For your team
Video marketing for food trucks: talk about the menu, AI edits it
A food truck's schedule changes constantly, which is exactly what a phone and Cutroom are built for: talk about today's plan, and get a finished video back before the lunch line starts.
In short
- A daily location or special announced on camera builds a following that a static post cannot.
- Cutroom listens to your words and places matching clips over them automatically as you talk.
- A one-minute video is ready in about a minute, fast enough to post before you open.
- It will not shoot sizzling food close-ups by itself; that is separate footage you still film.
- Your first video is free, then Lite is $19.99 a month.
- Until the edited video comes back
- ~1 min
- A length that fits a daily update
- 30-45s
- Your first video, no card
- Free
The video a food truck can actually keep up daily
A food truck's whole business depends on people knowing where it is today. A quick talking video does that better than a caption alone.
- Say where you are, what time you're open, and today's special, in under 30 seconds.
- Once a week, tell the story behind one dish instead of just the schedule.
- Film it once each morning; the edit takes about a minute, so it can go up before service starts.
How the editing works
You talk. Cutroom edits it while you finish setting up.
- Upload a phone video of you talking, up to 3 minutes.
- It writes out your words and adds a caption timed to each one.
- It matches clips to your sentences and places them automatically, so a shot of the dish appears the moment you name it.
- You can swap any clip it picked before exporting.
From daily update to posted video
Film
Today's location and special
Upload
In your browser
AI edits it
Captions and matching clips, about a minute
Export
Vertical MP4, ready to post before service
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Build a small library of your own food shots
Stock clips cannot show your actual truck or your actual dish.
- Film 5 to 10 seconds of a dish once, on a good light day, and reuse it.
- Upload it to your library so it is there next time you mention that dish.
What this will not do
Cutroom edits talking video, not food photography.
- It will not light or style a sizzling close-up shot for you; you still film that.
- It only outputs vertical 9:16 video for Reels, TikTok and Shorts.
What it costs
A 45-second daily update costs about 115 credits.
- Your first video is free, no card, 600 credits, 7 days.
- Lite is $19.99 a month for 1,250 credits, enough for a daily video most weeks.
Questions people ask
- Can I post a video every day with this?
- A 45-second video is about 115 credits, so roughly 10 a month fit inside Lite's 1,250 credits. Basic at $39.99 covers a full daily habit.
- Does it film the food for me?
- No. You film a short clip of the dish yourself, upload it once, and Cutroom places it over the words where you describe it.
- How fast can I post before opening?
- The edit takes about a minute once uploaded, so a morning clip about today's location can be posted before the lunch line starts.
- How does the AI decide which food clip to show?
- It reads what you said and places a matching clip on the sentence it belongs to, automatically. You can swap any clip.
Say today's location and special on camera. Your first video is free.