Guide
Real estate video script templates: six finished scripts, slots marked, seconds counted
Every template on this page is a complete script, not a fill-in skeleton. Read one into your phone camera exactly as printed, swap the [bracketed] slots for your own streets and numbers, and the video exists. Six of them cover a listing, the market, a sale, an introduction, a buyer tip and the review ask, with a timing note on every paragraph so you know where the seconds go.
- Complete scripts on this page, slots marked
- 6
- Total speaking time if you film every script
- 245 sec
- Words a second at a relaxed reading pace. Count before filming
- 2.5
- Free in your first 7 days, no card
- 3 videos
How to read a script template without sounding like one
Each script below is complete. The [brackets] are the only parts you change: an address, a number, a name. Everything outside the brackets is written to be said as printed, at a relaxed pace of about two and a half words a second.
The timing notes in front of every paragraph tell you where the seconds go. They mark proportion, not a stopwatch: if your honest line runs long, shorten the middle, not the ask.
Print the script or keep it on a second screen just under the lens. Memorize the first sentence only, glance between paragraphs, and stop after three attempts. Take two is usually the one you post.
- Say numbers the way you say them to clients. Four twenty-five beats four hundred and twenty-five thousand dollars.
- Keep the honest line in. Every script here has one, and it is the line that buys belief for the rest.
- One script, one take, one video. Stitching two scripts into one video halves both.
- Film vertical. These are written for feeds, and the feed is 9:16.
The six scripts, by running time
245 seconds of speaking covers a month and a half of weekly posts.
- Listing walkthrough60 sec
- Market update60 sec
- Just sold debrief45 sec
- Agent intro30 sec
- Buyer tip30 sec
- Testimonial ask20 sec
Script one: the listing walkthrough, 60 seconds
Filmed at the property, moving through it as you talk. About 150 words. Film the rooms first, so the clips exist before you say a word about them.
- 0:00 to 0:08, at the front door, phone on you: I get to sell this one. This is [address or area], listed this morning at [price], and I want to show you three things the photos keep missing.
- 0:08 to 0:20, walking into the main space: First, this [kitchen or main room]. The photos flatten it, but stand here and you feel [the real feature: the light, the length, the ceiling]. That is what you are paying for.
- 0:20 to 0:35, the second and third thing: Second, [feature two: the garden, the primary suite, the parking]. Third, the one buyers ask me about first: [feature three], which around here is rare.
- 0:35 to 0:48, stop walking, face the lens: Now the honest part. [The compromise: the third bedroom is snug, the street wakes up early.] If that rules it out, this video just saved you a trip.
- 0:48 to 1:00, the ask: Viewings start [day]. Message me the word [word] and I will hold you one of the first slots. I am [name], and I sell [area].
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Script two: the market update, 60 seconds
The repeatable one. The structure stays, the numbers change, and after a month of these you are the person the town asks about prices. About 150 words, read at a desk or in the car.
- 0:00 to 0:08, the hook, straight to the lens: Here is what actually happened in the [town] market this [week or month], in under a minute, no charts.
- 0:08 to 0:25, three numbers: [Number] homes came on. [Number] went under contract. And the average time to an accepted offer is now [number] days, [up or down] from [number] this time last [month or year].
- 0:25 to 0:40, the one that matters: Watch that last number. When days-to-offer falls, buyers are competing. When it climbs, they are waiting. That single number decides whether [sharp pricing or patience] is the right call right now.
- 0:40 to 0:50, what it means: So if you are selling this [season], the data says [one plain conclusion]. If you are buying, it says [one plain conclusion].
- 0:50 to 1:00, the ask: Want these numbers for your street instead of the whole town? Message me the street name. Ten minutes of my time, and it costs you nothing.
Script three: the just sold debrief, 45 seconds
One take in the car after closing, about 110 words. Where your MLS or local rules restrict figures, the script still works with the numbers removed: the lesson is the content, not the price.
- 0:00 to 0:06, the hook, parked outside: That [two-bed on [street], or: house behind me] is sold, and one decision made the difference.
- 0:06 to 0:20, the numbers: On the market [number] days. [Number] viewings, [number] offers, closed [over, at or under] asking. In this market, that counts as [quick, normal or a fight].
- 0:20 to 0:35, the lesson: The decision was [the one thing: we launched on a Thursday and held everything to one open day]. When buyers feel a room filling up, they stop negotiating and start deciding.
- 0:35 to 0:45, the ask: If you own within a few streets of this one, that sale just moved your number. Message me your street and I will tell you what it did.
