For your team
Property management video marketing: answer owners' questions on camera
Property management video marketing works best when it speaks to owners, who pay your fee, not tenants. Answer one owner question on your phone and Cutroom returns a captioned 9:16 video in about a minute.
In short
- Property management video marketing means short videos that answer owners' questions about fees, vacancy and repairs.
- Make them for owners, not tenants, because owners sign the management agreement and pay your fee.
- A weekly owner question and a monthly rental-market update come to about five videos a month.
- Cutroom turns one phone clip of you talking into a captioned 9:16 video in about a minute.
- Your first video is free with no card. Lite costs $19.99 a month and covers about 11 videos.
- Longest clip you can upload
- 3 min
- Until the edit comes back
- ~1 min
- One finished 30-second video
- ~110 CR
What owners want to know before they hire a manager
Owners compare property managers like any contractor: price, track record and how problems get handled.
- Owners want to know the total cost, meaning what your fee covers and what gets billed on top of it.
- They want to know how long a unit sits empty with you.
- They want to know what happens when a pipe bursts at night, and who approves a large repair.
- They want to hear how you handle late rent and evictions, in general terms.
- Quote your fee from your own management agreement, because fees differ by market and by what the fee covers.
- Put your fees in a table on your website. Use video for the rest: what happens at 2am, who approves a large repair, how an eviction goes.
Owner videos vs tenant videos
Property managers have two audiences. The videos that win management contracts are made for owners.
- Owners choose who runs their property, sign the agreement and pay your fee.
- Tenants are looking for a place to live, and tenant videos fill vacancies.
- Fair housing law covers the words in a rental ad. Describe the unit, never the tenant: no "perfect for young professionals", no "no children".
- Meta runs rental ads in the housing Special Ad Category, with fewer targeting options, so read its policy before you boost one.
- A unit walkthrough is filmed footage of the property, which is a different job from answering an owner on camera.
Owner videos and tenant videos are different jobs
Who watches
- Owner video
- A landlord choosing a manager
- Tenant video
- A renter looking for a home
What it answers
- Owner video
- Fees, vacancy, repairs, evictions
- Tenant video
- The unit, the rent, the area
What it wins
- Owner video
- A management contract
- Tenant video
- A filled vacancy
Rules to check
- Owner video
- Your licence's advertising rules
- Tenant video
- Fair housing wording; Meta's housing category
How it is made
- Owner video
- One clip of you talking
- Tenant video
- Filmed walkthrough of the unit
| Owner video | Tenant video | |
|---|---|---|
| Who watches | A landlord choosing a manager | A renter looking for a home |
| What it answers | Fees, vacancy, repairs, evictions | The unit, the rent, the area |
| What it wins | A management contract | A filled vacancy |
| Rules to check | Your licence's advertising rules | Fair housing wording; Meta's housing category |
| How it is made | One clip of you talking | Filmed walkthrough of the unit |
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Three video ideas for property managers
Each idea is one clip of you talking, and each one comes back from Cutroom as its own finished video.
- Answer an owner question every week and record the market update once a month.
- If you get stuck, Cutroom's free market update script tool at /tools/market-update-script writes the outline for you.
Owner video ideas
Three videos a property manager can film, what each one says and why an owner watches it.
| Video | What you say | Why it works |
|---|---|---|
| One owner question | One question from this week's calls: what the leasing fee covers, how an eviction works, who approves a large repair | Owners ask the same questions, so you never run out |
| Monthly rental-market update | What rents and vacancy are doing in your area | Helps an owner decide on a renewal or a price |
| Your first 30 days | Onboarding: the inspection, the listing, the screening, the first statement | Answers the question that stops owners from switching managers |
Video: One owner question
- What you say
- One question from this week's calls: what the leasing fee covers, how an eviction works, who approves a large repair
- Why it works
- Owners ask the same questions, so you never run out
Video: Monthly rental-market update
- What you say
- What rents and vacancy are doing in your area
- Why it works
- Helps an owner decide on a renewal or a price
Video: Your first 30 days
- What you say
- Onboarding: the inspection, the listing, the screening, the first statement
- Why it works
- Answers the question that stops owners from switching managers
How Cutroom turns your clip into an owner video
Film one clip in the office or outside a property, and upload it in a browser.
- You upload one clip of yourself talking, up to 3 minutes long, and the 9:16 MP4 comes back in about a minute.
- Cutroom cuts it, burns in captions timed to your voice, writes an opening headline and puts b-roll on the words you say.
- Fix a mis-heard fee or percentage in the transcript, because owners remember a wrong number.
- Delete a line and the edit rebuilds around it, or highlight a phrase to put a stock clip over it.
- Pick one of 40 caption themes, then its font and colour, and the whole series looks the same.
- Post the file on Instagram, Facebook, TikTok and YouTube Shorts, or send it straight to the owner who asked.
The Cutroom editor: check every fee as text before export
The transcript sits on the left and the 9:16 frame on the right. Fix a number in the words and the captions follow.
TAKE_01.mp4Straight cut00:26
B-rolls · 5
1
2
3
4
5Most face serums make one big promise, then quietly do nothing. This one has three ingredients, works in ten days, and costs less than your coffee habit. If your skin doesn’t change, you get every cent back.
highlight = b-roll · struck out = already cut
Most serums do nothing
most face serums
Serum9:16▸ 0:07 / 0:26 · shot 1 of 5
- 1B-roll on the exact wordsReal footage, placed where showing beats telling.
