Guide
Best AI tools for video ads: 7 tools compared
The best AI tools for video ads are Creatify, Arcads, AdCreative.ai, InVideo, HeyGen, Captions and Cutroom. Which one fits depends on what you start with: a product link, a script, brand images or a video you filmed.
In short
- The seven best AI tools for video ads are Creatify, Arcads, AdCreative.ai, InVideo, HeyGen, Captions and Cutroom. Four are free to start.
- Creatify is best if you have a product link, and Arcads if you have a script. Both use AI actors.
- AdCreative.ai is mainly for image ads but also makes short product videos. InVideo builds a video from a text prompt.
- HeyGen is best for running the same ad in many languages: an AI presenter or a digital twin of you reads the script.
- Captions and Cutroom edit a video you filmed. Captions works in a phone app, and Cutroom in the browser.
- tools compared
- 7
- to start with four of them
- $0
- a month for the cheapest paid plan, InVideo Basic, billed yearly
- $9
The 7 best AI tools for video ads at a glance
Here is what each tool does, what it costs and who it suits. Prices come from each company's own pricing page.
The seven tools side by side
Prices as each company publishes them on the day shown. Plans change, so check before you buy.
| Tool | Best for | Editing approach | Platform | Pricing from |
|---|---|---|---|---|
 Creatify | Product ads from a product link | You paste a product page, and it writes a script that an AI actor reads | Browser | Free plan; Starter $39/month |
 Arcads | Many AI actor ads from one script | You paste a script, and one of 1,000+ AI actors reads it | Browser | Not published |
 AdCreative.ai | Image ads and product photos from your brand files | You add your logo, colours and product photos, and it makes and scores ads | Web; mobile app on higher plans | Starter $39/month ($20/month billed yearly); 7-day trial |
 InVideo | A whole video ad from a text prompt | You type a prompt, and it writes the script and adds stock clips and an AI voice | Web, iOS, Android | Basic $9/month, billed yearly |
 HeyGen | AI presenter videos in 175+ languages | You type a script, and a stock avatar or your digital twin presents it | Web, mobile app, API | Free plan; Creator $24/month, yearly ($29 monthly) |
 Captions | Editing a video ad on your phone | You pick an AI edit style, and the app cuts and captions your video | iOS, Android, web | Free version; Max $24.99/month (iOS price) |
| Cutroom | Turning a video of you talking into a finished vertical ad | You upload your video, and it cuts it and adds captions, stock clips and a hook | Web | First video free; Lite $19.99/month |
- Creatify
- Best for
- Product ads from a product link
- Approach
- You paste a product page, and it writes a script that an AI actor reads
- Platform
- Browser
- Pricing from
- Free plan; Starter $39/month
- Arcads
- Best for
- Many AI actor ads from one script
- Approach
- You paste a script, and one of 1,000+ AI actors reads it
- Platform
- Browser
- Pricing from
- Not published
- AdCreative.ai
- Best for
- Image ads and product photos from your brand files
- Approach
- You add your logo, colours and product photos, and it makes and scores ads
- Platform
- Web; mobile app on higher plans
- Pricing from
- Starter $39/month ($20/month billed yearly); 7-day trial
- InVideo
- Best for
- A whole video ad from a text prompt
- Approach
- You type a prompt, and it writes the script and adds stock clips and an AI voice
- Platform
- Web, iOS, Android
- Pricing from
- Basic $9/month, billed yearly
- HeyGen
- Best for
- AI presenter videos in 175+ languages
- Approach
- You type a script, and a stock avatar or your digital twin presents it
- Platform
- Web, mobile app, API
- Pricing from
- Free plan; Creator $24/month, yearly ($29 monthly)
- Captions
- Best for
- Editing a video ad on your phone
- Approach
- You pick an AI edit style, and the app cuts and captions your video
- Platform
- iOS, Android, web
- Pricing from
- Free version; Max $24.99/month (iOS price)
Cutroom
- Best for
- Turning a video of you talking into a finished vertical ad
- Approach
- You upload your video, and it cuts it and adds captions, stock clips and a hook
- Platform
- Web
- Pricing from
- First video free; Lite $19.99/month
Prices and plans read from each vendor's own pricing page on 21 September 2026.
How the seven tools differ
The biggest difference is what you start with. The other is who ends up on screen: an AI actor, an AI presenter, stock clips, your product or you.
- Creatify, Arcads and InVideo make the whole ad, so you do not need to film anything.
- HeyGen makes a video with an AI presenter or a digital twin of you. You then add captions, stock clips and music in HeyGen's own editor.
- AdCreative.ai is mainly for image ads, but it also turns your product photos into short product videos.
- Captions and Cutroom start from a video you filmed. Captions edits it in a phone app with an AI style you pick. Cutroom edits it in the browser and puts b-roll, short stock clips shown over your video, on the words you pick.
