Guide
How to book more weddings: put a video where couples go quiet
Most vendors chase more inquiries. The cheaper wins are the couples who already inquired and then went quiet. Video works on exactly that gap, because it answers questions while you sleep. This page walks the booking path step by step: which video goes where, what to say in it, and what each one costs to make.
- Videos that cover the booking path
- 3
- Longest take any of them needs
- 3 min
- A finished 30 second video, edited
- 110 CR
Couples go quiet between the inquiry and the contract
The booking path is the same for every venue and every planner. A couple finds you. They inquire. There is a call or a tour. Then a contract, or silence.
Most marketing effort goes into the first step, being found. The bookings you lose are usually further down. A couple inquires with several vendors and signs with one. The others did nothing wrong. They were slower to feel familiar.
Video compresses familiarity. A couple who has watched you explain your work arrives at the call half-decided. This page places one video at each point where couples go quiet.
Before the inquiry: publish the answers to the first call
List the questions you answer in every first call. Rain plans. Payment schedules. What is included. Who sets up. How far out couples should book.
Answer one per video, to camera, in about 30 seconds. Post them where a searching couple finds you.
This changes who inquires. The couple has already heard your rain plan and your starting price. The ones who write anyway are closer to a yes. The first call stops being a recital of basics and becomes a planning conversation.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Before the tour: the walkthrough that earns the visit
A tour is expensive for the couple too. They travel, they give up a Saturday slot, they can only do a few. They use whatever they can watch to decide which tours to book.
So film the tour you already give. The room dressed, the room bare, the corner where ceremonies move when it rains. Say what you say on the real tour, walking, on a phone.
Planners have an equivalent: the how-I-work video. What you do in the six months before, what the day-of looks like, where you stand when the band starts.
A couple that arrives having watched the walkthrough asks better questions. The visit confirms a choice instead of starting one.
After the consult: send one video instead of a PDF
The follow-up after a call or tour is where the most couples go quiet. Most vendors send a brochure attachment. It reads as sales material because it is.
Record one what-happens-next video instead. What holding a date means. What the deposit covers. When decisions are due. Two minutes, made once, sent to every couple after every consult.
It carries the same information as the PDF. Watched, it lands as a person explaining the next step rather than a document asking for money.
What each video costs to make, start to posted
None of these need a videographer. Film on a phone, by a window, up to three minutes per take.
The edit is the real cost, and it is the part you can hand to software. Cutroom takes one talking-head take and returns a finished 9:16 MP4, b-roll placed on the words you highlight, captions burned in, back in about a minute. It runs in the browser.
A batch is 100 credits. Export is 20 credits per finished minute. A 30 second consult answer comes to about 110 credits, and the two minute follow-up video about 140.
The first 3 finished videos are free in your first 7 days. 600 credits, no card, with a Cutroom mark across the middle. That covers the consult answer, the walkthrough and the follow-up video before you pay anything.
Lite is $19.99 a month for 1,250 credits and removes the mark. Basic is $39.99 for 2,500 credits, about 20 videos; Premium is $79.99 for 5,000 credits.
Credits per video on the booking path
A batch is 100 credits. Export adds 20 credits per finished minute.
- 30 second consult answer~110 CR
- 60 second walkthrough~120 CR
- 2 minute follow-up video~140 CR
Questions people ask
- Will video guarantee more bookings?
- No, and distrust anything that promises it. What video reliably changes is what happens around the conversations: couples arrive informed, and fewer go quiet after. The work still has to close the booking.
- Which video should I make first?
- The answer to the question you were asked most this month. It is the highest-demand material you have, and it takes one 30 second take.
- Should I put prices in these videos?
- A starting point, yes. Couples rule out vendors they cannot price, silently. A starting number and what moves it filters your inquiries toward couples who can book you.
- Can I send the same follow-up video to every couple?
- Yes. It covers process, not people: the date hold, the deposit, the decision dates. Make it once a season and send it within a day of every consult.
- What do I need to film these?
- A phone at eye height, a window for light, and a quiet room. Each take is three minutes at most. Sound decides quality more than the camera does, so stand close and avoid echo.
- What does the editing cost?
- With Cutroom, about 110 credits for a finished 30 second video: a 100 credit batch plus 20 credits per finished minute to export. The first 3 finished videos are free in your first 7 days, no card.
The couples who book are the ones who stopped being strangers early. Three videos cover the path: one before the inquiry, one before the tour, one after the consult. The first 3 finished edits are free in your first 7 days, no card.