Guide
Real estate video scripts: written for your mouth, not for a marketing department
A script for an agent talking to camera is a different animal from ad copy. It has to survive being said out loud, in a car, by someone who is not an actor. This page gives you five word-for-word scripts with the blanks marked, the word counts that keep each under a minute, and the delivery rules that stop a script from sounding like one.
- Words that fill a spoken minute at a natural pace
- 150
- Scripts on this page, blanks marked
- 5
- The longest take you would ever read
- 3 min
- Lite, 1,250 credits, when the edit moves to software
- $19.99
Write for the mouth, deliver from notes
An ad script is engineered around a paid impression: word budgets per block, a tested hook, a hard ask. A to-camera script has a different job. It has to sound like you on a normal Tuesday, because the viewer is deciding whether to trust you, not whether to click.
Rule one: write it the way you say it. Contractions, short clauses, the town's name the way locals say it. If a sentence needs a breath in the middle, it is two sentences.
Rule two: one idea per script. A take that makes two points is two videos. Split it and the week is covered.
Rule three: count words before you press record. A relaxed read is about two and a half words a second, so 150 words fills a minute. Most first drafts run double, and the fix belongs on paper, not in the take.
- Memorize the first line only. Say it to the lens, then glance at notes between sentences.
- Three takes maximum. The second is usually the keeper. Take eight sounds like take eight.
- Stumble and keep rolling. Say the line again and move on. The restart habit is what makes filming take an hour.
- Phone at eye level, notes right under the lens. Notes beside the camera read as shifty; notes under it read as thinking.
The word counts that keep each script under a minute
At a relaxed spoken pace of about two and a half words a second.
- Market update~110 words
- New listing~120 words
- Buyer question~90 words
- Price reduction~110 words
- Just sold debrief~80 words
Script one: the weekly market update
The workhorse. Fill the blanks from your MLS hot sheet and this reads in about forty-five seconds.
- [Number] homes hit the market in [town] this week, and [number] went under contract.
- The fastest was [street or area]: listed [day], under contract in [number] days.
- The number worth knowing: we are at [figure] months of inventory. That means a seller listing today is [likely choosing between offers / competing on price].
- If you are on the fence about [selling / buying] this [season], that is the number to watch.
- Want to know what this means at your address? Send me your street and I will run it.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Script two: the new listing
Filmed at the property, after the walkthrough clips, so the details are an hour old instead of a week.
- This is [address or area], listed today at [price].
- Three things will sell it: [one]. [two]. [three].
- The honest part: [the compromise]. If that is a dealbreaker, this video just saved you a viewing.
- It suits [buyer type] more than [other type], and here is why: [reason].
- First viewings are [day]. Message me before [day] if you want one of the early slots.
Scripts three and four: the buyer question and the price reduction
The buyer question script turns a real conversation into content. Answer the question one client asked this week, in the words you used on the phone.
The price reduction script is the hardest write in real estate, which is why having the words ready matters. The rules: never apologize, never blame the seller, anchor to the data.
- Question script: You asked me [question] this week. Short answer: [one line]. Here is the thinking: [two lines]. Every situation bends this a little, so if yours looks different, ask me.
- Reduction script: [Address] just moved from [old price] to [new price]. Here is what that is about: at [old price] we were priced against [comparison], and the market answered.
- Reduction middle: At [new price] it is the [best-value angle] in [area], and the showings this week will prove it one way or the other.
- Reduction close: The sellers made a smart call, not a desperate one. If you saw it at the old number and passed, this is the week to look again.
Script five: the just sold debrief
The prospecting script. One take in the car after closing, reusing the walkthrough clips you filmed at the listing.
- [Area or street] update: the [short description] is sold.
- Listed at [price, where your rules allow], [number] days, [number] offers.
- What did it: [the one decision that worked].
- If you are nearby and wondering what this does to your number, message me your street. No pitch, just the data.
When the edit moves to software
These scripts assume the ums, the second attempt at line three and the pause while you find your place all disappear in the edit. That edit is the tax on every take, and it is the part software now does.
Cutroom transcribes the take, drops the ums, tightens the dead air, writes the hook and burns in captions. The repeated line gets fixed on the transcript: delete the failed attempt and the cut rebuilds around it. A finished 9:16 MP4 comes back in about a minute.
A 30 second video is about 110 credits: a 100 credit batch plus export at 20 credits per finished minute. The first 3 are free in your first 7 days, no card, with a Cutroom mark across the middle. Lite is $19.99 a month for 1,250 credits, about 11 of those, nothing on the picture, cancel in one click.
Scripts themselves cost nothing and fix most of what makes agent video bad. Run them raw with native captions first if budget is the blocker. The editor buys back the evening, not the words.
Questions people ask
- How long should a real estate video script be?
- About 150 words fills a spoken minute at a relaxed pace, and most feed videos should sit at 75 to 120 words. Count before you film. Nearly every script that feels rushed on camera was simply too long on paper.
- Should I memorize the script or use a teleprompter?
- Memorize the first line, deliver the rest from notes placed right under the lens. Teleprompter apps work for some people, but most agents visibly read on them, and the whole point of these scripts is sounding unrehearsed. Three takes from notes beats one stiff prompter read.
- Are these different from video ad scripts?
- Yes, by design. An ad script is budgeted word by word against a paid impression and ends in a hard ask. A to-camera script optimizes for trust: it sounds like speech, makes one point, and asks for something small. If you are writing a paid ad, use an ad structure instead.
- Can I reuse the same script every week?
- The market update script, yes. That is the design: the structure repeats and the numbers change, and viewers experience it as rhythm, not repetition. The listing and reduction scripts refill with every property.
- Do I need different scripts for different platforms?
- No. One vertical take under a minute works on Reels, TikTok, Shorts and the Facebook feed unchanged. Write once, film once, post everywhere, and let the captions carry the muted viewers on every platform.
- What does the edit cost?
- With Cutroom, about 110 credits per finished 30 second video: a 100 credit batch plus export at 20 credits per finished minute. Lite is $19.99 a month for 1,250 credits, about 11 of those, cancel in one click. The scripts on this page cost you nothing either way.
Five scripts, blanks marked, every one under 150 words. Fill them in on Monday, film them from notes, and let the edit take the ums instead of your evening.