Guide
How to get more patients with video: answer their doubts before they book
Updated
Video brings a clinic local patients who were already close to booking. It works by answering their doubts: what happens, what it costs and who you are.
In short
- Video gets a clinic more patients by answering the doubts of local people who were already close to booking.
- The four videos people check are the first appointment, who you are, their symptom, and the question you hear most.
- Film the first-appointment explainer first, because it answers the most common doubt.
- Put the videos on your Google Business Profile, your booking page and in replies to messages, not only in feeds.
- Ask every new patient what made them book. That tells you more than any view count.
- Videos people check before booking
- 4
- Question per video, never more
- 1
- Enough, if you never skip
- 1 a week
Why video brings in patients
People who need a physio or chiropractor often wait weeks. The unknown worries them more than the pain.
- They wonder whether it will hurt.
- They wonder whether they will be told off for leaving it so long.
- They wonder whether it will cost more than the website says.
- They wonder whether this is the right kind of clinic for their problem.
- A 40 second video answers one of those doubts for every local person who almost booked.
The 4 videos people check before booking
Before booking, people open your profile. An empty profile, or a last post from October, puts them off.
- People arrive from a friend, a GP or a search, and then they check you.
- The date on your latest video is part of what they see, which is why weekly matters.
Four videos that cover the check
| Video | What it answers |
|---|---|
| First appointment | What happens, what to wear, what it costs, whether it hurts |
| Who you are | Thirty seconds of you in your own treatment room |
| Their symptom | One video about the problem they have |
| Top question | The question you hear most in the room |
Video: First appointment
- What it answers
- What happens, what to wear, what it costs, whether it hurts
Video: Who you are
- What it answers
- Thirty seconds of you in your own treatment room
Video: Their symptom
- What it answers
- One video about the problem they have
Video: Top question
- What it answers
- The question you hear most in the room
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
The questions patients ask are your videos
The ten questions you answer most in the treatment room are your next ten videos.
- Patients ask whether they need a referral, why it hurts more the morning after, whether clicking is bad, and what to do in the first 48 hours.
- Answer one question per video. The other nine are the next nine weeks.
- Open with the question, said the way patients say it.
- If the honest answer is "it depends", film what it depends on. How many sessions depends on the findings, so explain what decides it.
Where to post the videos
The feed is one place, and for a clinic it is not the best one.
Where a deciding patient sees your videos
| Place | Why it works |
|---|---|
| Google Business Profile | People choosing between two local clinics look right there |
| Your booking page | The first-appointment video sits next to the book button |
| Replies to messages | Someone asks if you treat their problem: send the video that covers it |
| After a first session | Send that week's home exercise video. Patients show it to friends. |
| Social feeds | The same vertical file adds reach |
Place: Google Business Profile
- Why it works
- People choosing between two local clinics look right there
Place: Your booking page
- Why it works
- The first-appointment video sits next to the book button
Place: Replies to messages
- Why it works
- Someone asks if you treat their problem: send the video that covers it
Place: After a first session
- Why it works
- Send that week's home exercise video. Patients show it to friends.
Place: Social feeds
- Why it works
- The same vertical file adds reach
How to measure it
Measure at the front desk, not in view counts.
- Ask every new patient what made them book, and write the answer down.
- Count how often you hear "I saw your video".
- Ignore views from people who live nowhere near you. A video with 40,000 views three time zones away brings a clinic no patients.
How to make each video in minutes
Most plans stop at the editing step. Pick the option that keeps you posting weekly.
- You can post it raw with the app's own captions. That is free, and fine if it keeps you weekly.
- You can hand each clip to an editor. The results are good, but you wait in their queue.
- You can use Cutroom, where one clip of up to 3 minutes becomes a finished 9:16 video with captions in about a minute.
- Highlight a phrase and a clip lands on exactly those words.
- Your first video is free within 7 days, on 600 credits, with no card. It carries a Cutroom mark across the middle.
- After that a 30 second video costs about 110 credits. Basic is $39.99 a month for 2,500 credits, about 22 videos of 30 seconds.
One question to one posted answer
The talking is the longest step. Everything after it takes minutes.
Film the answer
Up to 3 minutes, phone at eye height
Upload in the browser
No app
The edit comes back
About a minute, captions burned in
Change the text
Highlight words to place a clip
Post everywhere
Export at 20 credits a finished minute
Questions people ask
- How long before video brings in patients?
- There is no honest number, so be wary of anyone who gives one. It shows first with people already deciding, because they check your profile. Building a full set of answers takes a year of one video a week.
- Do I need TikTok for this to work?
- No. For a clinic, your Google Business Profile, booking page and replies to messages do more than any feed. Post to the feeds too, since the same vertical file works everywhere.
- Can I promise results in a video?
- No. Most health regulators restrict outcome claims and testimonials in advertising. Teach instead: what a session involves, what a symptom can mean, what to try at home.
- What should the first video be?
- The first-appointment explainer: what happens, what to wear, what it costs, whether it hurts. It answers the most common doubt, never goes out of date, and works next to your book button for years.
- Is 30 seconds enough?
- Yes, for one answer, and one answer per video is the rule. A 30 second video also costs about 110 credits to finish in Cutroom, so short keeps it cheap in time and money.
- When is video the wrong tool?
- When your diary is full and the waitlist is weeks long, marketing is not the problem. If nobody will go on camera, fix your Google profile first: photos, hours, reviews.
Write down the last question a patient asked you and film the answer this week. Your first video is free.