For your team
Video marketing for landscapers: short videos of real jobs, explained by you
The simplest video marketing for landscapers is short videos of real jobs, with you or a foreman explaining the work. You can film them on your phone while the crew works.
In short
- Video marketing for landscapers works best as short vertical videos of real jobs, with you or a foreman explaining the work.
- The first videos to make are a job story, a before and after, a price answer and a common mistake.
- Film the before from a spot you can find again, so the after is filmed from the same place.
- Cutroom turns a phone video of you talking, plus your job clips, into a finished captioned video. Your first video is free.
- Cutroom's Lite plan is $19.99 a month, enough for about 11 videos of 30 seconds.
- Cutroom credits for a 30-second video
- 110
- Longest video Google Business Profile takes
- 30 s
- Longest video of you talking that Cutroom takes
- 3 min
What makes a good landscaping video
A good landscaping video shows a real yard you worked on, and a real person from your company explaining it.
- A before and after shows the change in a few seconds, and it works with the sound off.
- Explaining the job answers what a homeowner wants to know before calling: what was wrong, what you did and roughly what it cost.
- Put the owner or a foreman in the video, because that is who the homeowner will meet on site.
- Add captions, so people watching with the sound off can follow what you say.
- Ask the client before you post their yard. If they prefer, leave out the house number and the street name.
Five landscaping videos to film first
Each one is a short video of you or a foreman talking, with clips from the job.
Five landscaping videos
| Video | What you say or show |
|---|---|
| Job story | What the client wanted, what you found, what it took and how it turned out |
| Before and after | The yard as you found it, the work in between, and the finished yard from the same spot |
| Price answer | What a paver patio or a new lawn costs in your area, and why prices vary |
| Common mistake | A problem you fix often, such as a lawn that does not drain, and how you fix it |
| Spring booking video | When to book, and why your spring calendar fills up early |
Video: Job story
- What you say or show
- What the client wanted, what you found, what it took and how it turned out
Video: Before and after
- What you say or show
- The yard as you found it, the work in between, and the finished yard from the same spot
Video: Price answer
- What you say or show
- What a paver patio or a new lawn costs in your area, and why prices vary
Video: Common mistake
- What you say or show
- A problem you fix often, such as a lawn that does not drain, and how you fix it
Video: Spring booking video
- What you say or show
- When to book, and why your spring calendar fills up early
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How to film landscaping jobs on your phone
Your crew can film all of this on a phone while they work.
- Film the before during your first walkaround, before any tool comes off the trailer.
- Stand where the whole problem shows, and note the spot, so you can film the after from the same place.
- Hold the phone upright at chest height and film about 10 seconds per clip.
- For the work in between, set the phone on a small tripod and record a time-lapse.
- A drone shot of the finished yard is a nice extra. A slow walk around the yard shows the change too.
- If the client agrees, film their reaction when you walk them through the finished yard.
Where to post landscaping videos
One vertical video works on every platform your customers use.
- Post it to Instagram Reels, Facebook, TikTok and YouTube Shorts. They all take the same vertical (9:16) video.
- Add a 30-second version to your Google Business Profile, which people see when they search for a landscaper near them.
- Send the finished video to the client, so they can share it with friends and neighbors.
- Posting one video a week through the season keeps your company in front of homeowners.
Tools landscapers use to edit videos
Each tool does a different job, from editing by hand to getting the edit done for you.
- CapCut is free on your phone and computer, and you make every edit yourself. Auto captions need CapCut Pro.
- Captions is a phone app that edits a video of you talking in a style you pick. Max costs $24.99 a month on iPhone.
- Cutroom edits a video of you talking for you, and puts your job clips on the words you pick.
- If you only post silent time-lapses set to music, CapCut is enough and you do not need Cutroom.
