For your team
Video ads for travel agents: describe one trip, get a finished reel
Cutroom turns one clip of you describing a trip into a finished 9:16 video ad, with captions, b-roll and an opening headline. You say who the trip suits, when to go and the starting price.
In short
- Cutroom makes video ads for travel agents from one clip. You describe a trip and get a captioned 9:16 reel back.
- A travel ad says who the trip suits, when to go and the starting price.
- Stock clips never show the hotel or ship you are selling, so use supplier footage or your own site-visit clips.
- In California you must show your seller of travel registration number on every ad.
- Your first video is free with no card. Lite is $19.99 a month.
- Longest clip you upload
- 3 min
- The vertical reel you get back
- 1080×1920
- Your first video, no card
- $0
What a travel agent video ad needs to do
Travellers can find beach footage anywhere. What they cannot find is an advisor who has been to the hotel and will say who it suits.
- Travellers want to know who a trip suits, when to go and what you would book for them.
- A resort's own reel cannot give them an advisor's honest view of the trip.
- The ad has to name one destination, one kind of traveller, and one reason to book with a person.
- The ad has to end with one thing to do, such as messaging you the month they want to travel.
Hotel, resort and cruise ship footage
Stock b-roll shows a beach, a city or a plane, but never the specific property you sell.
- If you name a hotel and show a stock beach instead, the client books expecting a place you never showed them.
- You can use supplier footage where your agreement allows, and some suppliers publish media libraries for agents.
- You can film on a site visit, upload those clips, and swap them in wherever you name the property.
Which footage can come from stock, and which has to be real
Stock clips are placed on your words for you, and your own clips go in with one swap.
A beach, a city, a flight
- Stock b-roll
- Yes, placed on the words for you
- Supplier or your own footage
- Optional
A named hotel, resort or ship
- Stock b-roll
- No, stock never shows the real property
- Supplier or your own footage
- Yes, where your supplier agreement allows it
You on a site visit
- Stock b-roll
- No
- Supplier or your own footage
- Yes, upload it and swap it in anywhere
| Stock b-roll | Supplier or your own footage | |
|---|---|---|
| A beach, a city, a flight | Yes, placed on the words for you | Optional |
| A named hotel, resort or ship | No, stock never shows the real property | Yes, where your supplier agreement allows it |
| You on a site visit | No | Yes, upload it and swap it in anywhere |
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Seller of travel number in video ads
A video ad is advertising, so seller-of-travel rules apply to it.
- In California, every seller of travel must register with the Attorney General's Office.
- You show that registration number on all advertising, and a video ad counts as advertising.
- Some other states have their own seller-of-travel rules, so check the ones where you sell.
- Put the number in the post copy, or on screen in the closing seconds of the video.
Three travel videos to film in one sitting
Each one is a single clip of 30 to 60 seconds, filmed at your desk.
- The destination pitch says who the trip suits, when to go, how long to stay and the starting price.
- The booking mistake covers one error you fix for clients every season, such as the wrong month.
- The deal alert names a supplier offer, who it suits and when it ends, with the date on screen.
One destination, three videos
The pitch and the mistake run all season, and the deal alert runs until its deadline.
Choose one trip
A destination you have booked before
Film the pitch
Who it suits, when to go, the from price
Film the mistake
The one you fix for clients
Film the deal
When a supplier offer lands
Upload each clip
Captions, b-roll and a headline added
What a 30-second destination pitch sounds like
These are the five lines, in the order you say them. Swap in a destination you have sold before.
- "If you want the Amalfi Coast without the summer crowds, go in May." That names the trip and the traveller in one line.
- "I have stayed at the hotel I book for this, and it is ten minutes above the harbour." That is the part a booking site cannot say.
- "Seven nights, flights and transfers included, from the price on the screen." Put the from price on screen, because fares move.
- "It suits couples who would rather walk than sit by a pool, and it is not for families with small children." Saying who it is not for makes the rest believable.
- "Message me the word May and I will send you the dates that are still open." End with one thing to do.
How it works
Film on a phone at your desk or on location, the way you talk to a client on a call. Cutroom runs in a browser.
- You upload one clip of up to 3 minutes.
- Every word you said appears as text, and you change the video by editing that text.
- Cutroom cuts the pauses and adds captions, a headline and b-roll on the words that describe a place.
- You highlight a phrase to place a clip there, or swap any clip for one of your own.
- You fix a misheard resort name or a wrong figure in the transcript, and the captions follow.
- You download a 9:16 MP4 at 1080×1920 for Reels, TikTok and Shorts.
The editor: your words as text, the reel beside them
Highlight the phrase where you name the resort, and the clip lands on exactly those words.
B-rolls · 5
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5Most face serums make one big promise, then quietly do nothing. This one has three ingredients, works in ten days, and costs less than your coffee habit. If your skin doesn’t change, you get every cent back.
highlight = b-roll · struck out = already cut
▸ 0:07 / 0:26 · shot 1 of 5
- 1B-roll on the exact wordsReal footage, placed where showing beats telling.
