Comparison
The best MakeUGC alternatives: Arcads is the closest match
MakeUGCArcads is the closest MakeUGC alternative: AI actors read your script, and its editor can swap the actor or change the voice. Creatify starts from a product link, HeyGen makes presenter videos, Billo and Icon use real creators, and Cutroom edits a clip of you.
In short
- The best MakeUGC alternatives are Arcads, Creatify, HeyGen, Billo, Icon and Cutroom. Arcads is the closest match.
- Arcads works like MakeUGC, with 1,000+ AI actors reading your script, but it does not publish a price.
- Creatify makes avatar ads from a product link and has a free plan. HeyGen suits presenter videos.
- Billo and Icon use real creators instead of AI: Billo from $99 a video, Icon at $1,000 a month.
- Cutroom is for ads with you in them: it edits one clip of you talking into a finished 9:16 ad.
- MakeUGC Startup a month, at a 50%-off sale price
- $59
- Creatify Starter a month
- $39
- Billo for one 15-second video
- $99
MakeUGC alternatives at a glance
MakeUGC turns a script into a UGC-style ad read by an AI actor. Here is what each alternative does, what it costs and who it suits.
MakeUGC alternatives compared
Prices as published on each company's own site. Arcads publishes no price.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 Arcads | AI actor ads you can edit in the app | Type a script, pick an actor, edit in the app | Web | Not published |
 Creatify | Avatar ads made from a product page | Paste a product link, an avatar reads the script | Web | Free plan; Starter $39/month |
 HeyGen | Presenter videos and translation | Type a script, an avatar or a copy of you reads it | Web, mobile app, API | Free plan; Creator $29/month ($24 yearly) |
 Billo | Real creators filming your product | Post a brief, pick a creator, get the video | Web | $99 per 15-second video; $139 for 30 seconds |
| Human UGC ads made for you | Icon writes the scripts, real creators film, Icon edits | Web | $1,000/month for 6 ads; 3-day trial | |
| Cutroom | One clip of you talking into a finished 9:16 ad | Edits your clip for you: cuts, captions, b-roll, hook | Web | First video free; Lite $19.99/month |
- Arcads
- Best for
- AI actor ads you can edit in the app
- Approach
- Type a script, pick an actor, edit in the app
- Platform
- Web
- Pricing from
- Not published
- Creatify
- Best for
- Avatar ads made from a product page
- Approach
- Paste a product link, an avatar reads the script
- Platform
- Web
- Pricing from
- Free plan; Starter $39/month
- HeyGen
- Best for
- Presenter videos and translation
- Approach
- Type a script, an avatar or a copy of you reads it
- Platform
- Web, mobile app, API
- Pricing from
- Free plan; Creator $29/month ($24 yearly)
- Billo
- Best for
- Real creators filming your product
- Approach
- Post a brief, pick a creator, get the video
- Platform
- Web
- Pricing from
- $99 per 15-second video; $139 for 30 seconds
Icon
- Best for
- Human UGC ads made for you
- Approach
- Icon writes the scripts, real creators film, Icon edits
- Platform
- Web
- Pricing from
- $1,000/month for 6 ads; 3-day trial
Cutroom
- Best for
- One clip of you talking into a finished 9:16 ad
- Approach
- Edits your clip for you: cuts, captions, b-roll, hook
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
The three kinds of MakeUGC alternative
MakeUGC alternatives differ in who appears in the ad: an AI actor, a real creator or you.
- Arcads, Creatify and HeyGen use AI actors or avatars, like MakeUGC. You get a video in minutes.
- Billo and Icon use real creators, so you wait for your product to arrive and the video to be filmed.
- Cutroom uses you. You film one clip of yourself talking, and Cutroom edits it into an ad.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Arcads
Arcads is the closest match to MakeUGC. You type a script, pick an AI actor and make an ad you can edit, translate and remix in the app.
- Best for: brands that test many ad scripts a week.
- Price: not published on its website.
- Arcads has more than 1,000 AI actors plus custom avatars, and translates ads into more than 30 languages.
- Its editor adds captions and can swap the actor or change the voice, and you choose which AI video model makes the video.
- Tradeoff: there is no public price, so you cannot compare it with MakeUGC's $59 before you sign up or book a demo.
Creatify
Creatify makes avatar ads from a product page. You paste a link, and it writes the script, picks an avatar and makes the video.
- Best for: online shops and apps with a product page to start from.
- Price: Starter is $39 a month. Pro is $99 a month for about 60 video ads.
- Free plan: yes, up to 2 video ads or 20 image ads a month, with a watermark.
- Creatify has 1,500 avatars on Pro. It can make a dozen versions of an ad at once and publish them to Meta and TikTok.
- Tradeoff: Starter makes only about 20 video ads a month and has 300 avatars, against MakeUGC's 1,000+ AI actors.
HeyGen
HeyGen makes presenter videos. You type a script, pick an avatar or make one of yourself, and choose a voice and language.
- Best for: explainers and one video translated into many languages.
- Price: Creator is $29 a month, or $24 a month billed yearly. Business is $149 a month.
- Free plan: yes, 3 videos a month up to 1 minute long, with a watermark.
- HeyGen translates into more than 175 languages and turns PowerPoint and PDF files into videos.
- Tradeoff: the video looks like a presenter talking to you, not like a customer filming on a phone.
Billo
Billo is a marketplace of real creators. You post a brief, pick a creator, send your product and get the video back.
- Best for: physical products that need a real person to hold and review them.
