For your team
Video marketing for physiotherapists: one clip between patients, one finished video
Cutroom turns one clip of you talking into a finished 9:16 video with captions, in about a minute. You film between patients and skip the editing evening.
In short
- Video marketing for physiotherapists works best as short videos of you explaining something, the way you do it in the treatment room.
- You film one clip of yourself talking and get a finished 9:16 video with captions back in about a minute.
- The four videos worth filming first are a first-session explainer, a desk-worker tip, a myth and a short introduction to you.
- Teach, do not promise results. Most health regulators restrict outcome claims, so check your words against your own rules.
- Your first video is free. After that a 30 second video costs about 110 credits.
- Longest clip you can upload
- 3 min
- From upload to the edit coming back
- ~1 min
- 30 second videos a month on Basic at $39.99
- ~22
Why physios rarely post video
Filming takes ninety seconds. The trimming and captions take an evening a clinic diary does not have.
- You already film things worth posting, like a hamstring demo after a cancellation or an answer for desk workers.
- The clip then needs a trim, captions and something on screen while you talk, and that is where it stops.
- Most clinic accounts go quiet for six weeks, post three videos in one go, then go quiet again.
How it works
You explain something to camera, like in the treatment room. Cutroom does the editing.
- You film one clip of yourself talking, up to 3 minutes, with the phone at eye height.
- You upload it in the browser on the front desk laptop. There is no app.
- The edit comes back in about a minute with captions burned in, in one of 40 caption styles.
- Most people scroll with the sound off, so the captions are what they read.
- Highlight the phrase where you describe the exercise and a clip lands on those words.
- You can fix a mis-heard word in the transcript and the captions change with it. What you say is what the video plays, so film the line again if it came out wrong.
- You get one 9:16 MP4 at 1080 x 1920.
From filming to posting, inside a clinic day
The only step that takes longer than a minute is the one where you talk.
Film one clip
Phone at eye height, up to 3 minutes
Upload in the browser
No app to install
The edit comes back
About a minute
Change the text
Highlight words, move clips
Export
20 credits a finished minute
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
4 videos to film first
These are the four videos a new patient looks for before booking.
- Film in the treatment room, because patients recognise it when they walk in.
- Answer one question per video. If you answer three, nobody remembers which answer was theirs.
- Start with the symptom, never with the clinic name.
Four clinic videos and why they work
| Video | What it covers | Why it works |
|---|---|---|
| First-session explainer | What happens, what to wear, whether it hurts | Fear of the unknown stalls bookings |
| Desk-worker tip | Three stretches for the neck that stiffens by 3pm | Useful advice is how strangers learn your name |
| Myth video | Does a clicking joint mean damage? | You answer it weekly in the room. Answer it once on camera. |
| Meet the clinician | Thirty seconds of you in your treatment room | New patients want to see who will be treating them before they book |
Video: First-session explainer
- What it covers
- What happens, what to wear, whether it hurts
- Why it works
- Fear of the unknown stalls bookings
Video: Desk-worker tip
- What it covers
- Three stretches for the neck that stiffens by 3pm
- Why it works
- Useful advice is how strangers learn your name
Video: Myth video
- What it covers
- Does a clicking joint mean damage?
- Why it works
- You answer it weekly in the room. Answer it once on camera.
Video: Meet the clinician
- What it covers
- Thirty seconds of you in your treatment room
- Why it works
- New patients want to see who will be treating them before they book
What one video costs
You pay in credits: one price for the edit, one for the export.
Credits per video
| Step | Credits | What it covers |
|---|---|---|
| Edit | 100 | The transcript, the first edit and the clip search |
| Export | 20 per finished minute | The 9:16 MP4 file |
| 30 second video | About 110 | Edit plus export |
| 1 minute video | 120 | Edit plus export |
Step: Edit
- Credits
- 100
- What it covers
- The transcript, the first edit and the clip search
Step: Export
- Credits
- 20 per finished minute
- What it covers
- The 9:16 MP4 file
Step: 30 second video
- Credits
- About 110
- What it covers
- Edit plus export
Step: 1 minute video
- Credits
- 120
- What it covers
- Edit plus export
Plans and how many videos you get
Start free, then pick a plan if you want to keep posting.
- Your first video is free within 7 days, on 600 credits, with no card. It carries a Cutroom mark across the middle.
- Lite costs $19.99 a month for 1,250 credits and takes the mark off.
- Basic costs $39.99 a month for 2,500 credits, which works out under two dollars per 30 second video.
- Premium costs $79.99 a month for 5,000 credits.
Finished 30 second videos each month, by plan
At about 110 credits a video. Free exports carry a Cutroom mark. Lite removes it.
- Free, first 7 days1 video
- Lite, $19.99~11 videos
- Basic, $39.99~22 videos
- Premium, $79.99~45 videos
What to know before you start
Cutroom is built for videos where you explain something to camera.
- You upload one clip of yourself talking. Cutroom cannot build a silent montage of adjustments out of clips alone.
- Clips come from the built-in search, or you upload your own and place them on your words.
- If a patient appears in a clip, get their written consent first and keep it. A verbal yes is not a record.
- Every video comes out 9:16, for Reels, TikTok, Shorts and your Google Business Profile. There is no landscape export.
- A clip can run up to 3 minutes. Clinic videos work best at 30 to 60 seconds anyway.
- One clip gives one video. A second angle on the same tip is a second clip.
What the finished video looks like
You on camera explaining, a clip placed on your words, captions burned in. One 9:16 MP4 per project.
Questions people ask
- Can I use treatment or adjustment footage?
- Yes, as clips over the video of you talking. Get the patient's written consent first and keep it, because a verbal yes is not a record. Then upload the clip and place it on the words where you describe the treatment.
- What equipment do I need?
- A phone at eye height and a quiet room with window light. The editing runs in the browser, so the front desk laptop is enough. There is no app.
- Is there a free plan?
- Your first video is free: 600 credits within 7 days, no card. It exports with a Cutroom mark across the middle. Lite at $19.99 a month removes the mark.
- Can the video promise results?
- No, and it should not. Most health regulators restrict outcome claims in advertising. Teach instead: what a session involves, what a symptom can mean, what to try at home. Check what you say against your own rules.
- Do the videos work with sound off?
- Yes. Captions are burned into the file, in one of 40 caption styles. Most of a feed watches on mute, so the words carry the video either way.
- Does it work for chiropractors too?
- Yes. It works for any clinician who explains something to camera: physios, chiropractors, osteopaths. If the value of a clip is watching the treatment itself, post that clip as it is.
Film one clip after your next cancellation and post it before the afternoon list. Your first video is free.