For your team
Video marketing for electricians: show the work the wall hides
An electrician's best work disappears the moment the plate goes back on. The customer sees a switch that works, not the junction that was one hot summer from a fire. Video is how the invisible work gets seen, and the edit is why most electricians never post any. Cutroom turns one talking take from the van into a finished 9:16 video, captions burned in, in about a minute. Here is what it does, what it costs, and when you do not need it.
- Longest source take you can upload
- 3 min
- One finished 30 second video, batch plus export
- ~110 CR
- Free in your first 7 days, no card
- 3 videos
The work is behind a wall. The proof does not have to be.
A rewire, a panel change, a tidy consumer unit. The better the job, the less there is to see when it is done.
What a customer can see is the before. The outlet scorched brown. The melted wire nut. The DIY junction taped up and buried in a wall void. Every working electrician has a phone full of them.
That footage is honest attention. It shows the stakes without making a single claim, and no agency can fake it for you.
The gap is the same as in every trade. Filming the before takes ten seconds. The edit takes an evening, and the evening goes to paperwork or the next call.
Talk over the before. The edit comes back in about a minute.
Film one talking take on your phone, up to 3 minutes. In the van after the job works fine: what you found, why it was dangerous, what you did about it.
Cutroom transcribes every word and drafts the cut. Your clip of the scorched outlet lands on the exact words where you describe it. Captions burn in, in one of six styles.
You direct on the transcript, not a timeline. Highlight a phrase, place a clip, swap anything you disagree with, export.
A finished 9:16 MP4, 1080 by 1920, comes back in about a minute. It posts to Reels, TikTok, Shorts and your Google profile unchanged.
From the van to a posted video
A 30 second video comes to about 110 credits, batch and export together.
Film one take
Up to 3 minutes, in the van after the job
Batch
100 credits: transcript, director pass, b-roll search
Point at the words
Your before clip lands on the phrase
Export
20 credits per finished minute, 9:16 MP4
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Say the licence out loud. Captions carry it on mute.
Electrical is the trade where credentials close jobs. Licensed and insured in the US, registered with a competent person scheme in the UK. Customers check, especially for the big planned work.
So say it in the take. I am a licensed electrician, this is what code requires, this is why the old panel fails it. The captions put those words on screen for the majority who watch on mute.
Never show a customer's address, a name on a work order, or anything that identifies the house. The fault is the story, not the homeowner.
The arithmetic, in credits
A batch is 100 credits. That covers the transcript, the director pass and the b-roll search. Export adds 20 credits per finished minute.
A 30 second video comes to about 110 credits. A one minute video is 120.
Try it first. 3 finished videos are free in your first 7 days, with 600 credits and no card. Free exports carry a Cutroom mark across the middle.
Lite is $19.99 a month for 1,250 credits, about 11 finished 30 second videos, and it takes the mark off. Basic is $39.99 for 2,500 credits and adds avatars and generated music. Premium is $79.99 for 5,000 credits and adds the drawing tool and product shots. Cancelling is one click under Settings.
Finished 30 second videos each month, by plan
At about 110 credits a video. Free exports carry a Cutroom mark.
- Free, first 7 days3 videos
- Lite, $19.99~11 videos
- Basic, $39.99~22 videos
- Premium, $79.99~45 videos
Five videos to film this week, one take each
Each is one talking take, filmed in the van or the garage. No script beyond knowing the job you just did.
Five takes is under twenty minutes of talking, and covers two weeks of posting.
- The before. The scorched outlet or melted cable you replaced today, and what it would have done in a year.
- The flicker. Why lights flicker, when it is harmless, and the one case where it is a call-today problem.
- The panel explainer. What an upgrade actually involves, fuse board for UK viewers, and how long the power is really off.
- The DIY find. The worst thing you found behind drywall this month, and the rule it broke.
- The emergency one. What to do first when the power goes out at night, before anyone calls anyone.
When a phone and its own editor are enough
Not every clip needs this. A ten second before and after cut to a trending sound is a phone editor job, and stories can go up raw with the platform's own captions.
Cutroom earns its price on videos where you talk. The explainer, the safety answer, the walkthrough of a bad find. Those need cuts on the right words, captions that keep up, and the before footage placed exactly where you describe it. That is the evening it deletes.
The flat limits to plan around. One take in, one finished video out per project. Takes cap at 3 minutes. Somebody has to talk, and it should be the person whose name is on the van.
Questions people ask
- Do customers actually watch electrician videos?
- The planned ones do. Nobody watches videos during a blackout, they go to the map and call. But panel upgrades, EV chargers and rewires get researched for weeks, and the electrician whose explainer they watched is the one they call for a quote.
- Can I use my own job site footage?
- Yes. Upload clips to your workspace library once and they are available in every project after that. Highlight the phrase in the transcript where a clip belongs and it lands on exactly those words. The built-in search adds millions of free clips for everything else.
- Is there a plan that costs nothing?
- Yes, to start. 3 finished videos are free in your first 7 days, with 600 credits and no card asked for anywhere before the app. They export with a Cutroom mark across the middle and are yours to post. Lite at $19.99 a month for 1,250 credits, about 11 finished 30 second videos, takes the mark off, and cancelling is one click under Settings.
- What about filming inside customers' homes?
- Ask before you film, every time, and frame tight on the fault. No address, no house numbers, no names on paperwork. Most customers say yes when the video is about the scorched outlet and not their kitchen.
- How long should the videos be?
- Under a minute for the feeds. The source take caps at 3 minutes, and export costs 20 credits per finished minute, so shorter is also cheaper. A 30 second answer is about 110 credits all in.
- Do I have to show my face?
- One talking take is the input, so yes, you are in it. Up to 45 percent of the runtime then gets covered by your job footage, so the finished video is mostly the work, with you narrating it.
One take in the van after the job. A finished 9:16 video back, your before on your words, the licence said out loud, captions burned in. The evening it used to cost is gone.