Guide
Repurpose webinar content: short videos, a replay, an article and emails
Updated
One webinar can become short videos, a replay, an article, emails and social posts. For short videos, re-recording the best moments on your phone usually works better than clipping the recording.
In short
- You can repurpose a webinar into short videos, a replay, a blog article, emails, a podcast episode and slide posts.
- Clips cut straight from a webinar often look poor on a phone, because they are wide, slow and need earlier context.
- Re-recording a few of the best moments as vertical videos of 45 to 60 seconds usually gives better short videos.
- Clipping the recording itself is still best for moments you cannot repeat, like a guest's answer or a live demo.
- You find the best moments in the transcript and the chat log afterwards, or by jotting down the time while you present.
Ways to repurpose webinar content
One webinar can feed several kinds of content. Short videos reach new people, and the full recording serves people who are already interested.
What to make from one webinar
| Format | What to do | Who it is for |
|---|---|---|
| Short vertical videos | Re-record a few of the best moments, 45 to 60 seconds each | People who do not know you yet |
| Replay | Send the full recording | People who registered but missed it |
| Sales follow-up | Send the recording after a sales call | People deciding whether to buy |
| Blog article | Turn the transcript into a long article | People searching for the topic |
| Email series | Split the main points into a few emails | Your email list |
| Podcast episode | Publish the audio, with a short intro recorded afterwards | People who listen on the go |
| Slide posts | Turn key slides into a LinkedIn carousel or quote graphics | Your LinkedIn and Instagram followers |
| Next webinars | Use the audience's questions as new topics | Your future attendees |
Format: Short vertical videos
- What to do
- Re-record a few of the best moments, 45 to 60 seconds each
- Who it is for
- People who do not know you yet
Format: Replay
- What to do
- Send the full recording
- Who it is for
- People who registered but missed it
Format: Sales follow-up
- What to do
- Send the recording after a sales call
- Who it is for
- People deciding whether to buy
Format: Blog article
- What to do
- Turn the transcript into a long article
- Who it is for
- People searching for the topic
Format: Email series
- What to do
- Split the main points into a few emails
- Who it is for
- Your email list
Format: Podcast episode
- What to do
- Publish the audio, with a short intro recorded afterwards
- Who it is for
- People who listen on the go
Format: Slide posts
- What to do
- Turn key slides into a LinkedIn carousel or quote graphics
- Who it is for
- Your LinkedIn and Instagram followers
Format: Next webinars
- What to do
- Use the audience's questions as new topics
- Who it is for
- Your future attendees
Why webinar clips look poor on a phone
The moment you want is in the recording, but a clip of it rarely works as a short video.
- Webinars are recorded wide, with a slide and your face in a corner, so a vertical crop loses one of them.
- Live talk is slow, so a 90-second clip often holds only one short point.
- Lines like "as I said earlier" make no sense to someone who did not watch the rest.
- Meeting audio is compressed and echoey, and it sounds worse next to clear phone audio.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Which moments to use
You find the best moments in the transcript and the chat log afterwards, or by jotting down the time while you present.
- A question you have been asked in several webinars is a strong candidate.
- Check the chat log afterwards. A moment when many people typed at once is one the audience cared about.
- Your answers to live questions are often clearer than the slides, because you explain them in plain words.
- Only some moments make sense on their own. Ask of each one: would a stranger follow it from the first second?
How to re-record each moment as a short video
Film each moment again on your phone, in your own words, as if someone had just asked you the question.
- If a moment needs the previous ten minutes to make sense, drop it or rewrite it so it stands alone.
- Each video covers one idea, because a second idea makes it too long for a feed.
How to film each short video
| Step | What to do |
|---|---|
| Setup | Phone at eye level, facing a window, in a quiet room |
| Length | 45 to 60 seconds: one point, the reason and one example |
| First sentence | Say the topic straight away, because viewers know nothing yet |
| Script | None needed. Say it the way you said it live |
Step: Setup
- What to do
- Phone at eye level, facing a window, in a quiet room
Step: Length
- What to do
- 45 to 60 seconds: one point, the reason and one example
Step: First sentence
- What to do
- Say the topic straight away, because viewers know nothing yet
Step: Script
- What to do
- None needed. Say it the way you said it live
Clip or re-record?
Re-recording usually works better, because you choose the first sentence. Clipping is better for moments you cannot repeat.
- Clip a guest's words, a live demo, an audience reaction or a chart you talked through.
- OpusClip and Klap cut long recordings into vertical clips and reframe the speaker for you. They suit anyone who needs many clips a week.
- OpusClip has a free plan with a watermark, and its Starter plan costs $15 a month. Klap starts at $14 a month, billed yearly.
- A re-recorded video can open with this week's question or news, which a clip cannot.
Clipping the recording vs re-recording
Filming time
- Clipped from the recording
- None
- Re-recorded as a short video
- A few minutes per video
Shape
- Clipped from the recording
- A wide video cropped to vertical
- Re-recorded as a short video
- Filmed vertical for the phone
First seconds
- Clipped from the recording
- Whatever you were in the middle of saying
- Re-recorded as a short video
- Chosen on purpose
Up to date
- Clipped from the recording
- As of the webinar date
- Re-recorded as a short video
- Can use this week's examples
Moments you cannot repeat
- Clipped from the recording
- The only way to keep them
- Re-recorded as a short video
- Not possible
| Clipped from the recording | Re-recorded as a short video | |
|---|---|---|
| Filming time | None | A few minutes per video |
| Shape | A wide video cropped to vertical | Filmed vertical for the phone |
| First seconds | Whatever you were in the middle of saying | Chosen on purpose |
| Up to date | As of the webinar date | Can use this week's examples |
| Moments you cannot repeat | The only way to keep them | Not possible |
Where Cutroom fits
Cutroom edits the short videos you re-record. It does not cut clips out of an hour-long recording.
- You upload one clip of yourself talking, up to 3 minutes long, and get a finished 9:16 video back in about a minute.
- It transcribes the clip, writes a hook, and adds b-roll and captions in one of 40 caption styles. On the Punch and Native styles, it also removes the ums and uhs in the transcript.
- A fumbled sentence stays in the video, because Cutroom cannot delete a line, so record that clip again.
- A 30-second video costs 110 credits and a one-minute video 120: 100 to edit, plus 20 per minute of export.
- Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99 a month removes it.
- If you only make a few short videos a year, your phone's own editor and the posting app's captions are enough.
Questions people ask
- How do you repurpose webinar content?
- Turn the best moments into short vertical videos, send the recording as a replay and after sales calls, turn the transcript into an article and a few emails, publish the audio as a podcast episode, and turn key slides into a carousel.
- Can I turn a one-hour webinar into short videos automatically?
- Yes. Clipping tools like OpusClip and Klap find moments and reframe them for vertical. OpusClip has a free plan with a watermark, and Klap starts at $14 a month, billed yearly. They cannot fix a slow live pace or lines that need earlier context, so re-recording often gives better short videos.
- How many short videos should one webinar produce?
- Usually only a few. Use the moments a stranger would follow from the first second, and skip the rest.
- What if the best moment came from a guest?
- Clip it, because you cannot re-record someone else. Ask the guest for written permission first, and add captions that are burned into the video.
- Should I show the slide in the short video?
- Usually not the full slide. Say the point to camera and show one image on the words that need it. A full slide is too much text to read on a phone in a few seconds.
Re-record your best webinar moments and get each one back as a finished short video. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it