Guide
Social media ideas for electricians: post the real jobs you do
Updated
The best social media ideas for electricians come from jobs you already do: faults you find, questions customers ask and who you are. Here are the ideas and a simple monthly plan.
In short
- The best social media posts for electricians are short videos of real faults, with you explaining the danger and the fix.
- Answers to questions customers ask, like why the lights flicker, make easy videos you can film in one sitting.
- A short video about you tells local people who you are, which towns you cover and that you are licensed.
- A simple plan is nine posts a month: four job videos, four answers and one video about you.
- One vertical (9:16) video can go on Facebook, Instagram, TikTok and YouTube Shorts without changes.
- Posts a month in the plan below
- 9
- Longest video Google Business Profile takes
- 30 s
- Cutroom credits for a 30-second video
- 110
Idea 1: videos of real faults you found
You see things at work that most homeowners never see. A short video of one makes an easy post.
- Good examples are a scorched outlet, extension cords feeding a hot tub, or a taped junction hidden in a wall.
- Film the fault for about ten seconds before you fix it, then talk over it.
- Say what it is, why it is dangerous and how you fixed it.
- Ask the customer before you film, and keep the address and anything personal out of shot.
- Only post faults you really found. Never set one up for the camera.
Idea 2: answers to questions customers ask
Each video answers one question in under 60 seconds, and ends with when to call an electrician.
- Why do my lights flicker when the dryer runs?
- Why does one breaker keep tripping?
- When does a house need a panel upgrade, or a new fuse board in the UK?
- Is a buzzing dimmer or a warm switch plate a problem?
- What happens during a rewire?
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Idea 3: a short video about you
One video says who you are, which towns you cover and that you are licensed and insured, or registered in the UK.
- Pin it to the top of your Facebook page and your Instagram profile, so new visitors see it first.
- Keep a 30-second version for your Google Business Profile, which takes videos of up to 30 seconds.
- Film a new one when something changes, like a new service or a new area.
A simple monthly plan
Nine posts a month is about two a week, and all of them come from work you already do.
Nine posts a month
| Post | How many a month | When you film it |
|---|---|---|
| Videos of faults you fixed | 4 | At the job, before you fix the fault |
| Answers to common questions | 4 | In one sitting on a quiet morning |
| A video about you | 1 | Once, then again when something changes |
Post: Videos of faults you fixed
- How many a month
- 4
- When you film it
- At the job, before you fix the fault
Post: Answers to common questions
- How many a month
- 4
- When you film it
- In one sitting on a quiet morning
Post: A video about you
- How many a month
- 1
- When you film it
- Once, then again when something changes
Where electricians should post
Post the same vertical video everywhere your local customers are.
- Facebook has local community groups and neighbourhood pages where people ask for recommendations.
- Instagram Reels and TikTok show short videos to people who do not follow you yet.
- YouTube Shorts can also show up when people search YouTube.
- Your Google Business Profile shows your videos to people searching for an electrician nearby.
- Say your town in each video and tag your location, so local people know you work near them.
Where Cutroom fits
Posts where you talk need cutting and captions. Cutroom does that part for you.
- You upload a video of yourself talking, up to 3 minutes long.
- Cutroom cuts it, adds captions timed to your voice and puts stock clips over the things you mention.
- You can add your own clip of the fault over the words where you describe it, and pick one of 40 caption styles.
- A 30-second video costs 110 credits: 100 to edit and 20 per minute of export.
- Lite is $19.99 a month for 1,250 credits, enough for the nine posts in this plan.
Which posts need editing
| Post | Editing it needs | Tool |
|---|---|---|
| A story | None | Post it as it is, with the app's own captions |
| A before-and-after set to music | A few cuts | Your phone's editor or CapCut, free |
| A video where you explain a fault | Cuts, captions and clips | Cutroom, 110 credits for 30 seconds |
Post: A story
- Editing it needs
- None
- Tool
- Post it as it is, with the app's own captions
Post: A before-and-after set to music
- Editing it needs
- A few cuts
- Tool
- Your phone's editor or CapCut, free
Post: A video where you explain a fault
- Editing it needs
- Cuts, captions and clips
- Tool
- Cutroom, 110 credits for 30 seconds
Questions people ask
- How often should an electrician post on social media?
- Two or three times a week is enough, as long as you keep it up. The plan above gives nine posts a month, all from jobs you already do.
- Which social media is best for electricians?
- Facebook, for local groups and neighbourhood pages, plus Instagram and YouTube Shorts for short videos. One vertical video can go on all of them, and a 30-second version on your Google profile.
- Can I post photos instead of videos?
- Yes. Photos work well on your Google profile and in local groups. For a fault you fixed, a short video with you explaining it shows more.
- Do I need permission to film in a customer's home?
- Yes, ask every time. Film only the fault, and keep the address, house numbers and anything personal out of shot.
- What should an electrician not post?
- Customers' addresses or personal details, faults set up for the camera, and step-by-step DIY instructions for work that needs an electrician.
- What does it cost to edit these videos with Cutroom?
- A 30-second video costs 110 credits: 100 to edit and 20 per minute of export. Lite is $19.99 a month for 1,250 credits, about 11 videos. Your first video is free.
Film the next fault you find and talk over it for a minute. That is your first post. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it