Comparison
Best AI UGC ad tools: Arcads, Creatify and MakeUGC for AI actors
Arcads, Creatify and MakeUGC make UGC-style ads with an AI actor reading a script. TikTok's Symphony Creative Studio makes AI avatar ads for TikTok at no cost, and Cutroom edits a video you filmed into a finished ad.
In short
- The best AI UGC ad tools are Arcads, Creatify and MakeUGC. Each one makes an ad with an AI actor reading a script.
- Creatify has the lowest published price of the three: a free plan, then Starter at $39 a month for up to 20 ads.
- TikTok's own Symphony Creative Studio is free with a TikTok for Business account and makes AI avatar ads for TikTok.
- HeyGen and Synthesia make presenter videos from a script. HeyGen is best for one video in many languages.
- Cutroom is best if you filmed a video yourself. It edits it into a finished 9:16 ad, and your first video is free.
- AI actors on Arcads and on MakeUGC
- 1,000+
- Creatify Starter per month, the lowest published price of the three AI actor tools
- $39
- TikTok Symphony Creative Studio, free with a TikTok for Business account
- $0
The best AI UGC ad tools at a glance
Here is what each tool does, what it costs and who it suits. Prices come from each company's own site.
Seven AI UGC ad tools, side by side
Prices as published on each company's own site on the day shown. Plans change, so check before you pay.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 Arcads | UGC-style ads with AI actors, in many versions | You write the script, an AI actor reads it | Web | Not published on the site |
 Creatify | Product ads from a link, read by an AI actor | Paste a product page, get a script and a draft ad | Web | Free plan (up to 2 ads a month, watermark); Starter $39/month |
 MakeUGC | UGC-style ads from a script, with AI actors | Write a script, pick an AI actor, generate the video | Web, API | $1 trial for 72 hours; Startup $59/month, which MakeUGC shows as 50% off |
| TikTok Symphony Creative Studio | Free AI avatar ads for TikTok | Paste a product link or write a prompt, get a TikTok video | Web, inside TikTok for Business | Free with a TikTok for Business account |
 HeyGen | Avatar videos from a script in 175+ languages | Script to avatar video, with a text-based editor | Web, mobile app, API | Free plan; Creator $24/month, billed yearly ($29 monthly) |
 Synthesia | Explainer videos with an avatar presenter | Script to avatar video from templates | Web, API | Free plan, but no downloads; Starter $18/month, billed yearly ($29 monthly) |
| Cutroom | Turning a video you filmed into a finished 9:16 ad | Upload one clip, and Cutroom adds cuts, captions, b-roll and an opening headline | Web | First video free; Lite $19.99/month |
- Arcads
- Best for
- UGC-style ads with AI actors, in many versions
- Approach
- You write the script, an AI actor reads it
- Platform
- Web
- Pricing from
- Not published on the site
- Creatify
- Best for
- Product ads from a link, read by an AI actor
- Approach
- Paste a product page, get a script and a draft ad
- Platform
- Web
- Pricing from
- Free plan (up to 2 ads a month, watermark); Starter $39/month
- MakeUGC
- Best for
- UGC-style ads from a script, with AI actors
- Approach
- Write a script, pick an AI actor, generate the video
- Platform
- Web, API
- Pricing from
- $1 trial for 72 hours; Startup $59/month, which MakeUGC shows as 50% off
TikTok Symphony Creative Studio
- Best for
- Free AI avatar ads for TikTok
- Approach
- Paste a product link or write a prompt, get a TikTok video
- Platform
- Web, inside TikTok for Business
- Pricing from
- Free with a TikTok for Business account
- HeyGen
- Best for
- Avatar videos from a script in 175+ languages
- Approach
- Script to avatar video, with a text-based editor
- Platform
- Web, mobile app, API
- Pricing from
- Free plan; Creator $24/month, billed yearly ($29 monthly)
- Synthesia
- Best for
- Explainer videos with an avatar presenter
- Approach
- Script to avatar video from templates
- Platform
- Web, API
- Pricing from
- Free plan, but no downloads; Starter $18/month, billed yearly ($29 monthly)
Cutroom
- Best for
- Turning a video you filmed into a finished 9:16 ad
- Approach
- Upload one clip, and Cutroom adds cuts, captions, b-roll and an opening headline
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
What each AI UGC ad tool gives you
Arcads, MakeUGC, Creatify and Symphony make a new video with an AI actor or avatar. HeyGen and Synthesia make a presenter video. Cutroom edits a video you filmed.
