Guide
Real estate video script templates: six scripts to read word for word
Updated
Six complete scripts for realtors, timed line by line. Fill in the [brackets] with your streets, prices and name, read one into your phone, and the video is done.
In short
- This page gives you six real estate video scripts to read word for word, from 20 to 60 seconds long.
- You fill in the [brackets] with your own streets, prices and name. Say everything else as printed.
- A 60 second script is about 150 words, because people speak at about 2.5 words a second.
- Start with the market update. It is the one you can film every week.
- Editing one 30-second video in Cutroom costs about 110 credits, and your first video is free.
- Complete scripts on this page, blanks marked
- 6
- Total speaking time if you film every script
- 245 sec
- Words a second at a relaxed reading pace
- 2.5
- Finished video in your first 7 days, no card
- 1 free
The 6 scripts at a glance
Filming all six gives you 245 seconds of video, about six weeks of weekly posts.
Real estate video scripts on this page
| Script | Length | Words | Use it for |
|---|---|---|---|
| 1. Listing walkthrough | 60 sec | About 150 | A new listing, filmed at the property |
| 2. Market update | 60 sec | About 150 | A weekly post |
| 3. Just sold | 45 sec | About 110 | Owners on nearby streets |
| 4. Agent intro | 30 sec | About 75 | Pinned to your profile |
| 5. Buyer tip | 30 sec | About 75 | Shares from strangers |
| 6. Testimonial ask | 20 sec | About 50 | Sent privately to a client |
Script: 1. Listing walkthrough
- Length
- 60 sec
- Words
- About 150
- Use it for
- A new listing, filmed at the property
Script: 2. Market update
- Length
- 60 sec
- Words
- About 150
- Use it for
- A weekly post
Script: 3. Just sold
- Length
- 45 sec
- Words
- About 110
- Use it for
- Owners on nearby streets
Script: 4. Agent intro
- Length
- 30 sec
- Words
- About 75
- Use it for
- Pinned to your profile
Script: 5. Buyer tip
- Length
- 30 sec
- Words
- About 75
- Use it for
- Shares from strangers
Script: 6. Testimonial ask
- Length
- 20 sec
- Words
- About 50
- Use it for
- Sent privately to a client
How to read a script without sounding stiff
Change only the [brackets]: an address, a number, a name. Say everything else as printed.
- Read at a relaxed pace, about 2.5 words a second. If you run long, shorten the middle, not the ask.
- Print the script or put it on a screen just under the lens. Memorise only the first sentence.
- Stop after three attempts. The second one is usually the one you post.
- Say numbers the way you say them to clients. Four twenty-five, not four hundred and twenty-five thousand dollars.
- Keep the honest line in every script. It is what makes the rest of it believable.
- Film one script per video, vertical, 9:16.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Script 1: listing walkthrough (60 seconds)
Film at the property, walking through as you talk. Film the rooms first, so the clips exist before you mention them.
Listing walkthrough, 60 seconds
Read it as printed. Change only the words in brackets.
| Time | Where you are | What you say |
|---|---|---|
| 0 to 8 sec | At the front door | I get to sell this one. This is [address or area], listed this morning at [price], and I want to show you three things the photos keep missing. |
| 8 to 20 sec | In the main room | First, this [kitchen or main room]. The photos flatten it, but stand here and you feel [the real feature: the light, the length, the ceiling]. That is what you are paying for. |
| 20 to 35 sec | Two more features | Second, [feature two: the garden, the primary suite, the parking]. Third, the one buyers ask me about first: [feature three], which around here is rare. |
| 35 to 48 sec | Facing the lens | Now the honest part. [The downside: the third bedroom is snug, the street wakes up early.] If that rules it out, this video just saved you a trip. |
| 48 to 60 sec | The ask | Viewings start [day]. Message me the word [word] and I will hold you one of the first viewings. I am [name], and I sell [area]. |
Time: 0 to 8 sec
- Where you are
- At the front door
- What you say
- I get to sell this one. This is [address or area], listed this morning at [price], and I want to show you three things the photos keep missing.
Time: 8 to 20 sec
- Where you are
- In the main room
- What you say
- First, this [kitchen or main room]. The photos flatten it, but stand here and you feel [the real feature: the light, the length, the ceiling]. That is what you are paying for.
Time: 20 to 35 sec
- Where you are
- Two more features
- What you say
- Second, [feature two: the garden, the primary suite, the parking]. Third, the one buyers ask me about first: [feature three], which around here is rare.
Time: 35 to 48 sec
- Where you are
- Facing the lens
- What you say
- Now the honest part. [The downside: the third bedroom is snug, the street wakes up early.] If that rules it out, this video just saved you a trip.
Time: 48 to 60 sec
- Where you are
- The ask
- What you say
- Viewings start [day]. Message me the word [word] and I will hold you one of the first viewings. I am [name], and I sell [area].
