Guide
Coach video script templates: six scripts for a six-week rotation
Updated
Six complete scripts for coaches, timed line by line. Fill in the [brackets] with your niche, your client and your numbers, read one into your phone, and this week's video is done.
In short
- This page gives you six coach video scripts to read word for word, from 30 to 60 seconds long.
- You film one script a week for six weeks, then start again with new details in the brackets.
- You fill in your niche, your client and your own numbers. Say everything else as printed.
- The framework script matters most. It is the one strangers save and come back to.
- Editing one 30-second video in Cutroom costs about 110 credits, and your first video is free.
- Scripts: framework, story, myth, answer, offer, about-me
- 6
- One rotation at a script a week, then refill the brackets
- 6 weeks
- Credits to edit and export one 30-second video in Cutroom
- 110
- Spoken words in a 60-second script
- 150
The 6 scripts at a glance
Each script does a different job. Run them as a six-week rotation, then start again with new details.
Coach video scripts on this page
| Script | Length | Words | Its job |
|---|---|---|---|
| 1. Framework | 45 sec | About 110 | Gets a stranger's attention |
| 2. Client story | 60 sec | About 150 | Builds belief |
| 3. Myth-bust | 30 sec | About 75 | Gets a stranger's attention |
| 4. Question answer | 45 sec | About 110 | Builds belief |
| 5. Offer | 30 sec | About 75 | Turns belief into bookings |
| 6. About-me | 60 sec | About 150 | Shows profile visitors you are real |
Script: 1. Framework
- Length
- 45 sec
- Words
- About 110
- Its job
- Gets a stranger's attention
Script: 2. Client story
- Length
- 60 sec
- Words
- About 150
- Its job
- Builds belief
Script: 3. Myth-bust
- Length
- 30 sec
- Words
- About 75
- Its job
- Gets a stranger's attention
Script: 4. Question answer
- Length
- 45 sec
- Words
- About 110
- Its job
- Builds belief
Script: 5. Offer
- Length
- 30 sec
- Words
- About 75
- Its job
- Turns belief into bookings
Script: 6. About-me
- Length
- 60 sec
- Words
- About 150
- Its job
- Shows profile visitors you are real
How to use these scripts
Everything outside the [brackets] is written to be said as printed. A minute of relaxed speech is about 150 words.
- Film in the room where you take client calls. You already talk about this work in that chair, so your explaining voice turns up without you trying.
- Make one claim per script, and only from your own client work. You cannot answer questions about someone else's case study, and the comments will ask.
- Keep the ask small everywhere except the offer script. A save or a comment is enough.
- Refill the brackets every six weeks with a new framework, a more recent client, and whatever wrong advice you have heard most lately.
- If a script runs long, cut the middle paragraph, not the ask.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Script 1: your framework (45 seconds)
This is your method in three steps a stranger can use today. It shows people what working with you is like.
Your framework, 45 seconds
Read it as printed. Change only the words in brackets.
| Time | What you say |
|---|---|
| 0 to 7 sec | Most [your clients: founders, new managers, marathon runners] attack [the problem: a week that never finishes] with [the common fix: working longer hours]. That order is backwards, and that is why it keeps not working. |
| 7 to 25 sec | Step one: [step: write down what you actually did last week, before you change anything], because [the reason: you cannot fix a week you cannot see]. Step two: [step]. Only then step three: [step]. Same effort, different order, and [the first small win: one week that ends on time] usually shows up around [timeframe: week three]. |
| 25 to 38 sec | The catch is that step one feels like doing nothing, so almost everyone skips straight to step three. The ones who do not skip it are the ones who [what the finishers do: keep step one going after it stops feeling useful]. |
| 38 to 45 sec | Save this for the next time [the trigger moment: a Sunday night you already dread]. And if you want it with your numbers in it, my profile has the link. |
Time: 0 to 7 sec
- What you say
- Most [your clients: founders, new managers, marathon runners] attack [the problem: a week that never finishes] with [the common fix: working longer hours]. That order is backwards, and that is why it keeps not working.
Time: 7 to 25 sec
- What you say
- Step one: [step: write down what you actually did last week, before you change anything], because [the reason: you cannot fix a week you cannot see]. Step two: [step]. Only then step three: [step]. Same effort, different order, and [the first small win: one week that ends on time] usually shows up around [timeframe: week three].
Time: 25 to 38 sec
- What you say
- The catch is that step one feels like doing nothing, so almost everyone skips straight to step three. The ones who do not skip it are the ones who [what the finishers do: keep step one going after it stops feeling useful].
Time: 38 to 45 sec
- What you say
- Save this for the next time [the trigger moment: a Sunday night you already dread]. And if you want it with your numbers in it, my profile has the link.
Script 2: client-result story (60 seconds)
Tell it as history: what happened, to whom, and in what order. Every detail should survive the client watching it.