- 2The opening headlineWritten from what you said. Pick one it drafted, or write your own.
- 3Captions in 40 themesPick a theme, then its font and colour.
- 49:16, ready to exportExport renders one vertical MP4.
Video tools property managers compare
The tools below are built for real estate agents rather than property managers. Judge them on one question: can they finish a short clip of you answering an owner?
- OpusClip: cuts long property tours into many short clips.
- HeyGen: turns a script into a video read by an AI avatar. But an owner hiring a manager is choosing a person.
- Jupitrr: an editor with a content calendar, for teams that post every week. No free plan.
- Cutroom: one clip of you answering an owner in, one finished video back. Your first video is free.
Four video tools for a property management company, side by side
Prices as published on each vendor's own pricing page on the day shown. Plans change; check the page before you pay.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 OpusClip | Turning long videos into many short clips | AI picks clips from long video and captions them | Web, mobile | Free plan (watermark); Starter $15/month |
 HeyGen | Avatar videos from a script in 175+ languages | Script to avatar video, with a text-based editor | Web, mobile app, API | Free plan; Creator $24/month, annual ($29 monthly) |
 Jupitrr | Coaches, consultants and agents publishing every week | Automatic edit on upload, then adjust | Web, mobile teleprompter app | No free plan; Starter $18/month, annual ($22 monthly) |
| Cutroom | One owner answer finished as a 9:16 video | Upload one clip; b-roll, captions and a hook are placed for you | Browser | First video free, no card; Lite $19.99/month |
- OpusClip
- Best for
- Turning long videos into many short clips
- Approach
- AI picks clips from long video and captions them
- Platform
- Web, mobile
- Pricing from
- Free plan (watermark); Starter $15/month
- HeyGen
- Best for
- Avatar videos from a script in 175+ languages
- Approach
- Script to avatar video, with a text-based editor
- Platform
- Web, mobile app, API
- Pricing from
- Free plan; Creator $24/month, annual ($29 monthly)
- Jupitrr
- Best for
- Coaches, consultants and agents publishing every week
- Approach
- Automatic edit on upload, then adjust
- Platform
- Web, mobile teleprompter app
- Pricing from
- No free plan; Starter $18/month, annual ($22 monthly)
Cutroom
- Best for
- One owner answer finished as a 9:16 video
- Approach
- Upload one clip; b-roll, captions and a hook are placed for you
- Platform
- Browser
- Pricing from
- First video free, no card; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
What property management videos cost
Cutroom charges credits: 100 to edit a video, plus 20 per minute of finished video to export.
- One 30-second video costs about 110 credits, and a full minute costs about 120.
- A weekly owner question plus a monthly market update is about five videos a month.
- Lite's 1,250 credits cover about 11, so you can re-record one that did not come out right.
- Your first video is free and needs no card, but you have to make it within 7 days of signing up, and it carries a Cutroom mark.
Cutroom plans
At about 110 credits a video: 100 credits to edit plus the export.
| Plan | Price | Credits | 30-second videos a month |
|---|---|---|---|
| First video | Free, no card | 600 | 1, with a Cutroom mark |
| Lite | $19.99 a month | 1,250 | About 11, no mark |
| Basic | $39.99 a month | 2,500 | About 22, plus avatars and generated music |
| Premium | $79.99 a month | 5,000 | About 45 |
Plan: First video
- Price
- Free, no card
- Credits
- 600
- 30-second videos a month
- 1, with a Cutroom mark
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- 30-second videos a month
- About 11, no mark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- 30-second videos a month
- About 22, plus avatars and generated music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- 30-second videos a month
- About 45
Questions people ask
- What videos should a property management company make first?
- Start with the question owners ask on every sales call, usually what your fee covers. Answer it in under a minute with the numbers from your own agreement. Then add a monthly rental-market update and a video on your first 30 days with a new owner.
- Should property management videos talk to owners or tenants?
- Owners, if you want new business. Owners sign the management agreement, pay the fee and choose on cost, vacancy and how problems get handled. Tenant videos, like unit walkthroughs, fill vacancies and follow fair housing and Meta housing-ad rules.
- Can I talk about fees and evictions on camera?
- Yes, if you describe your own process accurately and say what varies. Quote fees from your management agreement. Explain eviction steps in general terms, because the law differs from place to place. Cutroom shows every word as a transcript before export, so checking a number is quick.
- How often should a property manager post video?
- Once a week. One owner question a week plus one market update a month is about five videos. At about 110 credits for a 30-second video, that fits inside Lite at $19.99 a month, with room to re-record one.
- Do rental listing videos fall under Meta's housing category?
- Yes. Meta treats ads for renting homes as housing ads, a Special Ad Category with fewer targeting options. Read Meta's own policy before you boost a listing, and check how it classifies owner videos too. Follow fair housing law: describe the unit and the area, never the kind of tenant you want.
- Can I send a video to one owner instead of posting it?
- Yes. Every export is an MP4 file, so you can post it, email it or share it however you reach owners. A finished answer to a question an owner asked this week shows the service they are paying for.
- Who should not use Cutroom for property management marketing?
- A company that needs unit walkthroughs filmed room by room, or a produced brand film with a crew. Cutroom finishes one clip of you talking, up to 3 minutes long, into one vertical video, not a tour of a property.
Answer the question owners ask on every sales call, once, on camera. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it