Guide
Landscaping marketing: get seen in winter, before the spring calls
Updated
Most homeowners book landscaping in the first warm weeks of spring, and they call companies they have already seen. This plan makes sure they have seen you.
In short
- Landscaping marketing works best when it is already running before spring, because that is when most homeowners book.
- Your Google Business Profile comes first: photos of finished jobs, and reviews that mention the job and the area.
- A yard sign and door hangers on the street of every job reach the neighbors who watched the work.
- One short video a week of a real job keeps your company in front of homeowners all season.
- Paid ads come last, once the free steps are running and you know which video people like.
- Longest video Google Business Profile takes
- 30 s
- The vertical video shape Reels, TikTok and Shorts use
- 9:16
- Cutroom credits for a finished 30-second video
- 110
When to do landscaping marketing
Winter is the quiet season, so it is the time to prepare. By February, your profile, reviews and first videos should be live.
Landscaping marketing month by month
| When | What to do |
|---|---|
| December to January | Update your Google profile, collect last season's job clips and ask past clients for reviews |
| February | Start posting one video a week and book spring consultations |
| March to April | Post the jobs your crews are working on, while they work on them |
| May onward | Keep posting one video a week from current jobs |
When: December to January
- What to do
- Update your Google profile, collect last season's job clips and ask past clients for reviews
When: February
- What to do
- Start posting one video a week and book spring consultations
When: March to April
- What to do
- Post the jobs your crews are working on, while they work on them
When: May onward
- What to do
- Keep posting one video a week from current jobs
Your Google Business Profile
When someone searches "landscaping near me", Google shows business profiles on the map before it shows websites.
- Fill in every field, including your services, the area you cover, your hours and how to get a quote.
- Add photos of finished jobs, sorted by type of work, and add new ones every season.
- Show finished yards rather than your equipment, because that is what homeowners are buying.
- Ask for a review during the final walkthrough, while the client is standing in the finished yard.
- Reply to every review. The next homeowner reads your replies before they call.
- Add a 30-second video of a finished job. Google Business Profile takes videos of up to 30 seconds.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Yard signs and door hangers
Your next client often lives near your last one, because the neighbors watched your crew all week.
- Put a yard sign up from the first day of the job until a week after you finish, if the client agrees.
- The sign needs your company name, what you do and a phone number.
- Drop door hangers on the same street while the crew packs up, and mention the job: "We just built the patio on your street."
- Offer a free quote while the crew is still in the area.
- Keep door hangers to the streets around the job, where people saw the work.
One short video a week
A short video of a real job shows homeowners your work and the person who will do it.
- Talk over the before, the work and the after of one job.
- Answer a price question, like what a paver patio costs in your area.
- Tell people when to book for spring, and how far ahead your calendar fills.
- Let the owner or a foreman do the talking, because that is who the homeowner will meet.
- Post the same vertical video to Instagram Reels, Facebook, TikTok and YouTube Shorts.
When to start paid ads
Paid ads cost money for every click or view. Start them once the free steps are running every week.
- Google search ads reach people who are looking for a landscaper this week.
- Meta ads on Facebook and Instagram get your company known in the area before spring.
- Start with the video that already got the most comments and messages on your own page.
- Show the ad to the neighborhoods you want more work in.
- Judge each ad by the quote requests it brings in, not by the clicks.
What landscaping marketing costs
Most of this plan costs your time, not money.
What each part of the plan costs
| Part of the plan | Cost |
|---|---|
| Google Business Profile and reviews | Free |
| Yard signs and door hangers | The cost of printing |
| Short videos | Free from your phone, or 110 credits each edited in Cutroom |
| Paid ads on Google or Meta | A budget you set, and can pause at any time |
Part of the plan: Google Business Profile and reviews
- Cost
- Free
Part of the plan: Yard signs and door hangers
- Cost
- The cost of printing
Part of the plan: Short videos
- Cost
- Free from your phone, or 110 credits each edited in Cutroom
Part of the plan: Paid ads on Google or Meta
- Cost
- A budget you set, and can pause at any time
Where Cutroom fits
Cutroom edits the weekly video for you. You film one video of yourself talking about a job, and you get a finished vertical video back.
- You upload a video of up to 3 minutes, plus your before, time-lapse and after clips.
- Cutroom cuts it, adds captions timed to your voice and plays your job clips over the words you pick.
- The edit comes back in about a minute, as a 9:16 MP4 for Reels, TikTok and Shorts.
- A 30-second video costs 110 credits: 100 to edit and 20 per minute of export.
- Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99 a month removes it.
- Lite gives you 1,250 credits a month, enough for about 11 videos of 30 seconds.
Questions people ask
- When should a landscaping company start marketing for spring?
- In winter. Have your Google profile updated, reviews in and weekly videos running by February. Most calls come with the first warm weeks, and homeowners pick from companies they already know.
- What is the best marketing for a landscaping business?
- A complete Google Business Profile with good reviews, plus a yard sign and door hangers around every job. Both reach people who are close to hiring, and both cost very little.
- How much should a landscaping company spend on marketing?
- Start with the free steps and spend time instead of money. Signs and door hangers cost only printing. Put a real budget into ads once the free steps run every week, and only behind a video that already did well.
- Does a landscaping company still need a website?
- Yes, but it closes the deal rather than finding the client. Your Google profile and your videos help people find you. The website needs your services, your area, real photos and a quote form you answer within a day.
- What if the owner does not want to be on camera?
- A foreman who can explain the job works just as well. Most of the video can show the yard anyway. What matters is a real voice saying what was done.
- Does this work for lawn care, not just landscape installs?
- Yes. For lawn care, show the same lawn through the season instead of one big change. The price answer and the spring booking video work the same way.
Update your Google profile this winter, put a sign on every job and post one video a week. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it