Guide
Social media for electricians: a month of posts from the jobs you already do
Nobody follows an electrician for entertainment. They follow one so the right name is in their head the day the lights flicker. That changes what to post: not trends, but proof and answers, filmed at jobs you were doing anyway. This page is the idea list and the monthly plan, with the honest note on when a raw phone clip is all you need.
- The filming habit after each notable job
- 60 sec
- Posts a week the habit produces
- 2-3
- One MP4 posts to every platform unchanged
- 9:16
Your feed has one job: be remembered by people nearby
A view counter makes it tempting to chase reach. But a thousand views three states away books nothing. Thirty views inside your service area is a good night.
So measure differently. Name the town out loud in the take, tag the location, answer local comments. The follower you want owns a house within driving distance.
This also lowers the bar. You are not competing with production studios. You are competing with the two other electricians nearby who post nothing at all.
The befores are the content nobody can copy
Every week hands you material an agency would pay for. The outlet scorched brown. The extension-cord spaghetti feeding a hot tub. The junction someone taped and buried alive in a wall.
Filmed for ten seconds before you fix it, each one is a post. Talk over it: what it is, why it is dangerous, what the proper fix was.
Three rules keep it honest and safe. Ask the customer first. Keep the address and anything identifying out of frame. Never stage a fault, because the real ones are dramatic enough.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Answer the questions people type at 11pm
Half of an electrician's feed can be search answers. They get watched for months, because the questions never go away.
One question per video, answered in plain words, under a minute. End with the one case where it is a call-an-electrician-today problem, because that sentence is the service you sell.
- Why do my lights flicker when the dryer runs?
- Why does one breaker keep tripping?
- When does a house need a panel upgrade, or a new fuse board in the UK?
- Is a buzzing dimmer or a warm switch plate a problem?
- What actually happens during a rewire, room by room?
The month, planned around a sixty second habit
The plan is a filming habit, not a content calendar. After each notable job, one minute at the van: what you found, what you did, why it matters.
Four notable jobs a month gives you four befores. Add four search answers filmed in one sitting on a slow morning, and one video that just says who you are and where you work. That lands at two to three posts a week.
Post the same 9:16 video to Instagram, TikTok, YouTube Shorts and your Facebook page unchanged. Local Facebook groups are where the over-40 homeowners are, and they are the ones with panels to upgrade.
A month of posts, by where they come from
About nine posts a month, all from work that was happening anyway.
- Befores filmed at real jobs4 posts
- Search answers, one sitting4 posts
- The introduction, remade quarterly1 post
When raw is fine, and when the edit is worth paying for
Stories can go up raw. So can a quick before and after cut to a sound in your phone's editor. If that is all you post, a phone and the platforms' own tools are genuinely enough, and they cost nothing.
The talking videos are different. A safety answer needs captions that keep up, cuts on the right words, and the before footage placed exactly where you describe it. By hand that is an evening per video, and the evening is where the habit dies.
Cutroom does that edit from one take. Upload the video, highlight the phrase where the scorched outlet belongs, and the clip lands on those words. A finished 9:16 MP4 with burned-in captions comes back in about a minute. A 30 second video is about 110 credits: 100 for the batch, plus export at 20 credits per finished minute. Lite is $19.99 a month for 1,250 credits, about 11 of them, cancel in one click.
Questions people ask
- How often should an electrician post?
- Two or three times a week, sustained, beats a daily sprint that dies in week two. The habit above produces about nine posts a month from work you were doing anyway.
- Which platform matters most for an electrician?
- Facebook for local groups and the over-40 homeowner, Instagram and TikTok for reach, YouTube Shorts because search lives there. One 9:16 MP4 posts to all of them unchanged, so the practical answer is all of them, one video at a time.
- Can I post photos instead of video?
- Photos work on your Google profile and in local groups. On Instagram, TikTok and Shorts, video reaches strangers while photos mostly reach existing followers. The befores deserve video: the slow pan over a scorched outlet is the thumb-stopper.
- Do I need permission to post job site footage?
- Yes, ask the customer, every time. Frame tight on the fault, keep the address and anything identifying out of shot, and skip the post if they hesitate. One awkward post costs more than a month of good ones earns.
- What does editing cost if I hand it to software?
- With Cutroom, about 110 credits for a finished 30 second video, batch plus export. Lite is $19.99 a month for 1,250 credits, which covers this plan's nine posts with room to spare. Cancelling is one click.
- Is going viral useful at all?
- It is pleasant and it is not the goal. A viral clip reaches people who will never hire you. The clip that matters is the one a neighbour half-remembers the day their breaker starts tripping.
Sixty seconds at the van after each job, four search answers in one sitting, one introduction. That is a month of posts from work you already did, and the edit takes about a minute of it.