For your team
Video marketing for dermatologists: answer the skin questions patients ask
Video marketing for dermatologists works best as short answers to the skin questions patients ask every week. Film one answer on your phone and Cutroom sends back a captioned 9:16 video.
In short
- Video marketing for dermatologists works best as one-minute answers to the skin questions patients ask every week.
- Three videos to film first are an ingredient question, when a mole needs a check, and one cosmetic treatment.
- Meta will not run an ad that says what the viewer's own skin looks like, and cosmetic ads must target adults.
- Cutroom turns one clip of up to 3 minutes into a captioned 9:16 video.
- Your first video is free, with no card. Lite is $19.99 a month.
- Longest clip Cutroom accepts
- 3 min
- Caption themes, calm ones included
- 40
- Lite, per month, after the free video
- $19.99
What dermatology patients look for in a video
Patients look up skin questions on TikTok and Instagram before they book.
- A practising dermatologist's answer stands out next to influencer advice.
- You talking to camera is the strongest picture, because it shows your credentials.
- Close-ups of skin conditions are riskier, especially in a paid ad.
- In most practices the front desk logs the questions, you film the answer and the manager reviews it.
From a patient's question to a posted video
The front desk hears the questions. You answer one per clip, between patients.
Front desk logs the question
The one patients ask every week
You film one clip
Between patients, up to 3 minutes
Cutroom edits
Captions, b-roll, an opening headline
Manager reads it through
Deletes any line that reads as a diagnosis
Export and post
9:16 MP4 for Reels, TikTok or Shorts
Three videos every dermatology practice can make
Each one fits in a single clip of under a minute.
- The ingredient or routine question is the easiest one to film every week.
- You can upload clinic photos and place them on the words that describe them.
- Photos of patients need written consent before they go in a video.
Three dermatology videos patients watch
| Video | What to say | Tip |
|---|---|---|
| An ingredient or routine question | The short answer first, then the reason, then who should ask a dermatologist before trying it | Example: does retinol suit every night? |
| When a mole needs a look | The ABCDE signs dermatologists check, and that an exam decides, not a video | Teaches without diagnosing; ends with a booking ask |
| A cosmetic treatment explainer | What one treatment does, what recovery involves, who it suits | Example: a chemical peel or a laser session |
Video: An ingredient or routine question
- What to say
- The short answer first, then the reason, then who should ask a dermatologist before trying it
- Tip
- Example: does retinol suit every night?
Video: When a mole needs a look
- What to say
- The ABCDE signs dermatologists check, and that an exam decides, not a video
- Tip
- Teaches without diagnosing; ends with a booking ask
Video: A cosmetic treatment explainer
- What to say
- What one treatment does, what recovery involves, who it suits
- Tip
- Example: a chemical peel or a laser session
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Clips that show what you describe
Cutroom puts a short stock clip over the words that describe something.
- The phrase "three ingredients" gets an ingredients shot over exactly those words.
- The captions are timed to each word, in whichever of the 40 themes you pick.
- You can swap any clip that looks wrong for a clinic.
A clip on the words it illustrates
The phrase "three ingredients" carries an ingredients shot, with the captions timed to each word.
Meta's ad rules for skin and cosmetic ads
Meta's rules shape a dermatology ad more than any trend does. This is a starting checklist, not legal advice.
- Meta's health policy rejects ad copy that attacks how a person looks.
- Ads for cosmetic procedures must target people 18 or older.
- An ad may not say or suggest what the viewer has, such as acne.
- Write the opening line about a topic instead, never about the viewer's own skin.
What fails and what can run in a Meta ad
Meta's own policy pages come first. Read them before you boost a video.
Opening line
- Fails or risky
- Do you have acne?
- Can run
- What dermatologists look for in an acne cleanser
Picture
- Fails or risky
- A close-up of a skin condition
- Can run
- You explaining the case to camera
Claim
- Fails or risky
- A guarantee or a diagnosis
- Can run
- General education and when to book an exam
| Fails or risky | Can run | |
|---|---|---|
| Opening line | Do you have acne? | What dermatologists look for in an acne cleanser |
| Picture | A close-up of a skin condition | You explaining the case to camera |
| Claim | A guarantee or a diagnosis | General education and when to book an exam |
When to post which skin video
Skin questions follow the seasons, so film them ahead of time.
A simple dermatology video calendar
| When it posts | Topic | When to film |
|---|---|---|
| May | Skin Cancer Awareness Month (US) | Spring |
| Summer | Sunscreen and mole questions | Spring |
| Any month | Cosmetic treatment explainers, with a booking ask | Any time |
When it posts: May
- Topic
- Skin Cancer Awareness Month (US)
- When to film
- Spring
When it posts: Summer
- Topic
- Sunscreen and mole questions
- When to film
- Spring
When it posts: Any month
- Topic
- Cosmetic treatment explainers, with a booking ask
- When to film
- Any time
How one clip becomes a finished video
The first edit comes back in about a minute. Your manager adjusts it by reading the transcript.
- You film phone vertical at eye level, facing a window, one question per clip.
- Cutroom cuts the pauses, puts b-roll on phrases like "sun damage" and burns in the captions.
- If tretinoin comes back misspelled, you fix it once and the caption follows.
- Delete a sentence that sounds like a promise and the video rebuilds without it.
