Guide
Coach video script templates: six scripts you can read word for word today
A coach's video problem is rarely the camera. It is the blank page in front of it. This page removes the page: six complete scripts with [bracketed] slots for your niche, your client and your numbers, plus a timing note on every paragraph. Read one into your phone and the week's video exists.
- Scripts: framework, story, myth, answer, offer, about-me
- 6
- One rotation at a script a week, then refill the slots
- 6 weeks
- One finished 30 second video, batch plus export
- 110 CR
- To cancel Lite, under Settings
- 1 click
Six scripts, six jobs, one rotation
These scripts do different jobs, and the order matters. The framework and the myth-bust earn a stranger's attention. The client story and the question answer build belief. The offer converts it, and the about-me catches everyone who clicked your profile to check you are real.
Run them as a six week rotation, then start again with new slots: a new framework, this month's client, the myth you heard on Tuesday. The structure repeats; the content refills from your actual coaching week.
Everything outside the [brackets] is written to be spoken as printed. A minute of relaxed speech is about 150 words, and every script here respects that arithmetic.
- Film in the room where you already take client calls. Familiar chair, familiar voice.
- One claim per script, and only claims from your own client work. Borrowed case studies read as borrowed.
- The ask stays small everywhere except the offer script. A save or a comment is a first step; the calendar link waits its turn.
Script one: your framework in 45 seconds
The signature script. It compresses your method into three steps a stranger can use today, which sounds like giving the shop away and is actually the shop window. About 110 words.
- 0:00 to 0:07, the hook: Most [your clients: founders, new managers, marathon runners] attack [the problem] with [the common fix]. That order is backwards, and the backwards order is why it keeps not working.
- 0:07 to 0:25, the framework, counted on fingers: Step one: [step], because [one line reason]. Step two: [step]. Only then step three: [step]. Same effort, different sequence, and [the small early win] usually shows up around [honest timeframe].
- 0:25 to 0:38, the caveat: The catch is that step one feels like doing nothing, so almost everyone skips straight to step three. The ones who do not skip it are the ones who [what your finishers do differently].
- 0:38 to 0:45, the ask: Save this for the next time [the trigger moment]. And if you want it with your numbers in it, my profile has the link.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Script two: the client-result story, 60 seconds
The belief builder. Tell it as history: what happened, to whom, in what order. About 150 words, and every slot should survive the client watching the video.
- 0:00 to 0:08, the before: When [first name, or: a client I will call M] came to me, [the before in one concrete line: she had not slept through a night in a year, his pipeline was two names long].
- 0:08 to 0:25, what they had tried: They had already tried [attempt one] and [attempt two]. Both worked for two weeks, which is the signature of [the problem]: effort was never the missing piece.
- 0:25 to 0:45, the turn: We changed one thing: [the intervention, in kitchen table words]. Not more of anything. Different. Within [honest timeframe], [the first measurable shift].
- 0:45 to 0:55, the now: Today, [the after in one concrete line]. Their words, not mine: [a short phrase the client actually said].
- 0:55 to 1:00, the ask: If that before sounded like your current week, my calendar link is in the profile.
Where the client story's 60 seconds go
Timing notes mark proportion, not a stopwatch. If the turn runs long, trim what they tried, not the ask.
- The before8 sec
- What they had tried17 sec
- The turn20 sec
- The now10 sec
- The ask5 sec
Scripts three and four: the myth-bust and the question answer
The myth-bust borrows the energy of disagreement, so pick a myth people actually repeat, not a straw man. The question answer turns one client conversation into content and hands you next week's topic in the comments. About 75 and 110 words.
- Myth, 0:00 to 0:06: [The myth, said straight: you need to wake up at five to get anything done]. I hear this every week, and it costs my clients months.
- Myth, 0:06 to 0:20: Here is what the people repeating it skip: [the mechanism, in one or two plain lines]. What works instead is [the alternative], which is duller, which is why nobody sells it.
- Myth, 0:20 to 0:30: Try the dull version for one week. Then come back and tell me in the comments which one won.
- Answer, 0:00 to 0:07: Three clients asked me the same thing this week: [the question, word for word].
- Answer, 0:07 to 0:15: Short answer: [one line].
- Answer, 0:15 to 0:35: The longer answer: [two or three lines of your actual reasoning, including the case where the short answer is wrong].
