Guide
How to explain your coaching offer: who it is for, what happens, the result and the price
Updated
People who like your content often still do not know what working with you involves. Explain your offer with four plain facts, in about 60 seconds.
In short
- To explain your coaching offer, say who it is for, what happens, the result it aims at and the price.
- Concrete details work better than feelings: "eight weeks, one call a week" says more than "a journey together".
- Saying the price means fewer messages, but more of them come from people ready to buy.
- Saying who the offer is not for makes the rest easier to believe.
- The video should end with a small next step, like "message me the word start", instead of "book a call".
The four facts people need
Before anyone books a call, they want to know four things: who it is for, what happens, the result and the price.
What to say, and how
| Fact | Say it like this | Not like this |
|---|---|---|
| Who it is for | "You are two years in and still doing all the work yourself" | "Ambitious women" |
| What happens | "Eight weekly one-to-one calls of an hour each" | "A journey" |
| The result | "We work toward your first hire" | "Confidence" |
| The price | "The eight weeks cost [your price]" | "Let's jump on a call" |
Fact: Who it is for
- Say it like this
- "You are two years in and still doing all the work yourself"
- Not like this
- "Ambitious women"
Fact: What happens
- Say it like this
- "Eight weekly one-to-one calls of an hour each"
- Not like this
- "A journey"
Fact: The result
- Say it like this
- "We work toward your first hire"
- Not like this
- "Confidence"
Fact: The price
- Say it like this
- "The eight weeks cost [your price]"
- Not like this
- "Let's jump on a call"
Why most coaching offer videos do not work
They describe a feeling instead of what the client buys. Viewers then guess the details, usually expensive, long and vague, and scroll on.
- Phrases like "finally get clarity" or "stop playing small" do not say whether it is six calls or a weekend retreat.
- Lines like "limited spots" or "doors close Friday" are so common that viewers stop believing them.
- Say the number of calls, how long it runs and the price plainly instead.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
A 60-second coaching offer script
Start with the situation your viewer is in and end with one small next step.
- Only say who the offer is not for if you would really turn that person down.
- Say each part in one or two plain sentences, so the whole script fits in about a minute.
What to say, second by second
| Time | What you say |
|---|---|
| 0:00 to 0:10 | The situation your clients are in when they start looking for a coach |
| 0:10 to 0:25 | What happens, for example eight weeks, one call a week, one problem you fix |
| 0:25 to 0:35 | The result, as something another person could check |
| 0:35 to 0:45 | The price, said calmly and without apology |
| 0:45 to 0:55 | Who it is not for, in one honest sentence |
| 0:55 to 1:00 | A small next step: "Message me the word start and I will send the details." |
Time: 0:00 to 0:10
- What you say
- The situation your clients are in when they start looking for a coach
Time: 0:10 to 0:25
- What you say
- What happens, for example eight weeks, one call a week, one problem you fix
Time: 0:25 to 0:35
- What you say
- The result, as something another person could check
Time: 0:35 to 0:45
- What you say
- The price, said calmly and without apology
Time: 0:45 to 0:55
- What you say
- Who it is not for, in one honest sentence
Time: 0:55 to 1:00
- What you say
- A small next step: "Message me the word start and I will send the details."
An example script, written out
Here is the outline above written out for a business coach. Swap in your own clients, program and price.
- "You are two years into your business, and you still answer every email and do every job yourself."
- "I run an eight-week program for owners in exactly that spot. We meet one to one, for an hour, once a week."
- "Each week we hand off one task, starting with the admin. The goal is your first job ad, ready by week eight."
- "The eight weeks cost [your price]."
- "This is not for you if you are still finding your first clients."
- "If this sounds like you, message me the word start, and I will send you the details."
Should you say the price in the video?
Usually yes. The price filters out people who cannot afford it, and that saves both of you time.
- If you leave the price out, some sales calls end the moment it comes up, and each one costs you an hour.
- If your price varies a lot, give the range and say what changes it, such as group or one-to-one.
- In health, money and business coaching, promising a specific result, such as an income, can break advertising rules. Describe what the coaching aims at instead.
Saying the price: what happens
| Choice | What happens |
|---|---|
| Say the number | Fewer messages, more of them serious |
| Say a range or a starting price | A middle route when you need more inquiries right now |
| Say nothing | Viewers guess high, and some sales calls end at the price |
Choice: Say the number
- What happens
- Fewer messages, more of them serious
Choice: Say a range or a starting price
- What happens
- A middle route when you need more inquiries right now
Choice: Say nothing
- What happens
- Viewers guess high, and some sales calls end at the price
How to end the video
End with the smallest ask that still starts a conversation.
- A small ask, like sending one word, costs the viewer nothing.
- A message lets you say "this is not for you" before either of you spends an hour on a call.
- "Book a call" is a big step for someone who has only seen one of your videos.
When to film it and where to post it
This is a video you film once and pin, not a weekly post. Refilm it when the offer changes.
- Pin it to your profile, link it in your bio and send it to anyone who asks about working with you.
- Put it on the page of your website where people read about working with you.
- Film it right after a real conversation about your offer, when your words are clearest.
Where Cutroom fits
Editing is the part that can take an evening. Cutroom turns one clip of you talking into a finished 9:16 video in about a minute.
- You upload a clip of up to 3 minutes. Cutroom transcribes it, writes a hook, and adds b-roll and captions in one of 40 caption styles. On the Punch and Native styles, it also removes the ums and uhs in the transcript.
- You change the video by editing the transcript, not a timeline.
- A one-minute video costs 120 credits: 100 to edit, plus 20 per minute of export.
- Your first video is free, with no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99 a month removes it.
- If this pinned video is the only one you make, your phone's editor and the posting app's captions are enough.
Questions people ask
- Should I put the price in my coaching offer video?
- Usually yes. Otherwise viewers guess, and they guess high. You will get fewer messages, but more of them will be serious. If you need more inquiries right now, give a range or a starting price instead of nothing.
- How long should a coaching offer video be?
- About 60 seconds. That is enough for the situation your clients recognize, what happens, the result, the price, who it is not for and one small next step. A longer video usually starts explaining your method, which is a different video.
- What if my offer changes every few months?
- Refilm the video each time. Once you know the order, it takes minutes. An outdated offer video is worse than none, because people arrive at the call expecting the old price and terms.
- Is an offer video the same as a sales page?
- No. A sales page has room to answer every objection. A video only has room for the four facts and one honest line about who it is not for. Its job is to answer the basics so someone feels safe asking a question.
- What should the call to action be?
- The smallest one that still starts a conversation, like "Message me the word start". Booking a call is a big ask from a stranger, and a message lets you say "this is not for you" before anyone spends an hour.
Film your offer once and get the finished video back in about a minute. Your first video is free.
Try for freeYour first video is free, no card, and you have 7 days to make it. It carries a Cutroom mark; Lite at $19.99/month removes it