Guide
Video ideas for realtors: 27 you can film this week
Updated
Here are 27 video ideas for realtors in three groups: 9 tied to a listing, 8 tied to the season and 10 that keep working for years. Each one is a single phone video.
In short
- The 27 ideas split into 9 you film around a listing, 8 tied to this month's numbers and 10 that keep working for years.
- The evergreen ideas are the ones worth filming well, because a stranger who finds one in March can still hire you in September.
- A good mix is two listing videos, then one seasonal and one evergreen.
- Every idea here is one phone video, under a minute, with one point in it.
- Say your town's name out loud in every video. The viewers worth having are the ones who live close enough to hire you.
- Video ideas, each one a single phone video
- 27
- Groups: the listing, the season, and the evergreen ones
- 3
- Post twice a week and these 27 ideas last more than three months
- 2 a week
- A month for Cutroom Lite, if you want the editing done for you
- $19.99
Sort the ideas by how long they last
A just listed video is finished in about three weeks. A video explaining what pending means answers searches for years.
- Listing videos do not last long, but they keep your feed alive and they come free with every sale.
- Evergreen videos keep working, because someone who finds one in March can still become a client in September.
- A good mix is two listing videos, then one seasonal and one evergreen.
- Every one of them is a single video of you talking, filmed on a phone. No crew and no editing skills needed.
The three groups, by how many ideas are in each
The evergreen ideas keep working after the listing has sold and the season has passed.
- Ideas that end with the listing9 ideas
- Ideas that end with the season8 ideas
- Ideas that keep working for years10 ideas
9 listing video ideas
These last as long as the property does. Film them fast, post them on the day they matter, and keep the clips.
Nine ideas that end with the listing
| Idea | What you say or show |
|---|---|
| 1. The three reasons | The three things that will sell it, showing each as you say it |
| 2. The honest line | Open on the compromise, like a small garden or an office-sized third bedroom |
| 3. Who it suits | Who should come and view it, and who should not bother |
| 4. The price in context | Its price next to the street, and what the difference buys |
| 5. Open house invite | Day, time and one thing the photos cannot show. Post it three days ahead |
| 6. Open house recap | How many groups came, what they kept saying, what happens next |
| 7. The price change | Explain it with the numbers and no apology, the way you would to the seller |
| 8. Staging before and after | Two clips and one line on what changed and why it matters |
| 9. The just sold video | Days on market, offers, what worked, and an invitation to the street |
Idea: 1. The three reasons
- What you say or show
- The three things that will sell it, showing each as you say it
Idea: 2. The honest line
- What you say or show
- Open on the compromise, like a small garden or an office-sized third bedroom
Idea: 3. Who it suits
- What you say or show
- Who should come and view it, and who should not bother
Idea: 4. The price in context
- What you say or show
- Its price next to the street, and what the difference buys
Idea: 5. Open house invite
- What you say or show
- Day, time and one thing the photos cannot show. Post it three days ahead
Idea: 6. Open house recap
- What you say or show
- How many groups came, what they kept saying, what happens next
Idea: 7. The price change
- What you say or show
- Explain it with the numbers and no apology, the way you would to the seller
Idea: 8. Staging before and after
- What you say or show
- Two clips and one line on what changed and why it matters
Idea: 9. The just sold video
- What you say or show
- Days on market, offers, what worked, and an invitation to the street
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
8 seasonal video ideas
These are tied to this month's numbers or this season's decisions. They go out of date in weeks, and they build trust fastest.
Eight ideas that end with the season
| Idea | What you say or show |
|---|---|
| 10. The weekly market update | New listings, homes under contract, months of inventory, one local surprise |
| 11. One number, explained | Months of inventory or the list-to-sale ratio, in 40 seconds |
| 12. What sold near [landmark] | And for how much, where your MLS rules allow it |
| 13. What the rate means here | What this month's rate does to the payment on your town's median home |
| 14. Should you list in [month]? | What your market actually does in that season |
| 15. The surprise of the month | The bidding war or the listing that will not move, and why |
| 16. Your own calls, marked | Once a quarter, replay what you predicted and say whether you were right |
| 17. What first-time buyers can get | What the entry price buys this month, and on which streets |
Idea: 10. The weekly market update
- What you say or show
- New listings, homes under contract, months of inventory, one local surprise
Idea: 11. One number, explained
- What you say or show
- Months of inventory or the list-to-sale ratio, in 40 seconds
Idea: 12. What sold near [landmark]
- What you say or show
- And for how much, where your MLS rules allow it
Idea: 13. What the rate means here
- What you say or show
- What this month's rate does to the payment on your town's median home
Idea: 14. Should you list in [month]?
- What you say or show
- What your market actually does in that season
Idea: 15. The surprise of the month
- What you say or show
- The bidding war or the listing that will not move, and why
Idea: 16. Your own calls, marked
- What you say or show
- Once a quarter, replay what you predicted and say whether you were right
Idea: 17. What first-time buyers can get
- What you say or show
- What the entry price buys this month, and on which streets
10 evergreen video ideas
These answer what people search for before they ever call an agent. Film them once, properly, and they keep working.
