For your team
Video marketing for contractors: walk a finished job and explain it
Video marketing for contractors works best as you walking a finished job and explaining your choices, whether you remodel, build, paint or fit kitchens and baths. Film one clip and Cutroom sends back a captioned 9:16 ad in about a minute.
In short
- Video marketing for contractors works best as you walking a finished job and explaining the choices you made.
- Three videos to film first are a finished-job walk-through, what a job costs, and how a job runs.
- Your own before, during and after photos go into the video, on the words that describe them.
- Cutroom turns one clip of up to 3 minutes into a captioned 9:16 ad.
- Your first video is free, with no card. Lite is $19.99 a month.
- Longest clip Cutroom accepts
- 3 min
- Credits for a 30-second ad, edit and export
- about 110
- Lite, per month, after the free video
- $19.99
What homeowners want to see before they call
A homeowner choosing someone for a five-figure remodel wants to see who will be in the house.
- They want the owner or the lead carpenter on camera, standing in a finished room.
- They want to hear the choices behind the job, in your own words.
- They want to see a room like theirs, finished.
- They want to hear what went wrong on the job and how you handled it.
What a homeowner sees on their phone
You in a finished room, a headline card at the top and the captions inside the picture.
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Three videos every contractor can make
Each one fits in a single clip of under a minute, filmed on the job.
- Film one walk-through on every job you finish, and one cost or process answer each week.
- Before, during and after photos of the same room are the strongest set to upload.
Three contractor videos that bring in estimates
| Video | What to say | Tip |
|---|---|---|
| Finished-job walk-through | What the client asked for, what you changed and why, what you would do again | Add before, during and after photos |
| What a job costs, and why | What moves the price: materials, layout changes, permits, what turns up behind a wall | Give ranges from your own jobs; the estimate carries the exact number |
| How a job runs | The timeline, the permits, who is on site each week, how you protect the house | Suits a Meta ad for a free estimate |
Video: Finished-job walk-through
- What to say
- What the client asked for, what you changed and why, what you would do again
- Tip
- Add before, during and after photos
Video: What a job costs, and why
- What to say
- What moves the price: materials, layout changes, permits, what turns up behind a wall
- Tip
- Give ranges from your own jobs; the estimate carries the exact number
Video: How a job runs
- What to say
- The timeline, the permits, who is on site each week, how you protect the house
- Tip
- Suits a Meta ad for a free estimate
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Your own job photos in the video
Your uploaded photos get first pick when Cutroom adds pictures to your video.
- You can upload PNG, JPEG or WebP photos, or your own clips.
- Highlight a sentence and a photo lands over exactly those words.
- Uploads stay in your library for later videos.
A finished frame: you on screen, a job photo on a card
Your own photo sits on a card over the words that describe it, with the captions inside the picture.
When to film which job
Film jobs as they finish, and run each ad in the season people book that work.
A simple contractor video calendar
| When the ad runs | Jobs to show | Why |
|---|---|---|
| Before spring | Decks, siding, exterior paint | Homeowners book decks and exterior paint before the weather turns warm |
| Colder months | Kitchen and bath remodels | Homeowners book indoor work when the weather keeps them inside |
When the ad runs: Before spring
- Jobs to show
- Decks, siding, exterior paint
- Why
- Homeowners book decks and exterior paint before the weather turns warm
When the ad runs: Colder months
- Jobs to show
- Kitchen and bath remodels
- Why
- Homeowners book indoor work when the weather keeps them inside
How one clip becomes a finished ad
You film on site and your office finishes the ad by reading the transcript. The edit comes back in about a minute.
- Film after the crew packs up, or step out of the room while the saw runs.
- A clip-on microphone on your collar helps more than a newer phone.
- Hold the phone vertical at chest height and film one unbroken clip.
- Cutroom cuts the pauses, burns in the captions and puts your photos on the words.
- Correct a mis-heard trade term once, delete a line about an offer that has ended, and the video rebuilds.
- Export a 1080x1920 MP4, ready to post or boost.
From the final walk-through to a running ad
You talk on site. The edit comes back in about a minute and the office finishes the ad the same day.
Final walk-through
You film one clip, up to 3 minutes
Photos uploaded
Before, during and after, as stills
Cutroom edits
Your photos get first pick for the b-roll
Office reads it through
Delete a line and the video rebuilds
Export and run
9:16 MP4 for Reels, Stories or TikTok
Other video tools for contractors
Runway and Agent Opus both have pages for contractors, and both build the video instead of filming you.
- Runway is best if you want a before-and-after reveal or a drone-style shot made from job-site photos.
