For your team
Video marketing for electricians: short videos of the faults you fix
The simplest video marketing for electricians is a short phone video of a fault you found, with you explaining it. You can film it in the van after the job.
In short
- Video marketing for electricians works best as short phone videos of real faults, with you explaining what you found and fixed.
- The first four videos are a fault you fixed, a common question, a panel upgrade explained and a video about you.
- Each video should say you are licensed and insured, or registered with a competent person scheme in the UK.
- Cutroom turns one phone video of you talking into a finished, captioned vertical video. Your first video is free.
- Cutroom's Lite plan is $19.99 a month, enough for about 11 videos of 30 seconds.
- Cutroom credits for a 30-second video
- 110
- Videos to film first
- 4
- Longest video Google Business Profile takes
- 30 s
What customers want to see in an electrician's video
Most of your work ends up behind a wall or a cover, so customers never see it. A short video shows them what you found and how you fixed it.
- A scorched outlet, a melted wire nut or a taped DIY junction shows a real danger you found and removed.
- Hearing you explain the fault shows customers how you work and how you talk to them.
- Many people watch with the sound off, so they need captions to follow you.
- Customers want to see the electrician who will come into their home, so film yourself rather than using an AI avatar.
Four videos every electrician can make
These four answer what a customer wants to know before they call you.
Four videos every electrician can make
| Video | What it shows |
|---|---|
| A fault you fixed | The scorched outlet or melted cable, what it could have caused and what you did |
| A common question | One question customers ask, like why the lights flicker, and when to call you |
| A panel upgrade explained | What the job involves and how long the power is off (a new fuse board in the UK) |
| A video about you | Who you are, the towns you cover and that you are licensed and insured |
Video: A fault you fixed
- What it shows
- The scorched outlet or melted cable, what it could have caused and what you did
Video: A common question
- What it shows
- One question customers ask, like why the lights flicker, and when to call you
Video: A panel upgrade explained
- What it shows
- What the job involves and how long the power is off (a new fuse board in the UK)
Video: A video about you
- What it shows
- Who you are, the towns you cover and that you are licensed and insured
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How to film a job video
Film in a customer's home only after they say yes, and keep the video on the fault.
- Keep the address, house numbers and names on paperwork out of shot.
- Only film faults you really found. Never set one up for the camera.
- Keep the talking part under a minute.
A job video in four steps
Ask the customer
Film only with their permission
Film the fault
About ten seconds, before you fix it
Talk to the camera
What it was, what it could have caused, what you did
Film the finished work
A few seconds of the repair or the new part
Where to post and how often
Post the same vertical video on Facebook, Instagram Reels, YouTube Shorts and your Google Business Profile.
- Google Business Profile takes videos of up to 30 seconds, so keep a 30-second version for it.
- Say your town in the video, so people nearby know you work in their area.
- One video a week keeps your Google profile, Facebook page and Reels up to date.
Tools for electricians' videos
CapCut is a free editor where you make every cut yourself. Captions and Cutroom edit a video of you talking for you.
- CapCut suits a quick before-and-after set to music, where nobody talks. Its auto captions need CapCut Pro.
- Captions is a phone app that edits your talking video in a style you pick. Its eye contact correction helps if you glance at notes.
- Cutroom suits an electrician who will talk to the phone for a minute and wants the editing done.
Three ways to edit an electrician's video
Prices as each company publishes them on the day shown. Plans change, so check before you buy.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 CapCut | Short clips you edit yourself on your phone | You cut the video yourself on a timeline, with templates and effects | iOS, Android, Windows, Mac, web | Free; Pro $19.99/month (varies by region) |
 Captions | Editing talking videos on your phone | You pick an AI edit style, and the app cuts and captions your video | iOS, Android, web | Free version; Max $24.99/month (iOS price) |
| Cutroom | Turning a video of you explaining a job into a captioned video | You upload your video, and it adds captions, stock clips and a short headline | Web | First video free; Lite $19.99/month |
- CapCut
- Best for
- Short clips you edit yourself on your phone
- Approach
- You cut the video yourself on a timeline, with templates and effects
- Platform
- iOS, Android, Windows, Mac, web
- Pricing from
- Free; Pro $19.99/month (varies by region)
- Captions
- Best for
- Editing talking videos on your phone
- Approach
- You pick an AI edit style, and the app cuts and captions your video
- Platform
- iOS, Android, web
- Pricing from
- Free version; Max $24.99/month (iOS price)
Cutroom
- Best for
- Turning a video of you explaining a job into a captioned video
- Approach
- You upload your video, and it adds captions, stock clips and a short headline
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
Where Cutroom fits
Cutroom edits a video of you talking, so you do not have to. The edit comes back in about a minute.
- You upload one clip of yourself talking, up to 3 minutes long.
- Cutroom cuts it, adds captions timed to your voice and puts stock clips over the things you mention.
- You can upload your own clip of the fault, select the words where you describe it, and your clip covers exactly those words.
- If Cutroom mishears a word, you fix it in the transcript and the captions follow.
- You export a vertical MP4 at 1080 x 1920 pixels for Reels, Shorts, Facebook and your Google profile.
- A 30-second video costs 110 credits: 100 to edit and 20 per minute of export. A 1-minute video costs 120.
Cutroom plans
| Plan | Price | Credits | What you get |
|---|---|---|---|
| First video | Free, no card | 600, for one video | 7 days to make it; a Cutroom watermark across the middle |
| Lite | $19.99 a month | 1,250 | About 11 videos of 30 seconds; no watermark |
| Basic | $39.99 a month | 2,500 | About 22 videos of 30 seconds, plus avatars and generated music |
| Premium | $79.99 a month | 5,000 | About 45 videos of 30 seconds |
Plan: First video
- Price
- Free, no card
- Credits
- 600, for one video
- What you get
- 7 days to make it; a Cutroom watermark across the middle
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- What you get
- About 11 videos of 30 seconds; no watermark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- What you get
- About 22 videos of 30 seconds, plus avatars and generated music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- What you get
- About 45 videos of 30 seconds
Questions people ask
- What videos should an electrician make?
- Short videos of real faults you fixed, answers to questions customers ask, a panel upgrade explained and one video about who you are. Keep each one under a minute.
- Can I film inside a customer's home?
- Only if they say yes, every time. Film the fault, not the room, and keep the address, house numbers and names on paperwork out of shot.
- How long should an electrician's video be?
- Under a minute for Reels, Shorts and Facebook. Keep a 30-second version for your Google Business Profile, which takes videos of up to 30 seconds.
- Can I use my own job clips in Cutroom?
- Yes. Upload them to your library once, then select the words where you describe the fault, and your clip covers exactly those words. Stock clips fill the rest.
- Do I have to be on camera?
- Mostly, yes. Cutroom edits a video of you talking, so someone has to be on camera. Clips of the job can cover up to 45% of the finished video, so you are not on screen the whole time. Basic also offers an AI avatar, but customers want to see who is coming to their home.
- Is Cutroom free?
- Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom watermark across the middle. Lite at $19.99 a month removes it and covers about 11 videos of 30 seconds.
- Who should not use Cutroom?
- Electricians who only post silent before-and-after clips set to music. CapCut's free version handles that. Cutroom needs someone talking, and it takes clips of up to 3 minutes.
Film the next fault you find, talk over it for a minute, and get it back as a finished video. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it