For your team
Video marketing for dance studios: talk about the class, AI edits it
A performance clip shows what students can already do. A short video explaining what a nervous beginner should expect gets more new students in the door. Cutroom edits that video for you.
In short
- Performance reels attract dancers who already dance; a beginner-focused video attracts the ones who have never tried.
- Talk through one worry a first-timer has, like 'I have no rhythm, can I still come'.
- Cutroom listens to your words and places matching clips over them automatically as you talk.
- It will not edit choreography footage into a highlight reel; that needs a beat-matched editor, not this one.
- Your first video is free, then Lite is $19.99 a month.
- Until the edited video comes back
- ~1 min
- Length for one beginner question
- 30-60s
- Your first video, no card
- Free
The video that brings in new students, not just fans
A studio's best dancers on video attract people who already dance. The bigger pool is people who have never taken a class and are scared to look silly.
- Answer the worry directly: 'you do not need rhythm on day one, here is what actually happens in a first class'.
- Show the instructor's face, once, saying who the class is really for.
- Keep it to one worry, 30 to 60 seconds.
How the editing works
You talk to the camera. Cutroom builds the video around your words.
- Upload a phone video of you talking, up to 3 minutes.
- It writes out every word and adds a caption timed to it.
- It matches clips to your sentences and places them automatically, no timeline needed.
- You review the picks and swap any clip that does not fit.
From talking clip to posted video
Film
Answer one beginner worry
Upload
In your browser
AI edits it
Captions and matching clips
Export
Vertical MP4, ready to post
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Where this is the wrong tool
Dance studios often want beat-matched highlight reels of choreography. That is a different job than this editor does.
- Cutroom's clip placement follows what you SAY, not the beat of a song, so it is not built to cut dance footage to music.
- It only outputs vertical 9:16 video, not a wide performance recording.
- Use it for the talking, informational side of your marketing, and a beat-editing app for performance reels.
What it costs
A one-minute video is 120 credits: 100 to edit, 20 to export.
- Your first video is free, no card, 600 credits, 7 days.
- Lite is $19.99 a month for 1,250 credits, about 10 one-minute videos.
Questions people ask
- Can Cutroom cut a highlight reel of a performance to music?
- No, its clip placement is driven by the words you say, not by a music beat. Use it for talking videos and a beat-editing app for performance reels.
- What kind of video works best for a dance studio on Cutroom?
- A person, usually an instructor, talking through what a class or a beginner's first week is actually like.
- How does the b-roll placement work?
- It reads what you said and matches a clip to the sentence it belongs to, placing it there automatically. You can swap any clip before exporting.
- What does it cost each week?
- About 480 credits a month for one 60-second video a week, which fits inside Lite at $19.99 a month.
Answer the worry a first-timer has before they ever walk in. Your first video is free.