What should a gym say in a trial-offer video ad?

Three things, in this order: who the class is for, what the first week looks like and how to book, with the date the offer ends. Keep it to 30 to 45 seconds and say the booking step out loud.

Should the gym owner or a coach be in the ads?

Whoever new members will meet. Someone who books from the ad expects to see that face at the front desk or in the first class. If your head coach runs the beginner classes, put the coach in the trial-offer ad.

Can I show gym members in my video ads?

Yes, with their written permission first. A member story also works when the coach tells it over clips of the class, so the member does not have to speak on camera.

When should a gym run video ads?

In January, before summer and in September, when many gyms run offers. Film each ad the month before, so it is ready on day one. An ad that answers "I'm not fit enough yet" can run any week a class has empty spots.

How much should a gym spend on video ads?

There is no set amount. The least you can spend on TikTok is $20 a day for an ad group, and on Facebook and Instagram you pick any daily budget in Meta Ads Manager. Aim the ad at people near your gym, run it for a week, and put more money behind the ad that books the most trials.

What should a 24-hour gym with no classes film?

The owner walking the gym floor, explaining the offer. Show the equipment and the locker rooms, say your opening hours, and say what a new member gets on the first visit. The same three ads still work: the offer, an answer to a worry and a member's story.

Who should not use Cutroom for gym ads?

Gyms that want many short clips cut from one long workout video. A clipping tool such as OpusClip does that. Cutroom makes one finished ad from up to 3 minutes of you talking about your offer.

For your team

Video ads for gyms: the owner or head coach, explaining a trial offer

A good gym video ad is simple: the owner or head coach on the gym floor, explaining a trial offer. You can film it on your phone between classes.

In short

A good gym video ad shows the owner or head coach on the gym floor, explaining a trial offer.
The three ads to film first are your trial offer, an answer to "I'm not fit enough to start", and a member's story.
Many gyms run offers in January, before summer and in September. Film each one the month before it runs.
Cutroom turns one phone video of you talking into a finished, captioned vertical reel. Your first video is free.
Cutroom's Lite plan is $19.99 a month, enough for about 11 reels of 30 seconds.

Drawn scene: gym owner talking on floor. — Illustration by Cutroom, AI-generated

Ads worth filming first: 3
Cutroom credits for a 30-second reel: 110
TikTok's smallest daily budget for an ad group: $20

What to put in a gym video ad

A gym video ad should get people to book your trial offer.

Put the owner or head coach in it, on the gym floor, because that is who new members will meet.
Say who the class is for, what the first week looks like and how to book.
Show your classes and the gym itself, not just one coach.
Add captions, so people watching with the sound off can read the offer.
Talk about the class, not the viewer's body. Meta does not allow ads that attack a person's appearance.
Get written permission from every member who appears in an ad.

Three gym video ads to film first

Each one is a single video of the coach talking. The trial-offer ad runs 30 to 45 seconds.

You can film the trial-offer ad, the answer to a worry and the member story in one session after an evening class. Each one becomes its own finished video.

Three gym video ads

Ad	What the coach says
Trial-offer ad	Who the class is for, what week one looks like and how to book
Answer to a worry	A plain answer to "I'm not fit enough to start yet"
Member story	A member's story, told by the coach over clips of the class

Ad: Trial-offer ad
What the coach says
Who the class is for, what week one looks like and how to book
Ad: Answer to a worry
What the coach says
A plain answer to "I'm not fit enough to start yet"
Ad: Member story
What the coach says
A member's story, told by the coach over clips of the class

This is the whole editor

Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.

What to say in a gym trial-offer ad

Say it in three parts. Say the booking step out loud, so the captions show it to people watching with the sound off.

The trial-offer ad in three parts

Who it is for
Who the class suits, such as beginners or people who have not trained in years
What week one looks like
How many classes the trial includes, what happens in the first one, and whether there is a contract
How to book
The link, the offer and the date it ends

When to film each gym ad

Many gyms run offers in January, before summer and in September. Film each ad the month before it runs, so it is ready on day one.

The gym ad calendar

Time of year	What the ad offers	When to film
January	The new-year trial offer	In December
Before summer	A short programme before summer	A month ahead
September	A back-to-routine offer for parents and students	In August, before school starts
Any week with empty spots in a class	The ad that answers "I'm not fit enough yet"	Film it once, and run it whenever a class has empty spots

Time of year: January
What the ad offers
The new-year trial offer
When to film
In December
Time of year: Before summer
What the ad offers
A short programme before summer
When to film
A month ahead
Time of year: September
What the ad offers
A back-to-routine offer for parents and students
When to film
In August, before school starts
Time of year: Any week with empty spots in a class
What the ad offers
The ad that answers "I'm not fit enough yet"
When to film
Film it once, and run it whenever a class has empty spots

Tools for gym video ads

Each of the four tools does a different job, from captioning short clips to making the whole ad for you.

Submagic adds captions, stock clips and sound effects to short clips of you talking, like a form tip. On Pro, at $23 a month billed yearly, it also cuts out silent pauses.
Agent Opus, from the makers of OpusClip, makes a video from a written description, with no filming.
CapCut is free, and you make every edit by hand. It suits owners who enjoy editing.
Cutroom turns one video of a coach talking into a finished, captioned reel.

Four ways to make a gym video ad

Prices as each company publishes them on the day shown. Plans change, so check before you buy.

