Guide
Real estate video marketing: three videos, twice a week, one phone
Updated
Video usually stops because editing one clip costs an evening. This plan is built around that: three kinds of video, posted twice a week, filmed on your phone.
In short
- Real estate video marketing works with three kinds of video: market updates, listing videos and answers to client questions.
- Post one market update every week, plus one listing video or one answer video.
- Film both videos back to back on Monday, which takes about twenty minutes.
- Office tours, lifestyle montages and award posts can wait until posting is a habit.
- Judge the plan after a quarter, by messages and viewings, not likes.
- Kinds of video that do the work
- 3
- What one agent can keep up
- 2 a week
- The longest a feed video should run
- 60 seconds
The 3 videos that win clients
Film only these three for the first three months. Office tours, lifestyle montages and award posts can wait until posting is a habit.
- A market update needs no listing and no permission, so it is the easiest one to start with.
- A listing video is the easiest one to justify, because marketing the house is what the seller hired you for.
- Answer videos come from real questions: should I sell before I buy? What does under offer mean?
The three videos
| Video | What it sells | What to say |
|---|---|---|
| Market update | That you know your market | What listed, what sold and what it means for your town, in 60 seconds |
| Listing video | The house | Why this one is worth a viewing, with each room shown as you name it |
| Answer video | That you are easy to talk to | A question a client asked this week, answered plainly |
Video: Market update
- What it sells
- That you know your market
- What to say
- What listed, what sold and what it means for your town, in 60 seconds
Video: Listing video
- What it sells
- The house
- What to say
- Why this one is worth a viewing, with each room shown as you name it
Video: Answer video
- What it sells
- That you are easy to talk to
- What to say
- A question a client asked this week, answered plainly
How often to post
Post two videos a week. One is the market update, and the other is a listing video or an answer video.
- Post the market update every week, on the same day.
- Make the second video a listing or an answer, whichever the week gives you.
- In a week with no new listing and no question, film a sold update instead: what a house near you listed at, what it sold for and how long it took.
- Twice a week is often enough that people recognize you, and rare enough that one agent can keep it up.
- A phone, a window and clean audio are enough. You do not need a camera.
- Film both videos back to back on Monday morning. That takes twenty minutes.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
What to say on camera
Open with the point, make one point, and end with a small ask.
- Your first sentence gives the reason to keep watching, so do not open with your name or with hey guys.
- Make one point per video. If the video makes two points, it is two videos.
- Say it the way you would say it to one client on the phone, not to a room of people.
- End with a small ask, like come to the open house on Saturday, or send me your street name for a price check.
Opening lines you can use
| Video | Opening line |
|---|---|
| Market update | Three houses in [your town] sold over asking this week. Here is what that means. |
| Listing video | This one will not last the weekend, and there are three reasons. |
| Answer video | You asked whether to sell before you buy. Here is how I walk clients through it. |
Video: Market update
- Opening line
- Three houses in [your town] sold over asking this week. Here is what that means.
Video: Listing video
- Opening line
- This one will not last the weekend, and there are three reasons.
Video: Answer video
- Opening line
- You asked whether to sell before you buy. Here is how I walk clients through it.
Where to post them and how long each one runs
Film vertical, 9:16, so the same file goes on Reels, TikTok and Shorts without cropping it again.
- Keep every feed video to 60 seconds or less. Nobody watches a three minute market update on a phone.
- Reply to every portal inquiry with the listing video, and send it again after the viewing.
- Email the market update to the people already in your database on the day you post it.
- Send an answer video straight back to the client who asked the question.
How long each video runs and where it goes
| Video | Length | Where it goes |
|---|---|---|
| Market update | About 60 seconds | Reels, TikTok, Shorts, and your email list |
| Listing video | 60 seconds or less | Reels, TikTok, Shorts, and every portal inquiry |
| Answer video | 30 to 45 seconds | Reels, TikTok, Shorts, and your reply to the client |
Video: Market update
- Length
- About 60 seconds
- Where it goes
- Reels, TikTok, Shorts, and your email list
Video: Listing video
- Length
- 60 seconds or less
- Where it goes
- Reels, TikTok, Shorts, and every portal inquiry
Video: Answer video
- Length
- 30 to 45 seconds
- Where it goes
- Reels, TikTok, Shorts, and your reply to the client
How to handle the editing
Filming a 60 second video takes about three minutes. Editing it by hand takes an evening, and that is the step that stops the plan.
- Cutroom takes one clip of you talking, up to 3 minutes, and returns a finished 9:16 video in about a minute.
- It adds captions and puts clips on the words that mention them. You work on the text, not a timeline.
- Your first video is free within 7 days, with 600 credits and no card. Free videos carry a Cutroom mark.
- Pick one of the three routes below before you film your first video.
Three ways to get the edit done
| Route | Cost | Speed | Downside |
|---|---|---|---|
| Post the raw clip with the app captions | Free | Right away | Looks unedited |
| Hire an editor | Paid per video | Days | You wait in their queue |
| AI editor (Cutroom) | About 110 credits per 30 second video | About a minute | Someone has to talk on camera |
Route: Post the raw clip with the app captions
- Cost
- Free
- Speed
- Right away
- Downside
- Looks unedited
Route: Hire an editor
- Cost
- Paid per video
- Speed
- Days
- Downside
- You wait in their queue
Route: AI editor (Cutroom)
- Cost
- About 110 credits per 30 second video
- Speed
- About a minute
- Downside
- Someone has to talk on camera
What the plan costs on Cutroom
Eight 30-second videos a month come to about 880 credits.
- One video costs 100 credits to edit, plus 20 per finished minute to export.
- Lite is $19.99 a month for 1,250 credits, which covers the plan.
- Basic is $39.99 a month for 2,500 credits, with about 1,600 to spare.
What the two-a-week plan costs in credits
Eight 30-second videos a month at about 110 credits each.
- The plan, eight videos a month880 credits
- Lite monthly budget1,250 credits
- Basic monthly budget2,500 credits
How to judge the results
Judge a month of videos rather than one video. A single video is not evidence either way.
- Once a month, look at which first sentences kept people watching, and which video got you a message.
- Count messages rather than likes, because a message is what turns into a viewing.
- Give it a quarter. Eight videos is too few to judge, and twenty-four is enough.
Questions people ask
- Do I need a videographer for real estate video marketing?
- Not for the weekly videos. A phone, a window and a script cover market updates, answer videos and most listing videos. Book a videographer for the cinematic film on a signature listing.
- How often should a real estate agent post video?
- Twice a week. Post the market update every week, and make the second video a listing or an answer. Daily posting is hard to keep up on your own, so most agents stop, and twice a week survives a busy month of viewings.
- What should my first video be?
- This week's market update. It needs no listing and no permission. Sixty seconds: what listed, what sold, the number that surprised you and what you expect next month.
- What equipment do I need?
- A phone held vertical, facing a window, in a quiet room or a parked car. Audio matters more than the camera. Viewers forgive grain, not words they cannot hear.
- Do the videos need to look professional?
- No. They need to look honest and sound clear. A steady phone shot with clean audio and captions works better than a montage with music for a market update.
- Is Cutroom the only way to handle the edit?
- No. Raw clips with the app captions work, and so does a human editor. Cutroom keeps your part near 4 minutes, at about 110 credits per 30 second video. Your first video is free.
Film two videos on Monday and post twice this week. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it