For your team
The food gets filmed every service. Turn one take into a finished ad before doors open.
Video marketing for restaurants fails at the same step everywhere. The filming happens, the editing does not. Cutroom turns one talking-head take into a finished 9:16 ad with captions and b-roll, for about 110 credits, in about a minute. Here is what to film, what it costs, and what it will not do.
- One finished 30 second ad
- ~110 CR
- Until the edit comes back
- ~1 min
- Finished videos free in your first 7 days
- 3
Eleven clips on the camera roll, none of them posted
Every restaurant already films. The plate landing on the pass. The Friday queue. The pour, the new dessert, the pan catching fire on purpose.
Those clips go to the camera roll and stay there.
The reason is the schedule. Editing needs a laptop and a free evening. A restaurant evening ends after midnight, and the hours before lunch go to prep and orders.
So the posting falls to whoever on staff is youngest, until they leave. Or to an agency, until the invoice arrives.
The competitor across the street posts three times a week. Their food is not better. Their editing bottleneck is smaller.
- Filming happens during service. Editing needs hours that do not exist.
- The camera roll grows. The feed does not.
- The gap between you and the account you envy is edits, not dishes.
One take at the pass, and the transcript does the editing
Film one talking-head take on a phone. Up to 3 minutes. You, the chef or whoever runs the floor, talking about one dish or one question guests keep asking.
Upload it in the browser. There is no app to install.
One batch is 100 credits. That covers the transcription, the director pass and the b-roll search.
The edit comes back in about a minute. A cut ad, b-roll placed, captions on.
The transcript is the editor. Highlight the phrase where you name the dish and a clip lands on exactly those words. Move it if you disagree.
Captions come in six styles. On a phone in a queue, most of your viewers have the sound off, and the captions carry them.
Export is 20 credits per finished minute. A 30 second ad lands at about 110 credits, all in.
From the pass to posted
Two of the five steps cost credits.
Film one take
Up to 3 minutes, on a phone
Upload in the browser
No app
Batch
100 credits: transcript, cut, b-roll
Direct on the transcript
Highlight a phrase, a clip lands
Export 9:16 MP4
20 credits per finished minute
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Your own dishes beat stock footage, and placing them takes one highlight
The b-roll search covers millions of free clips. Steam, pans, a busy dining room.
Your signature dish is not in it. Film that yourself.
Ten seconds of the dish being plated, shot on the same phone, uploaded once to your library.
Then highlight the words where you name it and your own shot lands on exactly those words.
Recognition is the whole point of restaurant marketing. A guest should see the dish in the video, then see it on their table, and know it is the same one.
What a month of posting costs
Three finished videos are free in your first 7 days. That is 600 credits, and no card is asked for. They export with a Cutroom mark across the middle.
Lite is $19.99 a month for 1,250 credits and removes the mark. Basic is $39.99 for 2,500 credits, about 20 finished ads.
Premium is $79.99 a month for 5,000 credits, about double the ads.
Twenty ads a month is a fresh post nearly every working day, or a weekly rotation across TikTok, Reels and Shorts with room left for specials.
Finished 30 second ads a month, by plan
At about 110 credits per finished ad.
- Free, first 7 days3 videos
- Basic, $39.99about 20
- Premium, $79.99about 40
Built for the feed, not for the menu screen
Every export is one 9:16 vertical MP4 at 1080x1920. That is the shape of TikTok, Reels and Shorts.
The screen above the bar and the website header are widescreen jobs for a different tool.
One project makes one finished video. Post it, film the next take.
A take caps at 3 minutes. That is enough for one dish, one story or one answer. It is not a tool for covering a wedding.
Somebody has to be on camera. For a restaurant that is the advantage, because the person in the video is standing in the room when the guest walks in.
Questions people ask
- Do I have to be on camera?
- Someone does. You, the chef or front of house. A talking-head take is the input. For a restaurant that is the advantage: guests recognise the person from the video the moment they walk in.
- Can I use footage of my own dishes?
- Yes. Film the dish on your phone, upload the clip once, then highlight the words where you name it and the shot lands on exactly those words. The free b-roll search covers everything else.
- What does it cost to try?
- 3 finished videos free in your first 7 days, on 600 credits, with no card. They export with a Cutroom mark across the middle. Lite at $19.99 a month removes it.
- How fast is one video, start to finish?
- Filming the take is the slow part. After upload the edit comes back in about a minute. Reviewing it on the transcript takes a few more. The whole job fits in the gap before doors open.
- Does it work on a phone, or do I need a laptop?
- It runs in the browser, and there is no app to install. Film on the phone, then direct the edit on whichever screen is nearest.
- Who should not buy this?
- A restaurant that will not put anyone on camera, or one whose whole budget is print and radio. If any of your marketing lives in a vertical feed, one take a week covers it.
The food is already being filmed. For about 110 credits a video, it finally gets posted.