For your team
Video marketing for restaurants: film one clip, get a finished video before doors open
Most restaurants film every service but never find time to edit. Cutroom turns one clip of you talking into a finished 9:16 video with captions and clips in about a minute.
In short
- Video marketing for restaurants can start with one clip of you or the chef talking about a dish.
- You get a finished 9:16 video with captions, back in about a minute.
- Your own clip of the dish appears on the words where you name it.
- A 30 second video costs about 110 credits. Your first video is free, and Lite is $19.99 a month.
- The video posts to TikTok, Reels and Shorts. It does not make a widescreen file for a menu screen.
- One finished 30 second video, edit plus export
- 110 credits
- Until the edit comes back
- ~1 min
- Finished video free in your first 7 days
- 1
Why restaurant videos never get posted
Every restaurant already films. The clips stay on the camera roll because editing needs hours you do not have.
- You already film the plate going out, the Friday queue, the pour and the new dessert.
- Editing needs a laptop and a free evening, and your evenings end after midnight.
- So it falls to whoever has time, or to an agency, and then it stops.
- Cutroom takes the editing evening away. The filming stays exactly as it is.
How it works
You film one clip. Cutroom does the edit, and you check it on the text of what you said.
- Film one clip of yourself talking on a phone, up to 3 minutes, about one dish or one question guests keep asking.
- Upload it in the browser. There is no app to install.
- The edit comes back in about a minute, with the clips placed and the captions on.
- Highlight the phrase that names the dish and a clip lands on exactly those words.
- Pick one of 40 caption styles, because most people in a queue watch with the sound off.
From the kitchen to posted
Two of the five steps cost credits.
Film one clip
Up to 3 minutes, on a phone
Upload in the browser
No app
Edit
100 credits: transcript, first edit, clip search
Check it on the text
Highlight a phrase, a clip lands
Export 9:16 MP4
20 credits per finished minute
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Use your own dishes, not stock footage
Guests should see the dish in the video, then see the same dish on their table.
- There are millions of free stock clips, like steam, pans and a busy dining room.
- Your signature dish is not in there, so film ten seconds of it being plated.
- Upload that clip once and it stays in your library for every video.
- Highlight the words where you name the dish, and your shot lands on exactly those words.
Where the plated dish lands
Highlight the phrase that names the dish and your clip covers those words, on a card as here or full screen.
What one video costs
You pay credits for the edit and for the export.
Credits per video
| Step | Credits | What it covers |
|---|---|---|
| Edit | 100 | Transcript, first edit, clip search |
| Export | 20 per finished minute | The 9:16 MP4 file |
| 30 second video | About 110 | Edit plus export |
| 1 minute video | 120 | Edit plus export |
Step: Edit
- Credits
- 100
- What it covers
- Transcript, first edit, clip search
Step: Export
- Credits
- 20 per finished minute
- What it covers
- The 9:16 MP4 file
Step: 30 second video
- Credits
- About 110
- What it covers
- Edit plus export
Step: 1 minute video
- Credits
- 120
- What it covers
- Edit plus export
Plans and how many videos you get
Start free. Pick a plan when you want to post every week.
- Your first video is free within 7 days, with 600 credits and no card. It carries a Cutroom mark across the middle.
- Lite costs $19.99 a month for 1,250 credits, and it takes the mark off.
- Basic costs $39.99 a month for 2,500 credits, which is a fresh post nearly every working day.
- Premium costs $79.99 a month for 5,000 credits, about double Basic.
Finished 30 second videos a month, by plan
At about 110 credits per finished video. Free exports carry a Cutroom mark.
- Free, first 7 days1 video
- Lite, $19.99~11 videos
- Basic, $39.99~22 videos
- Premium, $79.99~45 videos
What it does not do
Cutroom is built for phone feeds, not for every screen in the restaurant.
- Every export is a 9:16 vertical MP4 at 1080x1920.
- One project makes one video. Post it, then film the next clip.
- Someone has to be on camera. In a restaurant that helps, because guests recognise that person when they walk in.
Good fit and not a fit
Screen
- Good fit
- TikTok, Reels and Shorts
- Not a fit
- The screen above the bar or the website header
Length
- Good fit
- One dish, one story or one answer, from a clip of up to 3 minutes
- Not a fit
- A whole event, like a wedding in the function room
On camera
- Good fit
- You, the chef or front of house
- Not a fit
- Nobody on camera
| Good fit | Not a fit | |
|---|---|---|
| Screen | TikTok, Reels and Shorts | The screen above the bar or the website header |
| Length | One dish, one story or one answer, from a clip of up to 3 minutes | A whole event, like a wedding in the function room |
| On camera | You, the chef or front of house | Nobody on camera |
Questions people ask
- Do I have to be on camera?
- Someone does: you, the chef or front of house. Cutroom edits a video of a person talking. For a restaurant that helps, because guests recognise the person from the video when they walk in.
- Can I use footage of my own dishes?
- Yes. Film the dish on your phone and upload the clip once. Highlight the words where you name it and the shot lands on exactly those words. Free stock clips cover the rest.
- What does it cost to try?
- Nothing. Your first video is free within 7 days of signing up, with 600 credits and no card. It has a Cutroom mark across the middle. Lite at $19.99 a month removes it.
- How long does one video take?
- Filming is the slow part. After upload, the edit is back in about a minute. Checking it on the text takes a few more, so it fits in the gap before doors open.
- Does it work on a phone, or do I need a laptop?
- Both work. It runs in the browser, with no app to install. Film on your phone, then check the edit on whichever screen is nearest.
- Who should not use it?
- A restaurant that will not put anyone on camera, or one that only markets on print and radio. If any of your marketing is in a vertical feed, one clip a week covers it.
Film one clip about your best dish before service today. Your first video is free.