Guide
Wedding vendor marketing: five videos and one filming hour a week
Updated
Couples watch vendors on their phones weeks before they send an inquiry. This plan gives planners, venues and florists five videos, what to say, and a pace they can hold.
In short
- Wedding vendor marketing comes down to five videos: consult answers, walkthroughs, real-wedding recaps, price explainers and vendor recommendations.
- Couples shortlist the vendors they have already watched, so being visible matters more than being polished.
- Say where your price starts, because couples quietly skip the vendors they cannot price.
- Post three times a week, all filmed in one hour with a phone by a window.
- The editing is what stops most vendors, and it is the part you can hand off.
- Video types that carry a vendor's feed
- 5
- Posts a week the plan is built on
- 3
- Filming time for a whole week of posts
- 1 hour
Why wedding vendors need video
Most couples are planning their first wedding. They judge vendors on whatever they can find and watch.
- Couples watch whichever vendors they can find, weeks before they send a single inquiry.
- Vendors with a visible feed make the shortlist, and vendors with nothing to watch usually do not.
- You do not need to hire anyone for this. Five videos and one hour a week covers it.
The 5 videos that work for wedding vendors
These are the five videos couples actually watch, in the order worth filming them.
- Skip trends, dances and audio memes, because they reach people who are not planning a wedding.
- Before you post a real-wedding recap, ask the couple in writing. A text or an email works, because you keep their reply.
Five videos, in order of importance
Each length is a starting point. Make the video as long as the answer needs, then stop.
| Video | What it is | How long | Tip |
|---|---|---|---|
| Consult answer | One question couples always ask | 30 seconds | Start here, because you already give these answers in every consult. |
| Walkthrough | The room dressed, the marquee going up, the table before guests arrive | 60 seconds | Film while you work and talk over it. |
| Real-wedding recap | What the couple wanted, what nearly went wrong, what saved it | 60 seconds | Get the couple's permission in writing. Use footage you shot. |
| Price explainer | Where the money goes, said plainly | 45 seconds | Almost no other vendor answers the money question on camera. |
| Vendor recommendation | Praise a florist, band or caterer by name | 30 seconds | They share it, and their audience meets you. |
Video: Consult answer
- What it is
- One question couples always ask
- How long
- 30 seconds
- Tip
- Start here, because you already give these answers in every consult.
Video: Walkthrough
- What it is
- The room dressed, the marquee going up, the table before guests arrive
- How long
- 60 seconds
- Tip
- Film while you work and talk over it.
Video: Real-wedding recap
- What it is
- What the couple wanted, what nearly went wrong, what saved it
- How long
- 60 seconds
- Tip
- Get the couple's permission in writing. Use footage you shot.
Video: Price explainer
- What it is
- Where the money goes, said plainly
- How long
- 45 seconds
- Tip
- Almost no other vendor answers the money question on camera.
Video: Vendor recommendation
- What it is
- Praise a florist, band or caterer by name
- How long
- 30 seconds
- Tip
- They share it, and their audience meets you.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Say where your price starts
Most vendor websites answer the price question with a contact form. Couples then guess, guess high, and move on.
- Say where your price starts. You do not have to publish a full rate card.
- Say what changes the price. For example, that full planning starts at $6,000 and the guest count moves it more than anything else.
- Say what a first call covers, what a deposit holds and when the balance is due.
- Couples who cannot afford you rule themselves out, and the ones who call already know roughly what it costs.
Where to post these videos
Couples look for vendors in two places: the apps they scroll and the wedding directories they search.
- Post every video to Instagram Reels and TikTok, where couples scroll while they plan.
- Couples also shortlist from the directories: The Knot, WeddingWire and Zola in the US, Hitched in the UK. Add video to your vendor profile wherever it takes it.
- Put the consult answers on your own site, on the page your inquiry form sits on.
- The file is one 9:16 MP4, so the same one works everywhere without cropping.
Post three a week, filmed in one hour
Do all the filming in one hour a week, with your phone on a tripod by a window.
- Film three clips, one question each, up to 3 minutes of talking per clip.
- Do not write a script. Say it the way you said it in Tuesday's consult.
- Start each clip with the question, in the couple's own words.
- The hour before a Saturday ceremony works well, because the venue is dressed and you are there.
The weekly filming hour
Three clips, one question each. The editing is not in this hour.
Pick three questions
From this week's consults and DMs
Phone by a window
Eye height, vertical
One clip per question
Up to 3 minutes of talking
Post across the week
One video on Monday, Wednesday and Friday
Skip the editing step
Filming takes an hour. Editing it yourself costs evenings, and that is where most vendors stop.
- You upload one clip of yourself talking, up to 3 minutes long.
- You get back a finished 9:16 video with b-roll and captions in about a minute.
- You edit the text rather than a timeline, and it all runs in your browser.
What editing costs with Cutroom
| What | Cost |
|---|---|
| Editing one video | 100 credits |
| Exporting the file | 20 credits per finished minute |
| A 30-second video, all in | About 110 credits |
| Your first video | 600 credits free, no card, within 7 days, with a Cutroom mark |
| Lite, with no mark on the video | $19.99 a month for 1,250 credits: about 11 videos of 30 seconds, or 10 of a minute |
What: Editing one video
- Cost
- 100 credits
What: Exporting the file
- Cost
- 20 credits per finished minute
What: A 30-second video, all in
- Cost
- About 110 credits
What: Your first video
- Cost
- 600 credits free, no card, within 7 days, with a Cutroom mark
What: Lite, with no mark on the video
- Cost
- $19.99 a month for 1,250 credits: about 11 videos of 30 seconds, or 10 of a minute
Questions people ask
- How often should a wedding vendor post video?
- Three times a week: one filming hour, three clips, posted across the week. Pick a pace you can hold through peak season and keep to it.
- Can I use my videographer's footage in my marketing?
- Not without a licence. The film belongs to the videographer and is licensed to the couple. Ask in writing, or use footage you shot yourself on the day. Your own phone clips are yours.
- What if I am terrible on camera?
- Start with the question and answer it the way you did on Tuesday. You are already good at answering a couple's question, and the first attempt usually sounds more natural than the fifth.
- Do trending sounds and dances help?
- Not much for a wedding vendor. They reach strangers who are not planning a wedding. A consult answer reaches fewer people, but it reaches the ones who might book you.
- Is this different for venues than for planners?
- The five videos work for both. A venue leans on walkthroughs, because the building is the product. A planner leans on consult answers, because judgement is the product. The filming hour is the same.
- How long should each video be?
- Thirty seconds for a consult answer or a vendor recommendation, about a minute for a walkthrough or a real-wedding recap, and 45 seconds for a price explainer. Say the whole answer, then stop.
- What does the editing cost if I hand it to Cutroom?
- About 110 credits for a 30-second video: 100 for the edit plus 20 per finished minute to export. Your first video is free, with 600 credits and no card, within 7 days, and it carries a Cutroom mark.
Pick three questions and film them in one hour with a phone by a window. Your first video is free.