basic: $19 a month yearly |
| HeyGen | 3 videos a month up to 1 minute, watermark | Creator: $24 a month yearly, $29 monthly |
| Synthesia | Up to 10 minutes a month, watermark | Starter: $18 a month yearly, $29 monthly |
| VEED | Free plan with a watermark | Creator: $10 per user a month yearly |
| CapCut | Free editor | Pro: $19.99 a month or $179.99 a year |
| Cutroom | First video free, no card, within 7 days | Lite: $19.99 a month |
Tool: InVideo
- Free option
- None listed
- Cheapest paid plan
- Basic: $9 a month yearly
Tool: Pictory
- Free option
- Free trial
- Cheapest paid plan
- Starter: $25 a month yearly, $29 monthly
Tool: Lumen5
- Free option
- 5 videos a month, up to 2 minutes, Lumen5 outro
- Cheapest paid plan
- Basic: $19 a month yearly
Tool: HeyGen
- Free option
- 3 videos a month up to 1 minute, watermark
- Cheapest paid plan
- Creator: $24 a month yearly, $29 monthly
Tool: Synthesia
- Free option
- Up to 10 minutes a month, watermark
- Cheapest paid plan
- Starter: $18 a month yearly, $29 monthly
Tool: VEED
- Free option
- Free plan with a watermark
- Cheapest paid plan
- Creator: $10 per user a month yearly
Tool: CapCut
- Free option
- Free editor
- Cheapest paid plan
- Pro: $19.99 a month or $179.99 a year
Tool: Cutroom
- Free option
- First video free, no card, within 7 days
- Cheapest paid plan
- Lite: $19.99 a month
When is InVideo still the better choice?
InVideo is still the better pick if you have no footage and only an idea or a script.
- InVideo turns one idea into a full draft: it writes the script, adds stock and AI-made footage and reads it with an AI voice. Pictory and Lumen5 need a script or an article from you first, and HeyGen's drafts use a presenter instead of stock scenes.
- It has apps for iPhone and Android as well as the web.
- InVideo can also make new footage with AI, and you can fix the draft on a timeline.
- Paid plans let several people on your team work on the same videos.
Where Cutroom fits
Cutroom is for ads with a real person in them. You film one clip of yourself talking, and Cutroom edits it into a finished vertical ad.
- You upload one clip of yourself talking, up to 3 minutes long.
- Cutroom cuts it, adds captions timed to your voice, puts b-roll on the words you pick and adds a hook.
- You get a finished 9:16 MP4. Lite, at $19.99 a month, covers about 10 finished 30-second ads.
- It does not write scripts or make videos from a prompt.
- Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99 a month removes it.
B-roll on the words you say
You stay on screen, and short stock clips appear over the words you pick.
Which InVideo alternative should you choose?
It depends on what you have to start with.
Which InVideo alternative to choose
Choose Pictory if you have articles or scripts and want stock videos made from them, like InVideo.
Choose Lumen5 if your marketing team turns blog posts into video every week and needs it on brand.
Choose HeyGen if you want a video drafted from a prompt, with an AI presenter instead of stock footage.
Choose Synthesia if you need a presenter on screen in many languages and nobody wants to film.
Choose VEED if you want one browser editor for subtitles, translation, screen recording and AI video.
Choose CapCut if you want to edit your own footage by hand, for free.
Choose Cutroom if you can film one clip of yourself and want a finished 9:16 ad from it. Your first video is free.
Questions people ask
- What is the best alternative to InVideo?
- Pictory is the closest InVideo alternative. It turns a script or article into a stock-footage video with an AI voice. Lumen5 does the same for marketing teams, and HeyGen drafts a video from a prompt with an AI presenter.
- Is there a free InVideo alternative?
- Yes. Lumen5, HeyGen, Synthesia and VEED have free plans with limits, CapCut is free, and your first Cutroom video is free. Pictory only offers a trial, and InVideo's pricing page lists no free plan.
- How much does InVideo cost?
- InVideo Basic is $9 a month billed yearly. Pro is $25 a month billed yearly, or $30 monthly, and Ultra is $60 billed yearly, or $80 monthly. Its pricing page lists no free plan.
- Which InVideo alternative turns a blog post into a video?
- Pictory and Lumen5, both from a link. Pictory uses stock from Getty Images and Storyblocks and adds captions and a voice. Lumen5 builds a draft and keeps it in your brand kit.
- Which InVideo alternative uses a real person?
- Cutroom, or VEED and CapCut if you edit the footage yourself. Cutroom keeps you on screen and adds b-roll on the words you pick. Pictory and Lumen5 use stock, and HeyGen and Synthesia use an avatar.
- Do any InVideo alternatives have a phone app?
- Yes. CapCut has iOS and Android apps, and VEED and HeyGen have mobile apps. Pictory, Lumen5 and Synthesia run in a browser. With Cutroom you film on your phone and upload the clip in the browser.
Would you rather be in the video than use stock footage? Film one clip and get the finished ad back. Your first video is free.