Client-result story, 60 seconds
Read it as printed. Change only the words in brackets.
| Time | What you say |
|---|---|
| 0 to 8 sec | When [first name, or: a client I will call M] came to me, [the before in one concrete line: she had not slept through a night in a year, his pipeline was two names long]. |
| 8 to 25 sec | They had already tried [attempt one] and [attempt two]. Both worked for two weeks and then stopped, which is what always happens with [the problem: a routine that needs willpower to run]. Effort was never the missing piece. |
| 25 to 45 sec | We changed one thing: [the change, said the way you would say it to a friend: she stopped answering email before 10am]. Not more of anything. Different. Within [honest timeframe], [the first measurable shift]. |
| 45 to 55 sec | Today, [the after in one concrete line]. Their words, not mine: [a short phrase the client actually said]. |
| 55 to 60 sec | If that before sounded like your current week, my calendar link is in the profile. |
Time: 0 to 8 sec
- What you say
- When [first name, or: a client I will call M] came to me, [the before in one concrete line: she had not slept through a night in a year, his pipeline was two names long].
Time: 8 to 25 sec
- What you say
- They had already tried [attempt one] and [attempt two]. Both worked for two weeks and then stopped, which is what always happens with [the problem: a routine that needs willpower to run]. Effort was never the missing piece.
Time: 25 to 45 sec
- What you say
- We changed one thing: [the change, said the way you would say it to a friend: she stopped answering email before 10am]. Not more of anything. Different. Within [honest timeframe], [the first measurable shift].
Time: 45 to 55 sec
- What you say
- Today, [the after in one concrete line]. Their words, not mine: [a short phrase the client actually said].
Time: 55 to 60 sec
- What you say
- If that before sounded like your current week, my calendar link is in the profile.
Scripts 3 and 4: myth-bust and question answer
Pick a myth people really repeat, not one you made up to knock down. The question answer turns one client conversation into a video and hands you next week's topic.
Myth-bust (30 seconds) and question answer (45 seconds)
Read them as printed. Change only the words in brackets.
| Script | Time | What you say |
|---|---|---|
| Myth-bust | 0 to 6 sec | [The myth, said straight: you need to wake up at five to get anything done]. I hear this every week, and it costs my clients months. |
| Myth-bust | 6 to 20 sec | Here is what the people repeating it skip: [the reason, in one or two plain lines]. What works instead is [the alternative], which is duller, which is why nobody sells it. |
| Myth-bust | 20 to 30 sec | Try the dull version for one week. Then come back and tell me in the comments which one won. |
| Question answer | 0 to 7 sec | Three clients asked me the same thing this week: [the question, word for word]. |
| Question answer | 7 to 15 sec | Short answer: [one line]. |
| Question answer | 15 to 35 sec | The longer answer: [two or three lines of your actual reasoning, including the case where the short answer is wrong]. |
| Question answer | 35 to 45 sec | Your situation changes this. Put your version in the comments and I will answer the best one on camera next week. |
Script: Myth-bust
- Time
- 0 to 6 sec
- What you say
- [The myth, said straight: you need to wake up at five to get anything done]. I hear this every week, and it costs my clients months.
Script: Myth-bust
- Time
- 6 to 20 sec
- What you say
- Here is what the people repeating it skip: [the reason, in one or two plain lines]. What works instead is [the alternative], which is duller, which is why nobody sells it.
Script: Myth-bust
- Time
- 20 to 30 sec
- What you say
- Try the dull version for one week. Then come back and tell me in the comments which one won.
Script: Question answer
- Time
- 0 to 7 sec
- What you say
- Three clients asked me the same thing this week: [the question, word for word].
Script: Question answer
- Time
- 7 to 15 sec
- What you say
- Short answer: [one line].
Script: Question answer
- Time
- 15 to 35 sec
- What you say
- The longer answer: [two or three lines of your actual reasoning, including the case where the short answer is wrong].
Script: Question answer
- Time
- 35 to 45 sec
- What you say
- Your situation changes this. Put your version in the comments and I will answer the best one on camera next week.
Script 5: the offer (30 seconds)
This is the only script with a calendar link. Say who it is for, what it costs and who should not buy it.
Say the price out loud. People who cannot find it assume it is worse than it is, and they do not message to ask.
The offer, 30 seconds
Read it as printed. Change only the words in brackets.
| Time | What you say |
|---|---|
| 0 to 6 sec | For [number] [audience] who [the qualifier], I am opening [number] places in [offer name] this [month]. |
| 6 to 20 sec | Here is the shape of it: [the format: six weeks, one call a week, one number we track]. We work on [the one problem] until [the defined finish line]. It costs [price], said out loud because you were going to ask. |
| 20 to 30 sec | It is not for [who it is genuinely not for]. If it is for you, the link is in my profile, and I answer questions by message before you book anything. |
Time: 0 to 6 sec
- What you say
- For [number] [audience] who [the qualifier], I am opening [number] places in [offer name] this [month].
Time: 6 to 20 sec
- What you say
- Here is the shape of it: [the format: six weeks, one call a week, one number we track]. We work on [the one problem] until [the defined finish line]. It costs [price], said out loud because you were going to ask.
