For your team
Video marketing for dentists: short videos that answer patient questions
The simplest video marketing for dentists is short videos that answer the questions patients ask every week. Cutroom turns one phone video of you talking into a finished, captioned vertical video in about a minute.
In short
- Video marketing for dentists works best as short videos that answer the questions patients ask every week.
- Good first videos are meet the dentist, a first-visit walkthrough and answers to questions like 'Does a root canal hurt?'
- Patients who appear on camera must give written consent first, and no video should promise a result.
- Cutroom turns one phone video of you talking, up to 3 minutes, into a finished vertical video with captions.
- Your first video is free. After that, Cutroom's Lite plan is $19.99 a month, enough for about 10 videos of a minute.
- Until the edited video is back
- ~1 min
- Longest video Google Business Profile takes
- 30 s
- Your first video, no card, 7 days to make it
- Free
What to film for your practice
Film short videos that answer what patients want to know before they book.
- Write down the questions patients ask at the front desk. Each one is a video.
- Keep each video to one question and 30 to 60 seconds.
- Post a 30-second version on your Google Business Profile too. It takes videos of up to 30 seconds.
4 videos every dental practice can make
| Video | What it covers |
|---|---|
| Meet the dentist | Your name, how long you have practised and what you tell nervous patients |
| First-visit walkthrough | The door, the front desk and the treatment room, and what happens at a first visit |
| Patient question | One question you hear every week, like 'Does whitening damage enamel?', answered plainly |
| Treatment explainer | What happens during a treatment, such as an implant consultation, step by step |
Video: Meet the dentist
- What it covers
- Your name, how long you have practised and what you tell nervous patients
Video: First-visit walkthrough
- What it covers
- The door, the front desk and the treatment room, and what happens at a first visit
Video: Patient question
- What it covers
- One question you hear every week, like 'Does whitening damage enamel?', answered plainly
Video: Treatment explainer
- What it covers
- What happens during a treatment, such as an implant consultation, step by step
How Cutroom works
You film one video of yourself talking on a phone. Cutroom does the editing in about a minute.
- You upload one video of you talking, up to 3 minutes, in your browser. There is nothing to install.
- Cutroom writes out what you said and adds captions timed to each word.
- It adds stock clips over your words and an opening headline. You can change both.
- If it mishears a word like 'periodontitis', you fix it in the text and the captions follow.
- You get a vertical 9:16 MP4 for Instagram Reels, TikTok and YouTube Shorts.
From one video of you talking to a posted video
Only the edit and the export cost credits.
Film
Up to 3 minutes, on a phone
Upload
In your browser
Cutroom edits it
Captions, clips and a headline, in about a minute
You check it
Fix a word, swap a clip or pick another headline
Export
A vertical MP4, ready to post
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
How to add clips of your own practice
Stock clips cannot show your treatment room, so film a few clips of your practice once and use them again.
- Film the chair, the scanner, the front desk, the street door and the team saying good morning.
- Upload them once. They stay in your library for every later video.
- Highlight the words where you talk about the first visit, and your reception clip plays over them.
- Check every stock clip Cutroom adds, and swap any that shows a treatment you do not offer.
What a finished video looks like
You stay on screen, and your practice clip plays on a card over the words you picked, with captions underneath.
Consent and advertising rules
Dental advertising rules differ by country and state, and yours always come first. This is a starting checklist, not legal advice.
- Any patient who appears on camera signs written consent first. In the US, the privacy law HIPAA requires written permission for marketing.
- A close-up of teeth can still identify a patient, so it needs consent too.
- Describe what a treatment involves and what a visit is like. Never promise a result.
- Only show before-and-after results with consent, and only where your rules allow them.
- Cutroom edits the video, but it does not collect consent or check claims. That stays your job.
What it costs
You pay in credits. A one-minute video costs 120: 100 to edit it and 20 to export it.
- Two videos a week, each a minute long, use about 960 of the 1,250 credits Lite gives you each month.
Cutroom plans
Editing costs 100 credits, and exporting costs 20 credits for each minute of the finished video, so a 30-second video costs 110. You can cancel any time in Settings.
| Plan | Price | Credits | What you get |
|---|---|---|---|
| First video | Free, no card | 600, for one video | 7 days to make it, with a Cutroom watermark across the middle |
| Lite | $19.99 a month | 1,250 | About 10 videos of a minute, no watermark |
| Basic | $39.99 a month | 2,500 | About 20 videos of a minute, plus avatars and generated music |
| Premium | $79.99 a month | 5,000 | About 41 videos of a minute |
Plan: First video
- Price
- Free, no card
- Credits
- 600, for one video
- What you get
- 7 days to make it, with a Cutroom watermark across the middle
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- What you get
- About 10 videos of a minute, no watermark
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- What you get
- About 20 videos of a minute, plus avatars and generated music
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- What you get
- About 41 videos of a minute
What Cutroom does not do
Cutroom is built for one person talking to a camera.
- It does not make a cinematic film of your practice. That is a job for a video agency.
- It only makes vertical 9:16 video, not a wide video for your homepage.
- Someone at the practice still has to talk to the camera.
Questions people ask
- Does the dentist have to be on camera?
- No, anyone at the practice can be. The dentist works best for treatment topics, a hygienist for cleaning and prevention, and the front desk for booking and insurance questions.
- Can patients appear in the videos?
- Only with written consent, kept with their record. In the US, HIPAA requires written permission to use a patient in marketing. When in doubt, film the team and the rooms instead.
- Where do I post the finished video?
- On Instagram Reels, TikTok and YouTube Shorts. Your Google Business Profile takes videos of up to 30 seconds, so post a short version there too.
- How long should a dental video be?
- 30 to 60 seconds, with one question per video. Keep a 30-second version for your Google Business Profile.
- What does Cutroom cost after the free video?
- Lite is $19.99 a month for 1,250 credits, about 10 videos of a minute, with no watermark. Basic is $39.99 a month for 2,500 credits, about 20, and Premium is $79.99 for 5,000, about 41.
- Will dental terms come out right in the captions?
- Most will, and the rest are quick to fix. If Cutroom mishears a word like 'periodontitis', you correct it in the text and the captions change with it.
Answer the question patients asked most this week, and get it back as a finished video. Your first video is free.