Feature
AI b-roll generator: clips placed on the words you say
B-roll is the extra footage shown over someone talking. Cutroom finds it for your video and places each clip on the words it shows.
In short
- An AI b-roll generator adds short clips over your talking video, so viewers see what you describe.
- Cutroom uses your own uploads first, then free stock clips from Pexels and Pixabay, and places each clip on your words.
- Cutroom does not create new footage with AI. Runway is the better tool for that.
- The b-roll Cutroom adds by itself covers at most 52% of the video, so you stay on screen for about half.
- B-roll is included when Cutroom edits your video. A 30-second video uses about 110 credits, plans start at $19.99 a month, and your first video is free.

- Credits for the edit, b-roll included
- 100
- Most b-roll Cutroom adds by itself
- 52%
- Credits to swap a clip
- 0
What is an AI b-roll generator?
B-roll is the footage that plays over someone talking: the product, the place, the result. An AI b-roll generator picks and places those clips for you.
- It reads the transcript of your video to see what you are talking about.
- It finds clips that match those words, from your own uploads or a stock library.
- It places each clip over the moment you say the matching words.
- Some tools make brand-new footage from a text prompt instead. Cutroom does not.
How Cutroom picks and places b-roll
Cutroom reads your transcript and looks for the words that can be shown on screen.
- Cutroom puts clips on words it can show, like a product, a number, a place or a result.
- It leaves abstract words like 'therefore' alone, because a stock clip there shows nothing.
- Each clip starts on its words and stops at the end of the phrase. A shorter clip ends early, and you are back on screen.
- Clips are never slowed down or looped to fill a gap.
- A clip can fill the whole screen. It can also play in a small box, along the bottom or in a tilted box, so you stay visible while it plays.
- You can highlight any phrase yourself, and a clip plays over exactly those words.
How a clip gets onto your words
Cutroom does the first four steps before you open the editor. Swapping a clip is up to you, and it is free.
Transcript
Every word timed
Pick the words
Products, numbers, places, results
Search
Your own clips first, then Pexels and Pixabay
Place
The clip starts on the words and stops when the phrase ends
Swap if you like
Free, as often as you want
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Where the clips come from
Your own footage is used first. Free stock clips from Pexels and Pixabay fill the rest.
- Your own uploads are used first, so your product, your shop and your people appear where the words fit.
- Stock clips come from Pexels and Pixabay, two free libraries with millions of clips.
- You can swap any clip for free, or search the stock clips yourself and pick one.
A b-roll clip in the 9:16 frame
Say 'this vitamin C serum' and a clip like this plays over exactly those words.

How much of the video is b-roll
The edit style you pick before you upload sets how much b-roll the video can get. Punch and Native allow the most, and they are also the only styles that shorten your pauses.
- Cutroom limits b-roll so you stay on screen for about half the video.
- Once the limit is reached, Cutroom adds no more clips. It keeps the ones that match your words best.
- Clips you add yourself by highlighting a phrase can go past the limit.
- On Flow, a 20-second video gets at most 9 seconds of b-roll.
- A 90-second video on Flow gets at most about 40 seconds of b-roll.
- One switch in the editor turns b-roll off for a video, so you are on screen the whole time.
Most b-roll a video can have, by edit style
Cutroom never adds more than 52% by itself. Clips you add by highlighting a phrase can go past that.
- Straight cut40%
- Flow45%
- Punch and Native52%
Adding b-roll by hand vs with Cutroom
In a timeline editor you find each clip and drag it onto the right words yourself. In Cutroom both are done for you.
- In Cutroom each clip stays on its words, so moving a clip means highlighting the new words, not lining it up by hand.
- In both, you can choose every clip yourself. In Cutroom, swapping a clip is free.
Placing b-roll by hand and in Cutroom
Finding clips
- By hand in a timeline editor
- You search a stock site
- In Cutroom
- Cutroom searches for you
Placing clips
- By hand in a timeline editor
- You drag each one into place
- In Cutroom
- Each clip sits on its words
Moving a clip to other words
- By hand in a timeline editor
- You drag it and line it up again
- In Cutroom
- Highlight the new words
Choosing each clip yourself
- By hand in a timeline editor
- Yes
- In Cutroom
- Yes, swapping is free
| By hand in a timeline editor | In Cutroom | |
|---|---|---|
| Finding clips | You search a stock site | Cutroom searches for you |
| Placing clips | You drag each one into place | Each clip sits on its words |
| Moving a clip to other words | You drag it and line it up again | Highlight the new words |
| Choosing each clip yourself | Yes | Yes, swapping is free |
What Cutroom's b-roll cannot do
Cutroom adds b-roll as part of editing one short vertical video of someone talking.
- It only adds b-roll to a video it edits for you, up to 3 minutes long.
- It exports vertical 9:16 MP4s only, so it does not suit YouTube videos, podcasts or webinars.
