Guide
LinkedIn video for consultants: short videos that show how you think
Updated
The best LinkedIn videos for consultants are short, captioned videos of you making one point from your client work. Aim for 60 to 90 seconds, once or twice a week.
In short
- LinkedIn video for consultants works best as a short video of you making one point from your client work.
- The three kinds that suit consultants are a point of view, a framework explained and a question prospects ask.
- Keep each video to 60 to 90 seconds, and post once or twice a week.
- Add captions, because many people scroll LinkedIn with the sound off. LinkedIn can add auto captions for free.
- Cutroom edits a video of you talking into a captioned vertical video. A 90-second video costs 130 credits.
- Long enough to make one point
- 60-90 s
- Longest video on a LinkedIn profile
- 15 min
- Languages LinkedIn's auto captions cover
- 10
3 kinds of LinkedIn video for consultants
Each one gives viewers a small sample of the advice they would pay you for.
3 LinkedIn videos for consultants
| Video | What to say | Why it helps |
|---|---|---|
| A point of view | One opinion from your client work, argued in about 60 seconds. Say the opinion first. | It starts a discussion in the comments |
| A framework explained | The model you draw in every project, explained once | Viewers can share it with colleagues who have the same problem |
| A prospect's question | A question prospects ask in the first meeting, answered in public | Prospects come to the first call already knowing your answer |
Video: A point of view
- What to say
- One opinion from your client work, argued in about 60 seconds. Say the opinion first.
- Why it helps
- It starts a discussion in the comments
Video: A framework explained
- What to say
- The model you draw in every project, explained once
- Why it helps
- Viewers can share it with colleagues who have the same problem
Video: A prospect's question
- What to say
- A question prospects ask in the first meeting, answered in public
- Why it helps
- Prospects come to the first call already knowing your answer
How long and how often
Keep each video to one point, and post on a schedule you can keep next to client work.
- 60 to 90 seconds is enough to make one point and give one example.
- LinkedIn takes videos of up to 15 minutes on your profile and 10 minutes on a company Page.
- Post once or twice a week, on fixed days.
- Film a few videos in one sitting, so a busy week does not stop you posting.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Why captions matter on LinkedIn
Many people scroll LinkedIn with the sound off, at work or on a train, so your words need to be on screen.
- LinkedIn makes auto captions in 10 languages, including English, Spanish, French, German and Dutch, and you can edit them.
- Captions that are part of the picture show in every app you post the video to, including Reels and Shorts.
- Say your main point in the first sentence, so it is the first caption people read.
- If your video already has captions in the picture, remove LinkedIn's auto captions so the words do not show twice.
How to film a LinkedIn video
You do not need a studio. A phone, clear sound and good light are enough.
- Put the phone at eye level and face a window for light.
- Use a quiet room, so your voice is clear.
- Prepare the point, not a script, and say it the way you would to a client.
- Record a second try if the first one feels stiff.
What to watch after you post
Look at who responds, not only at how many people watched.
- Check whether comments come from people in the roles you sell to.
- Check your profile visitors for people from companies you would like to work with.
- Reply to comments in public. Other people read the replies too.
Where Cutroom fits
Cutroom edits the video of you talking for you and gives back a captioned vertical video in about a minute.
- You upload one video of you talking, up to 3 minutes.
- Cutroom adds captions timed to each word, in 40 styles.
- Fix a misheard name or term in the text, and the captions change with it.
- It only makes vertical 9:16 video, which fits the LinkedIn mobile app. It cannot make a wide version or a separate caption file.
- Your first video is free, with no card. You get 600 credits for that one video and 7 days to make it.
- Lite is $19.99 a month for 1,250 credits, about 9 videos of 90 seconds, with no watermark.
What one Cutroom video costs
Editing costs 100 credits. Exporting costs 20 credits per minute of video.
| Video length | Edit | Export | Total |
|---|---|---|---|
| 30 seconds | 100 | 10 | 110 credits |
| 1 minute | 100 | 20 | 120 credits |
| 90 seconds | 100 | 30 | 130 credits |
Video length: 30 seconds
- Edit
- 100
- Export
- 10
- Total
- 110 credits
Video length: 1 minute
- Edit
- 100
- Export
- 20
- Total
- 120 credits
Video length: 90 seconds
- Edit
- 100
- Export
- 30
- Total
- 130 credits
Questions people ask
- Does vertical video work on LinkedIn?
- Yes. LinkedIn takes videos from 1:2.4 (tall) to 2.4:1 (wide), so vertical 9:16 fits. On a phone held upright, it fills more of the screen than wide video.
- How long should a LinkedIn video be?
- 60 to 90 seconds for one point. LinkedIn allows up to 15 minutes on a profile and 10 minutes on a company Page.
- Does LinkedIn add captions to videos?
- Yes. LinkedIn makes auto captions in 10 languages, and you can edit or remove them. If your video already has captions in the picture, remove LinkedIn's.
- Can I use an avatar instead of filming myself?
- Yes, on Cutroom's Basic plan at $39.99 a month, from a photo and a voice-over at 350 credits a minute. For consultants it is usually the wrong choice, because clients are buying your judgment.
- Can I get an SRT caption file from Cutroom?
- No. Cutroom puts the captions into the video itself. If you need a separate SRT file, use a captioning tool that exports one.
- Can I post the same video on other platforms?
- Yes. The vertical MP4 also fits Instagram Reels, TikTok and YouTube Shorts, so one video can go everywhere.
Post one clear point a week, with captions for people watching on mute. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it