For your team
Video marketing for mortgage brokers: a short rate update every week
The simplest video marketing for mortgage brokers is a short weekly rate update plus plain explainers of mortgage products, filmed at your desk. Explain how things work, and never tell viewers what to choose.
In short
- Video marketing for mortgage brokers works best as a short weekly rate update plus plain explainers of mortgage products.
- A good rate update says what moved, who it affects and one thing that person can do this week.
- Explain how a product works, but never tell viewers which one to choose, because that is advice.
- Naming a rate on camera can bring required disclosures with it, so check your licence rules first.
- Cutroom turns a desk video into a finished, captioned vertical video. A 30-second update costs 110 credits, a 60-second one 120.
- Until Cutroom's edit comes back
- ~1 min
- Cutroom credits for a 30-second update
- 110
- Lite a month, about 11 updates of 30 seconds
- $19.99
What videos should mortgage brokers post?
Post short videos that help borrowers understand rates and products, one topic per video.
- Keep each video under 60 seconds.
- Post on Instagram Reels, Facebook, LinkedIn, YouTube Shorts and your website.
- Real estate agents who send you borrowers can pass your videos on, so end some with "send this to your client".
Five mortgage videos to make
| Video | What it covers |
|---|---|
| Weekly rate update | What moved this week and what it means for a monthly payment |
| Product explainer | How one product works, like a 2-1 buydown or a 15-year loan |
| First-time buyer question | Pre-approval, down payment or closing costs, one per video |
| Meet the broker | Who you are, which areas you serve and how to book a call |
| Video for real estate agents | A version agents can send straight to their buyers |
Video: Weekly rate update
- What it covers
- What moved this week and what it means for a monthly payment
Video: Product explainer
- What it covers
- How one product works, like a 2-1 buydown or a 15-year loan
Video: First-time buyer question
- What it covers
- Pre-approval, down payment or closing costs, one per video
Video: Meet the broker
- What it covers
- Who you are, which areas you serve and how to book a call
Video: Video for real estate agents
- What it covers
- A version agents can send straight to their buyers
What to say in a weekly rate update
Three parts, in this order, in under 60 seconds.
- Name the borrower the video is for in the first line.
- Do not read a rate table aloud. Say what the change means for a payment.
- Film it the morning it is true, before your first call, and post it the same day.
The three parts of a rate update
The examples are made up, to show how each part sounds out loud.
| Part | What to say | Example |
|---|---|---|
| 1. What moved | The direction and the size, in plain words | A quarter point off a 30-year fixed, which is about $50 a month on a $300,000 loan |
| 2. Who it affects | One kind of borrower per video | A buyer with a pre-approval, or an owner who fixed their rate two years ago |
| 3. What to do this week | One action | Refresh the pre-approval, or get the rate lock terms in writing |
Part: 1. What moved
- What to say
- The direction and the size, in plain words
- Example
- A quarter point off a 30-year fixed, which is about $50 a month on a $300,000 loan
Part: 2. Who it affects
- What to say
- One kind of borrower per video
- Example
- A buyer with a pre-approval, or an owner who fixed their rate two years ago
Part: 3. What to do this week
- What to say
- One action
- Example
- Refresh the pre-approval, or get the rate lock terms in writing
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How to explain a mortgage product without giving advice
Explain how a product works. Do not tell a stranger what they should do.
- Invite viewers to talk to you about their own situation, instead of answering it in the video.
- Say who a product suits in general, and leave the choice to the borrower.
- Read every number in the transcript before export. A caption that shows 625 instead of 6.25 is easy to miss.
- Cutroom shows every word of the video on one screen before export, so your check is quick. It does not check the rules for you.
Explainer or advice?
| Type | Example |
|---|---|
| Explainer (fine) | A 2-1 buydown lowers the payment for the first two years. Here is what happens in year three. |
| Advice (avoid) | You should take the 2-1 buydown. |
Type: Explainer (fine)
- Example
- A 2-1 buydown lowers the payment for the first two years. Here is what happens in year three.
Type: Advice (avoid)
- Example
- You should take the 2-1 buydown.
What rules apply when you name a rate?
Rules differ by country, state and licence, and this is not legal advice. In the United States the advertising rule is Regulation Z.
- Regulation Z says an advertisement that quotes a rate must give the annual percentage rate as well.
- Quoting a payment amount, a down payment or the number of payments brings further required disclosures with it.
- The rule is 12 CFR 1026.24, and you can read it on consumerfinance.gov.
- Ask your compliance officer or your state regulator what your licence adds, such as where your NMLS ID has to appear.
Tools mortgage brokers use for video
BIGVU and Captions are phone apps you edit in yourself. Cutroom does the editing for you in the browser.