Scripts four and five: the agent intro and the buyer tip, 30 seconds each
Two short ones, about 75 words each. The intro sits pinned on your profile; the buyer tip is the one strangers share, which makes it a prospecting tool wearing a public-service coat.
- Intro, 0:00 to 0:06: I am [name], I sell [area], and here is the fastest honest way to decide if I am your agent.
- Intro, 0:06 to 0:18: Last [year or quarter] I sold [number] homes here, averaging [number] days to an accepted offer. My sellers get [the one concrete promise you actually keep].
- Intro, 0:18 to 0:30: I am the right fit if you want [your style: blunt numbers and no theatre]. If that is your kind of agent, my number is in the profile. One call, no obligation.
- Buyer tip, 0:00 to 0:05: Before you book another viewing, do this one thing. It takes two minutes.
- Buyer tip, 0:05 to 0:20: [The tip: run the address through the planning portal. You are looking for what the neighbours applied to build, and what got refused on this street.]
- Buyer tip, 0:20 to 0:30: It is the cheapest homework in house hunting. Save this for your next viewing, and send me the address if you want a second pair of eyes on it.
Script six: the testimonial ask, 20 seconds
Not for your feed. This one is recorded once and sent privately to a client the week after closing, which is why it is short and why it works: a face asking a favour beats an email template asking for a review.
About 50 words. Re-record the first bracket for each client, so the greeting is real.
- 0:00 to 0:07: [Client name], congratulations again on [the house or the sale]. One small favour, and it takes two minutes.
- 0:07 to 0:15: Would you record a few seconds on your phone about what this process was like? One take, no polish. Honest beats perfect.
- 0:15 to 0:20: It helps the next [family or seller] choose with their eyes open. Thank you either way.
Read it in at the listing. The edit is not your job.
These scripts assume an edit exists: the stumble on line two, the pause while a door sticks, the second run at the price all have to disappear. That used to cost the evening.
Cutroom does that part. Read the script into your phone in one take, up to 3 minutes. It transcribes every word, writes the hook, lays your walkthrough clips on the exact words that mention them, and burns in captions. The finished 9:16 MP4 is back in about a minute, and export adds 20 credits per finished minute on top of the batch.
Your walkthrough footage is the b-roll. Upload the room clips once, then highlight the phrase about the kitchen in the transcript and the kitchen clip lands on exactly those words. The stock search adds millions of free stock clips for everything you did not film.
A batch is 100 credits and export adds 20 credits per finished minute, so a 30 second video is about 110 credits and the full 60 second walkthrough about 120. The first 3 finished videos are free in your first 7 days, with 600 credits and no card, and export with a Cutroom mark across the middle. Lite is $19.99 a month for 1,250 credits, about 11 finished 30 second videos, takes the mark off, and cancels in one click under Settings.
From a filled-in script to a posted video
The 60 second walkthrough comes to about 120 credits, batch plus export.
Fill the slots
Five minutes with the listing sheet
Read it in one take
At the property, up to 3 minutes
Batch
100 credits: transcript, hook, director pass, b-roll
Export
20 credits per finished minute, 9:16 MP4
Questions people ask
- Can I really read these word for word?
- Yes, that is what they are for. The sentences are written at speech length, so they survive being said out loud. Change the brackets, keep the honest line, and cut anything your market makes untrue. A script you bent into your own voice beats one you recited.
- Which script should I film first?
- The market update, because it repeats. Film it weekly for a month and the habit exists before you attempt the walkthrough, which needs a listing and a little more nerve. The intro can wait until there are three videos to pin it next to.
- What if my MLS or brokerage restricts quoting prices?
- Use the slots your rules allow and drop the rest. The just sold script still lands with every figure removed, because the lesson carries it. When in doubt, ask your broker before you post, not after.
- Where does the b-roll come from?
- Your own phone. Film each room for twenty seconds before you read the walkthrough script, upload the clips once, and highlight the phrase about the kitchen in the transcript so the kitchen clip lands on exactly those words. The stock search covers what you did not film.
- What does the edit cost?
- About 110 credits for a finished 30 second video and about 120 for a full minute: a 100 credit batch plus export at 20 credits per finished minute. The first 3 are free in your first 7 days, with 600 credits and no card. Lite is $19.99 a month for 1,250 credits, about 11 finished 30 second videos, cancel in one click.
- How long can my take be?
- 3 minutes, and no script on this page needs half of that. If a read goes wrong, keep rolling and say the line again: the failed run gets deleted on the transcript and the cut rebuilds around it.
Six scripts, 245 seconds of speaking, every slot marked. Fill one in on the way to the listing, read it in one take, and let the edit come back while you drive to the next one.