- Answer, 0:35 to 0:45: Your situation bends this. Put your version in the comments and I will answer the best one on camera next week.
Script five: the offer, 30 seconds
The only script with a calendar link, and it earns that by being specific: who it is for, what it costs, who should not buy it. About 75 words. If saying the price out loud feels uncomfortable, that is the reason to say it.
- 0:00 to 0:06: For [number] [audience] who [the qualifier], I am opening [number] spots in [offer name] this [month].
- 0:06 to 0:20: The shape: [the format: six weeks, one call a week, one number we track]. We work on [the one problem] until [the defined finish line]. It costs [price], said out loud because you were going to ask.
- 0:20 to 0:30: It is not for [who it is genuinely not for]. If it is for you, the link is in my profile, and I answer questions by message before you book anything.
Script six: the about-me, 60 seconds
Pinned to the profile, refilmed twice a year. It answers the question every other script creates: who is this person. About 150 words, and the credibility paragraph works hardest with the honest line sitting right next to it.
- 0:00 to 0:08: I am [name]. I coach [audience] on [the problem], and I got here by [the one line origin: burning out twice, missing the same cut for ten years].
- 0:08 to 0:25: The paper version: [credential, years, client count]. The true version: what actually taught me this work was [the thing no certificate covers].
- 0:25 to 0:45: Working with me looks like [the format]. The thing I make clients do that surprises them: [the surprising thing]. The thing I will not promise: [the honest limit: dates, shortcuts, a different personality].
- 0:45 to 1:00: I am the right coach if you want [your style]. I am the wrong one if you want [the honest opposite]. If the first thirty seconds landed, message me the word [word] and I will send you how starting works.
Read it in once. The edit stops being the reason a week gets skipped.
Every script above survives an imperfect read, because the ums, the restarts and the pause while you find the next line all disappear in the edit. The edit is also the step that kills weekly habits, which is the real reason most coaches post in bursts and then go quiet.
Cutroom moves that step to software. Read the script into your phone in one take, up to 3 minutes. It transcribes every word, writes the hook, places b-roll on the exact words that need showing and burns in captions. A finished 9:16 MP4 comes back in about a minute, and changes happen on the transcript: delete the failed run at a line and the cut rebuilds around it.
The arithmetic: a batch is 100 credits and export adds 20 credits per finished minute, so the 30 second myth-bust is about 110 credits and the 60 second about-me about 120. The first 3 are free in your first 7 days, no card, with a Cutroom mark across the middle. Lite is $19.99 a month for 1,250 credits, about 11 finished 30 second videos, nothing on the picture, cancel in one click under Settings.
The scripts cost nothing to use, and they fix the biggest problem first. What the software buys back is the evening the edit used to take.
Questions people ask
- How do I personalize these scripts without breaking them?
- Change only the brackets and the claims. The sentence rhythms are doing the work: short lines, one idea each, a caveat before every ask. If a sentence fights your mouth, split it in two rather than padding it out.
- Can I promise results in the client story?
- Tell it as history, not prophecy: what happened to one client, in what timeframe, in their words. One story is not a guarantee, and saying so out loud reads as confidence, not weakness. Check your niche's advertising rules too; health and finance coaching have specific ones.
- Which script matters most?
- The framework. It is the one strangers save, and it is the rotation's front door. If you only ever film one script a week, alternate the framework and the question answer: both refill from your coaching week without a content calendar.
- Do I need to show my face?
- A coach sells trust, so a face helps, but the voice matters more. Narrate over your whiteboard or your screen if you must. On Basic, $39.99 a month, an avatar can present instead at 350 credits a minute of render on top of the batch and export; it works, and your own voice stays the cheaper and more convincing route.
- What does one video cost to produce?
- About 110 credits for a finished 30 second video: a 100 credit batch plus export at 20 credits per finished minute. The first 3 are free in your first 7 days, no card, with a Cutroom mark across the middle. Lite is $19.99 a month for 1,250 credits, about 11 of those, nothing on the picture, cancel in one click.
- How long should a coaching video be?
- Under a minute for everything except the client story and the about-me, which earn 60 seconds by having an arc. The scripts are timed already; if a read runs long, cut the middle paragraph, not the ask. The source cap is 3 minutes, which no script here approaches.
Six scripts, one rotation, and the slots refill from work you are already doing. Read this week's into your phone and let the edit come back while you write the next client note.