Guide
Car detailing marketing that fits between jobs: three videos, one script, one weekly pace
Most detailing customers come from a few streets away. They pick whoever shows up when they search, and whoever showed them the work. This guide covers the reviews that decide the search result, the three videos that book detailing work, what to say on camera, and a posting pace that survives a nine-hour day.
- The posting pace a working detailer can hold
- 3 a week
- The handover script, spoken once per job
- 90 sec
- One 9:16 video posts to Reels, TikTok and Shorts
- 1 file
Your Google profile books more jobs than your Instagram. Fix it first.
Somebody with a dog-hair problem types detailing near me. The map results decide who they call.
Complete the profile before touching social. List services one by one, ceramic coating and interior detail as separate entries. Set the service area and the hours.
Add photos from every job. Phone photos are fine. A profile with this week's work on it beats a polished one from last year.
Ask for the review at handover, while the owner is standing next to the result. Send the link by text before they drive off.
Reply to every review, including the short ones. The reply is read by the next customer, not the last one.
Three videos book detailing work. Film these before anything else.
The before-and-after with your voice on it. The worst seat, the buried pet hair, then the after, with you saying what it took. A stranger deciding whether to hand over keys needs proof, and this is the proof.
The price explainer. What a full interior detail costs at your shop and why. Almost nobody in the trade says a number out loud. The detailer who does gets the call, and the caller already knows the price.
The process clip with a spoken line over it. Foam, extraction, the iron remover turning purple. It travels further than your town, and reach is what it is for.
Everything else is optional. These three, repeated with different cars, are a full calendar.
- Before-and-after: proof. It shows the exact job you want more of.
- Price explainer: a filter. The calls you get already expect your number.
- Process clip: reach. Followers who will need you eventually.
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
The 90-second handover script, beat by beat
Stand where the finished car is behind you and cover four beats.
What it came in with. Name the mess. Dog hair in every seam, a milk spill under the child seat, two years of brake dust.
What you did. The steps in plain words, and how many hours it took.
What a job like this costs. A range is fine. A number is better.
How to book. One line, one channel. Send us a message with a photo of your interior.
Say the name of your town once. You are not talking to the internet. You are talking to people twenty minutes from your unit.
The handover script, four beats
Said once, next to the finished car. No script beyond this.
What it came in with
Name the mess
What you did
Steps and hours, plain words
What it costs
A range is fine, a number is better
How to book
One line, one channel
Three a week beats seven, then zero
Consistency is the whole trick, and it is the part the nine-hour day fights.
Three a week is a pace a working detailer can hold. Monday, Wednesday, Friday, same slots.
Film on the jobs you already have. Ten seconds of foam here, the worst-seat shot there, the talking take at handover. Filming adds minutes to a job, not hours.
One 9:16 file posts to Reels, TikTok and Shorts unchanged. Make it once, post it three places.
The week you skip is the week a competitor's before-and-after shows up in your customer's feed. They are not better. They posted.
The edit is the bottleneck. Three ways to remove it.
Filming is minutes, because you are already there. The edit is what eats the evening, and it is why the plan above collapses in week three.
Route one: lower the bar. Post the clip raw with one on-screen line. It works, and it costs you the spoken explanation that makes a before-and-after sell.
Route two: pay an editor per video. That works too. It adds days of turnaround and a per-video price, which usually turns three a week back into one.
Route three: an AI editor. Cutroom takes the 90-second talking take, cuts it, puts your foam clip on the words where you describe the foam, and hands back a finished 9:16 video with captions. The edit comes back in about a minute.
A 30-second video is about 110 credits. Your first 3 finished videos are free in your first 7 days, with no card, and they carry a Cutroom mark across the middle.
Whichever route you take, protect the spoken take. The talking is what books jobs. The foam is what gets watched.
What one 30-second video costs
Basic is $39.99 a month for 2,500 credits, about 20 of these.
- Batch: transcript, cut, b-roll search100 CR
- Export, at 20 CR per finished minute10 CR
- The finished video, all in~110 CR
Questions people ask
- How often should a detailer post?
- Three a week, held for months, beats a daily sprint that dies in week two. Film on jobs you already have. If a week has no filmable job, repost the best before-and-after with a different opening line.
- Which platform should I start with?
- Instagram. Local customers check it before they call, and it links from your Google profile. The same 9:16 file goes to TikTok and Shorts with no extra work, so post to all three from the start.
- Do I have to show my face?
- You have to talk. The camera can be on the car for most of the video, and captions carry the words for people scrolling on mute. A voice with a name attached is what separates you from every silent foam montage in the feed.
- What should my first video be?
- The best job from your last month, as a before-and-after with the 90-second handover script over it. It is proof, it says a price, and it ends with how to book.
- Do I need paid ads?
- Not first. Reviews and posted work cost nothing and compound. When you do run ads, the before-and-after videos you already made are the creative, so none of this work is wasted.
- What does the Cutroom route cost?
- A batch is 100 credits. It covers the transcript, the cut and the b-roll search. Export is 20 credits per finished minute, so a 30-second video is about 110 credits. Basic is $39.99 a month for 2,500 credits, about 20 videos. The first 3 finished videos are free in your first 7 days, no card, with a Cutroom mark.
Reviews on the profile, three videos a week, one script said at handover. None of it needs an evening, and the material is the work you already do.