Guide
Wedding vendor marketing: five videos and one filming hour a week
Couples meet their vendors on a phone screen, weeks before they send an inquiry. Wedding vendor marketing means being watchable there. This guide gives you the five videos that work for planners, venues and florists, the words to say in them, a posting rhythm you can hold through the season, and one way to make the editing disappear.
- Video formats that carry a vendor's feed
- 5
- Posts a week the plan is built on
- 3
- Of your time one video costs, filmed and edited
- ~4 min
Couples shortlist the vendors they have already watched
A wedding is bought once, by people who have never bought one. They cannot judge your work the way a repeat customer could. So they judge what they can see.
By the time an inquiry lands, a couple has usually watched whoever they could find. Vendors with a visible feed make that shortlist. Invisible ones do not, however good the work is.
This is fixable without a marketing hire. Here is the plan: which videos, what to say, how often, and how to keep the weekly cost at about an hour.
The five videos that work for wedding vendors
Polish is not the variable. A real face and a useful answer are. These five formats do the work, in this order.
Notice what is missing. No trends, no dances, no audio memes. Those reach people who are not planning a wedding. The five below reach couples who are.
- The consult answer. One question couples always ask, answered to camera in 30 seconds. This is the workhorse. You have fifteen of these in you today.
- The walkthrough. The room dressed, the marquee going up, the table before guests see it. Film while you work and talk over what you are doing.
- The real-wedding recap. What the couple wanted, what nearly went wrong, what saved it. Get the couple's permission in writing, and use footage you shot yourself.
- The price explainer. Where the money goes, said plainly. Almost no vendor does this, which is exactly why it gets watched.
- The vendor recommendation. Praise a florist, a band, a caterer, by name. They share it, and their audience meets you.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Say the number. Couples rule out vendors they cannot price.
The question every couple carries into every consult is what it costs. Most vendor websites answer with a contact form. So couples rule vendors out by guessing.
You do not have to publish a rate card. Say a starting point and what moves the number. Full planning starts here, and guest count moves it most. One sentence, and it points your inbox toward couples who can book you.
The same goes for process. What a first call covers. What a deposit holds. When the balance is due. Every answer you give on camera is a question that no longer blocks an inquiry.
Post three a week. Film them all in one hour.
A feed with three posts from last autumn reads as a business that might not answer email. Three a week keeps you visible without turning marketing into a second job.
The way to hold that pace is batching. One hour, once a week, phone on a tripod by a window. Three takes, one question each, up to three minutes of talking per take.
Do not script it. Say it the way you said it in Tuesday's consult. Start each take with the question itself, in the couple's words.
Film when the venue is dressed and you are already there. The hour before a Saturday ceremony produces better footage than a planned shoot on a Tuesday.
The weekly filming hour
Three takes, one question each. The edit is not in this hour.
Pick three questions
From this week's consults and DMs
Phone by a window
Eye height, vertical
One take per question
Up to 3 minutes of talking
Post one, hold two
Monday, Wednesday, Friday
The edit is where the plan usually dies. Delete that step.
Filming three takes costs an hour. Editing them yourself costs the evenings, and the evenings are where most vendors quietly stop.
Cutroom is one way to delete the step. Upload one talking-head take, up to three minutes. It transcribes the take, cuts it, places b-roll on the words that describe something and burns in captions. The finished 9:16 video is back in about a minute.
The transcript is the editor. Highlight a phrase and a clip lands on exactly those words. Move it if you disagree. It runs in the browser.
A batch is 100 credits. Export is 20 credits per finished minute. A 30 second video comes to about 110 credits.
The first 3 finished videos are free in your first 7 days. 600 credits, no card. They carry a Cutroom mark across the middle. Basic at Lite at $19.99 a month removes the mark and covers about 20 videos.
Credits per step, and what a video comes to
One batch plus a 30 second export. The free week covers 3 finished videos.
- Export one finished minute20 CR
- One batch: transcript, cut, b-roll100 CR
- A finished 30 second video~110 CR
Questions people ask
- How often should a wedding vendor post video?
- Three times a week is the pace this plan is built on: one filming hour, three takes, spread across the week. Sustainable beats impressive. Pick a frequency you can hold through peak season and keep it.
- Can I use my videographer's footage in my marketing?
- Not without a licence. The film belongs to the videographer and is licensed to the couple. Ask in writing, or use footage you shot yourself on the day. Your own phone clips are yours.
- What if I am terrible on camera?
- You are fluent in one setting: answering a couple's question. Recreate that setting. Start the take with the question, answer it the way you did on Tuesday, and stop. First takes usually beat rehearsed fifth takes.
- Do trending sounds and dances help?
- They reach strangers who are not planning a wedding. A consult answer reaches fewer people, and the right ones. For a business that sells a handful of dates a year, the second audience is the one that pays.
- Is this different for venues than for planners?
- The five formats hold for both. A venue leans on walkthroughs, because the building is the product. A planner leans on consult answers, because judgement is the product. The filming hour is the same.
- What does the editing cost if I hand it to Cutroom?
- About 110 credits for a finished 30 second video: a 100 credit batch plus 20 credits per finished minute to export. The first 3 finished videos are free in your first 7 days, no card, with a Cutroom mark across the middle.
Three questions, one hour, a phone by a window. That is the whole machine. The edit is the one step you can hand off, at about 110 credits a video, with the first 3 free in your first 7 days.