Script 2: market update (60 seconds)
This is the one you repeat every week. The structure stays the same and only the numbers change. Read it at a desk or in the car.
Market update, 60 seconds
Read it as printed. Change only the words in brackets.
| Time | What you say |
|---|---|
| 0 to 8 sec | Here is what actually happened in the [town] market this [week or month], in under a minute, no charts. |
| 8 to 25 sec | [Number] homes came on. [Number] went under contract. And the average time to an accepted offer is now [number] days, [up or down] from [number] this time last [month or year]. |
| 25 to 40 sec | Watch that last number. When days-to-offer falls, buyers are competing. When it climbs, they are waiting. That single number decides whether [sharp pricing or patience] is the right call right now. |
| 40 to 50 sec | So if you are selling this [season], the numbers say [one plain conclusion]. If you are buying, they say [one plain conclusion]. |
| 50 to 60 sec | Want these numbers for your street instead of the whole town? Message me the street name. Ten minutes of my time, and it costs you nothing. |
Time: 0 to 8 sec
- What you say
- Here is what actually happened in the [town] market this [week or month], in under a minute, no charts.
Time: 8 to 25 sec
- What you say
- [Number] homes came on. [Number] went under contract. And the average time to an accepted offer is now [number] days, [up or down] from [number] this time last [month or year].
Time: 25 to 40 sec
- What you say
- Watch that last number. When days-to-offer falls, buyers are competing. When it climbs, they are waiting. That single number decides whether [sharp pricing or patience] is the right call right now.
Time: 40 to 50 sec
- What you say
- So if you are selling this [season], the numbers say [one plain conclusion]. If you are buying, they say [one plain conclusion].
Time: 50 to 60 sec
- What you say
- Want these numbers for your street instead of the whole town? Message me the street name. Ten minutes of my time, and it costs you nothing.
Script 3: just sold (45 seconds)
Film this one in the car after closing. If your MLS or local rules restrict figures, leave the numbers out and the lesson still works.
Just sold, 45 seconds
Read it as printed. Change only the words in brackets.
| Time | What you say |
|---|---|
| 0 to 6 sec | That [two-bed on [street], or: house behind me] is sold, and one decision made the difference. |
| 6 to 20 sec | On the market [number] days. [Number] viewings, [number] offers, closed [over, at or under] asking. In this market, that counts as [quick, normal or a fight]. |
| 20 to 35 sec | The decision was [the one thing: we launched on a Thursday and held everything to one open day]. When buyers feel a room filling up, they stop negotiating and start deciding. |
| 35 to 45 sec | If you own within a few streets of this one, that sale just moved your number. Message me your street and I will tell you what it did. |
Time: 0 to 6 sec
- What you say
- That [two-bed on [street], or: house behind me] is sold, and one decision made the difference.
Time: 6 to 20 sec
- What you say
- On the market [number] days. [Number] viewings, [number] offers, closed [over, at or under] asking. In this market, that counts as [quick, normal or a fight].
Time: 20 to 35 sec
- What you say
- The decision was [the one thing: we launched on a Thursday and held everything to one open day]. When buyers feel a room filling up, they stop negotiating and start deciding.
Time: 35 to 45 sec
- What you say
- If you own within a few streets of this one, that sale just moved your number. Message me your street and I will tell you what it did.
Scripts 4 and 5: agent intro and buyer tip (30 seconds each)
Two short ones. Pin the intro to your profile. The buyer tip is the one strangers share, so it finds you new clients.
Agent intro and buyer tip, 30 seconds each
Read them as printed. Change only the words in brackets.
| Script | Time | What you say |
|---|---|---|
| Agent intro | 0 to 6 sec | I am [name], I sell [area], and here is the fastest honest way to decide if I am your agent. |
| Agent intro | 6 to 18 sec | Last [year or quarter] I sold [number] homes here, averaging [number] days to an accepted offer. My sellers get [the one concrete promise you actually keep]. |
| Agent intro | 18 to 30 sec | I am the right fit if you want [your style: blunt numbers and no theatre]. If that is your kind of agent, my number is in the profile. One call, no obligation. |
| Buyer tip | 0 to 5 sec | Before you book another viewing, do this one thing. It takes two minutes. |
| Buyer tip | 5 to 20 sec | [The tip: run the address through the planning portal. You are looking for what the neighbours applied to build, and what got refused on this street.] |
| Buyer tip | 20 to 30 sec | It is the cheapest homework in house hunting. Save this for your next viewing, and send me the address if you want a second pair of eyes on it. |
Script: Agent intro
- Time
- 0 to 6 sec
- What you say
- I am [name], I sell [area], and here is the fastest honest way to decide if I am your agent.
Script: Agent intro
- Time
- 6 to 18 sec
- What you say
- Last [year or quarter] I sold [number] homes here, averaging [number] days to an accepted offer. My sellers get [the one concrete promise you actually keep].
