Guide
Electrician marketing: how to win emergency calls and planned jobs
Updated
Electricians get two kinds of customer: people with an emergency, and people planning a bigger job. Each one finds and picks an electrician in a different way.
In short
- Good electrician marketing starts with a complete Google Business Profile and steady reviews, because emergency callers usually find you on Google Maps.
- People planning a panel upgrade or an EV charger take time to compare, so they check your reviews, website and videos.
- Reviews matter to both kinds of customer, so ask every happy customer for one and reply to every review.
- Lead sites like Angi and Thumbtack help while your own profile is new, but other electricians often get the same request.
- Cutroom turns a phone video of you explaining a job into a finished, captioned video. Your first video is free.
- Cost of a Google Business Profile
- $0
- Longest video Google Business Profile takes
- 30 s
- Cutroom credits for a 30-second video
- 110
The two kinds of electrician customer
An emergency caller and a customer planning a job look for an electrician in different ways.
- An emergency caller chooses within minutes, from Google Maps and your star rating.
- Someone planning a panel upgrade, a rewire or an EV charger compares for days or weeks.
- Both kinds read your reviews, so your reviews are the one thing that helps with either.
Emergency call or planned job
Examples
- The emergency call
- Power out, a burning smell, a breaker that keeps tripping
- The planned job
- Panel upgrade, rewire, EV charger, hot tub circuit
How fast they choose
- The emergency call
- Within minutes
- The planned job
- Over days or weeks
Where they look
- The emergency call
- Google Maps and your star rating
- The planned job
- Your reviews, website and videos
What they want
- The emergency call
- Someone who answers the phone now
- The planned job
- Someone they trust with a bigger job
What to work on
- The emergency call
- Google profile, reviews, answering the phone
- The planned job
- Short videos, a simple website, following up quotes
| The emergency call | The planned job | |
|---|---|---|
| Examples | Power out, a burning smell, a breaker that keeps tripping | Panel upgrade, rewire, EV charger, hot tub circuit |
| How fast they choose | Within minutes | Over days or weeks |
| Where they look | Google Maps and your star rating | Your reviews, website and videos |
| What they want | Someone who answers the phone now | Someone they trust with a bigger job |
| What to work on | Google profile, reviews, answering the phone | Short videos, a simple website, following up quotes |
How to get more emergency calls
People with an emergency usually search Google and call from the map. Your Google Business Profile does most of the work.
- Start here, because a Google Business Profile is free and costs only your time.
- Fill in your categories, service area, opening hours and whether you take emergency calls.
- Add photos of real jobs, your van and yourself, so people can see who will turn up.
- Answer the phone during the hours you list. If you cannot cover nights, list your real hours instead.
- Google Business Profile takes videos of up to 30 seconds, so a short video of you can sit there too.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How to win planned jobs
Customers planning a bigger job take time to choose, so it helps if they have already seen your work.
- Short videos explaining common jobs, like a panel upgrade or an EV charger install, show how you work before you visit.
- A video of a scorched outlet or melted cable you replaced shows a real danger you found and fixed.
- Each video should say you are licensed and insured, or registered with a competent person scheme in the UK.
- A simple website with your licence number, service area and reviews lets people check you are real.
- Follow up each quote a few days after you send it, because the customer may still be comparing.
How to get more reviews
Both kinds of customer read your reviews before they call.
- Ask on the doorstep when the job is done, then text your review link that evening.
- Reply to every review, including unfair ones, because the next customer reads your reply too.
- Mention the job in your reply, like a panel upgrade, so people planning the same job see that you do it.
Are lead sites worth it for electricians?
Lead sites like Angi and Thumbtack in the US, or Checkatrade in the UK, send you requests from homeowners. They help most while your own profile is new.
- Yes, while your own Google profile is new and has few reviews.
- Once your own profile brings in more calls than the site, you can spend less there.
- Ask customers you found through a lead site to review your Google profile too, because those reviews stay with you.
Lead sites at a glance
| Question | Answer |
|---|---|
| What you get | Job requests from homeowners who need an electrician |
| How you pay | Per lead or a membership fee, depending on the site |
| Who else gets it | The same request often goes to several electricians |
| When it helps most | While your own Google profile has few reviews |
| What to track | The cost of each booked job, not each lead |
Question: What you get
- Answer
- Job requests from homeowners who need an electrician
Question: How you pay
- Answer
- Per lead or a membership fee, depending on the site
Question: Who else gets it
- Answer
- The same request often goes to several electricians
Question: When it helps most
- Answer
- While your own Google profile has few reviews
Question: What to track
- Answer
- The cost of each booked job, not each lead
Where Cutroom fits
Filming a short video in the van takes a minute. Cutroom does the editing for you.
- You upload a video of yourself explaining a job, up to 3 minutes long.
- Cutroom cuts it, adds captions timed to your voice and puts stock clips over the things you mention.
- You get a finished vertical (9:16) MP4 back in about a minute, ready for Facebook, Reels, Shorts and your Google profile.
- A 30-second video costs 110 credits: 100 to edit and 20 per minute of export.
- Lite is $19.99 a month for 1,250 credits, about 11 videos of 30 seconds. Your first video is free (600 credits, for one video), with a Cutroom watermark.
The credits for one finished video
Edit plus export. Lite is $19.99 a month for 1,250 credits.
- Edit: transcript, first cut, clip search100 credits
- Export, per finished minute20 credits
- A finished 30-second video110 credits
Questions people ask
- How much should an electrician spend on marketing?
- There is no set amount. Start with what costs only time: your Google profile and reviews. Then spend on lead sites or ads where you can count the cost of each booked job.
- Does an electrician need a website?
- Yes, but one page is enough to start: your licence number, service area, phone number and a few reviews. People planning a bigger job often check it before they call.
- Are lead sites worth it for electricians?
- Yes, while your own profile is new. Other electricians often get the same request, so reply fast and track the cost of each booked job. Keep building your Google reviews, so you can spend less on leads later.
- What should an electrician post on social media?
- Short videos of faults you found and fixed, answers to common questions and one video about who you are. Say your town, so local people know you work near them.
- How long before marketing brings in more jobs?
- Nobody can promise a date. A better Google profile and more reviews usually help first, because emergency callers see them straight away. Videos for planned jobs build up more slowly.
- What does it cost to edit an electrician video?
- A 30-second video costs 110 credits in Cutroom: 100 to edit and 20 per minute of export. Lite is $19.99 a month for 1,250 credits, about 11 videos. Your first video is free.
Fill in your Google profile this week, ask every customer for a review, and film the next fault you find. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it