Guide
How to book more weddings: put a video where couples go quiet
Updated
Many lost bookings are couples who inquired and then went quiet. Put one video at each step of the booking path, so they know you before the contract.
In short
- You book more weddings with video by putting one video at each point where couples go quiet.
- Post 30-second answers to the questions couples ask on a first call, so they know you before they inquire.
- Film the tour or the how-I-work video that couples watch before they decide which visits are worth booking.
- Send one short video after the consult instead of a PDF brochure.
- Editing each one with Cutroom costs about 110 to 140 credits, and your first video is free.
- Videos that cover the booking path
- 3
- The longest clip any of them needs
- 3 min
- Cutroom credits for one finished 30-second video
- 110 CR
Where couples go quiet
Every venue and planner has the same booking path. Bookings are usually lost after the inquiry, not before it.
- A couple inquires with several vendors in one evening and signs with one of them.
- Couples compare several vendors after the inquiry, and they compare whatever each vendor has given them to look at.
- A couple who has watched you explain your work comes to the call already knowing how you work, so the call starts further along.
The booking path, with a video at each quiet point
Found
Video 1: answers to first-call questions
Inquiry
Couples compare several vendors
Call or tour
Video 2: the walkthrough
Follow-up
Video 3: what happens next
Contract
Signed, or no reply
Before the inquiry: answer the first-call questions
Answer one question per video, straight to camera, in about 30 seconds.
- Film your rain plan, your payment schedule, what is included, who sets up, and how far ahead to book.
- Post them where searching couples find you, which is usually Instagram, TikTok and your own site.
- Couples who inquire after watching have already heard your rain plan and your starting price.
- The first call then becomes a planning conversation instead of a list of basics.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Before the tour: film the walkthrough
Couples can only visit a few venues. They watch what they can to decide which visits are worth booking.
- If you run a venue, show the room dressed, the room bare, and the corner where ceremonies move when it rains.
- Say what you say on the real tour, walking through it, filmed on a phone.
- If you are a planner, film how you work: the six months before, the day itself, where you stand when the band starts.
- The visit then confirms a choice the couple has already half made.
After the consult: send a video, not a PDF
The follow-up after a call or tour is where most couples go quiet. A brochure reads as sales material.
- Say what holding a date means, what the deposit covers and when decisions are due.
- Keep it to about two minutes.
- Make it once and send it to every couple after every consult.
- It carries the same information as the PDF, except that a person says it.
- Do not attach it to the email, because a two-minute video is usually too big for an inbox.
- Put it in Google Drive or Dropbox and send the link, or upload it to YouTube as unlisted and send that.
What each video costs
None of these needs a videographer. Film on a phone, by a window, up to 3 minutes per clip.
- Cutroom is an editor that does that part for you. You upload one clip of yourself talking and it returns a finished 9:16 MP4 with b-roll and captions in about a minute.
- Your first video is free: 600 credits, no card, within 7 days, with a Cutroom mark across the middle.
- Lite is $19.99 a month for 1,250 credits with no mark, Basic is $39.99 for 2,500 and Premium is $79.99 for 5,000.
Credits per video on the booking path
100 credits for the edit plus 20 credits per finished minute of export.
| Video | Length | Credits |
|---|---|---|
| Consult answer | 30 seconds | About 110 |
| Walkthrough | 60 seconds | About 120 |
| Follow-up video | 2 minutes | About 140 |
Video: Consult answer
- Length
- 30 seconds
- Credits
- About 110
Video: Walkthrough
- Length
- 60 seconds
- Credits
- About 120
Video: Follow-up video
- Length
- 2 minutes
- Credits
- About 140
Questions people ask
- Will video guarantee more bookings?
- No, and distrust anyone who promises that. Video changes what happens around your conversations: couples arrive informed, and fewer go quiet afterwards. Your work still has to win the booking.
- Which video should I make first?
- The answer to the question you were asked most this month. That is the one couples keep asking you, and it takes one 30-second answer to camera.
- Should I put prices in these videos?
- A starting point, yes. Couples quietly rule out vendors they cannot price. A starting number and what moves it brings you inquiries from couples who can book you.
- Can I send the same follow-up video to every couple?
- Yes. It covers the process, not the people: the date hold, the deposit and the decision dates. Make it once a season and send it within a day of every consult.
- What do I need to film these?
- A phone at eye height, a window for light and a quiet room. Each clip is 3 minutes at most. Sound matters more than the camera, so stand close and avoid echo.
- What does the editing cost?
- With Cutroom, about 110 credits for a 30-second video: 100 for the edit plus 20 per finished minute to export. Your first video is free, with no card, within 7 days.
Put one video before the inquiry, one before the tour and one after the consult. Your first video is free.