Guide
Just listed and just sold videos: one sale is two announcements, and the second wins the next listing
Every sale hands you two videos. The just listed one markets the house to buyers for a few weeks. The just sold one markets you to every future seller on that street, and it keeps working after the sign comes down. This guide covers both: the angles that beat a muted room pan, the debrief format for the sold side, and where each video actually goes.
- Videos in every sale: the announcement and the debrief
- 2
- The ceiling for either one in the feed
- 60 sec
- A finished 30 second video, once software does the edit
- 110 CR
- Free in your first 7 days, no card
- 3 videos
The just listed video expires. The just sold one compounds.
A just listed video has a shelf life measured in weeks. The house goes under contract and the video's job is over.
The just sold video has the longer career. It is proof you can do the thing every seller is about to hire someone for. A homeowner three doors down watches it differently than any ad, because it happened on their street.
Most agents film the first and skip the second. That is backwards. The listed video wins viewings. The sold video wins the next listing.
Film both from the same visit. The walkthrough clips you shoot for the listing become the b-roll for the debrief two months later.
Just listed: five angles that beat the music-over-pan
The default just listed post is a slow pan of every room with a track over it. It looks like every other one, and it says nothing a photo carousel does not.
The fix is a voice with an opinion. Pick one angle per video and say it to camera in one take.
- The three reasons. Name the three things that will sell this house, and show each one as you say it.
- The one honest line. Open with the compromise: the third bedroom is really an office. Honesty in the first sentence buys belief for the rest.
- The who-it-suits. Say who should book a viewing and who should not. A video that filters saves everyone a Saturday.
- The price context. What this house costs against the street, and what that gap buys. Agents who say numbers out loud get the calls.
- The story. Why the sellers are moving, told in one line with their blessing. Houses with a story get remembered.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
The filming order: walkthrough clips first, talking take last
The honest workflow is b-roll first, voice second. Walk the house and film ten clips, five to ten seconds each, one slow movement per clip. Open the curtains and film toward the light.
Then stand at the front door or in the best room and record the talking take. You have just walked the house, so the details are an hour old and the take sounds like it.
That order matters because the voice can reference what the camera saw. Say the south-facing garden while you hold the clip of it, and the edit writes itself.
Total time at the property: about twenty minutes on top of the photo visit you were already making.
One visit, both videos
The walkthrough clips shot for the listing video become the debrief's b-roll after closing.
Ten walkthrough clips
5 to 10 seconds each, toward the light
The talking take
At the front door, details fresh
Just listed video
Posted the day the listing goes live
Just sold debrief
Same clips, new take, after closing
Just sold: the debrief is a sixty second case study
The just sold video is not a brag post with a sold sticker. It is a debrief: what the house was, what happened, and what you did about it.
The structure holds for any sale. What it listed at, where your MLS rules let you say it. How many days and how many offers. The one decision that worked: the pricing call, the staging change, the open house that produced the buyer. Then one line for the street: if you are within a few blocks and curious what this does to your value, message me.
Sales where you cannot share the price still make the video. Days on market, offer count and the story carry it.
Reuse the walkthrough clips from the listing shoot. The debrief needs no new footage, which is why skipping it is pure waste.
Where each video goes, and when
The just listed video posts the day the listing goes live, when portal alerts fire and the first viewings are being booked. Then it goes to work in private: reply to every inquiry with the link, and send it in the follow-up after every viewing.
The just sold video posts within a week of closing, while the sign is still fresh in the street's memory.
- Feed and Reels the day of, both videos, 9:16.
- The just listed link in every inquiry reply. A video answer beats a spec sheet.
- The just sold video in every listing presentation. It answers the only question sellers ask: what will you actually do.
- The street itself: a letter or postcard about the sale, pointing at the video. Circle prospecting with proof attached.
The edit is the step that kills the pair. Price it.
Filming both videos costs about twenty minutes per sale. The edit used to cost two evenings, which is why the sold half rarely got made.
Cutroom is built for exactly this workflow. Upload the talking take, up to 3 minutes. It transcribes every word, writes the hook, tightens the dead air, drops the ums and burns in captions. Highlight the sentence about the garden and your clip of the garden lands on exactly those words. The finished 9:16 MP4 is back in about a minute.
A batch is 100 credits and export adds 20 credits per finished minute, so a 30 second video comes to about 110 credits. The first 3 finished videos are free in your first 7 days, with 600 credits and no card, and carry a Cutroom mark. Lite is $19.99 a month for 1,250 credits, about 11 of those videos, takes the mark off, and cancels in one click.
The honest floor still stands: a phone and each platform's own caption tool cost nothing, and for a single take posted raw they are enough. The pair earns an editor when it becomes a habit.
Questions people ask
- Can I say the sale price in a just sold video?
- That depends on your MLS rules, your state or province, and your seller. Ask all three. Where you cannot, days on market, offer count and the story of the sale carry the video fine. The point is the debrief, not the number.
- Should every listing get a video?
- Every listing gets the twenty minute version: ten walkthrough clips and one talking take. Whether you spend more depends on the listing. The just sold debrief should be automatic, because it costs no new footage and it is the half that wins future sellers.
- What if the house sells before the video is up?
- Skip straight to the debrief. A house that sold in four days is a better story than a house that just listed, and the walkthrough clips work in either video.
- Do just listed videos actually produce buyers?
- Sometimes, but that is not their main job. Most buyers come from the portals. The video's real audience is sellers: your current one, who sees the effort, and future ones, who see what their house would get. Judge it on listing appointments, not viewings.
- What does the editing cost?
- With Cutroom, about 110 credits per finished 30 second video: a 100 credit batch plus export at 20 credits per finished minute. Lite is $19.99 a month for 1,250 credits, about 11 of those, cancel in one click. Editing by hand in a phone app costs nothing but the evening.
Twenty minutes of filming per sale, two videos: one that sells the house this month, one that sells you for years. The sold half is the one your competitors skip.