For your team
Daycare video ads: answer one parent question, no children on camera
Cutroom turns one phone clip of your daycare's owner, manager or a teacher talking to camera into a finished 9:16 ad, with captions and photos of your rooms as b-roll. No child has to appear.
In short
- Cutroom makes daycare video ads from one clip. Film the owner answering one parent question and get a finished vertical ad.
- You do not need children on camera. Use photos of your empty rooms, garden and materials instead.
- The ad runs on Facebook, Instagram or TikTok as a 9:16 MP4.
- Post open day and tour invites two or three weeks ahead.
- Your first video is free with no card. Lite is $19.99 a month.
What a daycare video ad needs to do
Parents choose childcare on trust. Many want to see who runs the centre and what the rooms look like before they book a tour.
- The ad has to answer one question parents ask, so a parent gets what they came for in under a minute.
- The person who runs the centre or a lead teacher should be on camera, because parents are choosing people.
- The ad has to show your own rooms, so a parent can picture where their child would spend the day.
- The ad has to end with one thing to do, which is usually booking a tour.
Why daycare ads can skip children on camera
Filming children is where daycare video gets hard.
- Photos and video of enrolled children usually need written consent from their parents.
- Many centres rule out posting children at all.
- One adult talking to camera, with b-roll of empty rooms, avoids the question altogether.
- If you do want children in an ad, get written parental consent first and follow your photo policy.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
When daycares need enrolment ads
Enrolment has its own calendar.
- Many centres fill places in spring and summer for a new intake.
- Post open day and tour invites two or three weeks ahead.
- Each ad is one short clip, so a new one for each date takes a few minutes.
Three daycare ads to film
Each one is a single clip of 30 to 60 seconds from the owner, the manager or a lead teacher.
- The day-at-our-centre ad walks through drop-off, activities, lunch, nap, outdoor time and pick-up.
- The worry ad answers one question parents keep asking, such as how settling in works, what the staff-to-child ratio is, or what the children eat.
- The open-enrolment invite says which places are open for the next intake, which ages, and how to book a tour.
A 45-second day-at-our-centre ad, and the photo under each line
Photograph each room empty before you film. Cutroom places each one over the words that name it.
Drop-off
the front door and the cubbies
Morning
the activity room and its materials
Lunch and nap
the kitchen and the rest room
Outdoors
the garden or play yard
The ask
book a tour
How it works
Upload the clip and Cutroom returns an edited 9:16 video in about a minute.
- Cutroom transcribes the clip, tightens the pauses, and adds b-roll, captions and an opening headline.
- Cutroom uses your own room photos before any stock footage, and fills what they do not cover with free stock.
- Highlight a phrase such as the reading corner, and a photo lands over those words.
- Delete a sentence in the transcript and the video rebuilds around it.
- A photo can sit full screen, on a small card, in a bottom band or on a tilted card.
- Your uploads stay with your account, so the next ad needs only a new clip.
The editor: the transcript on one side, the frame on the other
Every change is made in the text. The photos you uploaded sit in the clip picker beside the stock footage.
B-rolls · 5
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5Most face serums make one big promise, then quietly do nothing. This one has three ingredients, works in ten days, and costs less than your coffee habit. If your skin doesn’t change, you get every cent back.
highlight = b-roll · struck out = already cut
▸ 0:07 / 0:26 · shot 1 of 5
- 1B-roll on the exact wordsReal footage, placed where showing beats telling.
- 2The opening headlineWritten from what you said. Pick one it drafted, or write your own.
- 3Captions in 40 themesPick a theme, then its font and colour.
- 49:16, ready to exportExport renders one vertical MP4.
Other video tools daycares use
VEED has a daycare ad maker page, and Agent Opus has a school announcement video maker.
- VEED is a free browser editor with templates and automatic subtitles, and you need no account to start.
- Agent Opus, from the makers of OpusClip, writes a video from a prompt or outline, with an AI voice.
- Choose VEED if you want an ad built from photos and text on a template.
- Choose Agent Opus if you need notices for current families and nobody on camera.
- Choose Cutroom if the person who runs the centre is the reason parents trust it.