- 2The opening headlineWritten from what you said. Pick one it drafted, or write your own.
- 3Captions in 40 themesPick a theme, then its font and colour.
- 49:16, ready to exportExport renders one vertical MP4.
Other video tools travel agents use
VEED has a travel agency ads maker, and OpusClip's Agent Opus has a travel agents page.
- VEED is a browser editor. You upload footage or pick stock, add text, music and subtitles, and resize per platform.
- OpusClip's Agent Opus builds a narrated video from a destination brief, a script or a blog link.
- Choose VEED if you want to design each video yourself on a timeline.
- Choose OpusClip if you have written destination guides and would rather not be on camera.
- Choose Cutroom if you will describe the trip for a minute and want a finished reel back.
Three video tools travel agents compare
Prices as published on each vendor's own pricing page on the day shown. Tiers move, so read the page before you pay.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
| Browser editing with auto subtitles and brand kits | Browser timeline with auto subtitles and AI generation | Browser, mobile app | Free plan; Creator $10/user/month, annual | |
 OpusClip | Turning long videos into many short clips | AI picks clips from long video and captions them | Web, mobile | Free plan (watermark); Starter $15/month |
| Cutroom | One clip of an advisor finished as a captioned 9:16 reel | You upload a clip; b-roll, captions and a hook are placed for you | Browser | First video free, no card; Lite $19.99/month |
VEED
- Best for
- Browser editing with auto subtitles and brand kits
- Approach
- Browser timeline with auto subtitles and AI generation
- Platform
- Browser, mobile app
- Pricing from
- Free plan; Creator $10/user/month, annual
- OpusClip
- Best for
- Turning long videos into many short clips
- Approach
- AI picks clips from long video and captions them
- Platform
- Web, mobile
- Pricing from
- Free plan (watermark); Starter $15/month
Cutroom
- Best for
- One clip of an advisor finished as a captioned 9:16 reel
- Approach
- You upload a clip; b-roll, captions and a hook are placed for you
- Platform
- Browser
- Pricing from
- First video free, no card; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
What a travel agent video ad costs
A finished 30-second ad costs about 110 credits: 100 for the edit and 20 per minute of video to export.
- Those 100 credits cover the transcript, the editing and the b-roll search.
- One destination pitch a week and one deal alert a month comes to about 550 credits, which sits inside Lite.
- The free video carries a Cutroom mark, and Lite and up remove it.
Cutroom plans for a travel agent
At about 110 credits per 30-second reel: 100 for the edit, 20 per minute to export.
| Plan | Price | Credits | 30-second reels |
|---|---|---|---|
| First video | Free, no card | 600 | 1, made within 7 days |
| Lite | $19.99 a month | 1,250 | About 11 a month |
| Basic | $39.99 a month | 2,500 | About 22 a month, plus music and avatars |
| Premium | $79.99 a month | 5,000 | About 45 a month |
Plan: First video
- Price
- Free, no card
- Credits
- 600
- 30-second reels
- 1, made within 7 days
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- 30-second reels
- About 11 a month
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- 30-second reels
- About 22 a month, plus music and avatars
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- 30-second reels
- About 45 a month
Questions people ask
- What should a travel agent say in a video ad?
- Who the trip suits, when to go, how long to stay and the starting price, then how to reach you. That is what a booking site cannot give. Keep it to 30 to 60 seconds, and Cutroom adds the captions, the headline and b-roll of the places you name.
- Can I use resort or cruise line footage in my travel ads?
- Only where the supplier allows it, and some publish media libraries for their agents. Stock never shows the real property, so a lookalike should not stand in for a named hotel or ship. Upload the supplier's clips or your site-visit footage and swap them in.
- Do I need to show my seller of travel number in a video ad?
- In California, yes. The Attorney General's Office says every seller of travel must register and show the number on all advertising, and a video ad counts. Other states have their own rules, so check yours. Put the number in the post copy or on screen at the end.
- Should a travel agent put prices in a video ad?
- Yes, as a starting price, because a from price makes the pitch concrete. Say what it includes and when it applies, since fares and rates move. Show a deal's deadline on screen. Fix any misheard figure in Cutroom's transcript before you export.
- How long should a travel agent video ad be?
- 30 to 60 seconds for one trip, and a deal alert can be shorter. Cutroom accepts a clip of up to 3 minutes, so talk through the trip at your own pace and delete lines in the transcript until the reel is tight.
- Can I make travel videos without appearing on camera?
- Yes, but your face is what sets you apart from a booking site. Basic includes avatars, where a photo and a voice-over become a talking presenter, at 350 credits per minute. OpusClip's Agent Opus builds narrated videos from a written brief.
- Who should not use Cutroom for travel videos?
- Agencies making a cinematic film from hours of drone and hotel footage, or a long travel vlog for YouTube. VEED or a timeline editor suits those. Cutroom works from one speaker in one clip of up to 3 minutes and returns a 9:16 reel.
Describe one trip you would book and see the finished reel. Your first video is free.