Script: Agent intro
- Time
- 18 to 30 sec
- What you say
- I am the right fit if you want [your style: blunt numbers and no theatre]. If that is your kind of agent, my number is in the profile. One call, no obligation.
Script: Buyer tip
- Time
- 0 to 5 sec
- What you say
- Before you book another viewing, do this one thing. It takes two minutes.
Script: Buyer tip
- Time
- 5 to 20 sec
- What you say
- [The tip: run the address through the planning portal. You are looking for what the neighbours applied to build, and what got refused on this street.]
Script: Buyer tip
- Time
- 20 to 30 sec
- What you say
- It is the cheapest homework in house hunting. Save this for your next viewing, and send me the address if you want a second pair of eyes on it.
Script 6: testimonial ask (20 seconds)
This one is not for your feed. Record it once and send it privately to a client the week after closing.
Send it as a video rather than an email. It is harder to ignore a person asking you for two minutes. Record the first line again for each client, so the greeting uses their name.
Testimonial ask, 20 seconds
Read it as printed. Change only the words in brackets.
| Time | What you say |
|---|---|
| 0 to 7 sec | [Client name], congratulations again on [the house or the sale]. One small favour, and it takes two minutes. |
| 7 to 15 sec | Would you record a few seconds on your phone about what this process was like? One go, no polishing. Honest beats perfect. |
| 15 to 20 sec | It helps the next [family or seller] choose with their eyes open. Thank you either way. |
Time: 0 to 7 sec
- What you say
- [Client name], congratulations again on [the house or the sale]. One small favour, and it takes two minutes.
Time: 7 to 15 sec
- What you say
- Would you record a few seconds on your phone about what this process was like? One go, no polishing. Honest beats perfect.
Time: 15 to 20 sec
- What you say
- It helps the next [family or seller] choose with their eyes open. Thank you either way.
Where Cutroom fits
Every read has stumbles and pauses in it. On Punch and Native, Cutroom shortens the pauses, and it returns a finished 9:16 MP4 in about a minute.
- You upload one clip of yourself reading the script, up to 3 minutes long. No script here needs half of that.
- Cutroom transcribes every word, writes the opening headline and burns in the captions.
- Upload your room clips once, highlight the phrase about the kitchen, and the kitchen clip lands on exactly those words.
- If you did not film a shot you need, search millions of free stock clips instead.
- If a line goes wrong, stop and start the take again, because Cutroom keeps the lines you say.
From a filled-in script to a posted video
The 60 second walkthrough comes to about 120 credits, edit plus export.
Fill in the brackets
Five minutes with the listing sheet
Read it in one go
At the property, up to 3 minutes
Edit
100 credits: transcript, hook, captions, b-roll
Export
20 credits per finished minute, 9:16 MP4
What it costs
The scripts are free to use. Editing in Cutroom is 100 credits, plus 20 credits per minute of finished video to export.
Cutroom cost per script video
| Item | Cost |
|---|---|
| 30-second video (intro, buyer tip) | About 110 credits |
| 60-second video (walkthrough, market update) | About 120 credits |
| First video | Free within 7 days: 600 credits, no card, Cutroom mark across the middle |
| Lite plan | $19.99 a month for 1,250 credits, about 11 videos of 30 seconds, no mark |
| Cancel | One click, under Settings |
Item: 30-second video (intro, buyer tip)
- Cost
- About 110 credits
Item: 60-second video (walkthrough, market update)
- Cost
- About 120 credits
Item: First video
- Cost
- Free within 7 days: 600 credits, no card, Cutroom mark across the middle
Item: Lite plan
- Cost
- $19.99 a month for 1,250 credits, about 11 videos of 30 seconds, no mark
Item: Cancel
- Cost
- One click, under Settings
Questions people ask
- Can I really read these word for word?
- Yes, that is what they are for. The sentences are written to be spoken. Change the brackets, keep the honest line, and cut anything that is not true in your market.
- Which script should I film first?
- The market update, because it repeats. Film it weekly for a month and the habit exists before you try the walkthrough. The intro can wait until you have three videos to pin it next to.
- What if my MLS or brokerage restricts quoting prices?
- Fill in only the blanks your rules allow and drop the rest. The just sold script still works with every figure removed, because the lesson carries it. When in doubt, ask your broker before you post.
- Where does the b-roll come from?
- Your own phone. Film each room for twenty seconds before you read the walkthrough, upload the clips once, and highlight the words about each room so its clip lands there. Stock clips cover what you did not film.
- What does the edit cost?
- About 110 credits for a 30-second video and about 120 for a full minute: 100 to edit plus 20 credits per minute of finished video. Your first video is free within 7 days, no card. Lite is $19.99 a month for 1,250 credits.
- How long can my clip be?
- Up to 3 minutes, and no script here needs half of that. If a line goes wrong, start the take again, because Cutroom keeps every line you say, the failed one too.
Fill in one script on the way to the listing and read it in one go. Your first video is free.