Guide
Just listed and just sold videos: film both in one visit
Updated
Every sale gives you two videos. The just listed video sells the house for a few weeks, and the just sold video shows every future seller on that street what you do.
In short
- A just listed video sells the house to buyers and is useful for a few weeks. A just sold video wins your next listing and keeps working for years.
- You can film both in one visit: ten short clips of the house first, then one video of you talking.
- Pick one thing to say and say it to camera. A silent room tour set to music gets scrolled past.
- Filming takes about 20 minutes per sale, on top of the photo visit you were already making.
- The just sold video needs no new filming, because it reuses the clips you already shot.
- Videos out of every sale: one when it lists, one when it closes
- 2
- The longest either one should run in the feed
- 60 sec
- Filming per sale, on top of the photo visit
- 20 min
- A month for Cutroom Lite, about 11 finished videos
- $19.99
What is the difference between a just listed and a just sold video?
Most agents film the just listed video and skip the just sold one. That is backwards, because the just sold video is the one that wins your next listing.
- A neighbor three doors down watches a just sold video differently, because it happened on their street.
- Film both on the same visit. The clips you shoot for the listing become the just sold video later.
Two videos from one sale
| Just listed | Just sold | |
|---|---|---|
| Who it is for | Buyers | Future sellers, especially the neighbors |
| How long it stays useful | A few weeks, until it is under contract | Years |
| What it does for you | Wins viewings | Wins your next listing |
| When to post it | The day the listing goes live | Within a week of closing |
| What you film | Walkthrough clips and one video of you talking | The same clips, and a new one of you talking |
: Who it is for
- Just listed
- Buyers
- Just sold
- Future sellers, especially the neighbors
: How long it stays useful
- Just listed
- A few weeks, until it is under contract
- Just sold
- Years
: What it does for you
- Just listed
- Wins viewings
- Just sold
- Wins your next listing
: When to post it
- Just listed
- The day the listing goes live
- Just sold
- Within a week of closing
: What you film
- Just listed
- Walkthrough clips and one video of you talking
- Just sold
- The same clips, and a new one of you talking
5 just listed video ideas
Skip the slow pan of every room with music over it. Pick one of these five things to say, and say it to camera.
- Keep it under 60 seconds. Say the one thing, show it while you say it, and stop.
- Naming the compromise in the first sentence makes people believe the rest of what you say.
Five just listed video ideas
| Idea | What you say |
|---|---|
| The three reasons | The three things that will sell this house, showing each one as you say it |
| The honest line | Open on the compromise, like the third bedroom really being an office |
| Who it suits | Who should book a viewing here, and who should not bother |
| The price in context | What it costs next to the rest of the street, and what the difference buys |
| The story | Why the sellers are moving, in one line, with their permission |
Idea: The three reasons
- What you say
- The three things that will sell this house, showing each one as you say it
Idea: The honest line
- What you say
- Open on the compromise, like the third bedroom really being an office
Idea: Who it suits
- What you say
- Who should book a viewing here, and who should not bother
Idea: The price in context
- What you say
- What it costs next to the rest of the street, and what the difference buys
Idea: The story
- What you say
- Why the sellers are moving, in one line, with their permission
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How to film both in one visit
Film the clips of the house first and talk last, so the details are fresh when you speak.
- Film ten clips, 5 to 10 seconds each, with one slow movement per clip.
- Open the curtains and film toward the light.
- Film yourself talking at the front door or in the best room, right after you have walked through.
- Mention the south-facing garden while the garden clip is on screen, so the words and the pictures match.
- All of it takes about 20 minutes on top of the photo visit you were already making.
One visit, both videos
The walkthrough clips you shoot for the listing become the just sold video after closing.
Ten walkthrough clips
5 to 10 seconds each, filmed toward the light
You, talking
At the front door, with the details fresh
Just listed video
Posted the day the listing goes live
Just sold video
Same clips, you talking again, after closing
What to say in a just sold video
A just sold video is not a photo of a sold sign. It is 60 seconds on what you did and what happened.