Three ways to edit a landscaping video
Prices as each company publishes them on the day shown. Plans change, so check before you buy.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 CapCut | Editing by hand on your phone, for free | You edit on a timeline, with templates and effects | iOS, Android, Windows, Mac, web | Free; Pro $19.99/month or $179.99/year (varies by region) |
 Captions | Editing videos of you talking on your phone | You pick an AI edit style, and the app cuts and captions your video | iOS, Android, web | Free version; Max $24.99/month (iOS price) |
| Cutroom | Turning a video of you talking about a job into a finished video | You upload your video, and it adds captions, clips and an opening headline | Web | First video free; Lite $19.99/month |
- CapCut
- Best for
- Editing by hand on your phone, for free
- Approach
- You edit on a timeline, with templates and effects
- Platform
- iOS, Android, Windows, Mac, web
- Pricing from
- Free; Pro $19.99/month or $179.99/year (varies by region)
- Captions
- Best for
- Editing videos of you talking on your phone
- Approach
- You pick an AI edit style, and the app cuts and captions your video
- Platform
- iOS, Android, web
- Pricing from
- Free version; Max $24.99/month (iOS price)
Cutroom
- Best for
- Turning a video of you talking about a job into a finished video
- Approach
- You upload your video, and it adds captions, clips and an opening headline
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
How to make a landscaping video in Cutroom
The edit comes back in about a minute. You change it by swapping clips and fixing any word it misheard.
- Film yourself or your foreman talking about one job, up to 3 minutes, on site or in the truck.
- Upload your before, time-lapse and drone clips to your library once. You can use them in any video after that.
- Cutroom cuts your video, adds captions timed to your voice, places clips over your words and adds an opening headline.
- Swap any clip for one of your own. Highlight the words where you explain the drainage, and your trench clip plays over exactly those words.
- Your own job clips can cover up to about 45% of the video, so you are not on screen the whole time.
- You export a vertical (9:16) MP4 for Reels, TikTok, Shorts and Facebook.
A job clip over the words that describe it
Your clip plays while you keep talking, with captions in the picture.
What a landscaping video costs in Cutroom
A 30-second video costs 110 credits: 100 to edit and 20 per minute of export.
Cutroom plans
| Plan | Price | Credits | What you get |
|---|---|---|---|
| First video | Free, no card | 600, for one video | 7 days to make it; a Cutroom mark across the middle |
| Lite | $19.99 a month | 1,250 | About 11 videos of 30 seconds; no Cutroom mark |
| Basic | $39.99 a month | 2,500 | Adds avatars and generated music |
| Premium | $79.99 a month | 5,000 | Everything in Basic, with twice the credits |
Plan: First video
- Price
- Free, no card
- Credits
- 600, for one video
- What you get
- 7 days to make it; a Cutroom mark across the middle
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- What you get
- About 11 videos of 30 seconds; no Cutroom mark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- What you get
- Adds avatars and generated music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- What you get
- Everything in Basic, with twice the credits
Questions people ask
- What videos should a landscaper post?
- Short videos of real jobs: a job story, a before and after, a price answer and the mistakes you fix most often. Each one shows a yard you worked on and a person from your company explaining it.
- Do I have to be on camera?
- Someone from your company has to talk, but not always on screen. Your own job clips can cover up to about 45% of a Cutroom video. A foreman who can explain the job works as well as the owner.
- Can I use my own drone and time-lapse clips?
- Yes. Upload them to your Cutroom library once and use them in any video. Highlight the words where a clip belongs, and it plays over exactly those words.
- How long should a landscaping video be?
- Between 30 and 60 seconds for Reels and TikTok, and 30 seconds for your Google Business Profile. Cutroom takes up to 3 minutes of you talking, and a shorter video costs fewer credits to export.
- How much does it cost to start?
- Nothing. Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom mark across the middle. Lite at $19.99 a month removes the mark and covers about 11 videos of 30 seconds.
- Who should not use Cutroom?
- Landscapers who only post silent time-lapses set to music. Cutroom edits around someone talking, so a free app like CapCut is the better fit for those.
Film one job this week, talk about it for a minute and get a finished video back. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it