- Price: $99 for a 15-second video, $139 for 30 seconds and $169 for 60 seconds. With Billo's editing, they are $164, $204 and $234.
- Free plan: signing up is free, and you pay per video.
- Billo has more than 5,000 vetted creators. It writes scripts from a product link and suggests creators whose past ads got the most clicks.
- Tradeoff: every video is a paid order that waits on the creator, and a change means another round.
Icon
Icon is a done-for-you service with real creators. You send a brief and get six filmed and edited ads a month.
- Best for: brands that want human UGC ads without managing creators.
- Price: $1,000 a month for six ads from two creators, with a 3-day trial before the first charge.
- Icon writes six scripts within 24 hours, creators film once your product arrives, and Icon edits. Revisions are unlimited.
- Tradeoff: each ad arrives 12 to 16 days after your product does.
MakeUGC alternatives pricing
MakeUGC has no free plan, but a $1 trial runs for 72 hours. Startup is $59 a month, Growth $79 and Pro $149, all sale prices shown as 50% off.
MakeUGC does not say how many videos a plan makes. The cost depends on the AI model, the length and the quality.
What MakeUGC and each alternative cost
As each company publishes it, checked 21 September 2026.
| Tool | Free option | First paid plan |
|---|---|---|
| MakeUGC | $1 trial for 72 hours | Startup: $59 a month (sale price) |
| Arcads | No free plan; a free trial is mentioned | Not published |
| Creatify | Up to 2 video ads a month, watermark | Starter: $39 a month |
| HeyGen | 3 videos a month up to 1 minute | Creator: $29 a month, $24 yearly |
| Billo | Free signup, pay per video | $99 per 15-second video |
| Icon | 3-day trial | $1,000 a month for 6 ads |
| Cutroom | First video free, no card, within 7 days | Lite: $19.99 a month |
Tool: MakeUGC
- Free option
- $1 trial for 72 hours
- First paid plan
- Startup: $59 a month (sale price)
Tool: Arcads
- Free option
- No free plan; a free trial is mentioned
- First paid plan
- Not published
Tool: Creatify
- Free option
- Up to 2 video ads a month, watermark
- First paid plan
- Starter: $39 a month
Tool: HeyGen
- Free option
- 3 videos a month up to 1 minute
- First paid plan
- Creator: $29 a month, $24 yearly
Tool: Billo
- Free option
- Free signup, pay per video
- First paid plan
- $99 per 15-second video
Tool: Icon
- Free option
- 3-day trial
- First paid plan
- $1,000 a month for 6 ads
Tool: Cutroom
- Free option
- First video free, no card, within 7 days
- First paid plan
- Lite: $19.99 a month
When is MakeUGC still the better choice?
MakeUGC is still the better pick if you want AI actor ads at a price you can see before you sign up.
- MakeUGC has more than 1,000 AI actors and works in more than 50 languages.
- Pro adds videos where the actor holds your product, plus PDF to video.
- Plans for developers start at $99 a month, so a team can make ads in bulk from its own software.
- Arcads makes the same kind of ad, but it does not publish a price.
Where Cutroom fits
Cutroom is for ads with you in them instead of an AI actor. You film one clip of yourself talking, and Cutroom edits it into a finished vertical ad.
- You upload one clip of yourself talking, up to 3 minutes long.
- Cutroom cuts it, adds captions timed to your voice, puts b-roll on the words you pick and adds a hook.
- You get a finished 9:16 MP4. Lite, at $19.99 a month, covers about 10 finished 30-second ads.
- It does not write the script or supply an actor.
- Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99 a month removes it.
Which MakeUGC alternative should you choose?
It depends on who you want in the ad.
Which MakeUGC alternative to choose
Choose Arcads if you want AI actor ads like MakeUGC, with actor swap and voice change in the editor, and do not mind asking for a price.
Choose Creatify if your ads can start from a product link and you want a free plan to test with.
Choose HeyGen if you need a presenter video translated into many languages.
Choose Billo if you want to pick a real creator yourself and pay per video.
Choose Icon if you want six human UGC ads a month, made for you.
Choose Cutroom if you are happy to film yourself and want a finished 9:16 ad from one clip. Your first video is free.
Questions people ask
- What is the best MakeUGC alternative?
- Arcads is the closest MakeUGC alternative. AI actors read your script, and its editor can swap the actor or change the voice. Creatify is better if your ads start from a product link, and Billo or Icon if you want real people.
- Is there a free MakeUGC alternative?
- Yes. Creatify's free plan makes up to 2 video ads a month, and HeyGen's makes 3 videos a month up to 1 minute. Your first Cutroom video is free. MakeUGC only has a $1 trial for 72 hours.
- Are MakeUGC's prices the normal prices?
- No. MakeUGC shows them as 50% off: Startup is $59 a month, Growth $79 and Pro $149. It does not say when the offer ends.
- Which MakeUGC alternative uses real creators?
- Billo and Icon. Billo lets you pick from more than 5,000 creators and pay per video, from $99 for 15 seconds. Icon manages everything for $1,000 a month for six ads.
- Can I put my own face in the ad instead of an AI actor?
- Yes. With Cutroom you film one clip of yourself talking, up to 3 minutes, and get a finished 9:16 ad with captions, b-roll and a hook. MakeUGC and HeyGen can also make an AI copy of you, but that copy reads a script.
Want to swap the AI actor for yourself? Film one clip and get the finished ad back. Your first video is free.