What you start with and who is on screen
| Tool | You start with | Who is on screen | You get |
|---|---|---|---|
| Creatify | A product link | An AI actor | An ad with a script written from your product page |
| Arcads | A script | An AI actor | Many versions of the same ad, each with a different actor |
| AdCreative.ai | Your logo, colours and product photos | Your product, from your photos | Image ads in many sizes, plus short product videos |
| InVideo | A text prompt | Stock clips, with an AI voice | A full video with a script it writes for you |
| HeyGen | A script | An AI presenter or your digital twin | A presenter video in 175+ languages; you add captions, stock clips and music in its editor |
| Captions | A video you filmed on your phone | You | Your video, cut and captioned in the AI edit style you pick |
| Cutroom | A video of you talking, up to 3 minutes | You | A finished vertical ad with captions, stock clips and a hook |
Tool: Creatify
- You start with
- A product link
- Who is on screen
- An AI actor
- You get
- An ad with a script written from your product page
Tool: Arcads
- You start with
- A script
- Who is on screen
- An AI actor
- You get
- Many versions of the same ad, each with a different actor
Tool: AdCreative.ai
- You start with
- Your logo, colours and product photos
- Who is on screen
- Your product, from your photos
- You get
- Image ads in many sizes, plus short product videos
Tool: InVideo
- You start with
- A text prompt
- Who is on screen
- Stock clips, with an AI voice
- You get
- A full video with a script it writes for you
Tool: HeyGen
- You start with
- A script
- Who is on screen
- An AI presenter or your digital twin
- You get
- A presenter video in 175+ languages; you add captions, stock clips and music in its editor
Tool: Captions
- You start with
- A video you filmed on your phone
- Who is on screen
- You
- You get
- Your video, cut and captioned in the AI edit style you pick
Tool: Cutroom
- You start with
- A video of you talking, up to 3 minutes
- Who is on screen
- You
- You get
- A finished vertical ad with captions, stock clips and a hook
This is the whole editor
Highlight a phrase and a clip lands on those exact words. No timeline, no keyframes, no layers.
Creatify
Creatify makes an ad from your product page. You paste the link, it writes a script and an AI actor reads it.
- Best for: online stores testing many product ads without filming.
- Strengths: 300 AI actors and 200+ ad templates on Starter. Pro has 1,500 actors, lets you make 3 custom avatars and tracks your competitors' ads.
- Price: the free plan gives you 10 credits a month, enough for 2 video ads with a watermark. Starter is $39 a month for 100 credits, about 20 ads, and Pro is $99 a month for 300.
- Tradeoff: the person on screen is always an AI actor, so buyers never see a real person use your product.
Arcads
Arcads turns your script into an ad read by an AI actor. The ad looks as if a customer filmed it on a phone. It is built for teams that run many ads.
- Best for: ad teams that need dozens of AI actor versions of the same script.
- Strengths: 1,000+ AI actors, custom avatars, 30+ languages, and swapping the actor or the voice in the editor.
- Price: not published. The website shows no plan prices and no free plan, only a limited-time offer for new subscribers.
- Tradeoff: you cannot compare its price with the others before you sign up.
AdCreative.ai
AdCreative.ai makes ad images from your brand files: your logo, colours and product photos. It also turns your product photos into short product videos.
- Best for: ad teams that run mostly image ads and want many versions of them.
- Strengths: ads in many sizes at once, product photos from one product shot, a score for each ad and a look at what competitors run.
- Price: Starter is $39 a month, or $20 a month billed yearly, for 10 downloaded ads a month. You can make as many as you like before you download. There is a 7-day free trial, and Professional is $249 a month for 50.
- Tradeoff: it is built mainly for image ads, and it cannot edit a video you filmed.
InVideo
InVideo makes an ad from a text prompt, so you need no footage. It writes the script, picks stock clips and adds an AI voice.
- Best for: teams with no footage that need an ad today.
- Strengths: it can also make new clips with AI, you can fix any scene on a timeline, and there are apps for iOS and Android.
- Price: Basic is $9 a month, billed yearly. The pricing page shows no free plan.
- Tradeoff: the ad is made from stock and AI clips, so your own product is not the centre of it.
HeyGen
HeyGen makes a video with an AI presenter from your script. The presenter can be a stock avatar or a digital twin of you. You then add captions, stock clips and music in HeyGen's own editor.
- Best for: brands that run the same ad in many languages, with an AI presenter or a digital twin of the founder.
- Strengths: translation and dubbing in 175+ languages, and a Video Agent that drafts a video from a prompt, a link or a document.
- Price: a free plan with 3 watermarked videos a month, up to 1 minute each. Creator is $24 a month billed yearly, or $29 monthly.