- It always adds captions too, and shortens pauses on Punch and Native, so it cannot add only b-roll to a video you already finished elsewhere.
- It does not create new footage with AI. Runway does that.
What it costs
B-roll is part of the edit in Cutroom, so there is no separate b-roll price.
Cutroom credits and plans
| What | Cost |
|---|---|
| Edit: transcript, b-roll, captions | 100 credits |
| Swapping a clip | Free |
| Export | 20 credits per minute of video |
| Export of a 30-second video | 10 credits |
| A 30-second video, all in | About 110 credits |
| First video | Free, with no card, if you make it within 7 days of signing up. It carries a Cutroom watermark. |
| Lite | $19.99 a month for 1,250 credits, no watermark |
| Basic | $39.99 a month for 2,500 credits, plus avatars and music |
| Premium | $79.99 a month for 5,000 credits |
What: Edit: transcript, b-roll, captions
- Cost
- 100 credits
What: Swapping a clip
- Cost
- Free
What: Export
- Cost
- 20 credits per minute of video
What: Export of a 30-second video
- Cost
- 10 credits
What: A 30-second video, all in
- Cost
- About 110 credits
What: First video
- Cost
- Free, with no card, if you make it within 7 days of signing up. It carries a Cutroom watermark.
What: Lite
- Cost
- $19.99 a month for 1,250 credits, no watermark
What: Basic
- Cost
- $39.99 a month for 2,500 credits, plus avatars and music
What: Premium
- Cost
- $79.99 a month for 5,000 credits
Which AI b-roll generator should you choose?
Most tools find stock clips for you. Runway is different: it creates new footage.
- Choose Runway if you need shots that do not exist yet, made from a photo or a text prompt.
- Choose Submagic if you caption lots of short clips and want b-roll and zooms added at the same time.
- Choose Jupitrr if you are a coach or consultant. It edits your video on upload and matches Getty and iStock clips to your script.
- Choose OpusClip if you cut long videos into short clips. Its Starter plan includes 3 AI b-roll clips a month, and Pro has more.
- Choose Cutroom if you make short vertical ads from one video of you talking, up to 3 minutes long, and want each clip on the exact words.
AI b-roll tools compared
Prices as each company publishes them, checked 21 September 2026.
| Tool | How it adds b-roll | Price from |
|---|---|---|
| Cutroom | Your clips, then Pexels and Pixabay stock, placed on your words | First video free; Lite $19.99/month |
| Submagic | Storyblocks b-roll added to shorts, on Pro | Pro $23/month yearly ($39 monthly) |
| Jupitrr | Getty and iStock clips matched to your script | Starter $18/month yearly ($22 monthly) |
| OpusClip | AI b-roll on Pro; Starter includes 3 AI b-roll clips a month | Starter $15/month |
| Runway | New footage generated from a photo or prompt | Free plan with 125 credits; Standard $12/month yearly |
Tool: Cutroom
- How it adds b-roll
- Your clips, then Pexels and Pixabay stock, placed on your words
- Price from
- First video free; Lite $19.99/month
Tool: Submagic
- How it adds b-roll
- Storyblocks b-roll added to shorts, on Pro
- Price from
- Pro $23/month yearly ($39 monthly)
Tool: Jupitrr
- How it adds b-roll
- Getty and iStock clips matched to your script
- Price from
- Starter $18/month yearly ($22 monthly)
Tool: OpusClip
- How it adds b-roll
- AI b-roll on Pro; Starter includes 3 AI b-roll clips a month
- Price from
- Starter $15/month
Tool: Runway
- How it adds b-roll
- New footage generated from a photo or prompt
- Price from
- Free plan with 125 credits; Standard $12/month yearly
Questions people ask
- What is an AI b-roll generator?
- It is a tool that adds short clips over your talking video for you. It reads what you say and places a matching clip on those words.
- Does Cutroom generate new video with AI?
- Not for b-roll. It finds and places real footage, your own first and then stock. For brand-new generated shots, Runway fits better.
- Where does the b-roll come from?
- From your own uploads first, so your product and your people appear where they fit. Free stock clips from Pexels and Pixabay fill the rest.
- Can I choose the clip myself?
- Yes, for free. Swap any clip, or search millions of free clips and drop in the one you want.
- How much b-roll will my video get?
- Cutroom adds at most 40% on Straight cut, 45% on Flow and 52% on Punch and Native, so you stay on screen for about half the video. Clips you add by highlighting a phrase can go past that.
- Can I turn b-roll off?
- Yes. One switch in the editor turns the clips off for that video, and you stay on screen the whole time.
- How do I get better b-roll clips?
- Name concrete things when you talk. 'This vitamin C serum' finds a better clip than 'it changed everything'. Uploading your own product shots helps too.
Upload one video of you talking and see which words get a clip. Your first video is free.