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AI b-roll generator: clips placed on the words you say

B-roll is the extra footage shown over someone talking. Cutroom finds it for your video and places each clip on the words it shows.

In short

  • An AI b-roll generator adds short clips over your talking video, so viewers see what you describe.
  • Cutroom uses your own uploads first, then free stock clips from Pexels and Pixabay, and places each clip on your words.
  • Cutroom does not create new footage with AI. Runway is the better tool for that.
  • The b-roll Cutroom adds by itself covers at most 52% of the video, so you stay on screen for about half.
  • B-roll is included when Cutroom edits your video. A 30-second video uses about 110 credits, plans start at $19.99 a month, and your first video is free.
A video editor works on dual monitors with headphones, focusing on color correction.
Photo by Ron Lach on Pexels
Credits for the edit, b-roll included
100
Most b-roll Cutroom adds by itself
52%
Credits to swap a clip
0

What is an AI b-roll generator?

B-roll is the footage that plays over someone talking: the product, the place, the result. An AI b-roll generator picks and places those clips for you.

  • It reads the transcript of your video to see what you are talking about.
  • It finds clips that match those words, from your own uploads or a stock library.
  • It places each clip over the moment you say the matching words.
  • Some tools make brand-new footage from a text prompt instead. Cutroom does not.

How Cutroom picks and places b-roll

Cutroom reads your transcript and looks for the words that can be shown on screen.

  • Cutroom puts clips on words it can show, like a product, a number, a place or a result.
  • It leaves abstract words like 'therefore' alone, because a stock clip there shows nothing.
  • Each clip starts on its words and stops at the end of the phrase. A shorter clip ends early, and you are back on screen.
  • Clips are never slowed down or looped to fill a gap.
  • A clip can fill the whole screen. It can also play in a small box, along the bottom or in a tilted box, so you stay visible while it plays.
  • You can highlight any phrase yourself, and a clip plays over exactly those words.

How a clip gets onto your words

Cutroom does the first four steps before you open the editor. Swapping a clip is up to you, and it is free.

  1. Transcript

    Every word timed

  2. Pick the words

    Products, numbers, places, results

  3. Search

    Your own clips first, then Pexels and Pixabay

  4. Place

    The clip starts on the words and stops when the phrase ends

  5. Swap if you like

    Free, as often as you want

This is the whole editor

Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.

CLIPS · 5I have thisexact conversationeverysingle week. Somebody sits down and says,oh yeah, I takecinnamonevery day.And honestly, doc, I have no idea if it works.So let me tell you what isin that capsule.a clip lands on these wordscut from the editTAKING CINNAMONEVERY DAY?is it doing anythingHeadlineMusicCaptionsTHIS VIDEOLength25.0sClips5Words removed18Export video

Where the clips come from

Your own footage is used first. Free stock clips from Pexels and Pixabay fill the rest.

  • Your own uploads are used first, so your product, your shop and your people appear where the words fit.
  • Stock clips come from Pexels and Pixabay, two free libraries with millions of clips.
  • You can swap any clip for free, or search the stock clips yourself and pick one.

A b-roll clip in the 9:16 frame

Say 'this vitamin C serum' and a clip like this plays over exactly those words.

A shelf lined with near-identical serum bottles
most face serums
Serum9:16

How much of the video is b-roll

The edit style you pick before you upload sets how much b-roll the video can get. Punch and Native allow the most, and they are also the only styles that shorten your pauses.

  • Cutroom limits b-roll so you stay on screen for about half the video.
  • Once the limit is reached, Cutroom adds no more clips. It keeps the ones that match your words best.
  • Clips you add yourself by highlighting a phrase can go past the limit.
  • On Flow, a 20-second video gets at most 9 seconds of b-roll.
  • A 90-second video on Flow gets at most about 40 seconds of b-roll.
  • One switch in the editor turns b-roll off for a video, so you are on screen the whole time.

Most b-roll a video can have, by edit style

Cutroom never adds more than 52% by itself. Clips you add by highlighting a phrase can go past that.

  • Straight cut40%
  • Flow45%
  • Punch and Native52%

Adding b-roll by hand vs with Cutroom

In a timeline editor you find each clip and drag it onto the right words yourself. In Cutroom both are done for you.

  • In Cutroom each clip stays on its words, so moving a clip means highlighting the new words, not lining it up by hand.
  • In both, you can choose every clip yourself. In Cutroom, swapping a clip is free.

Placing b-roll by hand and in Cutroom

  • Finding clips

    By hand in a timeline editor
    You search a stock site
    In Cutroom
    Cutroom searches for you
  • Placing clips

    By hand in a timeline editor
    You drag each one into place
    In Cutroom
    Each clip sits on its words
  • Moving a clip to other words

    By hand in a timeline editor
    You drag it and line it up again
    In Cutroom
    Highlight the new words
  • Choosing each clip yourself

    By hand in a timeline editor
    Yes
    In Cutroom
    Yes, swapping is free
By hand in a timeline editorIn Cutroom
Finding clipsYou search a stock siteCutroom searches for you
Placing clipsYou drag each one into placeEach clip sits on its words
Moving a clip to other wordsYou drag it and line it up againHighlight the new words
Choosing each clip yourselfYesYes, swapping is free

What Cutroom's b-roll cannot do

Cutroom adds b-roll as part of editing one short vertical video of someone talking.