- Tradeoff: the person on screen is an AI presenter, not a real customer, so buyers never see a real person use your product.
Captions
Captions is a phone app that edits a video you filmed. You pick an AI edit style, and it shortens the video and adds stock clips and captions.
- Best for: creators who film the ad on their phone and want to finish it there.
- Strengths: captions in 100+ languages, eye contact correction, noise removal, and an AI twin if you would rather not film.
- Price: a free version with trimming and transitions. Max is $24.99 a month for 500 credits, the iOS price Captions shows.
- Tradeoff: the app decides where the stock clips go, and the AI features are paid for with monthly credits.
Cutroom
Cutroom edits a video of you talking into a finished vertical ad. You film it on your phone, upload it and get the ad back.
- Best for: founders, creators and small teams who can film themselves talking about what they sell.
- Strengths: it cuts the video, adds captions timed to your voice, puts stock clips on the words you pick and adds a hook. You can write the opening headline or pick one it drafted.
- Price: your first video is free, with no card, and you have 7 days to make it. The Lite plan is $19.99 a month for 1,250 credits, and a 30-second ad costs 110 credits, so Lite makes about 11 a month.
- Tradeoff: someone has to film the video, up to 3 minutes long, and it only makes vertical (9:16) ads. It does not write the script.
Hook styles in Cutroom
The headline on the first frame of your ad. Pick one of 15 hook styles.
Slab
Outline
Punch
Sweep
Spotlight
Alert
Capsule
Title
Which ad sizes each tool makes
Reels, Stories and TikTok ads are vertical (9:16). For video ads in the Facebook feed, Meta recommends 4:5. Captions is the only tool here whose help pages list 4:5, and Cutroom makes vertical ads only.
Ad sizes each tool lists
From each company's own website and help pages. A size that is not listed may still be possible, so check before you buy.
| Tool | Sizes it lists |
|---|---|
| Creatify | Vertical (9:16), square (1:1) and landscape (16:9) |
| Arcads | Vertical, square and landscape, with a tool that resizes a finished video |
| AdCreative.ai | Image ads in many sizes at once; you pick the size before it makes a product video |
| InVideo | Vertical or landscape |
| HeyGen | Vertical or landscape |
| Captions | Vertical, square, 4:5 and landscape |
| Cutroom | Vertical (9:16) only |
Tool: Creatify
- Sizes it lists
- Vertical (9:16), square (1:1) and landscape (16:9)
Tool: Arcads
- Sizes it lists
- Vertical, square and landscape, with a tool that resizes a finished video
Tool: AdCreative.ai
- Sizes it lists
- Image ads in many sizes at once; you pick the size before it makes a product video
Tool: InVideo
- Sizes it lists
- Vertical or landscape
Tool: HeyGen
- Sizes it lists
- Vertical or landscape
Tool: Captions
- Sizes it lists
- Vertical, square, 4:5 and landscape
Tool: Cutroom
- Sizes it lists
- Vertical (9:16) only
Prices and free plans
Creatify, HeyGen, Captions and Cutroom are free to start. AdCreative.ai has a 7-day trial, InVideo lists no free plan, and Arcads shows no price.
Free plan and cheapest paid plan
From each company's own pricing page. Yearly means billed once a year.
| Tool | Free plan | Cheapest paid plan | Good to know |
|---|---|---|---|
| Creatify | Yes, 10 credits a month, enough for 2 video ads, with a watermark | Starter $39 a month, 100 credits, about 20 ads | Pro is $99 a month, with 300 monthly credits |
| Arcads | None shown | Not published | You see the price after you sign up |
| AdCreative.ai | No, but a 7-day free trial | Starter $39 a month ($20 billed yearly), 10 downloaded ads a month | Professional is $249 a month for 50 downloaded ads |
| InVideo | None listed | Basic $9 a month, billed yearly | Pro is $25 a month, billed yearly |
| HeyGen | Yes, 3 videos a month, up to 1 min, watermark | Creator $24 a month yearly ($29 monthly) | 175+ languages from Creator |
| Captions | Yes, trimming and transitions | Max $24.99 a month (iOS price) | 500 credits a month on Max |
| Cutroom | First video free, no card, 7 days, Cutroom mark | Lite $19.99 a month, 1,250 credits | A 30-second ad costs 110 credits, so about 11 a month on Lite |
Tool: Creatify
- Free plan
- Yes, 10 credits a month, enough for 2 video ads, with a watermark
- Cheapest paid plan
- Starter $39 a month, 100 credits, about 20 ads
- Good to know
- Pro is $99 a month, with 300 monthly credits
Tool: Arcads
- Free plan
- None shown
- Cheapest paid plan
- Not published
- Good to know
- You see the price after you sign up
Tool: AdCreative.ai
- Free plan
- No, but a 7-day free trial
- Cheapest paid plan
- Starter $39 a month ($20 billed yearly), 10 downloaded ads a month
- Good to know
- Professional is $249 a month for 50 downloaded ads
Tool: InVideo
- Free plan
- None listed
- Cheapest paid plan
- Basic $9 a month, billed yearly
- Good to know
- Pro is $25 a month, billed yearly
Tool: HeyGen
- Free plan
- Yes, 3 videos a month, up to 1 min, watermark
- Cheapest paid plan
- Creator $24 a month yearly ($29 monthly)
- Good to know
- 175+ languages from Creator
Tool: Captions
- Free plan
- Yes, trimming and transitions
- Cheapest paid plan
- Max $24.99 a month (iOS price)
- Good to know
- 500 credits a month on Max
Tool: Cutroom
- Free plan
- First video free, no card, 7 days, Cutroom mark
- Cheapest paid plan
- Lite $19.99 a month, 1,250 credits
- Good to know
- A 30-second ad costs 110 credits, so about 11 a month on Lite
When a real creator is the better choice
Hire a real creator when buyers need to see a real person use the product. Billo and Icon are two services where creators film your product for you.