Three ways to make a daycare video ad, side by side
Prices as published on each vendor's own pricing page on the day shown. Plans change, so check the page before you pay.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
| A daycare ad built from photos and text on a template | Browser timeline with templates, auto subtitles and resizing | Browser, mobile app | Free plan; Creator $10/user/month, annual | |
 Agent Opus | An announcement video written from an outline, with no filming | Generates a video from a prompt, script or URL | Web | Free plan with 60 credits a month; Pro $29/month billed yearly |
| Cutroom | The person who runs the centre talking to parents, finished as an ad | You upload a clip; b-roll, captions and a hook are placed for you | Browser | First video free, no card; Lite $19.99/month |
VEED
- Best for
- A daycare ad built from photos and text on a template
- Approach
- Browser timeline with templates, auto subtitles and resizing
- Platform
- Browser, mobile app
- Pricing from
- Free plan; Creator $10/user/month, annual
- Agent Opus
- Best for
- An announcement video written from an outline, with no filming
- Approach
- Generates a video from a prompt, script or URL
- Platform
- Web
- Pricing from
- Free plan with 60 credits a month; Pro $29/month billed yearly
Cutroom
- Best for
- The person who runs the centre talking to parents, finished as an ad
- Approach
- You upload a clip; b-roll, captions and a hook are placed for you
- Platform
- Browser
- Pricing from
- First video free, no card; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
What a daycare video ad costs
A 30-second ad costs about 110 credits: 100 for the edit plus 20 per finished minute. Ad spend is paid to Meta or TikTok.
- One parent worry answered each week, plus an open-enrolment invite, fits inside Lite.
- Basic adds generated music and avatars.
Cutroom plans for a daycare
The free video exports with a Cutroom mark across the middle; Lite and up remove it.
| Plan | Price | Credits | 30-second ads |
|---|---|---|---|
| First video | Free, no card | 600 | 1, made within 7 days |
| Lite | $19.99 a month | 1,250 | About 11 a month |
| Basic | $39.99 a month | 2,500 | About 22 a month, plus music and avatars |
| Premium | $79.99 a month | 5,000 | About 45 a month |
Plan: First video
- Price
- Free, no card
- Credits
- 600
- 30-second ads
- 1, made within 7 days
Plan: Lite
- Price
- $19.99 a month
- Credits
- 1,250
- 30-second ads
- About 11 a month
Plan: Basic
- Price
- $39.99 a month
- Credits
- 2,500
- 30-second ads
- About 22 a month, plus music and avatars
Plan: Premium
- Price
- $79.99 a month
- Credits
- 5,000
- 30-second ads
- About 45 a month
Questions people ask
- Do we need to show children in a daycare video ad?
- No. An owner or teacher talking to camera, with b-roll of empty rooms, the garden and the materials, shows parents who you are. If you do want children in a clip, get written parental consent first and follow your centre's photo policy.
- What should a daycare video ad say?
- One thing a parent wants to know, such as how settling in works, the staff-to-child ratio, what the children eat, or how you tell parents about their day. End with how to book a tour. One worry per ad keeps it under a minute.
- Can we use our own photos of the daycare rooms?
- Yes. Upload clips as MP4, MOV or WebM and stills as PNG, JPEG or WebP. Cutroom uses your own photos before any stock clip, and fills what they do not cover with free stock footage. Highlight a phrase such as the reading corner to put a photo over those words.
- Where should a daycare run its video ads?
- Where local parents already scroll: Facebook and Instagram, set up in Meta Ads Manager and aimed at the area around your centre. The 9:16 MP4 fits Reels and Stories placements. You can also send it to families who asked about a place.
- Who should record the video, the owner or a teacher?
- Whoever parents will meet. The person who runs the centre is the usual choice for an enrolment ad, because parents want to know who is in charge. A lead teacher works well for a day-at-our-centre video. Nobody needs editing experience.
- How much does a daycare video ad cost to make?
- Your first video is free, with no card, and you have 7 days to make it. After that, Lite is $19.99 a month for 1,250 credits. A 30-second ad uses about 110 credits, so Lite covers about 11 ads a month.
- Who should not use Cutroom for daycare ads?
- Centres that want a polished tour film with several speakers, or an ad built only from photos and text. VEED's templates suit a photo-and-text ad. Cutroom edits one person talking to camera, up to 3 minutes, into a 9:16 video.
Have the person who runs your centre answer one parent question on a phone. Your first video is free.