What you start with, and what you get
| Tool | You start with | You get |
|---|---|---|
| Arcads | A script | An AI actor reading it, in many versions |
| MakeUGC | A script | An AI actor reading it, holding your product on Pro |
| Creatify | A link to your product page | A script and a draft ad with an AI actor |
| TikTok Symphony Creative Studio | A product link or a prompt | A TikTok video with an AI avatar, for free |
| HeyGen | A script | An avatar video, in 175+ languages from Creator |
| Synthesia | A script | A presenter video, in 160+ languages on paid plans |
| Cutroom | A video of someone talking, up to 3 minutes | A finished 9:16 ad with captions and b-roll |
Tool: Arcads
- You start with
- A script
- You get
- An AI actor reading it, in many versions
Tool: MakeUGC
- You start with
- A script
- You get
- An AI actor reading it, holding your product on Pro
Tool: Creatify
- You start with
- A link to your product page
- You get
- A script and a draft ad with an AI actor
Tool: TikTok Symphony Creative Studio
- You start with
- A product link or a prompt
- You get
- A TikTok video with an AI avatar, for free
Tool: HeyGen
- You start with
- A script
- You get
- An avatar video, in 175+ languages from Creator
Tool: Synthesia
- You start with
- A script
- You get
- A presenter video, in 160+ languages on paid plans
Tool: Cutroom
- You start with
- A video of someone talking, up to 3 minutes
- You get
- A finished 9:16 ad with captions and b-roll
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Why pay for Arcads, Creatify or MakeUGC when TikTok's tool is free?
Symphony Creative Studio is a good free first try if you advertise on TikTok. The paid tools add custom avatars and many versions of an ad at once, and Creatify sends ads to Meta too.
- Arcads and MakeUGC also let you make a custom avatar, on top of their 1,000+ stock AI actors.
- Creatify's Batch Mode makes a dozen versions of an ad at once, and MakeUGC has a batch mode from its Growth plan.
- Creatify's Ad Launcher sends your ads straight to Meta and TikTok. Symphony is built for TikTok ads.
- Languages are not a reason to pay. Symphony's voiceover avatars speak 30+ languages, and it translates and dubs videos too.
- Symphony videos can be downloaded, and each one carries TikTok's AI-generated label. That only matters if you want to run the same video outside TikTok.
AI UGC ad tool pricing
Creatify and HeyGen have a free plan with a watermark, and Symphony Creative Studio is free. Synthesia's free plan does not let you download videos, and MakeUGC has a $1 trial.
- Creatify's free plan makes up to 2 ads a month with a watermark. Starter is $39 a month for up to 20 ads, and Pro is $99 for up to 60.
- MakeUGC has no free plan, only a $1 trial for 72 hours. Startup is $59 a month for 500 credits and Pro is $149 for 2,000. MakeUGC shows both as 50% off, so the regular prices are twice as high.
- MakeUGC does not say how many credits one ad uses. It depends on the video model, the length and the resolution you pick.
- HeyGen Creator is $24 a month and Synthesia Starter is $18 a month, both billed yearly.
- Arcads shows no price, so you have to sign up or book a demo to find out what it costs.
- On Cutroom, your first video is free. Lite is $19.99 a month and covers 10 videos, about $2 a video.
AI UGC ad tool plans
As each company published them on 21 September 2026. MakeUGC does not say how many videos its credits make.
| Tool | Free plan | First paid plan | Next plan |
|---|---|---|---|
| Arcads | None shown | Not published | Not published |
| Creatify | Yes, up to 2 ads a month, watermark | Starter $39/month, up to 20 ads | Pro $99/month, up to 60 ads and 1,500 AI actors |
| MakeUGC | No, $1 trial for 72 hours | Startup $59/month, 500 credits | Growth $79/month; Pro $149/month with the actor holding your product |
| TikTok Symphony Creative Studio | Yes, free with a TikTok for Business account | None listed | None listed |
| HeyGen | Yes, 3 videos a month, watermark | Creator $24/month yearly ($29 monthly) | Pro $49/month |
| Synthesia | Yes, 10 minutes a month, but you cannot download the videos | Starter $18/month yearly ($29 monthly) | Creator $64/month yearly ($89 monthly) |
| Cutroom | First video free, with a Cutroom mark | Lite $19.99/month, 1,250 credits (10 videos) | Basic $39.99/month, 2,500 credits (20 videos) |
Tool: Arcads
- Free plan
- None shown
- First paid plan
- Not published
- Next plan
- Not published
Tool: Creatify
- Free plan
- Yes, up to 2 ads a month, watermark
- First paid plan
- Starter $39/month, up to 20 ads
- Next plan
- Pro $99/month, up to 60 ads and 1,500 AI actors
Tool: MakeUGC
- Free plan
- No, $1 trial for 72 hours
- First paid plan
- Startup $59/month, 500 credits
- Next plan
- Growth $79/month; Pro $149/month with the actor holding your product
Tool: TikTok Symphony Creative Studio
- Free plan
- Yes, free with a TikTok for Business account
- First paid plan
- None listed
- Next plan
- None listed
Tool: HeyGen
- Free plan
- Yes, 3 videos a month, watermark
- First paid plan
- Creator $24/month yearly ($29 monthly)
- Next plan
- Pro $49/month
Tool: Synthesia
- Free plan
- Yes, 10 minutes a month, but you cannot download the videos
- First paid plan
- Starter $18/month yearly ($29 monthly)
- Next plan
- Creator $64/month yearly ($89 monthly)
Tool: Cutroom
- Free plan
- First video free, with a Cutroom mark
- First paid plan
- Lite $19.99/month, 1,250 credits (10 videos)
- Next plan
- Basic $39.99/month, 2,500 credits (20 videos)
Which AI UGC ad tool should you choose?