- Keep it under 60 seconds, the same as the just listed video.
- Say what it listed at, where your MLS rules let you. Ask your broker the rule once, and the answer applies to every video after that.
- Say how many days it took and how many offers came in.
- Say what worked: the price you set, the staging change, or the open house that found the buyer.
- End with an invitation, like message me if you live nearby and wonder what this means for your home.
- If you cannot share the price, the days on market, the offers and the story still carry the video.
- Use the clips you already filmed, so this video costs you no extra filming.
Where to post each video
Post the just listed video the day the listing goes live, and the just sold video within a week of closing.
Where each video goes
| Place | What to do |
|---|---|
| Your feed and Reels | Post both as 9:16 videos, on the day each one matters |
| Replies to inquiries | Send the just listed video. It answers more than a spec sheet does |
| After a viewing | Send the just listed video with your follow-up message |
| Listing presentations | Show the just sold video. It answers the question every seller is really asking: what will you actually do for me? |
| The street itself | A letter or postcard about the sale that points people to the video |
Place: Your feed and Reels
- What to do
- Post both as 9:16 videos, on the day each one matters
Place: Replies to inquiries
- What to do
- Send the just listed video. It answers more than a spec sheet does
Place: After a viewing
- What to do
- Send the just listed video with your follow-up message
Place: Listing presentations
- What to do
- Show the just sold video. It answers the question every seller is really asking: what will you actually do for me?
Place: The street itself
- What to do
- A letter or postcard about the sale that points people to the video
Editing both videos: free or with Cutroom
Filming both takes about 20 minutes per sale. Editing is why the just sold video rarely gets made, because the cutting and captioning is the part that eats an evening.
- The free way is your phone and the captions built into the app you post to.
- Cutroom does the editing for you. You upload the clip of yourself talking, up to 3 minutes, and it comes back as a finished 9:16 MP4 in about a minute.
- It writes out your words and adds a headline and captions, and on Punch and Native it shortens the long pauses.
- Select the sentence about the garden in the transcript and your garden clip plays over exactly those words.
What editing one video costs
| Option | Cost |
|---|---|
| Your phone and the app's own captions | Free |
| A Cutroom edit | 100 credits |
| Export | 20 credits per minute of finished video |
| A 30-second video, all in | About 110 credits |
| Your first video | Free within 7 days: 600 credits, no card, Cutroom mark |
| Lite | $19.99 a month for 1,250 credits, about 11 of those videos, no mark |
Option: Your phone and the app's own captions
- Cost
- Free
Option: A Cutroom edit
- Cost
- 100 credits
Option: Export
- Cost
- 20 credits per minute of finished video
Option: A 30-second video, all in
- Cost
- About 110 credits
Option: Your first video
- Cost
- Free within 7 days: 600 credits, no card, Cutroom mark
Option: Lite
- Cost
- $19.99 a month for 1,250 credits, about 11 of those videos, no mark
Questions people ask
- Can I say the sale price in a just sold video?
- It depends on your MLS rules, your state or province and your seller, so check all three. Where you cannot say the price, the days on market, the number of offers and the story of the sale carry the video fine.
- Should every listing get a video?
- Yes, at least the 20-minute version: ten walkthrough clips and one video of you talking. Make the just sold video automatic too, because it needs no new filming and it is the one that wins future sellers.
- What if the house sells before the video is up?
- Go straight to the just sold video. A house that sold in four days is a better story than a new listing, and the walkthrough clips work in either video.
- Do just listed videos actually bring buyers?
- Sometimes, but that is not their main job. Most buyers come from the portals. The real audience is sellers: your current one, who sees the effort, and future ones. Judge these videos on listing appointments, not viewings.
- What does editing cost?
- Nothing if you edit by hand in a phone app. With Cutroom it is about 110 credits per 30-second video: 100 for the edit plus 20 per minute of export. Lite is $19.99 a month for 1,250 credits, about 11 of those videos.
Twenty minutes of filming per sale gives you both videos, and the just sold one is the one your competitors skip. Your first video is free.