Guide
The real estate market update script: five numbers in, sixty seconds out
Type the area you farm and the numbers off this week's hot sheet, and the generator above writes the sixty-second script: a hook built on your best number, the report, what the market means for a buyer and for a seller, and a soft ask. It runs in your browser, no account needed, and nothing you type leaves the page.
Market update script
Runs in your browser · no account needed
Type your area and the numbers off your MLS hot sheet. You get the sixty-second script — hook, report, what it means for buyers and for sellers, and a soft ask — written to be said out loud. Blank fields are simply skipped.
- MLS figures the generator turns into a spoken script
- 5
- Tones it writes, from straight-talk to energetic
- 3
- Months of inventory that reads as a balanced market
- 4-6
The one agent video a stranger can check
A listing video asks the viewer to want a house. A personal-brand video asks them to like you. A market update hands them a figure they can go and verify, which is the only one of the three that pays the viewer for the minute.
That verifiability is where the trust comes from. Anyone in your patch can look up what sold last month. Saying the number out loud before they ask is a small, repeated proof that you are not editing reality for them.
It also lands on both halves of the audience at once. The owner wondering about timing and the buyer wondering how hard to push are guessing at the same five figures, and whoever supplies them steadily becomes the person they call first.
The honest trade-off is that a single update does nothing at all. This format pays after a quarter of them, and it pays in listing appointments rather than views. If you will not keep to a schedule, film something else instead.
Five numbers, and the MLS search behind each one
The generator asks for five figures because five is what a minute holds. Each one is a search you already know how to run, and none of them needs a data subscription on top of your board membership.
Homes for sale right now is the active count for your area: the status search you run for clients, with the price filter taken off. It is the supply half of the story and nothing more.
Homes sold last month is a closed-sales search over the last thirty days. Those two counts together are the whole market in miniature, which is why the script can write a complete update from that pair alone.
Median sale price comes off your MLS market statistics module rather than from averaging what you remember closing. Median, not average, because one estate sale at four times the local norm drags an average and leaves a median where it was.
Average days on market is the DOM figure on last month's closed sales, and it is the number buyers feel in their stomach. Months of inventory is actives divided by monthly sales, and it is the number that decides what all the others mean.
The limit is worth saying plainly: nothing here is pulled for you. You type what your MLS says, and the script repeats it exactly, so a figure typed wrong is a figure said to your whole town in your own voice.
Five numbers, five searches, one sitting
The order the generator asks for them in. Any single one of them is enough to write an update; blank fields are skipped rather than left as gaps.
Homes for sale
Active status search, price filter off
Sold last month
Closed sales over the last 30 days
Median sale price
Your MLS market statistics module
Average days on market
DOM on last month's closed sales
Months of inventory
Actives divided by monthly sales
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Months of inventory, said straight to both sides
Months of inventory is the figure that turns a list of numbers into a market. Divide the homes for sale by the number that sell in a month and you have how long the shelf would last if nothing new were listed tomorrow.
The thresholds are the industry's, not ours. Under roughly four months leans to sellers, four to six is balanced, past six leans to buyers. The generator reads your figure, picks the band, and writes the translation that belongs to it.
The discipline is translating in both directions in the same breath. A seller's market is not only good news for sellers; it is a warning to buyers that hesitation has a price. A buyer's market is not a funeral for sellers; it is a pricing market, and saying that out loud is more useful than sympathy.
Picking a side is the quickest way to lose half your audience. Roughly half the people watching own a home and half want one, and both of them remember which way you leaned when the numbers were awkward.
Leave the inventory field blank and give both counts, and the script derives the figure and says the arithmetic out loud. Teaching the division is what makes an agent sound like the town's economist rather than its weather presenter.
The same number, translated for both sides of the market
The band decides the lean; the honest version says something true to both columns. The generator writes both, in the tone you pick.
| If you are selling | If you are buying | |
|---|---|---|
| Under 4 months | Price it sharp and expect real showings in week one | Pre-approval done and terms clean, because hesitation is what costs here |
| 4 to 6 months | A fair price still sells; an ambitious one still sits | Negotiate without racing, but the well-priced homes still go first |
| Over 6 months | A pricing market: sharp on day one beats a cut in month two | Room to negotiate on price, on repairs and on timing |
Say what the numbers mean, not what they are
Reciting is a weather report. Nineteen days, eighty-four actives, a median of $487,500, and the viewer has heard four facts and learned nothing they can act on this month.
The fix is one sentence per number: the figure, then what it does to somebody's week. Nineteen days means an owner who lists on Thursday is reading offers by the following weekend, and a buyer waiting for the Sunday open house is often already late.
Give the direction as well as the level. A median that is climbing is a different video from the same median falling, and the up, down and flat toggles beside each field exist for exactly that reason.
When the number is unflattering, lead with it. The viewer finds out eventually, and being early with the unwelcome figure is what buys belief for the flattering one next month.
Leave the forecast out. What happened is yours to report and what happens next is a guess, and a format you repeat keeps a public record of every guess you make in it.
The same five numbers, every month, and what the edit costs
This format survives because the numbers move and the structure does not. Same five fields, same four blocks, a different market underneath them, and the audience experiences the repetition as a rhythm rather than a rerun.
It is a spine, though, and not a performance. The script tells you what to say; the street-level specific that makes it yours, the sale that surprised you this month, is the one thing the page cannot know about your patch.
So read the draft out loud once and cut any line you would never say. The word count and the runtime sit under it, at an assumed pace of 130 words a minute, and a tight forty-five seconds beats a padded minute every time. Then say it to a phone camera in one take of up to three minutes.
Cutroom turns that take into a finished 9:16 MP4. The transcript drives the cut, captions land word by word, and highlighting the phrase about the street that sold puts a clip over exactly those words.
One batch is 100 credits and the export is 20 credits per output minute, so a finished one-minute update comes to about 120 credits. A weekly habit is four or five of those a month, somewhere around 480 to 600 credits.
Three finished videos are free inside your first seven days, no card, on the 600 credits granted at signup, and they export with a Cutroom mark across the middle. Lite is $19.99 a month for 1,250 credits, about ten finished one-minute videos, nothing on the picture at all, cancel in one click.
Questions people ask
- What should a real estate market update script say?
- Four blocks inside sixty seconds: a hook built on your most interesting number, the report of what the market did, what that means for a buyer and for a seller, and one small ask. The generator above writes every block from the figures you type.
- Which numbers does the generator need, and what if I only have some?
- Homes for sale now, homes sold last month, median sale price, average days on market and months of inventory. One figure is enough to write an update, and a blank field removes its sentence instead of printing a gap. Leave months of inventory blank and it is worked out from the two counts.
- What is months of inventory, and what counts as a balanced market?
- Active listings divided by the number of homes that sell in a month, which is roughly how long the current supply would last. Under about four months leans to sellers, four to six is balanced, and past six leans to buyers. Those thresholds are the industry's, and the script translates the band for both sides.
- Will it sound like everybody else's script?
- It will sound like a spine, because that is what it is. Three tones change the register, generating again rotates the hook and the ask, and your area and your numbers sit in every line. What makes an update yours is the local detail the page cannot know, so say the draft aloud and swap any phrasing that pinches.
- Is anything I type stored when I use this generator?
- No. The script is written in your browser on this page, with no account needed. Your area and your numbers are never sent anywhere and never saved, and there is nothing to delete afterwards because nothing was kept.
Five numbers off the hot sheet, sixty seconds of plain translation, the same slot every week. That is how a town ends up checking the market with you.