Guide
Real estate market update script: a short spoken script from your MLS numbers
Updated
Type your area and up to 5 numbers from your MLS, pick a tone, and get a market update script of about a minute. It is free, runs in your browser, and nothing you type is saved.
In short
- This free generator turns your area and up to 5 MLS numbers into a market update script of about a minute.
- Every script has 4 parts: a hook, the numbers, what they mean, and one small ask.
- You can pick one of 3 tones: straight-talk, reassuring or energetic.
- Each script speaks to owners thinking of selling and to buyers deciding how hard to negotiate.
- The tool does not pull anything from the MLS. It repeats exactly the numbers you type.
Market update script
Runs in your browser · no account needed
Type your area and the numbers off your MLS hot sheet. You get the sixty-second script — hook, report, what it means for buyers and for sellers, and a soft ask — written to be said out loud. Blank fields are simply skipped.
- MLS numbers you type in, and one is enough
- 1–5
- Tones, from straight-talk to energetic
- 3
- Months of inventory that counts as a balanced market
- 4-6
What goes in a market update script
Every script the tool writes has 4 parts and runs about a minute, at an assumed 130 words a minute.
- The hook opens on a number, usually homes sold last month, like '31 homes sold in Maple Grove in the last thirty days.'
- The numbers come next, and only the ones you typed.
- Then the script says what the numbers mean for someone selling and for someone buying.
- It ends with one small ask, like 'DM me your street name and I'll tell you straight.'
- Under the script, the tool shows the word count and how long it runs at 130 words a minute.
The 4 parts of every script
The hook
Built on your best number
The numbers
Only the ones you typed
What it means
For buyers and for sellers
The ask
One small ask
What a finished script looks like
This is the straight-talk script the tool writes for its own sample numbers, a made-up month in Maple Grove.
- The tool counts this script at 159 words, about 1 minute 13 seconds at 130 words a minute.
- If the script runs over 60 seconds, delete the line you need least before you film.
The sample script, part by part
Sample numbers: 84 homes for sale, 31 sold last month, a median price of $487,500 and 19 days on market.
| Part | What the script says |
|---|---|
| The hook | 31 homes sold in Maple Grove in the last thirty days, up on the month before. Here's what's behind that number. |
| The numbers | Behind that number: 84 homes are on the market right now, fewer than last month. The median sale price came in at $487,500, up from last month, and the average home went under contract in about 19 days, quicker than last month. |
| What it means | Divide the two counts and we're sitting at roughly 2.7 months of inventory. That's your 84 actives against 31 sales a month. Anything under four months means sellers still have the edge. If you're selling, a sharp price gets you real showings in week one. If you're buying, come prepared (pre-approval done, clean terms), because hesitation is what's costing buyers here right now. |
| The ask | If you want these numbers run for your street, not the whole town, your street, DM me the word NUMBERS. No pitch, just the data. |
Part: The hook
- What the script says
- 31 homes sold in Maple Grove in the last thirty days, up on the month before. Here's what's behind that number.
Part: The numbers
- What the script says
- Behind that number: 84 homes are on the market right now, fewer than last month. The median sale price came in at $487,500, up from last month, and the average home went under contract in about 19 days, quicker than last month.
Part: What it means
- What the script says
- Divide the two counts and we're sitting at roughly 2.7 months of inventory. That's your 84 actives against 31 sales a month. Anything under four months means sellers still have the edge. If you're selling, a sharp price gets you real showings in week one. If you're buying, come prepared (pre-approval done, clean terms), because hesitation is what's costing buyers here right now.
Part: The ask
- What the script says
- If you want these numbers run for your street, not the whole town, your street, DM me the word NUMBERS. No pitch, just the data.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
The 5 numbers and where to find them
Each number is a search you already know how to run in your MLS. You do not need any other data subscription.
- One number is enough. Blank fields are skipped, not left as gaps.
- Use the median price, not the average, because one very expensive sale drags an average up but not a median.
- You can mark each number as up, down or flat, and the script says the direction.
- Check each number before you film. The script repeats exactly what you type, typos included.
The 5 numbers, in the order the tool asks
The example column is the tool's own sample for a made-up month in Maple Grove.
| Number | Where to find it | What it shows | Example |
|---|---|---|---|
| Homes for sale right now | Active listings in your area | Supply | 84 |
| Homes sold last month | Closed sales, last 30 days | Demand | 31 |
| Median sale price | Your MLS market statistics | Price level | $487,500 |
| Average days on market | Days on market of last month's closed sales | How fast homes sell | 19 |
| Months of inventory | Homes for sale divided by homes sold per month | Which side has the advantage | 2.7, worked out for you |
Number: Homes for sale right now
- Where to find it
- Active listings in your area
- What it shows
- Supply
- Example
- 84
Number: Homes sold last month
- Where to find it
- Closed sales, last 30 days
- What it shows
- Demand
- Example
- 31
Number: Median sale price
- Where to find it
- Your MLS market statistics
- What it shows
- Price level
- Example
- $487,500
Number: Average days on market
- Where to find it
- Days on market of last month's closed sales
- What it shows
- How fast homes sell
- Example
- 19
Number: Months of inventory
- Where to find it
- Homes for sale divided by homes sold per month
- What it shows
- Which side has the advantage
- Example
- 2.7, worked out for you
Months of inventory, for buyers and sellers
Months of inventory is homes for sale divided by homes sold per month. It shows how long today's supply would last.
