For your team
Video marketing for insurance agents: answer one client question a week on camera
The simplest video marketing for insurance agents is short videos that answer the questions clients ask at renewal, in your own words. You can film one at your desk on your phone.
In short
- Video marketing for insurance agents works best as short videos of you answering the questions clients ask at renewal.
- Good first topics are deductibles, why a premium went up, replacement cost and when to add a teen driver.
- Your state's and your carrier's advertising rules apply to video too, so never promise what a policy will pay.
- Cutroom turns one phone video of you talking into a finished, captioned vertical video. Your first video is free.
- The Lite plan is $19.99 a month, enough for about 11 videos of 30 seconds.
- Cutroom credits for a 30-second video
- 110
- Longest video you can upload
- 3 min
- Longest video Google Business Profile takes
- 30 s
Why insurance agents should film their own videos
A short video of you explaining something shows people who they will deal with before they call.
- Carrier graphics look the same on every agent's page, because every appointed agent can post them.
- A video of you shows your face, your voice and how clearly you explain things. No other agent has that.
- An answer to a common question stays true for months, so one video keeps working.
- Saying the name of your town helps local people see you as their agent.
What videos should insurance agents post?
Answer the questions clients ask you every year at renewal, one question per video.
- Keep each video to one question, 30 to 60 seconds long.
- Post on Facebook, Instagram Reels, YouTube Shorts and your website.
- Google Business Profile takes videos of up to 30 seconds, so a 30-second meet-the-agent video fits there.
Six insurance videos to make first
| Video | What to explain |
|---|---|
| Deductibles | What a deductible means on the day a claim goes in |
| Premium changes | Why a premium can go up when nothing in the household changed |
| Replacement cost | What replacement cost pays that actual cash value does not |
| Teen drivers | When a new driver should go on the policy |
| After a crash | What to do in the first ten minutes |
| Meet the agent | Thirty seconds on who you are and which towns you serve |
Video: Deductibles
- What to explain
- What a deductible means on the day a claim goes in
Video: Premium changes
- What to explain
- Why a premium can go up when nothing in the household changed
Video: Replacement cost
- What to explain
- What replacement cost pays that actual cash value does not
Video: Teen drivers
- What to explain
- When a new driver should go on the policy
Video: After a crash
- What to explain
- What to do in the first ten minutes
Video: Meet the agent
- What to explain
- Thirty seconds on who you are and which towns you serve
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How to film insurance videos at your desk
All you need is your phone, a window and a quiet office.
- Prop your phone at eye level against the monitor, with a window in front of you.
- Explain it the way you do at renewal, including where people usually get it wrong.
- Skip the script. A written-out answer tends to sound like a brochure.
- Film four answers in one sitting, and you have a month of weekly posts.
- If your agency already approved a script, read it in one go and upload that, then check the transcript before you export.
What rules apply to insurance videos?
Advertising rules differ by state and by carrier, and many agencies add their own review. This is a starting checklist, not legal advice.
- Explain how coverage works in general. Never promise what a policy will pay.
- Tell viewers to check their own declarations page, or to call you, about their own cover.
- Keep carrier names out of your own claims unless your agreement allows it.
- Check with your agency or carrier before you mention prices or discounts on camera.
- No video tool makes you compliant. Cutroom shows every word of the video as text before export, so your check is quick.
The Cutroom editor
Every word of the finished video is on screen before you export. Fix a misheard word and the caption follows.
B-rolls · 5
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highlight = b-roll · struck out = already cut
▸ 0:07 / 0:26 · shot 1 of 5
- 1B-roll on the exact wordsReal footage, placed where showing beats telling.
- 2The opening headlineWritten from what you said. Pick one it drafted, or write your own.
- 3Captions in 40 themesPick a theme, then its font and colour.
- 49:16, ready to exportExport renders one vertical MP4.
Tools insurance agents use for video
BIGVU and Captions are phone apps you edit in yourself. Cutroom does the editing for you in the browser.