Ten ideas that keep working for years
| Idea | What you say or show |
|---|---|
| 18. Under offer or pending? | What each one means, and when a buyer can still move |
| 19. Sell first or buy first? | How you plan the order with real clients |
| 20. What selling really costs | Every fee, said out loud on camera |
| 21. How an offer gets chosen | Price is one part of it. Walk through the others |
| 22. The inspection | What happens on the day, and what is really worth renegotiating |
| 23. Closing day, hour by hour | What happens from the morning walkthrough to the moment you hand over the keys |
| 24. A neighborhood tour | One street, one coffee shop, one school run |
| 25. Which schools you are in | For your area, with the map on screen |
| 26. 5 questions to ask any agent | List the questions a seller should ask before they hire anyone, then answer all five about yourself |
| 27. Why a house sits unsold | The three usual reasons, said plainly |
Idea: 18. Under offer or pending?
- What you say or show
- What each one means, and when a buyer can still move
Idea: 19. Sell first or buy first?
- What you say or show
- How you plan the order with real clients
Idea: 20. What selling really costs
- What you say or show
- Every fee, said out loud on camera
Idea: 21. How an offer gets chosen
- What you say or show
- Price is one part of it. Walk through the others
Idea: 22. The inspection
- What you say or show
- What happens on the day, and what is really worth renegotiating
Idea: 23. Closing day, hour by hour
- What you say or show
- What happens from the morning walkthrough to the moment you hand over the keys
Idea: 24. A neighborhood tour
- What you say or show
- One street, one coffee shop, one school run
Idea: 25. Which schools you are in
- What you say or show
- For your area, with the map on screen
Idea: 26. 5 questions to ask any agent
- What you say or show
- List the questions a seller should ask before they hire anyone, then answer all five about yourself
Idea: 27. Why a house sits unsold
- What you say or show
- The three usual reasons, said plainly
How to film all 27 without a second job
At two posts a week this list covers more than three months, and nine of the ideas come free with every listing.
- Film three of the evergreen ideas in one quiet morning, with your notes under the lens.
- For a seasonal video, read your MLS for 10 minutes first, then film once.
- Film the listing videos at the property you are already visiting.
- Every time you walk a property, film ten clips of 5 to 10 seconds. You will use them later.
- Post on the same two days every week, so a busy week does not quietly end the habit.
Which ones to film first
If you post twice a week, here is the order for the first four weeks. The market update repeats every week, and the second video changes.
Your first four weeks, two videos a week
The market update is the fixed one. The second video is a different idea each week.
Week 1
10. The weekly market update, and 18. Under offer or pending?
Week 2
The market update again, and 20. What selling really costs
Week 3
The market update, and a listing idea from whatever you have on the market
Week 4
The market update, and 21. How an offer gets chosen
Editing: free or with Cutroom
All 27 ideas hit the same wall. Every video needs cutting, captions and a headline before it goes up.
- The free way is your phone and the captions built into each app. That is enough while you test the habit.
- Cutroom does the editing for you. Upload one clip of up to 3 minutes and get a finished 9:16 MP4 in about a minute.
- It writes out your words, adds a headline, puts clips on the right words and burns in captions. On Punch and Native it also shortens the long pauses.
- If you will not go on camera, an avatar can present from a photo and a script, on Basic at $39.99 a month.
What editing costs
| Option | Cost |
|---|---|
| Your phone and each app's own captions | Free |
| A Cutroom edit | 100 credits |
| Export | 20 credits per minute of finished video |
| A 30-second video, all in | About 110 credits |
| Your first video | Free within 7 days: 600 credits, no card, with a Cutroom mark across the middle |
| Lite | $19.99 a month for 1,250 credits, about 11 of those videos, no mark |
| An avatar presenter | Basic at $39.99 a month, plus 350 credits a minute |
Option: Your phone and each app's own captions
- Cost
- Free
Option: A Cutroom edit
- Cost
- 100 credits
Option: Export
- Cost
- 20 credits per minute of finished video
Option: A 30-second video, all in
- Cost
- About 110 credits
Option: Your first video
- Cost
- Free within 7 days: 600 credits, no card, with a Cutroom mark across the middle
Option: Lite
- Cost
- $19.99 a month for 1,250 credits, about 11 of those videos, no mark
Option: An avatar presenter
- Cost
- Basic at $39.99 a month, plus 350 credits a minute
Questions people ask
- Which video should a realtor film first?
- This week's market update. It needs no listing, no seller permission and no extra clips, and it starts a habit that builds trust every week. Ten minutes with your MLS, then one video in the car.
- How many of these can I film in one session?
- Three or four of the evergreen ideas in one quiet morning, one idea per video. The listing and seasonal ideas are hard to film ahead because their numbers date, so stock up on the evergreen ones.
- Do I have to be on camera for all of them?
- For most, yes, because your face is what people come to recognize. A few work as your voice over clips, like the staging before and after and the neighborhood tour. An avatar is the other route, on Basic at $39.99 a month and 350 credits a minute.
- Which realtor videos bring in actual business?
- The just sold video and the open house recap win sellers most directly. The evergreen explainers win buyers slowly through search. The market update wins both over a quarter. Judge the mix on booked appointments, not views.
- How long should each video be?
- Under a minute for nearly all of them, with one point in each. If a video wants to make a second point, that point is its own video.
- What does editing all of this cost?
- Nothing if you post with the app's own captions. With Cutroom it is about 110 credits per 30-second video: 100 for the edit plus 20 per minute of export. Lite is $19.99 a month for 1,250 credits, about 11 of those videos.
Pick one idea from each group and film all three this week. Your first video is free.