- Under 4 months leans to sellers, 4 to 6 is balanced and over 6 leans to buyers. That is the usual industry guide, not Cutroom's own rule.
- If you leave months of inventory blank, the tool works it out from your two counts and says the math out loud.
- In the sample, 84 homes for sale and 31 sold last month give 2.7 months, which leans to sellers.
The same number, said to both sides
| Months of inventory | Market | If you are selling | If you are buying |
|---|---|---|---|
| Under 4 | Leans to sellers | Price it well and expect showings in the first week | Get pre-approved, because waiting costs you here |
| 4 to 6 | Balanced | A fair price sells, and a price set too high stays on the market | Negotiate calmly, but well-priced homes still go first |
| Over 6 | Leans to buyers | Price it right from the start, because a price cut later makes buyers wait for more | You have room to negotiate on price, repairs and timing |
Months of inventory: Under 4
- Market
- Leans to sellers
- If you are selling
- Price it well and expect showings in the first week
- If you are buying
- Get pre-approved, because waiting costs you here
Months of inventory: 4 to 6
- Market
- Balanced
- If you are selling
- A fair price sells, and a price set too high stays on the market
- If you are buying
- Negotiate calmly, but well-priced homes still go first
Months of inventory: Over 6
- Market
- Leans to buyers
- If you are selling
- Price it right from the start, because a price cut later makes buyers wait for more
- If you are buying
- You have room to negotiate on price, repairs and timing
How to make the script better before you film
Say what each number means, not just the number. Then read the draft out loud once before you film, and change any line you would not say that way.
- Put each number in plain words, like 'homes are going under contract in about 19 days', not just '19 days on market'.
- Say the direction, because a rising median is a different story from a falling one.
- Report a falling number as plainly as a rising one, so viewers trust your good news too.
- Say what happened, not a forecast of what comes next.
- Add one local detail, like a sale that surprised you this month.
Where Cutroom fits
Film the script once on your phone. Cutroom turns that clip into a finished video.
- Cutroom turns one clip of you talking, up to 3 minutes, into a captioned 9:16 MP4.
- Cutroom adds captions and b-roll clips over the words worth showing. On the Punch and Native styles, it also shortens long pauses.
- You can highlight a phrase, like the one about homes sold, and a b-roll clip lands on those words.
What a weekly update costs in Cutroom
| Item | Cost |
|---|---|
| Edit one video | 100 credits |
| Export | 20 credits per minute of video |
| A one-minute update, all in | About 120 credits |
| A weekly update, 4 or 5 a month | About 480 to 600 credits |
| Your first video | Free within 7 days of signing up, no card, with a Cutroom mark |
| Lite plan | $19.99 a month for 1,250 credits, about 10 one-minute videos |
Item: Edit one video
- Cost
- 100 credits
Item: Export
- Cost
- 20 credits per minute of video
Item: A one-minute update, all in
- Cost
- About 120 credits
Item: A weekly update, 4 or 5 a month
- Cost
- About 480 to 600 credits
Item: Your first video
- Cost
- Free within 7 days of signing up, no card, with a Cutroom mark
Item: Lite plan
- Cost
- $19.99 a month for 1,250 credits, about 10 one-minute videos
Questions people ask
- What should a real estate market update script say?
- Four things in about a minute: a hook built on your most interesting number, the numbers, what they mean for buyers and sellers, and one small ask. The generator writes each part from the numbers you type.
- Which numbers do I need?
- Homes for sale now, homes sold last month, median sale price, average days on market and months of inventory. One number is enough, and blank fields are skipped. Leave months of inventory blank and the tool works it out from the two counts.
- What is months of inventory?
- Homes for sale divided by homes sold per month, so how long today's supply would last. Under about 4 months leans to sellers, 4 to 6 is balanced, and over 6 leans to buyers.
- How long is the script?
- About a minute. The tool shows the word count and runtime under the script, at 130 words a minute. If it runs over 60 seconds, delete the line you need least before you film.
- Does it pull the numbers from my MLS?
- No. You type them in, and the script repeats exactly what you type. Check each number before you film.
- Will it sound like everyone else's script?
- Not once you add your own detail. There are 3 tones, generating again changes the hook and the ask, and the script is built on your own area and numbers.
- Is anything I type stored?
- No. The script is written in your browser with no account. Your area and numbers are never sent anywhere or saved.
Type your numbers, film the script, and let Cutroom turn the clip into a finished video. Your first video is free.