Guide
Real estate video marketing: three videos, twice a week, one phone
Most agents who try video quit by week three. Not because it failed. Because each video cost an evening. Nothing happens fast enough to justify the next evening. This guide gives you the three videos that matter, a posting cadence one person can hold, and the words to say when the camera is on.
- Kinds of video that do the work
- 3
- The cadence one agent can hold
- 2 a week
- The ceiling for a feed video
- 60 seconds
Three videos do the work: the market update, the listing video, the answer
The market update sells your judgement. Sixty seconds on what listed, what sold, and what it means for your town. Buyers and sellers both watch these. Both are guessing about the same market.
The listing video sells the house. One person saying why this one is worth a viewing, with the rooms shown as they are named.
The answer video sells you. Take a question a client asked this week and answer it plainly. Should I sell before I buy. What does under offer mean. What is my place worth after the extension.
Skip everything else for the first three months. The office tour, the lifestyle montage, the awards post. They are decoration, and decoration does not get you the phone call.
Twice a week is the plan. The cadence is the strategy.
One market update every week, same day, same slot. One listing or answer video, whichever the week gives you.
Twice a week is not a growth trick. It is the floor at which people start to remember your face. Once a month is a stranger every time.
Consistency beats production value. A phone, a window, clean audio. Nobody picks an agent for the lens. They call the one who kept showing up in their feed.
Batch the filming. Two takes back to back on Monday morning is twenty minutes. Deciding, filming and posting on separate days is what turns video into a second job.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Scripts: open with the point, make one, ask for something small
Open with the point. Not your name, not hey guys. The first sentence is the reason to stay.
One idea per video. If the take makes two points, it is two videos.
Talk to one person. Write the script as an answer to one client you can picture. The camera reads the difference.
End with a small ask. Come to the open house Saturday. Send me your street name for a price check. Small asks get taken.
- Market update opener: Three houses in [your town] sold over asking this week. Here is what that means.
- Listing opener: This one will not last the weekend, and there are three reasons.
- Answer opener: You asked whether to sell before you buy. Here is how I walk clients through it.
The edit is where agents quit. Decide it before you film.
Filming a take is three minutes. The edit is the evening: cutting the rambles, burning in captions, finding footage, exporting the right shape.
There are three honest routes. Post the raw take with the platform's own captions. It costs nothing, it works, and it looks like what it is.
Hire an editor. You pay per video, the turnaround is days, and the cadence now depends on someone else's queue.
Or use an AI editor. Cutroom takes one talking take of up to 3 minutes and returns a finished 9:16 video in about a minute. Captions burned in, b-roll landing on the words that mention it. You point at the transcript instead of learning software.
A 30-second video costs about 110 credits: a batch is 100 credits, export is 20 credits per finished minute. 3 finished videos are free in your first 7 days, with no card, and free exports carry a Cutroom mark.
Whichever route you pick, pick it before you film. A cadence with an undecided edit step is a cadence that ends in week three.
What the two-a-week plan costs in credits
Eight 30-second videos a month at about 110 credits each. Basic is $39.99 for 2,500 credits, so the plan fits with about 1,600 credits to spare.
- The plan: 8 videos a month880 credits
- Basic monthly budget2,500 credits
Judge the month, not the video
Single videos are noise. One flops, one travels, and neither tells you much.
In paid advertising, published benchmarks put the share of creatives that carry the spend at 5 to 8 percent, per Motion's analysis of 550,000+ Meta ads. Organic is gentler, but the shape holds. A few carry, most do not, and you cannot pick the carriers in advance.
So review monthly. Which openings held people past the first seconds. Which video earned a DM instead of a like. A DM becomes a viewing. A like becomes nothing.
Give the plan a quarter before you change it. Eight videos is a taste. Twenty-four is a verdict.
Questions people ask
- Do I need a videographer for real estate video marketing?
- Not for the weekly work. A phone, a window, a script: that covers market updates, answer videos and most listing videos. Book a videographer for the cinematic film on a signature listing. They are different jobs.
- How often should a real estate agent post video?
- Twice a week. Enough that your face becomes familiar, few enough that one person can sustain it around viewings. Daily posting collapses in a month for most solo agents, and an abandoned account reads worse than a modest one.
- What should my first video be?
- This week's market update. It needs no listing and no permission. Sixty seconds: what listed, what sold, the number that surprised you, and one line on what you expect next month.
- What equipment do I need?
- A phone, filmed vertical, facing a window, in a quiet room or a parked car. Audio matters more than the lens. Viewers forgive grain. They do not forgive words they cannot hear.
- Do the videos need to look professional?
- They need to look honest and sound clear. A steady phone shot with clean audio and captions beats a montage with music. Polish helps a listing film. It does nothing for a market update.
- Is Cutroom the only way to handle the edit?
- No. Raw takes with native captions work. A human editor works if the budget and the waiting suit you. Cutroom is the route that keeps the edit near 4 minutes of your attention: about 110 credits per finished 30-second video, and the first 3 videos free in your first 7 days.
Two videos a week, filmed in twenty minutes on a Monday. The edit is the step that decides whether the plan survives. Cutroom makes it about a minute, and the first 3 videos are free in your first 7 days.