Time: 20 to 30 sec
- What you say
- It is not for [who it is genuinely not for]. If it is for you, the link is in my profile, and I answer questions by message before you book anything.
Script 6: about-me (60 seconds)
Pin this one to your profile and film it again twice a year. It answers the question every other script raises: who is this person?
About me, 60 seconds
Read it as printed. Change only the words in brackets.
| Time | What you say |
|---|---|
| 0 to 8 sec | I am [name]. I coach [audience] on [the problem], and I got here by [the one line origin: burning out twice, missing the same cut for ten years]. |
| 8 to 25 sec | The paper version: [credential, years, client count]. The true version: what actually taught me this work was [the thing no certificate covers]. |
| 25 to 45 sec | Working with me looks like [the format]. The thing I make clients do that surprises them: [the surprising thing]. The thing I will not promise: [the honest limit: dates, shortcuts, a different personality]. |
| 45 to 60 sec | I am the right coach if you want [your style]. I am the wrong one if you want [the honest opposite]. If the first thirty seconds landed, message me the word [word] and I will send you how starting works. |
Time: 0 to 8 sec
- What you say
- I am [name]. I coach [audience] on [the problem], and I got here by [the one line origin: burning out twice, missing the same cut for ten years].
Time: 8 to 25 sec
- What you say
- The paper version: [credential, years, client count]. The true version: what actually taught me this work was [the thing no certificate covers].
Time: 25 to 45 sec
- What you say
- Working with me looks like [the format]. The thing I make clients do that surprises them: [the surprising thing]. The thing I will not promise: [the honest limit: dates, shortcuts, a different personality].
Time: 45 to 60 sec
- What you say
- I am the right coach if you want [your style]. I am the wrong one if you want [the honest opposite]. If the first thirty seconds landed, message me the word [word] and I will send you how starting works.
Where Cutroom fits
The editing is why most coaches post in bursts and then go quiet. On Punch and Native, Cutroom takes out the ums that show up in your transcript and shortens the pauses, but a restart stays in.
- You upload one clip of yourself reading the script, up to 3 minutes long. No script here comes close to that.
- Cutroom transcribes every word, writes the opening headline, adds b-roll on the words that need showing and burns in the captions.
- You get a finished 9:16 MP4 back in about a minute.
- If a line goes wrong, start the take again, because Cutroom keeps the lines you say.
What a read-in script comes back as
One frame of the finished vertical video: your opening line across the top, a stock clip filling the screen, and your words appearing as captions while you say them.
What it costs
The scripts are free to use. Editing in Cutroom is 100 credits, plus 20 credits per minute of finished video to export.
Cutroom cost per script video
| Item | Cost |
|---|---|
| 30-second video (myth-bust, offer) | About 110 credits |
| 45-second video (framework, question answer) | About 115 credits |
| 60-second video (client story, about-me) | About 120 credits |
| All six scripts, filmed once | About 690 credits |
| First video | Free within 7 days: 600 credits, no card, Cutroom mark across the middle |
| Lite plan | $19.99 a month for 1,250 credits, about 11 videos of 30 seconds, no mark |
| Cancel | One click, under Settings |
Item: 30-second video (myth-bust, offer)
- Cost
- About 110 credits
Item: 45-second video (framework, question answer)
- Cost
- About 115 credits
Item: 60-second video (client story, about-me)
- Cost
- About 120 credits
Item: All six scripts, filmed once
- Cost
- About 690 credits
Item: First video
- Cost
- Free within 7 days: 600 credits, no card, Cutroom mark across the middle
Item: Lite plan
- Cost
- $19.99 a month for 1,250 credits, about 11 videos of 30 seconds, no mark
Item: Cancel
- Cost
- One click, under Settings
Questions people ask
- How do I personalise these scripts without breaking them?
- Change only the brackets and the claims. The short lines, one idea each, and the caveat before every ask are doing the work. If a sentence fights your mouth, split it in two.
- Can I promise results in the client story?
- Tell it as history, not a promise: what happened to one client, in what time, in their words. One story is not a guarantee, and saying so sounds confident. Health and finance coaching also have their own advertising rules.
- Which script matters most?
- The framework. It is the one strangers save. If you only film one script a week, alternate the framework and the question answer: both refill from your coaching week without a content calendar.
- Do I need to show my face?
- A face helps a coach build trust, but your voice matters more. You can talk over a whiteboard or your screen. On Basic, $39.99 a month, an avatar can present instead at 350 credits a minute, on top of the edit and export.
- What does one video cost to produce?
- About 110 credits for a 30-second video: 100 to edit plus 20 credits per minute of finished video. Your first video is free within 7 days, no card, with a Cutroom mark. Lite is $19.99 a month for 1,250 credits.
- How long should a coaching video be?
- Under a minute for most scripts. The client story and the about-me earn 60 seconds because they tell a story. If you run long, cut the middle paragraph, not the ask. The clip you upload can be up to 3 minutes.
Read this week's script into your phone and let Cutroom do the edit. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it