For your team
One take between patients becomes a finished physio video. About 4 minutes of your day.
Video marketing for physiotherapists usually dies at the editing step, not the filming step. The demo is on your phone. The evening to trim and caption it never arrives. This page covers why that happens, how one take becomes a finished 9:16 video in about a minute, and what it costs.
- Longest take the editor accepts
- 3 min
- From upload to the edit coming back
- ~1 min
- Videos a month on Basic at $39.99
- ~20
The footage is not the problem. The evening after it is.
Most physios and chiropractors already film. A hamstring demo after a cancellation. A thirty second answer to the question every desk worker asks.
Then the clip needs a trim, captions, and something on screen while you talk. That is an evening, and a clinic diary does not have one.
So the clip waits. The camera roll fills with drafts nobody will see.
The account goes quiet for six weeks, gets a burst of three posts, then goes quiet again.
That rhythm is not a discipline problem. It is a cost problem. Posting costs an evening, so it loses to everything that does not.
- The block is the edit, not the filming. The filming took ninety seconds.
- Captions are not optional. Most of a feed watches on mute.
- A burst of three posts does less than one a week held all year.
Highlight a phrase and the clip lands on those words
Cutroom takes one talking-head take, up to three minutes, and returns one finished 9:16 vertical MP4. 1080 by 1920, captions burned in.
The edit comes back in about a minute.
The transcript is the editor. Highlight the phrase where you describe the exercise, and a b-roll clip lands on exactly those words.
Move it if you disagree. Delete a line and the cut rebuilds around what is left.
Captions come in six styles. It all runs in the browser, on the front desk laptop. There is no app.
You explain something to camera the way you explain it in the treatment room. The software does the part that was eating the evening.
Take to posted, inside a clinic day
The only step that takes longer than a minute is the one where you talk.
Film one take
Phone at eye height, up to 3 minutes
Upload in the browser
No app to install
Edit comes back
About a minute
Adjust on the transcript
Highlight words, move clips
Export
20 credits a finished minute
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
What one video costs, in credits and in dollars
The arithmetic is short. A batch, which is the transcription, the director pass and the b-roll search, is 100 credits. Export is 20 credits per finished minute.
A 30 second video comes to about 110 credits.
Your first 7 days are free. 3 finished videos, 600 credits, no card. Those exports carry a Cutroom mark across the middle.
Lite is $19.99 a month for 1,250 credits and removes the mark. Basic is $39.99 for 2,500 credits, about 20 videos a month. Premium is $79.99 for 5,000 credits.
At about 110 credits each, a video on Basic works out under two dollars.
What one finished video costs
2,500 credits on Basic covers about 20 of these a month.
- Export one finished minute20 CR
- One batch: transcript, director pass, b-roll100 CR
- A 30 second video, all in~110 CR
Four videos that fit how a clinic actually works
You do not need a content strategy. You need the four videos a would-be patient looks for before booking.
The first-session explainer. What happens, what to wear, whether it hurts. Fear of the unknown is what stalls bookings, and one plain video removes it.
The desk-worker tip. Three stretches for the neck that stiffens by 3pm. Useful advice, generously given, is how strangers learn your name.
The myth video. Does a clicking joint mean damage. You answer it weekly in the room. Answer it once on camera.
The meet-the-clinician video. Thirty seconds of your face in your own treatment room. People book people.
- Film in the treatment room. The room is the backdrop patients will recognise.
- One question per video. A video that answers three questions answers none.
- Say the symptom in the first sentence, never the clinic name.
The facts to plan around
The source is one talking-head take. You on camera, explaining. A silent compilation of adjustments is not the input.
B-roll comes from a search, placed on your words. If you want your own room on screen, film the take in it.
Output is 9:16 vertical. Built for Reels, TikTok, Shorts and a Google Business Profile, not for a landscape website header.
A take caps at three minutes. For clinic video that is a feature, because thirty to sixty seconds is where these work.
One take returns one finished video. A second angle on the same tip is a second take.
Questions people ask
- Can I use treatment or adjustment footage as the video?
- The source take is you talking to camera, up to three minutes. Film the explanation in the treatment room so the room is on screen. If a silent treatment clip is the whole idea, post that one raw.
- What equipment do I need?
- A phone at eye height and a quiet room with window light. The editing runs in the browser, so the front desk laptop is enough. There is no app.
- Is the free week actually free?
- 3 finished videos in your first 7 days, on 600 credits, with no card. Free exports carry a Cutroom mark across the middle. Lite at $19.99 a month removes it.
- Can the video promise results?
- No, and it should not. Most health regulators restrict outcome claims in advertising. Educational videos, what a session involves, what a symptom can mean, what to try at home, stay clear of that question. What you say on camera is yours to check against your own rules.
- Do the videos work with sound off?
- Yes. Captions are burned into the file in one of six styles. Most of a feed watches on mute, so the words carry the video either way.
- Is it right for every clinic video?
- It is built for videos where you explain something to camera. If the value of a clip is watching the treatment itself, post that clip as it is, and use the editor for every video where you talk.
The take you film after this morning's cancellation can be posted before the afternoon list starts. The first 3 videos are free, in your first 7 days, with no card.