Three ways to make an insurance video
Prices as each company publishes them on the day shown. Plans change, so check before you buy.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 BIGVU | Reading from a teleprompter while you film on your phone | You read a script from the screen while it records, then fix the video in the app | iOS and Android apps, plus web tools | Free plan; Starter $12/month or $149/year |
 Captions | Editing videos of you talking on your phone | You pick an AI edit style, and the app cuts and captions your video | iOS, Android, web | Free version; Max $24.99/month (iPhone price) |
| Cutroom | Turning a desk video of you into a finished, captioned video | You upload your video, and it cuts it and adds captions, stock clips and a headline | Web | First video free; Lite $19.99/month |
- BIGVU
- Best for
- Reading from a teleprompter while you film on your phone
- Approach
- You read a script from the screen while it records, then fix the video in the app
- Platform
- iOS and Android apps, plus web tools
- Pricing from
- Free plan; Starter $12/month or $149/year
- Captions
- Best for
- Editing videos of you talking on your phone
- Approach
- You pick an AI edit style, and the app cuts and captions your video
- Platform
- iOS, Android, web
- Pricing from
- Free version; Max $24.99/month (iPhone price)
Cutroom
- Best for
- Turning a desk video of you into a finished, captioned video
- Approach
- You upload your video, and it cuts it and adds captions, stock clips and a headline
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
How to make an insurance video in Cutroom
The edit comes back in about a minute. You change it by changing the words in the transcript.
- Write the client's question as the headline at the start, or pick one Cutroom drafted.
- If it mishears a policy term or a number, fix the word in the transcript and the captions follow.
- If you said something you should not have, film the answer again, because Cutroom cannot delete a line.
- Highlight a phrase, and a stock clip goes over exactly those words.
From a renewal question to a posted video
Film one answer
Up to 3 minutes, at your desk
Cutroom edits it
Cuts, captions, stock clips and a headline
Read every word
Fix a term, or film it again
Export
A 9:16 MP4 with captions burned in
What an insurance video costs in Cutroom
A 30-second video costs 110 credits: 100 to edit and 20 per minute of export.
- One answer a week uses about 440 credits a month, which fits in Lite.
Cutroom plans
| Plan | Price | Credits | What you get |
|---|---|---|---|
| First video | Free, no card | 600, for one video | 7 days to make it; a Cutroom watermark across the middle |
| Lite | $19.99 a month | 1,250 | About 11 videos of 30 seconds; no watermark |
| Basic | $39.99 a month | 2,500 | About 22 videos; adds avatars and generated music |
| Premium | $79.99 a month | 5,000 | About 45 videos |
Plan: First video
- Price
- Free, no card
- Credits
- 600, for one video
- What you get
- 7 days to make it; a Cutroom watermark across the middle
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- What you get
- About 11 videos of 30 seconds; no watermark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- What you get
- About 22 videos; adds avatars and generated music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- What you get
- About 45 videos
Questions people ask
- What videos should an insurance agent make?
- Short answers to the questions clients ask at renewal: deductibles, premium changes, replacement cost, teen drivers and what to do after a crash. Add a 30-second meet-the-agent video for your Google Business Profile.
- Where should insurance agents post videos?
- Where your clients already are: Facebook, Instagram Reels and YouTube Shorts, plus your website and your Google Business Profile. The same short vertical video works on all of them.
- Will video software keep me compliant with my state and carrier?
- No, and be wary of any tool that says it will. Rules differ by state, carrier and agency. Cutroom shows every word of the finished video as text before export, so your review is a quick read.
- Do I have to be the one on camera?
- Ideally yes, because your face is what a carrier graphic cannot give you. If nobody will appear, Cutroom can make a talking avatar from a photo and a voice recording at 350 credits per minute, on Basic and up. It feels less personal.
- Can I use a script the agency has already approved?
- Yes. Read it in one go and upload that. Cutroom keeps every line you read. On the Punch and Native styles it only shortens the pauses and removes the ums in the transcript, so read the transcript once before you export.
- What does one insurance video a week cost?
- About 440 credits a month at 30 seconds each: 100 to edit and 20 per minute to export. Lite is $19.99 a month for 1,250 credits, which covers a weekly video with room to redo a few.
Answer one renewal question at your desk and get a finished, captioned video back in about a minute. Your first video is free.