- Agent Opus, by OpusClip, is best if you want videos written from your notes, with nobody on camera.
- Cutroom is best if you will talk through the job yourself and want a finished 9:16 ad back.
Three video tools contractors look at, side by side
Prices as published on each vendor's own pricing page on the date shown. Plans change; read the page before you pay.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 Runway | Generated shots and before-and-after reveals from photos | Generates new video from photos and text prompts | Web | Free plan with 125 one-time credits; Standard $12/month billed yearly ($15 monthly) |
 OpusClip (Agent Opus) | Videos written from a brief, notes or a blog post | Agent Opus builds the video from text, with stock visuals and an AI voice | Web | Agent Opus free plan, 60 credits a month; Pro $29/month billed yearly |
| Cutroom | One clip filmed on site, finished as a 9:16 ad | Upload a clip and your photos; b-roll, captions and a hook are placed for you | Browser | First video free, no card; Lite $19.99/month |
- Runway
- Best for
- Generated shots and before-and-after reveals from photos
- Approach
- Generates new video from photos and text prompts
- Platform
- Web
- Pricing from
- Free plan with 125 one-time credits; Standard $12/month billed yearly ($15 monthly)
- OpusClip (Agent Opus)
- Best for
- Videos written from a brief, notes or a blog post
- Approach
- Agent Opus builds the video from text, with stock visuals and an AI voice
- Platform
- Web
- Pricing from
- Agent Opus free plan, 60 credits a month; Pro $29/month billed yearly
Cutroom
- Best for
- One clip filmed on site, finished as a 9:16 ad
- Approach
- Upload a clip and your photos; b-roll, captions and a hook are placed for you
- Platform
- Browser
- Pricing from
- First video free, no card; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
What video costs a contracting firm
Cutroom charges 100 credits to edit a video and 20 credits for each minute you export.
- A 30-second ad costs about 110 credits.
- One walk-through per finished job plus a weekly answer is 4 to 6 videos a month.
- That is roughly 440 to 660 credits, inside Lite's 1,250.
- Your first video is free, made within 7 days of signing up, and carries a Cutroom mark that Lite removes.
Cutroom plans for a contracting firm
| Plan | Price | Credits | 30-second ads |
|---|---|---|---|
| First video | Free, no card | 600 | 1, with a Cutroom mark across the middle |
| Lite | $19.99 a month | 1,250 | About 11 a month, no Cutroom mark |
| Basic | $39.99 a month | 2,500 | About 22 a month, plus avatars and generated music |
| Premium | $79.99 a month | 5,000 | About 45 a month |
Plan: First video
- Price
- Free, no card
- Credits
- 600
- 30-second ads
- 1, with a Cutroom mark across the middle
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- 30-second ads
- About 11 a month, no Cutroom mark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- 30-second ads
- About 22 a month, plus avatars and generated music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- 30-second ads
- About 45 a month
Questions people ask
- Can I use my own job photos in a contractor video?
- Yes. Upload PNG, JPEG or WebP photos or your own clips, and they get first pick for your videos. Highlight the sentence a photo belongs to and it lands over exactly those words. Before, during and after shots of one room work best.
- Should a contractor show prices in a video ad?
- Show ranges and reasons, not quotes. Explain what moves the price of a kitchen or a roof: materials, layout changes, permits and what is behind the wall. Let the estimate carry the exact figure.
- What if the job site is too loud to film?
- Film after the crew leaves, or step outside the room. A clip-on microphone on your collar does more than a newer phone. Cutroom burns the captions into the picture, so the ad still reads with the sound off.
- Does this work for painters, builders and kitchen-and-bath firms?
- Yes. Painters show the prep nobody sees, kitchen-and-bath firms explain layout choices, and builders walk the framing before drywall. Plumbers, electricians and landscapers have their own pages on this site.
- How many videos does a contractor need a month?
- Two to four is a pace most small firms can keep: one walk-through per finished job and one cost or process answer. Four 30-second videos are about 440 credits, inside Lite at $19.99 a month for 1,250 credits.
- Can a contractor video run as a Facebook or Instagram ad?
- Yes, in vertical placements. Cutroom exports a 1080x1920 MP4, the size Reels, Stories and TikTok use. Feed placements that prefer square or 4:5 need a separate crop, because Cutroom exports 9:16 only.
- Who should not use Cutroom for contractor marketing?
- Firms that want a drone-style brand film or an ad with no person in it. Runway generates shots from photos, which suits a transformation ad. Cutroom finishes a real person's clip of up to 3 minutes.
Film the walk-through on your next finished job and run the ad the same week. Your first video is free.