Tool	Best for	Editing approach	Platform	Pricing from
Submagic	Captions on short clips of you talking	You upload a clip, and it adds captions and stock clips, plus auto zooms on Pro	Web	Free to try; Starter $12/month billed yearly ($19 monthly)
Agent Opus	Promo videos made without filming	You describe the class or offer in writing, and it makes a video with an AI voiceover	Web	Free plan (60 credits a month); Pro $29/month, yearly
CapCut	Editing by hand on your phone, for free	You edit on a timeline, with templates and AI tools	iOS, Android, Windows, Mac, web	Free; Pro $19.99/month or $179.99/year (varies by region)
Cutroom	Turning a coach's video into a captioned reel	You upload your video, and it adds captions, stock clips and a hook	Web	First video free; Lite $19.99/month

Submagic
Best for
Captions on short clips of you talking
Approach
You upload a clip, and it adds captions and stock clips, plus auto zooms on Pro
Platform
Web
Pricing from
Free to try; Starter $12/month billed yearly ($19 monthly)
Agent Opus
Best for
Promo videos made without filming
Approach
You describe the class or offer in writing, and it makes a video with an AI voiceover
Platform
Web
Pricing from
Free plan (60 credits a month); Pro $29/month, yearly
CapCut
Best for
Editing by hand on your phone, for free
Approach
You edit on a timeline, with templates and AI tools
Platform
iOS, Android, Windows, Mac, web
Pricing from
Free; Pro $19.99/month or $179.99/year (varies by region)
Cutroom
Best for
Turning a coach's video into a captioned reel
Approach
You upload your video, and it adds captions, stock clips and a hook
Platform
Web
Pricing from
First video free; Lite $19.99/month

Prices and plans read from each vendor's own pricing page on 21 September 2026.

How to make a gym reel in Cutroom

The edit comes back in about a minute. You change it by editing the transcript.

Prop your phone on a bench and film yourself talking, up to 3 minutes.
Cutroom cuts it, adds captions timed to your voice, puts stock clips on the words you pick and adds a hook.
You can swap any clip, or search for a better one among millions of free clips.
You can also upload your own clips of the gym, the class and the front desk. They join your library.
If loud gym music drowned out a line while you filmed, delete that line and the video is re-cut without it.
You export a vertical (9:16) MP4 for Reels, TikTok, Shorts and Stories.

The finished reel on a phone
The hook at the top, the coach on camera and captions in the picture.

What it costs to show a gym ad

You pay Meta or TikTok for showing the ad, and you choose how much. None of that goes through Cutroom.

On Facebook and Instagram, you set a daily budget in Meta Ads Manager and aim the ad at people who live near your gym.
On TikTok, the smallest daily budget is $20 for an ad group and $50 for a whole campaign.
Your budget decides how many people see the ad each day. You can pause it or change it at any time.
Start with a daily budget you can afford for a week. Then divide what each ad cost by the trials it booked, and put more money behind the ad with the lowest cost per trial.

What a gym video ad costs to make in Cutroom

A 30-second reel costs 110 credits: 100 to edit and 20 per minute of export.

Cutroom plans

Plan	Price	Credits	What you get
First video	Free, no card	600, for one video	7 days to make it; a Cutroom mark across the middle
Lite	$19.99 a month	1,250	About 11 reels of 30 seconds; no Cutroom mark
Basic	$39.99 a month	2,500	Adds avatars and generated music
Premium	$79.99 a month	5,000	Everything in Basic, with twice the credits

Plan: First video
Price
Free, no card
Credits
600, for one video
What you get
7 days to make it; a Cutroom mark across the middle
Plan: Lite
Price
$19.99 a month
Credits
1,250
What you get
About 11 reels of 30 seconds; no Cutroom mark
Plan: Basic
Price
$39.99 a month
Credits
2,500
What you get
Adds avatars and generated music
Plan: Premium
Price
$79.99 a month
Credits
5,000
What you get
Everything in Basic, with twice the credits

Questions people ask

What should a gym say in a trial-offer video ad?: Three things, in this order: who the class is for, what the first week looks like and how to book, with the date the offer ends. Keep it to 30 to 45 seconds and say the booking step out loud.
Should the gym owner or a coach be in the ads?: Whoever new members will meet. Someone who books from the ad expects to see that face at the front desk or in the first class. If your head coach runs the beginner classes, put the coach in the trial-offer ad.
Can I show gym members in my video ads?: Yes, with their written permission first. A member story also works when the coach tells it over clips of the class, so the member does not have to speak on camera.
When should a gym run video ads?: In January, before summer and in September, when many gyms run offers. Film each ad the month before, so it is ready on day one. An ad that answers "I'm not fit enough yet" can run any week a class has empty spots.
How much should a gym spend on video ads?: There is no set amount. The least you can spend on TikTok is $20 a day for an ad group, and on Facebook and Instagram you pick any daily budget in Meta Ads Manager. Aim the ad at people near your gym, run it for a week, and put more money behind the ad that books the most trials.
What should a 24-hour gym with no classes film?: The owner walking the gym floor, explaining the offer. Show the equipment and the locker rooms, say your opening hours, and say what a new member gets on the first visit. The same three ads still work: the offer, an answer to a worry and a member's story.
Who should not use Cutroom for gym ads?: Gyms that want many short clips cut from one long workout video. A clipping tool such as OpusClip does that. Cutroom makes one finished ad from up to 3 minutes of you talking about your offer.

Film the trial-offer ad after tonight's class and get it back as a finished reel. Your first video is free.

Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it