  • It only adds b-roll to a video it edits for you, up to 3 minutes long.
  • It exports vertical 9:16 MP4s only, so it does not suit YouTube videos, podcasts or webinars.
  • It always adds captions too, and shortens pauses on Punch and Native, so it cannot add only b-roll to a video you already finished elsewhere.
  • It does not create new footage with AI. Runway does that.

What it costs

B-roll is part of the edit in Cutroom, so there is no separate b-roll price.

Cutroom credits and plans

WhatCost
Edit: transcript, b-roll, captions100 credits
Swapping a clipFree
Export20 credits per minute of video
Export of a 30-second video10 credits
A 30-second video, all inAbout 110 credits
First videoFree, with no card, if you make it within 7 days of signing up. It carries a Cutroom watermark.
Lite$19.99 a month for 1,250 credits, no watermark
Basic$39.99 a month for 2,500 credits, plus avatars and music
Premium$79.99 a month for 5,000 credits
  • What: Edit: transcript, b-roll, captions

    Cost
    100 credits
  • What: Swapping a clip

    Cost
    Free
  • What: Export

    Cost
    20 credits per minute of video
  • What: Export of a 30-second video

    Cost
    10 credits
  • What: A 30-second video, all in

    Cost
    About 110 credits
  • What: First video

    Cost
    Free, with no card, if you make it within 7 days of signing up. It carries a Cutroom watermark.
  • What: Lite

    Cost
    $19.99 a month for 1,250 credits, no watermark
  • What: Basic

    Cost
    $39.99 a month for 2,500 credits, plus avatars and music
  • What: Premium

    Cost
    $79.99 a month for 5,000 credits

Which AI b-roll generator should you choose?

Most tools find stock clips for you. Runway is different: it creates new footage.

  • Choose Runway if you need shots that do not exist yet, made from a photo or a text prompt.
  • Choose Submagic if you caption lots of short clips and want b-roll and zooms added at the same time.
  • Choose Jupitrr if you are a coach or consultant. It edits your video on upload and matches Getty and iStock clips to your script.
  • Choose OpusClip if you cut long videos into short clips. Its Starter plan includes 3 AI b-roll clips a month, and Pro has more.
  • Choose Cutroom if you make short vertical ads from one video of you talking, up to 3 minutes long, and want each clip on the exact words.

AI b-roll tools compared

Prices as each company publishes them, checked 21 September 2026.

ToolHow it adds b-rollPrice from
CutroomYour clips, then Pexels and Pixabay stock, placed on your wordsFirst video free; Lite $19.99/month
SubmagicStoryblocks b-roll added to shorts, on ProPro $23/month yearly ($39 monthly)
JupitrrGetty and iStock clips matched to your scriptStarter $18/month yearly ($22 monthly)
OpusClipAI b-roll on Pro; Starter includes 3 AI b-roll clips a monthStarter $15/month
RunwayNew footage generated from a photo or promptFree plan with 125 credits; Standard $12/month yearly
  • Tool: Cutroom

    How it adds b-roll
    Your clips, then Pexels and Pixabay stock, placed on your words
    Price from
    First video free; Lite $19.99/month
  • Tool: Submagic

    How it adds b-roll
    Storyblocks b-roll added to shorts, on Pro
    Price from
    Pro $23/month yearly ($39 monthly)
  • Tool: Jupitrr

    How it adds b-roll
    Getty and iStock clips matched to your script
    Price from
    Starter $18/month yearly ($22 monthly)
  • Tool: OpusClip

    How it adds b-roll
    AI b-roll on Pro; Starter includes 3 AI b-roll clips a month
    Price from
    Starter $15/month
  • Tool: Runway

    How it adds b-roll
    New footage generated from a photo or prompt
    Price from
    Free plan with 125 credits; Standard $12/month yearly

Questions people ask

What is an AI b-roll generator?
It is a tool that adds short clips over your talking video for you. It reads what you say and places a matching clip on those words.
Does Cutroom generate new video with AI?
Not for b-roll. It finds and places real footage, your own first and then stock. For brand-new generated shots, Runway fits better.
Where does the b-roll come from?
From your own uploads first, so your product and your people appear where they fit. Free stock clips from Pexels and Pixabay fill the rest.
Can I choose the clip myself?
Yes, for free. Swap any clip, or search millions of free clips and drop in the one you want.
How much b-roll will my video get?
Cutroom adds at most 40% on Straight cut, 45% on Flow and 52% on Punch and Native, so you stay on screen for about half the video. Clips you add by highlighting a phrase can go past that.
Can I turn b-roll off?
Yes. One switch in the editor turns the clips off for that video, and you stay on screen the whole time.
How do I get better b-roll clips?
Name concrete things when you talk. 'This vitamin C serum' finds a better clip than 'it changed everything'. Uploading your own product shots helps too.

Upload one video of you talking and see which words get a clip. Your first video is free.

Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it