- Pick a calm caption theme for clinical topics, then its font and colour.
Review a skin video by reading it
Every word the video will say, on one screen. Fix a term once and the caption follows.
B-rolls · 5
12
3
4
5Most face serums make one big promise, then quietly do nothing. This one has three ingredients, works in ten days, and costs less than your coffee habit. If your skin doesn’t change, you get every cent back.
highlight = b-roll · struck out = already cut
▸ 0:07 / 0:26 · shot 1 of 5
- 1B-roll on the exact wordsReal footage, placed where showing beats telling.
- 2The opening headlineWritten from what you said. Pick one it drafted, or write your own.
- 3Captions in 40 themesPick a theme, then its font and colour.
- 49:16, ready to exportExport renders one vertical MP4.
Other video tools for dermatologists
Captions and HeyGen both have pages aimed at medical practices, and both are capable tools.
- Captions is best if you want to film and edit on your phone, with avatars on its Max plan.
- HeyGen is best if you need patient education in many languages and nobody is going to film.
- Cutroom is best if you answer one question on camera and want a finished 9:16 video back.
Three video tools a dermatology practice might use
Prices as published on each vendor's own pricing page on the date shown. Plans change; read the page before you pay.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 Captions | Editing a video of you talking on a phone | AI edit styles applied to your video, with manual controls | iOS, Android, web | Free version; Max $24.99/month |
 HeyGen | Avatar videos from a script in 175+ languages | Care notes, PDFs or slides become a narrated avatar video | Web, mobile app, API | Free plan; Creator $24/month, annual ($29 monthly) |
| Cutroom | A dermatologist's answer finished as a 9:16 video | Upload a clip; b-roll, captions and a hook are placed for you | Browser | First video free, no card; Lite $19.99/month |
- Captions
- Best for
- Editing a video of you talking on a phone
- Approach
- AI edit styles applied to your video, with manual controls
- Platform
- iOS, Android, web
- Pricing from
- Free version; Max $24.99/month
- HeyGen
- Best for
- Avatar videos from a script in 175+ languages
- Approach
- Care notes, PDFs or slides become a narrated avatar video
- Platform
- Web, mobile app, API
- Pricing from
- Free plan; Creator $24/month, annual ($29 monthly)
Cutroom
- Best for
- A dermatologist's answer finished as a 9:16 video
- Approach
- Upload a clip; b-roll, captions and a hook are placed for you
- Platform
- Browser
- Pricing from
- First video free, no card; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
What video costs a dermatology practice
Cutroom charges 100 credits to edit a video and 20 credits for each minute you export.
- A 30-second video costs about 110 credits, and a 60-second one about 120.
- Two videos a week is about 9 a month, or roughly 990 credits.
- That fits inside Lite at $19.99 a month for 1,250 credits.
Cutroom plans for a dermatology practice
| Plan | Price | Credits | 30-second videos |
|---|---|---|---|
| First video | Free, no card | 600 | 1, made within 7 days, with a Cutroom mark across the middle |
| Lite | $19.99 a month | 1,250 | About 11 a month, no Cutroom mark |
| Basic | $39.99 a month | 2,500 | About 22 a month, plus avatars and generated music |
| Premium | $79.99 a month | 5,000 | About 45 a month |
Plan: First video
- Price
- Free, no card
- Credits
- 600
- 30-second videos
- 1, made within 7 days, with a Cutroom mark across the middle
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- 30-second videos
- About 11 a month, no Cutroom mark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- 30-second videos
- About 22 a month, plus avatars and generated music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- 30-second videos
- About 45 a month
Questions people ask
- Are before-and-after skin photos allowed in Meta ads?
- Yes for cosmetic treatments, within limits. The ad must target people 18 or older and may not attack anyone's appearance. Medical conditions are more sensitive, so the safer route is you explaining the case on camera with no close-up in the ad.
- Can a dermatologist give medical advice in a short video?
- General education, yes; individual advice, no. Explain what a condition usually looks like, which treatments exist and when to book an exam. Cutroom shows every word as a transcript before export, so a sentence that sounds like a diagnosis is easy to delete.
- How long should a dermatology video be?
- Thirty to sixty seconds for most answers. Cutroom accepts a clip of up to 3 minutes, so you can talk naturally and trim it in the transcript. A 30-second video is about 110 credits, and a 60-second one about 120.
- Who in a dermatology practice should run the videos?
- Split it. You film, because your face and credentials make the video work. A practice manager or medical assistant picks the questions, reads the transcript and exports. That review is reading, so nobody needs editing skills.
- Is a clinic video different from a skincare brand video?
- Yes. A skincare brand sells a product to shoppers. A clinic sells appointments to patients, and its authority is the doctor, so the format is the doctor explaining.
- Can a dermatology video run as a TikTok or Reels ad?
- Yes. Cutroom exports a 1080x1920 MP4 with the captions inside the picture, the vertical size TikTok, Reels and Shorts ads use. Check each platform's health ad rules first, and write the opening line as a topic, not a question about the viewer's skin.
- Who should not use Cutroom for a dermatology practice?
- Practices that need a patient library in many languages, narrated by an avatar from existing PDFs. HeyGen is built for that. Cutroom finishes a real doctor's clip of up to 3 minutes as a 9:16 video.
Answer the skin question your patients asked most this week, and post the video before Friday. Your first video is free.