For your team
Video marketing for doctors: short videos that answer patients' questions
The simplest video marketing for doctors is short videos that answer the questions patients already ask. You can film one on your phone between appointments.
In short
- Video marketing for doctors works best as short videos that answer the questions patients ask you every week.
- The four videos to make first are a first-visit video, a meet-the-doctor video, answers to common questions and one symptom explained.
- A doctor's video must never promise a result. Showing a patient needs their written consent, which HIPAA requires in the US.
- Cutroom turns one phone video of you talking into a finished, captioned vertical video. Your first video is free.
- Cutroom's Lite plan is $19.99 a month, enough for about 11 videos of 30 seconds.
- Cutroom credits for a 30-second video
- 110
- Videos every practice can make first
- 4
- Longest video Google Business Profile takes
- 30 s
What patients want to see in a doctor's video
Show patients who you are, how you explain things and what a first visit involves.
- A short video of you answering one common question shows who you are and how you explain things. A first-visit video shows the rest.
- Many patients watch with the sound off, so they need captions to follow you.
- Patients want to see you, not an AI avatar, because you are the doctor they will meet.
Four videos every practice can make
These four cover what a patient checks before booking.
Four videos every practice can make
| Video | What it covers |
|---|---|
| First-visit video | What happens, how long it takes and what to bring |
| Meet-the-doctor video | Thirty seconds of who you are, filmed in your own room |
| Answer video | One question you hear every week, answered plainly, with when to book |
| Symptom video | One common symptom: what it can mean, and the sign that it is time to book |
Video: First-visit video
- What it covers
- What happens, how long it takes and what to bring
Video: Meet-the-doctor video
- What it covers
- Thirty seconds of who you are, filmed in your own room
Video: Answer video
- What it covers
- One question you hear every week, answered plainly, with when to book
Video: Symptom video
- What it covers
- One common symptom: what it can mean, and the sign that it is time to book
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How to structure a patient answer video
Each video answers one patient question, in three parts.
The answer video in three parts
The question
Said the way patients say it: "Do I need a referral?"
The plain answer
What is true for most people, and what it depends on
When to book
The sign that it is time to come in
Where to post and how often
Post each video on your website, Instagram Reels and YouTube Shorts.
- Google Business Profile takes videos of up to 30 seconds, so a 30-second meet-the-doctor video fits there.
- One answer video a week, from the questions patients ask most, keeps your website, Reels and Shorts up to date.
What to keep out of a doctor's video
Your licensing body's advertising rules apply to video the same way they apply to your website. This is a starting checklist, not legal advice.
- Read your licensing body's advertising rules first. They usually cover promised outcomes, testimonials and patient privacy.
- Never promise a result or a cure.
- Never show a patient, or any detail about one, without their written consent. In the US, the patient-privacy law HIPAA requires that written permission for marketing.
- Check every stock clip Cutroom shows over your video, and swap any that shows a treatment you do not offer or a place that is not a clinic.
Fine to say, and what to leave out
A starting checklist. Your licensing body's own rules come first.
Treatment
- Fine to say on camera
- What it involves and who it usually suits
- Leave out of the video
- Any promise of a result or a cure
Patients
- Fine to say on camera
- A common situation, described without names
- Leave out of the video
- Any patient or detail without written consent
Advice
- Fine to say on camera
- When to book and what to bring
- Leave out of the video
- Advice about a particular person's symptoms
Other practices
- Fine to say on camera
- What makes your approach different
- Leave out of the video
- Claims about another doctor's results
| Fine to say on camera | Leave out of the video | |
|---|---|---|
| Treatment | What it involves and who it usually suits | Any promise of a result or a cure |
| Patients | A common situation, described without names | Any patient or detail without written consent |
| Advice | When to book and what to bring | Advice about a particular person's symptoms |
| Other practices | What makes your approach different | Claims about another doctor's results |
Tools for doctors' videos
Two of these tools edit a video of you. HeyGen makes a video with an AI presenter instead.
- Captions is a phone app that edits your video for you. Its eye contact correction helps if you glance at notes, and it can also make AI avatar videos.
- HeyGen makes avatar videos from a script, a PDF or slides. It suits patient education in many languages.
- Cutroom suits a doctor who will talk to a phone for a minute and wants the editing done.