Three ways to make a mortgage video
Prices as each company publishes them on the day shown. Plans change, so check before you buy.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 BIGVU | Reading a script from a teleprompter while you film on your phone | You read a script from the screen while it records, then fix the video in the app | iOS and Android apps, plus web tools | Free plan; Starter $12/month or $149/year |
 Captions | Editing videos of you talking on your phone | You pick an AI edit style, and the app cuts and captions your video | iOS, Android, web | Free version; Max $24.99/month (iPhone price) |
| Cutroom | Turning a desk video of you into a finished, captioned video | You upload your video, and it cuts it and adds captions, stock clips and a headline | Web | First video free; Lite $19.99/month |
- BIGVU
- Best for
- Reading a script from a teleprompter while you film on your phone
- Approach
- You read a script from the screen while it records, then fix the video in the app
- Platform
- iOS and Android apps, plus web tools
- Pricing from
- Free plan; Starter $12/month or $149/year
- Captions
- Best for
- Editing videos of you talking on your phone
- Approach
- You pick an AI edit style, and the app cuts and captions your video
- Platform
- iOS, Android, web
- Pricing from
- Free version; Max $24.99/month (iPhone price)
Cutroom
- Best for
- Turning a desk video of you into a finished, captioned video
- Approach
- You upload your video, and it cuts it and adds captions, stock clips and a headline
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
How to make a rate video in Cutroom
Film on your phone, propped against the monitor, and upload up to 3 minutes of you talking.
- Film yourself rather than using an avatar, because borrowers want to see the broker they will deal with.
- Write the headline at the start yourself, or pick one Cutroom drafted.
- Highlight the phrase where you name the payment change, and a clip goes over those words.
- Pick one of 40 caption styles, then its font and colour.
- Music is off unless you turn it on. On Basic and up, you can add a track and set how loud it is.
- It runs in the browser, so there is nothing to install on a computer your compliance team manages.
From this morning's rate sheet to a posted update
Filmed and posted the same morning, while the rate is still current.
Film the update
Up to 3 minutes, before your first call
Cutroom edits it
Cuts, captions, stock clips and a headline
Read it once
Fix a misheard number or word
Export
A 9:16 MP4 with captions burned in
What a rate video costs in Cutroom
A 30-second update costs 110 credits: 100 to edit and 20 per minute of export.
- A weekly 30-second update uses about 440 credits a month, so Lite also covers weeks when rates move twice.
- Every export is a 1080x1920 vertical MP4 with captions burned in. There is no subtitle file.
- One account has one login, so a second broker needs a second account.
Cutroom plans
| Plan | Price | Credits | What you get |
|---|---|---|---|
| First video | Free, no card | 600, for one video | 7 days to make it; a Cutroom watermark across the middle |
| Lite | $19.99 a month | 1,250 | About 11 updates of 30 seconds; no watermark |
| Basic | $39.99 a month | 2,500 | About 22 updates; adds music and avatars |
| Premium | $79.99 a month | 5,000 | About 45 updates |
Plan: First video
- Price
- Free, no card
- Credits
- 600, for one video
- What you get
- 7 days to make it; a Cutroom watermark across the middle
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- What you get
- About 11 updates of 30 seconds; no watermark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- What you get
- About 22 updates; adds music and avatars
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- What you get
- About 45 updates
Questions people ask
- What videos should a mortgage broker make?
- A short weekly rate update, plain explainers of mortgage products and answers to first-time buyer questions. Add a meet-the-broker video for your website and your Google Business Profile.
- How do I keep a mortgage rate video from becoming advice?
- Explain how the product works and stop before telling anyone what to choose. Naming a rate brings required disclosures with it: in the United States, Regulation Z says an ad that quotes a rate must give the annual percentage rate too. Check what your own licence requires.
- Rates moved twice this week. Can I make two videos?
- Yes. Each one is a new video: 100 credits to edit plus 20 per minute to export, about 110 for 30 seconds. Lite is $19.99 a month for 1,250 credits, which covers eleven of them.
- Do I need a videographer or a studio?
- No. You need a phone, a window and a quiet room. Prop the phone against your monitor and talk for up to 60 seconds. Cutroom accepts videos of up to 3 minutes.
- Can I post the same video to Instagram, TikTok and LinkedIn?
- Yes. Every export is a 1080x1920 vertical MP4 with captions burned into the picture, a shape all three accept. There is no landscape version and no separate subtitle file.
- Which mortgage brokers should not use Cutroom?
- Brokers who will not appear on camera, and firms that want a produced brand film or landscape video. Cutroom suits short weekly videos of you talking.
Film this morning's rate update at your desk and post it while the rate is still current. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it