Guide
Real estate video scripts: 6 word-for-word examples
Updated
Here are six word-for-word scripts for talking to camera, with the blanks marked. Each one runs under a minute and sounds like you talking, not like an ad.
In short
- The six scripts here cover a market update, a new listing, a buyer question, a price drop, an open house invite and a just sold video.
- About 150 words fills one spoken minute, and most of these videos need 75 to 120 words.
- Write the way you actually talk, and keep one idea in each video.
- Learn only the first line by heart and read the rest from notes placed right under the lens.
- Film it three times at most. The second one is usually the best.
- Words that fill one spoken minute at a normal pace
- 150
- Scripts on this page, with the blanks marked
- 6
- Words a second at a normal speaking pace
- 2.5
- A month for Cutroom Lite, if you want the editing done for you
- $19.99
How to write a script you can actually say
A script for talking to camera is not ad copy. It has to sound like you on a normal Tuesday.
- Write the way you talk, with contractions, short sentences and the town name said the way locals say it.
- If a sentence needs a breath in the middle, it is really two sentences.
- Keep one idea in each script. A video with two points is two videos.
- Count the words before you film. People speak about two and a half words a second, so 150 words is a minute.
- Cut it on paper first, because most first drafts are twice as long as they need to be.
The word counts that keep each script under a minute
At a relaxed speaking pace of about two and a half words a second.
- Market update~110 words
- New listing~120 words
- Buyer question~90 words
- Price drop~110 words
- Open house invite~85 words
- Just sold~80 words
How to say it on camera
The aim is to sound unrehearsed. These four habits get you there.
- Learn the first line by heart. Say it to the lens, then glance at your notes between sentences.
- Film it three times at most, because the second one is usually the best.
- If you stumble, say the line again and keep filming. Starting over from the top is what turns filming into an hour.
- Hold the phone at eye level and put your notes directly under the lens, not beside it.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Script 1: the weekly market update
Fill the blanks from your MLS. It reads out in about 45 seconds.
- [Number] homes hit the market in [town] this week, and [number] went under contract.
- The fastest one was on [street], listed [day] and under contract in [number] days.
- The number worth knowing is [figure] months of inventory, so a seller listing today is [choosing between offers / competing on price].
- If you are on the fence about [selling / buying] this [season], that is the number to watch.
- Send me your street and I will tell you what this means at your address.
Script 2: the new listing
Film this one at the house, right after the walkthrough clips, while the details are fresh.
- This is [address or area], listed today at [price].
- Three things are going to sell it, and they are [one], [two] and [three].
- The honest part is [the compromise]. If that is a dealbreaker, this video just saved you a viewing.
- It suits [buyer type] more than [other type], because [reason].
- First viewings are on [day]. Message me before then if you want an early look.
Script 3: a buyer's question
Answer the question one client asked you this week, in the same words you used on the phone.
- You asked me [question] this week.
- The short answer is [one line].
- Here is the thinking behind it: [two lines].
- Every situation is a little different, so if yours looks different, ask me.
Script 4: the price drop
This is the hardest one to say. Never apologize, never blame the seller and stay with the numbers.
- [Address] just moved from [old price] to [new price].
- Here is why: at [old price] it was priced against [comparison], and the market answered.
- At [new price] it is the cheapest [three-bedroom / house with a garden / home on this street] in [area], and this week's showings will prove that one way or the other.
- The sellers made a smart call, not a desperate one. If you passed at the old price, look again this week.
Script 5: the open house invite
Film this one at the house during staging. Post it three days before, so a Wednesday or Thursday for a Saturday open house.
- This Saturday from [time] to [time] I am at [address] in [area], and you can walk straight in.
- It is listed at [price], and it is [one line on what it is, like a three-bedroom with a south-facing garden].
- The thing the photos do not show is [detail], so come and see that part for yourself.
- If Saturday does not work, message me and I will open it for you during the week.
Script 6: the just sold video
Film this one in the car after closing, using the walkthrough clips you shot for the listing.
- Here is an update on [area or street]. The [short description] is sold.
- It listed at [price, where your rules allow], took [number] days and had [number] offers.
- What made the difference was [the one decision that worked].
- If you live nearby and wonder what this does to your own value, message me your street. No pitch, just the numbers.
Editing: free or with Cutroom
On Punch and Native, Cutroom takes out the ums and uhs that show up in your transcript, so a small stumble is fine. A sentence you say twice stays in, so after a real stumble, start the take again.
- The free way is to film the script and post it as it is, with the captions built into the app.
- Cutroom writes out your words, adds a headline and captions, and sends back a 9:16 MP4 in about a minute. On Punch and Native it also shortens the long pauses.
- If you said a line twice, both tries stay in the video, so film that take again.
What editing a scripted video costs
| Option | Cost |
|---|---|
| Your phone and the app's own captions | Free |
| A Cutroom edit | 100 credits |
| Export | 20 credits per minute of finished video |
| A 30-second video, all in | About 110 credits |
| Your first video | Free within 7 days: 600 credits, no card, Cutroom mark |
| Lite | $19.99 a month for 1,250 credits, about 11 of those videos, no mark |
Option: Your phone and the app's own captions
- Cost
- Free
Option: A Cutroom edit
- Cost
- 100 credits
Option: Export
- Cost
- 20 credits per minute of finished video
Option: A 30-second video, all in
- Cost
- About 110 credits
Option: Your first video
- Cost
- Free within 7 days: 600 credits, no card, Cutroom mark
Option: Lite
- Cost
- $19.99 a month for 1,250 credits, about 11 of those videos, no mark
Questions people ask
- How long should a real estate video script be?
- About 150 words fills one spoken minute at a relaxed pace, and most feed videos should be 75 to 120 words. Count them before you film. A script that feels rushed on camera was almost always too long on paper.
- Should I memorize the script or use a teleprompter?
- Memorize the first line and read the rest from notes right under the lens. Teleprompter apps work for some people, but most agents visibly read from them. Three tries from notes beat one stiff teleprompter read.
- Are these different from video ad scripts?
- Yes. An ad script is counted word by word for a paid view and ends with a hard ask. A script for talking to camera is built for trust: it sounds like speech, makes one point and asks for something small.
- Can I reuse the same script every week?
- The market update one, yes. The shape stays the same and the numbers change, so people get used to the order while the content is new every week. The listing and price drop scripts get new details with every house.
- Do I need different scripts for different platforms?
- No. One vertical video under a minute works on Reels, TikTok, Shorts and the Facebook feed as it is. Write once, film once, post everywhere, and let the captions carry people watching with the sound off.
- What does editing cost?
- Nothing if you post the video as it is. With Cutroom it is about 110 credits per 30-second video: 100 for the edit plus 20 per minute of export. Lite is $19.99 a month for 1,250 credits. The scripts themselves are free.
Fill in the blanks on Monday, film from your notes, and let Punch or Native take out the ums. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it