It comes down to what you start with and where the ad will run.
Which AI UGC ad tool to choose
Choose Arcads if you have a script that works, nobody to say it on camera, and you want many versions of it.
Choose Creatify if you sell many products, want an AI actor ad for each one, and run the same ads on Meta too. It writes the script from your product page, and its Ad Launcher sends the ads to Meta and TikTok.
Choose MakeUGC if you want an AI actor holding your product, with 1,000+ actors to pick from. That needs MakeUGC's Pro plan, at $149 a month.
Choose TikTok Symphony Creative Studio if you want AI avatar ads for TikTok without paying. Try it before Arcads or Creatify.
Choose HeyGen if the same video has to go out in several languages.
Choose Synthesia if you make explainer or training videos from ready-made templates. For UGC-style ads, Arcads, Creatify and MakeUGC fit better.
Choose Cutroom if you or a creator filmed a video and it needs to become a finished ad. Your first video is free.
Where Cutroom fits
Most AI UGC tools make a new video with an AI actor. Cutroom edits a video that you or a creator already filmed.
- You upload one clip of someone talking, up to 3 minutes long.
- Cutroom cuts it, adds captions timed to the voice, places b-roll on the words and adds an opening headline.
- You get a finished 9:16 MP4 for TikTok, Reels or Shorts.
- If nobody can film, Cutroom's AI presenter turns a photo and a voice recording into a talking video. It comes with Basic at $39.99 a month, and a minute of presenter video uses about $5.60 of Basic's credits.
- Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom mark, and Lite at $19.99 a month removes it.
Arcads and Cutroom compared
Arcads makes a new video with an AI actor. Cutroom edits a video of a real person into an ad.
Works with nobody on camera
Arcads: AI actors includedCutroom: AI presenter on BasicMany versions of one script
Arcads: One script, many actorsCutroom: One video in, one ad outMany languages
Arcads: 30+ languagesCutroom: The language spoken in the videoA real person on screen
Arcads: An AI actorCutroom: The person you filmedCaptions
Arcads: In the editorCutroom: 40 caption styles, burned inPrice on the website
Arcads: Not publishedCutroom: First video free, then $19.99 a month
| Arcads | Cutroom | |
|---|---|---|
| Works with nobody on camera | AI actors included | AI presenter on Basic |
| Many versions of one script | One script, many actors | One video in, one ad out |
| Many languages | 30+ languages | The language spoken in the video |
| A real person on screen | An AI actor | The person you filmed |
| Captions | In the editor | 40 caption styles, burned in |
| Price on the website | Not published | First video free, then $19.99 a month |
Questions people ask
- What is the best AI UGC ad tool?
- Arcads, Creatify and MakeUGC are the best for ads with an AI actor. Arcads and MakeUGC start from your script, Creatify from your product page. If you already filmed a video, Cutroom edits it into the finished ad.
- Can you run AI UGC ads on Meta and TikTok?
- Yes, both Meta and TikTok run ads with AI actors. On TikTok you switch on its AI-generated content label when you create the ad in Ads Manager. On Meta you only have to say so in ads about social issues, elections or politics.
- Which AI UGC ad tool is cheapest?
- Symphony Creative Studio is free, but it is built for TikTok ads. Among the AI actor tools, Creatify has the lowest published price: a free plan (up to 2 ads a month), then Starter at $39. MakeUGC starts at $59 after a $1 trial, and Arcads publishes no price. Cutroom's first video is free, then Lite is $19.99 a month.
- How many ads do I need to find a winner?
- Roughly 13 to 20 for each winner. Motion's analysis of 550,000+ Meta ads found that only 5 to 8% of ads become winners.
- Do I have to label AI-generated ads?
- On TikTok, yes: in Ads Manager you turn on 'This ad contains AI-generated content' for ads with an AI actor. On Meta, you only have to disclose AI in ads about social issues, elections or politics. Meta may add an 'AI info' label to other ads made with AI tools.
- Can I edit a real creator's video in Cutroom?
- Yes. Upload their video, up to 3 minutes long, and you get a finished 9:16 ad with captions and b-roll. Your first video is free, and Lite at $19.99 a month covers 10 videos.
Filmed a video that still needs editing? Upload it and get the finished ad back. Your first video is free.