For your team
Video for bakeries: talk about what you baked, AI edits it
A close-up of a pastry gets a like. A baker explaining why a recipe took three tries gets a follow. Cutroom turns that talking clip into a finished vertical video for you.
In short
- Product shots alone plateau; a person explaining the why behind a bake builds a following that keeps coming back.
- Talk about one item, one story, 30 to 45 seconds, straight to camera.
- Cutroom listens to your words and places matching clips over them automatically as you talk.
- It will not shoot moody product photography of your pastries by itself; that is a separate skill.
- Your first video is free, then Lite is $19.99 a month.
- Until the edited video comes back
- ~1 min
- A length that keeps attention on one item
- 30-45s
- Your first video, no card
- Free
The video that builds a following, not just a like
A perfect crumb shot is nice to look at once. A person explaining what went wrong the first two times they tried a recipe is why someone comes back tomorrow.
- Pick one item on the counter today and tell its story in under a minute.
- Say what makes it different, or what took longest to get right.
- Post it the same day, while the item is still on the counter.
How the editing works
You talk about the bake. Cutroom builds the video around your words.
- Upload a phone video of you talking, up to 3 minutes.
- It writes out every word and adds a caption timed to it.
- It matches clips to your sentences and places them automatically, so a shot of the item appears the moment you describe it.
- You get a list of the clips it chose and can swap any of them.
From one talking clip to a posted video
Film
Talk about one item on the counter
Upload
In your browser
AI edits it
Captions and matching clips
Export
Vertical MP4, ready to post
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Add your own product clips
Stock clips cannot show your actual bakes, so build a small library of your own.
- Film 10 seconds of each item as it comes out, once a week.
- Upload it to your library. It is there the next time you talk about that item.
- Where you describe the item, your own clip plays over the words.
What this is not for
Cutroom edits talking video. It is not a food-photography tool.
- It will not light or style a hero shot of your pastries; that is still on you or a photographer.
- It only outputs vertical 9:16 video for Reels, TikTok and Shorts.
What it costs
A 45-second video costs about 115 credits.
- Your first video is free, no card, 600 credits, 7 days.
- Lite is $19.99 a month for 1,250 credits, enough for several videos a week.
Questions people ask
- Do I need good lighting or a nice kitchen background?
- Natural light near a window is enough. The story you tell matters more than the backdrop.
- Can Cutroom edit my product photos into a video?
- No, it edits a video of you talking. Film yourself describing the item and let it build the video around your words.
- How does the AI pick which clip of my bake to show?
- It reads what you said and matches your uploaded clips to the sentence they belong to, placing them automatically. You can swap any of them.
- What does it cost to post a few times a week?
- Around 1,150 credits a month for two 45-second videos a week, which fits inside Lite's 1,250 credits.
Tell the story behind today's bake, on camera. Your first video is free.