For your team
Eleven ideas on the calendar, two edit slots in the week. One expert take becomes a finished post.
The quarterly plan listed eleven video ideas. By week three, two are posted and nobody can say out loud what happened to the other nine. What happened was the edit queue. This page covers the recording habit that fills a month in twenty minutes, the review loop that stops needing a screening, and what a weekly post costs.
- Longest take the editor accepts
- 3 min
- One finished thirty second post
- 110 CR
- Finished posts a month on Lite, $19.99
- 11
The calendar does not die at the idea. It dies at who is editing this.
Open the plan from January and count the video ideas. Now count the ones that posted.
The gap is not taste and it is not budget. It is a question asked in the third week, usually in a thread nobody archives: who is editing this?
The answer is one person who also owns the newsletter, the webinar deck and the launch page.
An idea that needs ninety minutes of that person's Thursday competes with a launch, and it loses every time.
It never gets rejected either. It moves to next month, twice, and then it is quietly deleted in a tidy-up.
The team then does the thing that feels like progress. It writes more ideas.
A backlog is comfortable because the list keeps growing. The posted count is the only number that did not move, and it is the only one the channel is judged on.
Book the expert once. Leave with six takes.
The scarce resource is not the camera. It is twenty minutes of the person who actually knows the answer.
So stop booking them per video. Book them once a month, for twenty minutes, with six questions in the invite.
They answer each one in a single unbroken take. No script, no teleprompter, no second angle. The set-up cost gets paid once and spread across six posts.
Send the questions the day before. Not so they can rehearse. So they arrive with the example already in mind instead of inventing one on the spot.
The unexpected part is which take performs. It is almost never the polished one. It is the answer where they said most people get this wrong, and then explained why.
Six takes is six weeks of posting from one calendar hold, and the next hold is already in the diary before they leave the room.
- Six questions in the invite, one unbroken take each, up to three minutes
- One microphone, one window, one chair. Setting up once is the whole saving
- The answer nobody rehearsed is usually the one that gets shared internally
- Ask for the objection they hear on calls, not the topic marketing wants to rank for
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Review happens on words, so approval stops needing a screening
The second queue nobody counts is approval. A cut goes to a specialist and a reviewer, they watch it, and they send back comments with timecodes in them.
The editor goes back into the timeline to move something four seconds, and the loop runs again. Two rounds of that is another week.
Cutroom turns the whole thing into reading. Every word the video will say sits on one screen before export.
A reviewer who wants a claim softened deletes the line, and the cut rebuilds around what is left. The captions and the clip placement come back consistent, because none of them were placed by hand to begin with.
Highlight a phrase and a clip lands over exactly those words. Move it if the reviewer disagrees with the shot rather than the sentence.
Fix a mis-heard word in the transcript and the burned-in caption fixes with it.
That is why a marketer with no editing background can own this end to end. The decisions are about the message, not about software.
From a twenty minute booking to a scheduled post
The screening call becomes a page somebody reads.
Six takes recorded
One booking, 20 minutes
Batch one take
100 CR: transcript, director pass, b-roll
Reviewer reads it
Delete a line, the cut rebuilds
Export
20 CR per output minute, 9:16 MP4
What a weekly post costs the team
A batch is 100 credits, covering the transcript, the director pass and the b-roll search. Export is 20 credits an output minute.
A thirty second post lands near 110 credits. A full minute lands near 120.
Four posts a month is roughly 440 to 480 credits. Lite is $19.99 a month for 1,250 credits, so a weekly beat fits inside the cheapest plan with room to redo two.
Basic is $39.99 for 2,500 credits, about twenty two thirty second posts, which is the plan for a team running two channels at once.
Premium is $79.99 for 5,000 credits. A $39.99 top-up adds 2,500 when a launch month lands on top of the normal beat.
The line the team usually forgets to compare is not the freelance invoice. It is the internal hour: writing the brief, chasing the round trip, renaming the file final-2, and the fortnight the idea spent waiting.
Finished thirty second posts a month, by plan
At about 110 credits each. A weekly beat is four of them.
- Weekly beat4 posts
- Lite, $19.99about 11
- Basic, $39.99about 22
- Premium, $79.99about 45
What it will not do, stated flatly
It does not write the script. The answer belongs to the expert, and that is exactly why the post works on people who already know the category.
It does not clip a webinar. The input is one spoken take of up to three minutes, not an hour of recording to mine for moments.
It does not make landscape masters or square crops. Every export is a 1080x1920 vertical MP4, and there are no subtitle files to download.
One workspace is one sign-in and there is no invite flow, so a team that needs separate logins buys separate accounts.
Somebody has to appear. If the specialist will not, the presenter module turns a photo and a voice-over into a lip-synced face at 350 credits per minute of render.
Captions come in six styles with colour, weight, size and position, so the look matches the brand without a designer opening a file for every post.
Questions people ask
- How long should each post be?
- Thirty to sixty seconds, one question per post. The upload cap is three minutes. A thirty second export is about 110 credits: 100 for the batch and 20 per output minute to export.
- Our specialist will not learn new software. Does that matter?
- No. Their whole job is talking for two minutes into a phone. The marketer who owns the channel uploads the take, reads the transcript, moves a clip if it needs moving and exports.
- How does legal or compliance review a video made this way?
- They read it. The full text of the finished video is on one screen before export, so a review is reading a page rather than watching a cut with a notepad. Deleting a line rebuilds the cut around it. No tool can promise a review passes.
- Can we get a second post out of the same take?
- A different opening headline, caption style or pace exports from the same batch at 20 credits an output minute. A different answer needs a different take, which is a new batch at 100 credits plus the export.
- Who should not buy this?
- A team whose video plan is an animated explainer or a brand film with no person speaking. Those are production jobs. Everything built on an expert answering a question is faster here, at about 110 credits a post.
One booking, six takes, a finished captioned vertical from each for about 110 credits. Lite is $19.99 a month for 1,250 credits, and cancelling is one click under Settings.