- Billo suits a store that wants one or two creator videos to test. Icon suits a store that wants six finished creator ads every month.
What creator ads cost
| Service | Price | What you get |
|---|---|---|
| Billo | $99 for 15 seconds, $139 for 30, $169 for 60 | You pick a real creator from Billo's marketplace, and they film your product |
| Icon | $1,000 a month | Real creators film six ads of your product, and Icon edits them. Delivery takes 12 to 16 days after your product arrives. |
Service: Billo
- Price
- $99 for 15 seconds, $139 for 30, $169 for 60
- What you get
- You pick a real creator from Billo's marketplace, and they film your product
Service: Icon
- Price
- $1,000 a month
- What you get
- Real creators film six ads of your product, and Icon edits them. Delivery takes 12 to 16 days after your product arrives.
Which one should you choose?
Choose by what you start with.
Which one should you choose
Choose Creatify if you have a product link and want an AI actor ad without filming anything. It is free to start.
Choose Arcads if you have a script and need dozens of AI actor versions.
Choose AdCreative.ai if you mostly run image ads and also want short videos made from your product photos.
Choose InVideo if you have no footage and are fine with stock clips and an AI voice.
Choose HeyGen if you want a presenter, or a digital twin of you, in many languages.
Choose Captions if you film on your phone and want the app to edit the video.
Choose Cutroom if you can film yourself talking and want the finished vertical ad made for you. Your first video is free.
Questions people ask
- What is the best AI tool for video ads?
- Creatify is best if you have a product link, and Arcads if you have a script. AdCreative.ai is best for image ads, InVideo if you only have an idea in words, and HeyGen for the same ad in many languages. Captions is best for editing on your phone, and Cutroom if you film yourself talking.
- Which AI video ad tools are free to start?
- Creatify, HeyGen, Captions and Cutroom. Creatify's free plan gives 10 credits a month, enough for 2 video ads. HeyGen allows 3 one-minute videos a month, Captions has a free version, and Cutroom's first video is free. AdCreative.ai has a 7-day trial, InVideo lists no free plan (Basic is $9 a month, billed yearly), and Arcads shows no price.
- Can AI make a whole video ad?
- Yes, some tools can. Creatify, Arcads and InVideo give you a finished ad without filming. HeyGen gives you a presenter video, and you add captions, stock clips and music in its editor. AdCreative.ai mostly makes image ads, with short product videos made from your photos. Cutroom gives you a finished vertical ad from a video you filmed.
- How much does an AI video ad cost in Cutroom?
- A 30-second ad costs 110 credits: 100 to edit, plus 20 per minute of export. The Lite plan is $19.99 a month for 1,250 credits, Basic is $39.99 for 2,500 with AI presenters and music, and Premium is $79.99 for 5,000.
- Do AI video ads work as well as ads with real people?
- It depends on the product. For gadgets, software and home goods, showing the product working matters most, so an AI actor or a stock ad can work. For skincare, supplements and clothing, buyers want to see a real person use it, so a real person usually works better.
- Which AI ad tools make square or 4:5 videos?
- Captions lists vertical, square, 4:5 and landscape. Creatify and Arcads list square as well as vertical and landscape. InVideo and HeyGen list vertical or landscape, and Cutroom makes vertical (9:16) ads only.
- Who should not use Cutroom for video ads?
- Teams with no footage and nobody to film. Cutroom needs a video of a person talking, so Creatify, InVideo or HeyGen fit better there. Teams that run mostly image ads should look at AdCreative.ai.
Film yourself talking about what you sell and get the finished vertical ad back. Your first video is free.