Three ways to make a practice video
Prices as each company publishes them on the day shown. Plans change, so check before you buy.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 Captions | Editing talking videos on your phone | You pick an AI edit style, and the app cuts and captions your video | iOS, Android, web | Free version; Max $24.99/month (iOS price) |
 HeyGen | Patient-education videos with an AI presenter | You give it a script, a PDF or slides, and it makes a video with an AI presenter | Web, mobile app, API | Free plan; Creator $24/month, yearly ($29 monthly) |
| Cutroom | Turning a doctor's answer into a captioned video | You upload your video, and it adds captions, stock clips and a hook | Web | First video free; Lite $19.99/month |
- Captions
- Best for
- Editing talking videos on your phone
- Approach
- You pick an AI edit style, and the app cuts and captions your video
- Platform
- iOS, Android, web
- Pricing from
- Free version; Max $24.99/month (iOS price)
- HeyGen
- Best for
- Patient-education videos with an AI presenter
- Approach
- You give it a script, a PDF or slides, and it makes a video with an AI presenter
- Platform
- Web, mobile app, API
- Pricing from
- Free plan; Creator $24/month, yearly ($29 monthly)
Cutroom
- Best for
- Turning a doctor's answer into a captioned video
- Approach
- You upload your video, and it adds captions, stock clips and a hook
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
How to make a practice video in Cutroom
The edit comes back in about a minute. You change it by editing the transcript.
- Film yourself in your consulting room on a phone, up to 3 minutes.
- Cutroom cuts it, adds captions timed to your voice and puts stock clips on the words you pick.
- Write the patient's question as the opening headline, or pick one Cutroom drafted.
- If it mishears a drug name or a procedure, fix the word in the transcript and the captions follow.
- Swap any clip, or delete a line you would rather not say in public. Then export a vertical (9:16) MP4.
The Cutroom editor
Fix a word in the transcript and the captions follow. Swap a clip or delete a line.
B-rolls · 5
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5Most face serums make one big promise, then quietly do nothing. This one has three ingredients, works in ten days, and costs less than your coffee habit. If your skin doesn’t change, you get every cent back.
highlight = b-roll · struck out = already cut
▸ 0:07 / 0:26 · shot 1 of 5
- 1B-roll on the exact wordsReal footage, placed where showing beats telling.
- 2The opening headlineWritten from what you said. Pick one it drafted, or write your own.
- 3Captions in 40 themesPick a theme, then its font and colour.
- 49:16, ready to exportExport renders one vertical MP4.
What a practice video costs in Cutroom
A 30-second video costs 110 credits: 100 to edit and 20 per minute of export.
- One answer video a week fits inside the Lite plan, at $19.99 a month.
Cutroom plans
| Plan | Price | Credits | What you get |
|---|---|---|---|
| First video | Free, no card | 600, for one video | 7 days to make it; a Cutroom mark across the middle |
| Lite | $19.99 a month | 1,250 | About 11 videos of 30 seconds; no Cutroom mark |
| Basic | $39.99 a month | 2,500 | Adds avatars and generated music |
| Premium | $79.99 a month | 5,000 | Everything in Basic, with twice the credits |
Plan: First video
- Price
- Free, no card
- Credits
- 600, for one video
- What you get
- 7 days to make it; a Cutroom mark across the middle
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- What you get
- About 11 videos of 30 seconds; no Cutroom mark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- What you get
- Adds avatars and generated music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- What you get
- Everything in Basic, with twice the credits
Questions people ask
- Which rules apply to a doctor's marketing video?
- Your licensing body's and your country's advertising rules, the same ones that cover your website, plus patient-privacy law such as HIPAA in the US. They usually deal with promised outcomes, testimonials and patient privacy. When in doubt, ask your licensing body before you post.
- Should a doctor use an AI avatar instead of filming?
- Usually not for marketing. A patient choosing a practice wants to see how you explain things, and an avatar removes that. Avatars suit translated patient-education videos, which HeyGen is built for.
- What should a doctor's first video be about?
- What happens at a first visit. Say how long it takes, what you will ask, what to bring and what happens next. It stays true for years, so it can sit on your website. Make a 30-second version for your Google Business Profile.
- How long should a patient question video be?
- Between 30 and 90 seconds, with one question per video. If you want it on your Google Business Profile, keep a 30-second version.
- Will medical terms come out right in the captions?
- Most will, and the rest are quick to fix. Cutroom builds the captions from the transcript, so if it mishears a drug name, you correct the word there and the captions change with it.
- How does a practice know if its videos work?
- Ask new patients how they found you, on the new-patient form or on the first call. Their answers show whether people booked because of a video.
- Who should not use Cutroom for practice videos?
- Practices that need videos in several languages or with no doctor on camera. HeyGen does both. Cutroom also takes only 3 minutes of video, so a long procedure walkthrough needs a full editor such as CapCut.
Answer the question you heard three times this week and get it back as a finished video. Your first video is free.